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市場調查報告書

商品編碼

1701742

營養補充劑市場規模、佔有率、成長分析（按成分、形式、應用、最終用戶、類型、分銷管道、功能和地區）—2025 年至 2032 年行業預測

Dietary Supplements Market Size, Share, and Growth Analysis, By Ingredient (Vitamins, Minerals), By Form (Capsules, Tablets), By Application, By End User, By Type, By Distribution Channel, By Function, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月07日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

膳食補充劑市場規模預計在 2023 年達到 1816 億美元，從 2024 年的 1897.7 億美元成長到 2032 年的 2698.7 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 4.5%。

由於老年人口的成長、健康意識的增強以及對預防性醫療保健的興趣的增加，膳食補充劑市場正在經歷巨大的發展勢頭。消費者偏好正轉向有機和天然產品，增加了針對免疫力和心理健康等關鍵健康領域的補充劑的需求。個性化健康解決方案的趨勢也促進了市場擴張。然而，嚴格的法律規範、激烈的競爭和優質原料高成本挑戰成為成長的障礙。儘管面臨這些挑戰，市場仍有望穩步成長，尤其是在新興經濟體，產品形式的創新將滿足不斷變化的消費者需求和偏好。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較比較（2022-2024 年）

主要企業簡介

Nestle（Switzerland）
Abbott Laboratories（USA）
Amway Corp.（USA）
Otsuka Holdings Co., Ltd.（Japan）
Glanbia PLC（Ireland）
Bayer AG（Germany）
Haleon Group of Companies（UK）
Herbalife Nutrition Ltd.（USA）
Nature's Sunshine Products, Inc.（USA）
Nu Skin Enterprises, Inc.（USA）
BASF SE（Germany）
Archer Daniels Midland Company（ADM）（USA）
DSM-Firmenich（Switzerland/Netherlands）
USANA Health Sciences, Inc.（USA）
Jamieson Wellness Inc.（Canada）
Perrigo Company plc（Ireland）
International Flavors & Fragrances Inc.（IFF）（USA）
Yakult Honsha Co., Ltd.（Japan）
Meiji Holdings Co., Ltd.（Japan）
Tate & Lyle PLC（UK）

結論和建議

簡介目錄

Product Code: SQMIG35I2233

Dietary Supplements Market size was valued at USD 181.6 billion in 2023 and is poised to grow from USD 189.77 billion in 2024 to USD 269.87 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

The dietary supplements market is experiencing significant momentum, driven by an expanding elderly population, heightened health awareness, and an increasing focus on preventive healthcare. Consumer preferences are shifting towards organic and natural products, with rising demand for supplements targeting key health areas such as immunity and mental well-being. The trend toward personalized health solutions is also contributing to market expansion. However, challenges such as stringent regulatory frameworks, intense competition, and the high cost of quality raw materials pose barriers to growth. Despite these challenges, the market is poised for steady growth, particularly in developing economies, alongside innovations in product formats that cater to evolving consumer needs and preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dietary Supplements Market Segments Analysis

Global Dietary Supplements Market is segmented by Ingredient, Form, Application, End User, Type, Distribution Channel, Function and region. Based on Ingredient, the market is segmented into Vitamins, Minerals, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Botanicals, Proteins & Amino Acids and Others. Based on Form, the market is segmented into Capsules, Tablets, Gummies, Soft gels, Liquids, Powders and Others. Based on Application, the market is segmented into Energy & Weight Management, Bone & Joint Health, Diabetes, General Health, Immunity, Cardiac Health, Gastrointestinal Health, Anti-cancer, Lungs Detox/Cleanse, Sexual Health, Brain/Mental Health, Skin/Hair/Nails, Insomnia, Anti-aging, Menopause, Prenatal Health and Others. Based on End User, the market is segmented into Adults, Geriatric, Pregnant Women, Children and Infants. Based on Type, the market is segmented into OTC and Prescribed. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Function, the market is segmented into Additional supplements, Medicinal supplements and Sports nutrition. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dietary Supplements Market

The dietary supplements market is experiencing significant growth driven by the expansion of e-commerce and online shopping, which enhances accessibility to a wider array of products. This trend is facilitating more convenient purchasing options, ultimately benefiting the market's expansion. Additionally, the introduction of innovative formats, such as ready-to-drink beverages, powders, and gummies, is attracting a diverse consumer demographic. These novel delivery methods provide users with convenient ways to incorporate supplements into their daily routines, further propelling the market's development. This combination of enhanced accessibility and creative product offerings is crucial for the ongoing growth of the dietary supplements industry.

Restraints in the Dietary Supplements Market

The dietary supplements market may face challenges due to a notable shift towards wholesome foods, which could decrease demand for such products. As more consumers prioritize natural nutrition and whole foods, their preferences may increasingly reflect a desire for these alternatives rather than dietary supplements. Additionally, skepticism regarding the efficacy and necessity of supplements is prevalent, particularly in regions with rich food traditions, where individuals may feel confident in obtaining their nutritional needs through traditional diets. This changing mindset could further impact market growth as more people lean towards natural food sources over supplement options.

Market Trends of the Dietary Supplements Market

The dietary supplements market is experiencing a notable shift towards e-commerce, driven by accelerated online sales and evolving consumer shopping behaviors over the past decade. This trend is significantly influenced by the rise of direct-to-consumer models, empowering brands to engage consumers more directly. Additionally, influencer marketing and social media platforms have become vital channels for promoting dietary supplements, particularly resonating with millennials and the health-conscious demographic. Consumers increasingly seek convenience and accessibility in their purchases, enhancing the online marketplace's appeal. As a result, the dietary supplements sector is poised for sustained growth, capitalizing on digital engagement and targeted marketing strategies.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Patent Analysis
Case Studies

Global Dietary Supplements Market Size by Ingredient & CAGR (2025-2032)

Market Overview
Vitamins
Minerals
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Botanicals
Proteins & Amino Acids
Others

Global Dietary Supplements Market Size by Form & CAGR (2025-2032)

Market Overview
Capsules
Tablets
Gummies
Soft gels
Liquids
Powders
Others

Global Dietary Supplements Market Size by Application & CAGR (2025-2032)

Market Overview
Energy & Weight Management
Bone & Joint Health
Diabetes
General Health
Immunity
Cardiac Health
Gastrointestinal Health
Anti-cancer
Lungs Detox/Cleanse
Sexual Health
Brain/Mental Health
Skin/Hair/Nails
Insomnia
Anti-aging
Menopause
Prenatal Health
Others

Global Dietary Supplements Market Size by End User & CAGR (2025-2032)

Market Overview
Adults
Geriatric
Pregnant Women
Children
Infants

Global Dietary Supplements Market Size by Type & CAGR (2025-2032)

Market Overview
OTC
Prescribed

Global Dietary Supplements Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Others
Online

Global Dietary Supplements Market Size by Function & CAGR (2025-2032)

Market Overview
Additional supplements
Medicinal supplements
Sports nutrition

Global Dietary Supplements Market Size & CAGR (2025-2032)

North America (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
- US
- Canada
Europe (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
- Brazil
- Rest of Latin America
Middle East & Africa (Ingredient, Form, Application, End User, Type, Distribution Channel, Function)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otsuka Holdings Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia PLC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haleon Group of Companies (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition Ltd. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Sunshine Products, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nu Skin Enterprises, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Archer Daniels Midland Company (ADM) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DSM-Firmenich (Switzerland/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
USANA Health Sciences, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jamieson Wellness Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Perrigo Company plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Flavors & Fragrances Inc. (IFF) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yakult Honsha Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meiji Holdings Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tate & Lyle PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments