盥洗用品市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、價格、配銷通路、地區和競爭細分，2020-2030 年

2024 年全球盥洗用品市場價值為 2,862.4 億美元，預計到 2030 年將達到 4,263 億美元，預測期內複合年成長率為 6.93%。這一成長源於人們日益成長的個人衛生和健康意識，導致對肥皂、沐浴露、洗髮精、除臭劑和牙膏等必需品的需求增加。消費者更重視產品成分，青睞天然、有機和無化學成分的產品，以符合注重健康和環境永續的生活方式。這種轉變正在促進創新和環保洗漱用品的開發。此外，電子商務和數位行銷的普及擴大了產品的可及性和覆蓋範圍，進一步支持了已開發經濟體和新興經濟體的市場擴張。

關鍵市場促進因素

衛生意識和健康意識不斷提高

主要市場挑戰

激烈的市場競爭和價格敏感性

主要市場趨勢

天然和有機產品需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

• 品牌知名度
• 影響購買決策的因素

第5章：全球盥洗用品市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按類型（護髮產品、護膚產品、口腔護理產品、沐浴產品、除臭劑和止汗劑、其他）
  • 按價格（低、中、高）
  • 按配銷通路（大賣場/超市、便利商店、藥局/藥局、網路、其他）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第6章：北美盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第8章：亞太地區盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 越南
  • 韓國

第9章：中東和非洲盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第10章：南美洲盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第 13 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 14 章：競爭格局

• 公司簡介
  • Reckitt Benckiser Group
  • Unilever PLC
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Beiersdorf AG
  • L'Oreal SA
  • Johnson & Johnson
  • Estee Lauder Companies, Inc.
  • HCP Wellness
  • Shiseido Co. Ltd.

第 15 章：策略建議

第16章調查會社について,免責事項

The global Toiletry Products Market was valued at USD 286.24 billion in 2024 and is projected to reach USD 426.3 billion by 2030, expanding at a CAGR of 6.93% during the forecast period. This growth is driven by increasing awareness of personal hygiene and wellness, leading to heightened demand for essential products such as soaps, body washes, shampoos, deodorants, and toothpaste. Consumers are placing greater emphasis on product ingredients, favoring natural, organic, and chemical-free options that align with health-conscious and environmentally sustainable lifestyles. This shift is fostering innovation and the development of eco-friendly toiletry products. Moreover, the proliferation of e-commerce and digital marketing has broadened accessibility and product reach, further supporting market expansion across developed and emerging economies.

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

One of the main drivers of the global toiletry products market is the increasing emphasis on hygiene and personal care, particularly amplified by the COVID-19 pandemic. This behavioral shift has reinforced the need for daily use of hygiene essentials like soaps, hand sanitizers, oral care products, and shampoos. Global campaigns by governments and health organizations have successfully raised awareness about the health benefits of routine hygiene practices, especially in emerging markets. These efforts have educated communities in both urban and rural areas, promoting the consistent use of toiletry products. In parallel, rising concerns around dermatological health and grooming have led to higher demand for products tailored to specific needs, such as antibacterial and sensitive-skin formulas. This broad-based awareness is fostering long-term behavioral changes that support sustained growth in toiletry product consumption across all demographic and income segments.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The toiletry products market faces intense competition due to the presence of dominant global players like Procter & Gamble, Unilever, and Colgate-Palmolive, alongside numerous regional and private-label brands. These established companies enjoy strong brand loyalty and extensive distribution networks but must constantly innovate and invest in promotions to maintain market share. Meanwhile, regional players often attract cost-sensitive consumers by offering comparable products at lower prices tailored to local preferences. This competitive landscape fosters high price sensitivity, particularly in developing markets where purchasing power remains limited. The influx of niche brands and product overload has made differentiation challenging, prompting consumers to prioritize cost over loyalty. Consequently, maintaining profitability while delivering innovation becomes increasingly complex for brands operating in this crowded market.

Key Market Trends

Rising Demand for Natural and Organic Products

A key trend shaping the toiletry products market is the surging demand for natural and organic formulations. Consumers are seeking alternatives free from harmful chemicals like sulfates, parabens, and synthetic additives, driven by concerns over long-term health, skin sensitivities, and environmental impact. This trend is leading brands to introduce or reformulate products using biodegradable, ethically sourced, and plant-based ingredients. Certifications such as "cruelty-free," "vegan," and "organic" are becoming decisive purchase factors, especially among younger consumers. Smaller brands focusing on sustainability are gaining traction, while major corporations are adapting by launching eco-conscious lines or acquiring green startups. For example, in July 2023, Sybron introduced 'SySoft Luxury Bamboo Toilet Tissue,' a plastic-free product made entirely from bamboo-highlighting the growing focus on sustainable materials and packaging across the industry.

Key Market Players

• Reckitt Benckiser Group
• Unilever PLC
• The Procter & Gamble Company
• Kimberly-Clark Corporation
• Beiersdorf AG
• L'Oreal S.A.
• Johnson & Johnson
• Estee Lauder Companies, Inc.
• HCP Wellness
• Shiseido Co. Ltd.

Report Scope:

In this report, the global Toiletry Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toiletry Products Market, By Type:

• Hair Care Products
• Skincare Products
• Oral Care Products
• Bath and Shower Products
• Deodorants and Antiperspirants
• Others

Toiletry Products Market, By Price:

• Low
• Medium
• High

Toiletry Products Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Online
• Others

Toiletry Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Toiletry Products Market.

Available Customizations:

Global Toiletry Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Toiletry Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Hair Care Products, Skincare Products, Oral Care Products, Bath and Shower Products, Deodorants and Antiperspirants, Others)
  • 5.2.2. By Price (Low, Medium, High)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacy/Drug Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Toiletry Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Price
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Toiletry Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Price
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Toiletry Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Price
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Toiletry Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Price
      • 6.3.3.2.3. By Distribution Channel

7. Europe Toiletry Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Price
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Toiletry Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Price
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Toiletry Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Price
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Toiletry Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Price
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Toiletry Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Price
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Toiletry Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Price
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Toiletry Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Price
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Toiletry Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Price
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Toiletry Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Price
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Toiletry Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Price
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Toiletry Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Price
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Toiletry Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Price
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Toiletry Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Price
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Toiletry Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Price
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Toiletry Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Price
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Toiletry Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Price
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Toiletry Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Price
      • 9.3.4.2.3. By Distribution Channel

10. South America Toiletry Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Price
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Toiletry Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Price
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Toiletry Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Price
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Toiletry Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Price
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Reckitt Benckiser Group
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever PLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Kimberly-Clark Corporation
  • 14.1.5. Beiersdorf AG
  • 14.1.6. L'Oreal S.A.
  • 14.1.7. Johnson & Johnson
  • 14.1.8. Estee Lauder Companies, Inc.
  • 14.1.9. HCP Wellness
  • 14.1.10. Shiseido Co. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer