剃鬚市場規模、佔有率和成長分析（按產品、分銷通路、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球剃鬚市場規模將達到 47.6 億美元，到 2025 年將達到 49.3 億美元，到 2033 年將達到 64.9 億美元，預測期（2026-2033 年）的複合年成長率為 3.5%。

全球剃須市場正經歷強勁成長，主要得益於化妝品產業蓬勃發展，對刮鬍刀和刀片的需求不斷成長。個人保健產品作為該行業的重要組成部分，正因消費者對整裝儀容日益成長的興趣而迅速普及。可支配收入的增加和生活水準的提高進一步推動了個人保養用品的支出，展現出巨大的市場潛力。然而，新冠疫情曾一度擾亂了生產和銷售管道。隨著經濟復甦的推進，剃須產品有望成為家庭必需品。產品配方中採用有機和天然成分的趨勢也在加速發展，這不僅提升了使用者體驗，也滿足了消費者日益增強的護膚意識。創新產品，尤其是在電動修剪器領域，與傳統偏好形成鮮明對比，這不僅為市場成長帶來了機遇，也帶來了挑戰。

推動全球剃鬚市場發展的因素

全球剃須市場受到拋棄式刮鬍刀需求成長的顯著影響。拋棄式刮鬍刀因其便利、經濟實惠和人性化設計而廣受歡迎。這類刮鬍刀使用方便、價格低廉，因此深受廣大消費者的青睞。在新興市場，價格是消費者購買決策的關鍵因素，而拋棄式刮鬍刀的易用性和實用性在這些市場尤其突出。隨著越來越多的人尋求既高效又不失品質的理容解決方案，這類產品的受歡迎程度持續成長，凸顯了全球剃須行業的一個重要趨勢。

全球剃鬚市場面臨的限制因素

鬍鬚和臉部毛髮的日益普及正對全球剃須市場產生顯著影響，尤其是在已開發地區。隨著越來越多的男性選擇留鬍鬚，對傳統剃須產品的需求正在下降。這一趨勢標誌著人們的整裝儀容偏好正在發生文化轉變，而整裝儀容毛髮正變得越來越被接受，導致剃須相關產品的市場成長顯著放緩。隨著消費者選擇更輕鬆隨興的儀容方式，剃鬚產業在適應這種變化方面面臨挑戰，最終限制了其潛在的擴張和市場佔有率。

全球剃鬚市場趨勢

全球剃須市場正日益受到永續性理念的影響，消費者在整裝儀容產品時越來越重視環保選項。這一趨勢體現在消費者對可回收和可生物分解材料製成的產品的需求不斷成長，各大品牌紛紛創新，推出竹製和金屬材質的安全剃須刀，以最大限度地減少塑膠廢棄物。此外，可替換式和零廢棄物的剃須解決方案也在市場上迅速普及，反映出人們為保護環境所做的更廣泛的努力。隨著永續性意識的增強，各公司正在策略性地重新評估其產品線，以滿足具有環保意識的消費者的期望，並推廣更負責任、更永續的剃須體驗。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

全球剃鬚市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 刮鬍刀和刀片
• 鬍後
• 其他產品

全球剃鬍用品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球剃鬚市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士

全球剃鬚市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（United States）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Beiersdorf（Germany）
• Church & Dwight（United States）
• Panasonic（Japan）
• Reckitt Benckiser（United Kingdom）
• Societe Bic（France）
• Spectrum Brands（United States）
• Xiaomi（China）
• Harry's Inc.（United States）
• Super-Max（India）
• Dorco（South Korea）
• Wahl Clipper Corporation（United States）
• Conair Corporation（United States）
• Feather Safety Razor Co.（Japan）
• Kai Group（Japan）
• Dovo Solingen（Germany）
• Parker Safety Razor（India）

結論與建議

Global Shaving Market size was valued at USD 4.76 Billion in 2024 and is poised to grow from USD 4.93 Billion in 2025 to USD 6.49 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global shaving market is experiencing robust growth, primarily fueled by the rising demand for razors and blades within the expanding cosmetic sector. Personal care products, integral to this industry, are rapidly gaining traction due to increasing consumer focus on grooming. Enhanced disposable income and higher living standards further propel spending on personal care items, signaling significant market potential. However, the COVID-19 pandemic previously disrupted manufacturing and sales channels. As recovery unfolds, shaving products are anticipated to become essential household items. The shift towards organic and natural ingredients in product formulations is also gaining momentum, aiming to enhance user experience while catering to growing consumer awareness of skincare. Innovative offerings, particularly in electronic trimmers, contrast with traditional preferences, presenting both opportunities and challenges for market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Market Segments Analysis

Global Shaving Market is segmented by Product, Distribution Channel, End User and region. Based on Product, the market is segmented into Razors & Blades, After-Shave Emulsion and Other Products. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Market

The global shaving market is increasingly influenced by the rising demand for disposable razors, which are favored for their convenience, affordability, and user-friendly design. This category of razors appeals to a broad consumer base due to its hassle-free application and economical pricing. The accessibility and practicality of disposable razors resonate particularly well in emerging markets, where affordability is a key factor in purchasing decisions. As more individuals seek efficient grooming solutions that don't compromise on quality, the popularity of these products continues to rise, highlighting a significant trend within the global shaving landscape.

Restraints in the Global Shaving Market

The rise in popularity of beards and facial hair has significantly impacted the global shaving market, particularly in developed regions. As more men opt for facial hair styles, the demand for traditional shaving products has diminished. This trend signifies a cultural shift in grooming preferences, where facial hair is increasingly embraced, resulting in a noticeable slowdown in market growth for shaving-related items. As consumer choices evolve towards a more relaxed grooming approach, the shaving industry faces challenges in adapting to this changing landscape, ultimately restricting its potential expansion and market presence.

Market Trends of the Global Shaving Market

The global shaving market is increasingly influenced by a shift towards sustainability, as consumers prioritize eco-friendly options in their grooming routines. This trend is evident in the rising demand for products made from recyclable and biodegradable materials, with brands innovating by introducing bamboo and metal safety razors that minimize plastic waste. Additionally, the market is witnessing a surge in refillable and zero-waste shaving solutions, reflecting a broader commitment to environmental stewardship. As awareness of sustainability issues grows, companies are strategically adapting their offerings to meet the expectations of eco-conscious consumers, fostering a more responsible and sustainable shaving experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Shaving Market Size by Product & CAGR (2026-2033)

• Market Overview
• Razors & Blades
• After-Shave Emulsion
• Other Products

Global Shaving Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Shaving Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Shaving Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Bic (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dovo Solingen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations