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市場調查報告書
商品編碼
1784636
2021-2031 年北美冷凍比利時華夫餅市場報告(範圍、細分、動態和競爭分析)North America Frozen Belgian Waffle Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
北美冷凍比利時華夫餅市場規模預計將從 2023 年的 4.118 億美元增至 2031 年的 6.1259 億美元。預計 2023 年至 2031 年期間該市場的複合年成長率為 5.1%。
執行摘要和北美冷凍比利時華夫餅市場分析:
冷凍比利時華夫餅是一種廣受歡迎的簡便食品,常被用作快速早餐。它們即食方便,只需用微波爐加熱即可輕鬆烹調。對於尋求快速方便的餐點的忙碌消費者來說,冷凍比利時華夫餅是理想之選。加工食品和即食食品的日益普及,對北美冷凍比利時華夫餅市場產生了正面影響。北美消費者正在尋求更多樣化、更豐富的選擇,這刺激了冷凍比利時華夫餅等產品的消費。
冷凍比利時華夫餅製作簡單、準備時間短,使其成為餐廳、咖啡館和快餐店 (QSR) 的理想之選,旨在提供美味又高效的早餐體驗。餐飲服務充分利用比利時華夫餅的多樣化魅力,將其融入從傳統早餐到創新甜點等一系列烹飪產品中。這種適應性使餐飲企業能夠滿足日益成長的便利早餐和美味小吃的需求,從而增強其在快節奏食品市場中的競爭優勢。
由於冷凍比利時華夫餅的需求不斷成長,市場主要參與者正在擴大其產品組合。例如,總部位於紐約的品牌Belgian Boys正在將其比利時本土早餐食品系列擴展至冷藏櫃,吸引了越來越多尋求新鮮製作、歐式風味早餐小吃的消費者。該品牌提供各種比利時華夫餅、法式吐司、薄餅和迷你煎餅,以及餅乾、荷蘭焦糖華夫餅和其他甜點,以滿足美國消費者對便捷早餐日益成長的需求。
北美冷凍比利時華夫餅市場細分分析:
有助於得出冷凍比利時華夫餅市場分析的關鍵部分是產品類型、性質、類別和最終用戶。
依產品類型分類,冷凍比利時華夫餅市場分為布魯塞爾華夫餅和列日華夫餅/比利時糖華夫餅。布魯塞爾華夫餅在2023年佔據了更大的市場佔有率。
冷凍比利時華夫餅市場本質上分為風味華夫餅和原味華夫餅。 2023年,風味華夫餅佔據了更大的市場。
就類別而言,冷凍比利時華夫餅市場分為傳統華夫餅和無麩質華夫餅。 2023年,傳統華夫餅佔據了更大的市場。
依終端用戶分類,冷凍比利時華夫餅市場分為餐飲服務和食品零售。 2023年,食品零售佔據了更大的市場。
北美冷凍比利時華夫餅市場展望
隨著消費者快節奏的生活方式越來越重視便利性,快餐店 (QSR) 受到了廣泛的關注。由於單人家庭和雙收入家庭的數量不斷增加,消費者無法專注於個人生活。因此,他們尋求有助於節省時間和精力的便利產品。 QSR 和速食店可立即提供大量生產的產品,為消費者帶來極大的便利。這些餐廳之所以越來越受歡迎,是因為它們可以在更短的時間內以實惠的價格提供各種食物。消費者尋求方便快速的食物服務。根據美國餐飲協會的數據,2023 年美國 QSR 的客流量比 2020 年成長了 3%。 QSR 滿足了消費者的需求,因為他們提供店內飲食,以及免下車、外帶和送貨上門等眾多服務,適合消費者的現代生活方式。
由於快餐店(QSR)的蓬勃發展和擴張,冷凍比利時華夫餅的需求也隨之成長。快餐店主要需求華夫餅等冷凍產品,這些產品所需的準備時間更短,而且易於食用。這有助於快餐店快速為消費者提供食物。因此,快餐店的擴張正在推動冷凍比利時華夫餅市場的發展。
北美冷凍比利時華夫餅市場國家洞察
按國家分類,北美冷凍比利時華夫餅市場包括美國、加拿大和墨西哥。美國在2023年佔最大佔有率。
美國憑藉其高消費量和種類繁多的口味,在北美冷凍比利時華夫餅市場佔據主導地位。由於工作繁忙,消費者正在尋找能夠節省時間和精力的產品。消費者更青睞即食、可微波加熱和即食的食品。這是推動美國冷凍比利時華夫餅需求成長的主要因素。由於冷凍比利時華夫餅的需求不斷成長,主要市場參與者正專注於產品創新並擴大其產品範圍。
此外,由於冷凍食品保存期限長、適合單人食用且易於快速製作,美國各地對冷凍食品的需求正在成長。隨著冷凍比利時華夫餅的受歡迎程度不斷上升,包括飯店、餐廳和其他餐飲場所在內的餐飲服務提供者正在將冷凍比利時華夫餅納入菜單,以滿足顧客日益成長的需求。美國冷凍食品協會和食品工業協會發布的《冷凍食品的力量》報告顯示,2022年美國冷凍食品銷售量將成長21%。因此,由於對簡便食品和冷凍產品的需求不斷成長,美國冷凍比利時華夫餅市場正在成長。
北美冷凍比利時華夫餅市場公司簡介
市場上的一些主要參與者包括 HEB, LP、Avieta SA、Kellanova、Conagra Brands Inc、General Mills Inc、McCain Foods Ltd、Belgian Waffles Thijs、La Lorraine Bakery Group、Riviana Foods Pty Ltd、B Boys Inc、Julian's Recipe LLC、Send Me Waffles 和 Mountain Waffle Co 等。這些參與者正在採用擴張、產品創新和併購等各種策略,為消費者提供創新產品並增加市場佔有率。
北美冷凍比利時華夫餅市場研究方法:
本報告中的資料收集和分析遵循了以下方法:
二次研究
研究流程始於全面的二手資料研究,利用內部和外部資源收集每個市場的定性和定量資料。常用的二手資料研究來源包括但不限於:
公司網站、年度報告、財務報表、經紀人分析和投資者介紹。
行業貿易期刊和其他相關出版品。
政府文件、統計資料庫和市場報告。
針對在市場上營運的公司的特定新聞文章、新聞稿和網路廣播。
註:公司概況部分的所有財務資料均已標準化為美元。對於以其他貨幣報告的公司,數據已使用相應年份的相關匯率轉換為美元。
初步研究
Insight Partners 每年都會與行業利益相關者和專家進行大量的初步訪談,以驗證其資料分析並獲得寶貴的見解。這些研究訪談旨在:
驗證並完善二次研究的結果。
增強分析團隊的專業知識和市場理解。
深入了解市場規模、趨勢、成長模式、競爭動態和未來前景。
初步研究透過電子郵件互動和電話訪談進行,涵蓋不同地區的各種市場、類別、細分市場和次細分市場。參與者通常包括:
產業利害關係人:副總裁、業務發展經理、市場情報經理和全國銷售經理
外部專家:估值專家、研究分析師以及具有產業專業知識的關鍵意見領袖
The North America frozen Belgian waffle market size is expected to reach US$ 612.59 million by 2031 from US$ 411.80 million in 2023. The market is estimated to record a CAGR of 5.1% from 2023 to 2031.
Executive Summary and North America Frozen Belgian Waffle Market Analysis:
Frozen Belgian waffles are a popular convenience food frequently consumed for a quick breakfast. They are ready-to-eat, convenient, and can be prepared in the microwave with minimum effort. Frozen Belgian waffles are ideal for busy consumers looking for quick and easy meal options. The rising popularity of processed and ready-to-eat foods has positively impacted the North America frozen Belgian waffles market. Consumers in North America are seeking more diverse and indulgent options, which has encouraged the consumption of products such as frozen Belgian waffles.
The simplicity and quick preparation times of frozen Belgian waffles make them an attractive option for restaurants, cafes, and quick-service restaurants (QSRs), aiming to offer a delicious, yet efficient breakfast experience. Food services capitalize on the diverse appeal of Belgian waffles by incorporating them into an array of culinary offerings, from traditional breakfast plates to innovative dessert options. This adaptability allows establishments to cater to the growing demand for on-the-go breakfasts and indulgent treats, enhancing their competitive edge in the fast-paced food market.
The major player in the market expanding it product portfolio due to increasing demand for the frozen Belgian waffles. For instance, Belgian Boys, a New York City-based brand, is expanding its line of Belgium-born breakfast treats to the refrigerated case, attracting a growing number of consumers looking for fresh-made, European-inspired morning snacks. The brand offers a variety of Belgian waffles, French toast, crepes, and mini pancakes, along with cookies, stroopwafels, and other sweet treats, catering to the growing demand for easy-to-eat breakfast options in the US.
North America Frozen Belgian Waffle Market Segmentation Analysis:
Key segments that contributed to the derivation of the frozen Belgian waffle market analysis are product type, nature, category, and end user.
By product type, the frozen Belgian waffle market is bifurcated into Brussels waffles and liege waffles/Belgian sugar waffle. The Brussels waffles held a larger share of the market in 2023.
By nature, the frozen Belgian waffle market is bifurcated into flavored and plain. The flavored held a larger share of the market in 2023.
In terms of category, the frozen Belgian waffle market is bifurcated into conventional and gluten-free. The conventional held a larger share of the market in 2023
By end user, the frozen Belgian waffle market is bifurcated into foodservice and food retail. The food retail held a larger share of the market in 2023.
North America Frozen Belgian Waffle Market Outlook
Quick service restaurants (QSR) have gained major traction as consumers increasingly prioritize convenience owing to their fast-paced lifestyle. Consumers are not able to focus on their personal lives due to the increasing number of single-person households and dual-income families. Therefore, they seek convenient products that help save time and effort. QSRs and fast-food restaurants offer mass-produced products in no time, offering huge convenience to consumers. These restaurants are becoming popular because they offer a variety of food in less time and at affordable prices. Consumers seek convenience and quick service with their food. According to the National Restaurant Association, QSR enjoyed a 3% traffic uptick in 2023 in the US than 2020. QSR caters to the needs of the consumers as they offer to sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suit the modern lifestyle of the consumers.
Due to the growth and expansion of QSRs, the demand for frozen Belgian waffles has also increased. The QSRs mainly demand frozen products such as waffles, which require less preparation time and are easy to use. This helps the QSRs provide consumers with their food quickly. Thus, the expansion of quick-service restaurants is driving the frozen Belgian waffles market.
North America Frozen Belgian Waffle Market Country Insights
Based on country, the North America frozen Belgian waffle market comprises the US, Canada, and Mexico. The US held the largest share in 2023.
The US dominates the North America frozen Belgian waffles market due to the high consumption of waffles and availability of a wide variety of flavors. Due to hectic work schedules, consumers are looking for products that help them save time and effort. Consumers prefer ready-to-eat, microwaveable, and ready-to-prepare food items. This is the primary factor fueling the demand for frozen Belgian waffles in the US. Major market players are focusing on product innovation and expanding their offerings due to the increasing demand for frozen Belgian waffles.
Moreover, the demand for frozen food products is increasing across the US as they have an extended shelf life, are suitable for single-person consumption, and can be prepared quickly. As the popularity of frozen Belgian waffles continues to rise, foodservices providers, including hotels, restaurants, and other dining establishments, are incorporating frozen Belgian waffles into their menus to meet the growing demand from customers. The American Frozen Food Institute and Food Industry Association's "Power of Frozen" report indicated a 21% increase in US frozen food sales in 2022. Thus, the US frozen Belgian waffles market is growing due to rising demand for convenience food and frozen products.
North America Frozen Belgian Waffle Market Company Profiles
Some of the key players operating in the market include H E B, LP; Avieta SA; Kellanova; Conagra Brands Inc; General Mills Inc; McCain Foods Ltd; Belgian Waffles Thijs; La Lorraine Bakery Group; Riviana Foods Pty Ltd; B Boys Inc; Julian's Recipe LLC; Send Me Waffles; and Mountain Waffle Co among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
North America Frozen Belgian Waffle Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research
The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites, annual reports, financial statements, broker analyses, and investor presentations.
Industry trade journals and other relevant publications.
Government documents, statistical databases, and market reports.
News articles, press releases, and webcasts specific to companies operating in the market.
Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research
The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research.
Enhance the expertise and market understanding of the analysis team.
Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise