浴巾市場機會、成長動力、產業趨勢分析及2025-2034年預測

2024 年全球浴巾市場價值為 113 億美元，預計 2025 年至 2034 年期間的複合年成長率為 5.1%。對個人衛生和健康的日益重視是一個關鍵促進因素，消費者優先考慮清潔、自我照顧和整體健康。新冠疫情爆發後，人們的衛生意識增強，刺激了對旨在提高衛生水平和防止細菌滋生的速乾抗菌毛巾的需求。抗菌處理、銀離子技術和吸濕排汗布料等創新技術正日益受到關注，因為它們可以提供額外的防細菌和防異味保護。

健康和自我照顧的日益成長的趨勢也推動了對具有卓越柔軟度、吸水性和舒適性的豪華、水療品質毛巾的需求。埃及棉、土耳其棉和竹纖維等高階材質因其柔軟的質地和耐用性而受到青睞。此外，居家水療和冥想等健身和美容習慣的日益普及也促進了專用毛巾銷售的成長。隨著飯店、水療中心和醫療保健場所努力滿足高衛生標準，毛巾的頻繁更換進一步加速了市場的成長。電子商務的興起使得消費者更容易找到經過認證的衛生毛巾，從而透過優質、性能驅動的紡織品加強了市場擴張。

根據材料，市場分為棉、竹纖維、超細纖維和其他材料，包括亞麻。 2024 年，棉質部分的收入為 65 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長。棉花因其出色的吸水性、耐用性和天然柔軟性，仍然是浴巾的首選。其透氣的質地確保了舒適性和持久的可用性，使其成為家庭和企業的首選。埃及棉、比馬棉和土耳其棉等優質棉花品種的需求正在增加，因為它們具有出色的柔軟度和較長的纖維長度。具有環保意識的消費者也推動了對有機和永續來源的棉毛巾的需求，促使品牌採用對環境負責的生產方法。

根據最終用戶，市場分為住宅、商業和工業部分。 2024 年，住宅領域佔據主導地位，收入佔有率為 73.6%，預計到 2034 年將以 5.3% 的複合年成長率成長。屋主優先考慮舒適度和衛生，因此對高品質、柔軟、吸水的毛巾投入較大。可支配收入的增加進一步鼓勵了高檔家居用品的消費。隨著消費者尋求環保替代品，對永續和有機紡織品的日益偏好也影響購買決策。

市場分為線上和線下分銷管道，其中線下銷售額在 2024 年佔 64.3%，預計到 2034 年將以 5.2% 的速度成長。大多數消費者喜歡在實體店購買浴巾，以便在購買前評估質地、吸水性和品質。此外，線下通路仍然在大量購買中佔據主導地位，可以提供更好的價格和長期的供應商關係。

從地理位置來看，北美在 2024 年佔據市場主導地位，佔有 25.9% 的佔有率，創造了 29 億美元的收入。高可支配收入和對品質和衛生的高度關注正在推動整個地區對高檔浴巾的需求。

目錄

第1章：方法論與範圍

• 研究設計
  • 研究方法
  • 資料收集方法
• 基礎估算與計算
  • 基準年計算
  • 市場估計的主要趨勢
• 預測模型
• 初步研究與驗證
  • 主要來源
  • 資料探勘來源
• 市場定義

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商格局
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 衝擊力
  • 成長動力
    • 飯店業的需求不斷成長
    • 更重視個人衛生與健康
  • 產業陷阱與挑戰
    • 原物料價格波動
    • 競爭激烈
• 成長潛力分析
• 消費者購買行為
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按材料，2021 - 2034 年（十億美元）

• 主要趨勢
• 棉布
  • 有機棉
  • 埃及棉
  • 比馬棉
  • 土耳其棉
• 竹纖維
• 超細纖維
• 其他（亞麻布等）

第6章：市場估計與預測：按類型，2021 - 2034 年（十億美元）

• 主要趨勢
• 毛絨浴巾
• 竹過濾浴巾
• 天鵝絨浴巾
• 超細纖維毛巾
• 土耳其棉浴巾
• 其他

第7章：市場估計與預測：依規模，2021 - 2034 年（十億美元）

• 主要趨勢
• 小號 (13” x 13”)
• 中號（16吋 x 28吋）
• 大號（30吋 x 60吋）
• 超大尺寸（34吋 x 72吋）

第8章：市場估計與預測：按價格，2021-2034 年（十億美元）

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：依最終用途，2021 - 2034 年（十億美元）

• 主要趨勢
• 住宅
• 商業的
• 工業的

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年（十億美元）

• 主要趨勢
• 線上通路
  • 電子商務
  • 公司網站
• 線下通路
  • 專賣店
  • 大型零售商店
  • 其他（百貨公司、批發商等）

第 11 章：市場估計與預測：按地區，2021 年至 2034 年（十億美元）

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 北歐人
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 東南亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第12章：公司簡介

• 1888 Mills
• Elastex
• Grace
• Iris Handcraft
• King Shore
• Loftex
• Looms
• Nine Space
• Orahome
• Sanli
• Springs Global
• Sunvim
• Trident Group
• Utopia Deals
• Venus Group

The Global Bath Towel Market was valued at USD 11.3 billion in 2024 and is projected to expand at a 5.1% CAGR from 2025 to 2034. The rising emphasis on personal hygiene and wellness is a key driver, with consumers prioritizing cleanliness, self-care, and overall well-being. The heightened awareness following the COVID-19 pandemic has fueled the demand for quick-drying antibacterial towels designed to enhance hygiene and prevent bacteria buildup. Innovations such as antimicrobial treatments, silver-ion technology, and moisture-wicking fabrics are gaining traction as they provide additional protection against germs and odors.

The growing trend of wellness and self-care is also boosting the demand for luxurious, spa-quality towels that offer superior softness, absorbency, and comfort. High-end materials like Egyptian cotton, Turkish cotton, and bamboo fibers are preferred for their plush texture and durability. Additionally, the increasing popularity of fitness and beauty routines, including home spas and meditation, has contributed to the rising sales of specialized towels. Frequent towel replacements in hospitality, spa, and healthcare settings further accelerate market growth as establishments strive to meet high hygiene standards. The rise of e-commerce has made it easier for consumers to find certified hygiene-friendly towels, reinforcing the market's expansion with premium, performance-driven textiles.

Based on material, the market is segmented into cotton, bamboo fiber, microfiber, and others, including linen. In 2024, the cotton segment accounted for USD 6.5 billion in revenue and is projected to grow at a 5.4% CAGR through 2034. Cotton remains the preferred choice for bath towels due to its excellent water absorption, durability, and natural softness. Its breathable texture ensures comfort and long-lasting usability, making it the go-to option for households and businesses alike. The demand for premium cotton varieties, such as Egyptian, Pima, and Turkish cotton, is increasing as they offer superior softness and extended fiber length. Eco-conscious consumers are also driving the demand for organic and sustainably sourced cotton towels, pushing brands to adopt environmentally responsible production methods.

By end-user, the market is divided into residential, commercial, and industrial segments. The residential sector dominated in 2024 with a 73.6% revenue share and is expected to expand at a 5.3% CAGR until 2034. Homeowners are prioritizing comfort and hygiene, leading to greater investments in high-quality, soft, and absorbent towels. The rise in disposable incomes is further encouraging spending on premium home goods. The increasing preference for sustainable and organic textiles is also influencing purchasing decisions as consumers seek environmentally friendly alternatives.

The market is categorized into online and offline distribution channels, with offline sales accounting for 64.3% in 2024 and anticipated to grow at a 5.2% rate through 2034. Most consumers prefer purchasing bath towels in physical stores to assess texture, absorbency, and quality before making a purchase. Additionally, offline channels remain dominant for bulk buying, offering better pricing and long-term supplier relationships.

Geographically, North America led the market in 2024 with a 25.9% share, generating USD 2.9 billion in revenue. High disposable incomes and a strong focus on quality and hygiene are driving demand for premium bath towels across the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing demand from the hospitality sector
    • 3.10.1.2 Increased focus on personal hygiene and wellness
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Fluctuations in the prices of raw materials
    • 3.10.2.2 High Competition
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Cotton
  • 5.2.1 Organic cotton
  • 5.2.2 Egyptian cotton
  • 5.2.3 Pima cotton
  • 5.2.4 Turkish cotton
• 5.3 Bamboo fiber
• 5.4 Microfiber
• 5.5 Others (linen, etc.)

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Plush bath towel
• 6.3 Bamboo filter bath towel
• 6.4 Velvet bath towel
• 6.5 Microfiber towel
• 6.6 Turkish cotton bath towel
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Size, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Small (13” x 13”)
• 7.3 Medium (16” x 28”)
• 7.4 Large (30” x 60”)
• 7.5 Extra large (34” x 72”)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial
• 9.4 Industrial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online channels
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline channels
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others (departmental stores, wholesalers, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 1888 Mills
• 12.2 Elastex
• 12.3 Grace
• 12.4 Iris Handcraft
• 12.5 King Shore
• 12.6 Loftex
• 12.7 Looms
• 12.8 Nine Space
• 12.9 Orahome
• 12.10 Sanli
• 12.11 Springs Global
• 12.12 Sunvim
• 12.13 Trident Group
• 12.14 Utopia Deals
• 12.15 Venus Group