男士香水市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、價格區間、銷售通路、地區及競爭格局），2020-2030 年預測

2024 年全球男士香水市場價值為 340.9 億美元，預計到 2030 年將達到 457.8 億美元，預測期內年複合成長率(CAGR) 為 5.10%。這種穩定的成長是由男性美容意識的增強、可支配收入的增加以及個人護理產品的高階化所推動的。消費者越來越傾向於奢華、小眾和個人化香水，而永續性和環保包裝在購買決策中的影響力也越來越大。

數位行銷、名人代言和電子商務平台的擴張（尤其是在新興市場）也在促進銷售方面發揮關鍵作用。市場領導者正在透過持久配方、天然成分和獨特香味的創新來滿足多樣化和不斷發展的消費者群體。

電子商務在零售領域中的重要性持續提升。在美國，線上零售總額佔比從 2022 年的 20.7% 成長至 2024 年創紀錄的 22.7%。自 2020 年以來，電子商務一直占美國零售總額的至少 20%，凸顯了數位商務對香水品牌日益成長的重要性。

關鍵市場促進因素

提高個人護理意識和關注度

主要市場挑戰

競爭加劇和市場飽和

主要市場趨勢

個人化和客製化香水

隨著消費者越來越重視獨特性和個性，提供客製化選項的品牌在不斷發展的市場中更具競爭優勢。

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球男士香水市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依產品類型（香水、身體噴霧和噴霧、除臭劑和滾珠香體露、其他）
  • 依價格範圍（豪華型、大眾型）
  • 依銷售管道（大賣場/超市、百貨公司、網路、其他）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第5章：北美男士香水市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依產品類型
  • 按價格範圍
  • 按銷售管道
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第6章：歐洲男士香水市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第7章：亞太男士香水市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼

第8章：中東和非洲男士香水市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第9章：南美洲男士香水市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：市場動態

• 驅動程式
• 挑戰

第 11 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第 12 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 13 章：競爭格局

• 公司簡介
  • L'Oreal SA
  • Unilever plc
  • LVMH Moet Hennessy-Louis Vuitton SE
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • PVH Corp.
  • Ralph Lauren Corporation
  • Salvatore Ferragamo SPA
  • Zino Davidoff SA

第 14 章：策略建議

第15章調查會社について,免責事項

Global Men's Fragrances market was valued at USD 34.09 billion in 2024 and is projected to reach USD 45.78 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.10% during the forecast period. This steady growth is driven by heightened awareness of male grooming, increasing disposable incomes, and the premiumization of personal care products. Consumers are progressively gravitating toward luxury, niche, and personalized fragrances, while sustainability and eco-conscious packaging are becoming increasingly influential in purchasing decisions.

The expansion of digital marketing, celebrity endorsements, and e-commerce platforms-particularly in emerging markets-is also playing a pivotal role in boosting sales. Market leaders are responding with innovations in long-lasting formulations, natural ingredients, and distinctive scent profiles to cater to a diverse and evolving consumer base.

E-commerce continues to gain importance in the retail landscape. In the U.S., the share of total retail sales conducted online grew from 20.7% in 2022 to a record 22.7% in 2024. Since 2020, e-commerce has consistently accounted for at least 20% of total U.S. retail sales, highlighting the growing relevance of digital commerce for fragrance brands.

Key Market Drivers

Increasing Grooming Awareness and Focus on Personal Care

Growing awareness around male grooming and hygiene is a major factor propelling the men's fragrances market. Over the past decade, societal perceptions of male self-care have evolved, with fragrances becoming an integral part of men's grooming routines. This trend is particularly evident among younger demographics, who are increasingly mindful of their appearance and scent.

A July 2024 study revealed that 52% of U.S. men now use facial skincare products, representing a 68% increase from 31% in 2022. Among Gen Z men (ages 18-27 in 2024), usage rose from 42% in 2022 to 68% in 2024. This surge in personal care interest presents significant opportunities for fragrance brands, as consumers seek complementary products to complete their grooming regimens.

Social media platforms and grooming influencers have amplified this trend, positioning fragrances as key expressions of personal identity. Brands are capitalizing by launching targeted marketing campaigns that emphasize individuality and lifestyle. Demand is rising across categories such as daily-wear fragrances, high-end luxury scents, and seasonal collections-contributing to overall market growth.

Key Market Challenges

Intensifying Competition and Market Saturation

The men's fragrance sector is facing heightened competition, fueled by the influx of new players alongside established brands. The proliferation of indie and direct-to-consumer (DTC) fragrance companies has raised the competitive bar, challenging legacy brands to remain distinctive and relevant.

Social media and digital platforms have lowered entry barriers, allowing smaller brands to engage niche audiences and build loyal customer bases through personalized marketing and influencer partnerships. However, this abundance of options makes it increasingly difficult to foster long-term brand loyalty. Consumers frequently shift between brands based on the latest trends, influencer endorsements, or novel product innovations.

In addition, the rapid pace of beauty and grooming trends-accelerated by platforms such as TikTok and Instagram-places continuous pressure on brands to innovate, potentially stretching R&D resources. To stay competitive, companies must invest in strong brand differentiation, unique product propositions, and immersive customer experiences.

Key Market Trends

Personalization and Bespoke Fragrances

One of the most prominent trends shaping the men's fragrance market is the growing demand for personalization. Consumers are seeking signature scents that align with their personal style, identity, and lifestyle. In response, luxury and niche fragrance houses are offering customized scent creation services.

Brands such as Le Labo, Jo Malone, and Maison Francis Kurkdjian enable customers to either blend bespoke fragrances or personalize existing scents with unique notes. Additionally, advances in artificial intelligence and scent profiling are empowering e-commerce platforms to deliver tailored fragrance recommendations.

As consumers increasingly value exclusivity and individuality, brands that offer customization options are well-positioned to gain a competitive advantage in the evolving marketplace.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• LVMH Moet Hennessy-Louis Vuitton SE
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• PVH Corp.
• Ralph Lauren Corporation
• Salvatore Ferragamo S.P.A
• Zino Davidoff SA

Report Scope:

In this report, the Global Men Fragrances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men Fragrances Market, By Product Type:

• Perfumes
• Body Mists and Sprays
• Deodorants and Roll-ons
• Others

Men Fragrances Market, By Price Range:

• Luxury
• Mass

Men Fragrances Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Online
• Others

Men Fragrances Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men Fragrances Market.

Available Customizations:

Global Men Fragrances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Men Fragrances Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Perfumes, Body Mists and Sprays, Deodorants and Roll-ons, Others)
  • 4.2.2. By Price Range (Luxury, Mass)
  • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Online, Others)
  • 4.2.4. By Region
  • 4.2.5. By Company (2024)
• 4.3. Market Map

5. North America Men Fragrances Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Price Range
  • 5.2.3. By Sales Channel
  • 5.2.4. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Men Fragrances Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Price Range
      • 5.3.1.2.3. By Sales Channel
  • 5.3.2. Canada Men Fragrances Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Price Range
      • 5.3.2.2.3. By Sales Channel
  • 5.3.3. Mexico Men Fragrances Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Price Range
      • 5.3.3.2.3. By Sales Channel

6. Europe Men Fragrances Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Price Range
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Men Fragrances Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Price Range
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Germany Men Fragrances Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Price Range
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Spain Men Fragrances Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Price Range
      • 6.3.3.2.3. By Sales Channel
  • 6.3.4. Italy Men Fragrances Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Price Range
      • 6.3.4.2.3. By Sales Channel
  • 6.3.5. United Kingdom Men Fragrances Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Price Range
      • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Men Fragrances Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Price Range
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Men Fragrances Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Price Range
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2.Japan Men Fragrances Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Price Range
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. India Men Fragrances Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Price Range
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. South Korea Men Fragrances Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Price Range
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Indonesia Men Fragrances Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Price Range
      • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Men Fragrances Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Price Range
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Men Fragrances Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Price Range
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Saudi Arabia Men Fragrances Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Price Range
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. UAE Men Fragrances Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Price Range
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Turkey Men Fragrances Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Price Range
      • 8.3.4.2.3. By Sales Channel

9. South America Men Fragrances Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Price Range
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Men Fragrances Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Price Range
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Argentina Men Fragrances Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Price Range
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. Colombia Men Fragrances Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Price Range
      • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever plc
  • 13.1.3. LVMH Moet Hennessy-Louis Vuitton SE
  • 13.1.4. Kao Corporation
  • 13.1.5. Shiseido Co., Ltd.
  • 13.1.6. The Estee Lauder Companies Inc.
  • 13.1.7. PVH Corp.
  • 13.1.8. Ralph Lauren Corporation
  • 13.1.9. Salvatore Ferragamo S.P.A
  • 13.1.10. Zino Davidoff SA

14. Strategic Recommendations

15. About Us & Disclaimer