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市場調查報告書
商品編碼
1765007
2031年亞太家用風扇市場預測-區域分析-依產品類型及配銷通路Asia Pacific Household Fans Market Forecast to 2031 - Regional Analysis - by Product Type and Distribution Channel |
2023 年亞太家用風扇市場價值為 57.7926 億美元,預計到 2031 年將達到 89.9495 億美元;預計 2023 年至 2031 年的複合年成長率為 5.7%。
家用電器透過電子商務通路的銷售成長推動了亞太家用風扇市場的發展
電商網站、線上市場和社群媒體等線上管道是消費者尋求各種家用風扇的主要平台。消費者可以透過電商網站便利地瀏覽和購買家用風扇。線上通路使製造商和零售商能夠接觸全球客戶群並擴大市場覆蓋範圍。電商網站透過提供家用風扇的詳細產品資訊、規格和安裝指南,確保向客戶提供技術資訊。電商平台上的用戶評論和評分為了解產品性能和客戶滿意度提供了寶貴的見解。
許多電商平台強調家用風扇與智慧家庭生態系統的兼容性,以吸引精通科技的消費者。智慧型手機和網路的普及擴大了電商平台的覆蓋範圍。物流和配送服務的進步使電商平台能夠提供可靠的配送服務。網上購物提供了便利的體驗,讓消費者能夠在家中舒適地瀏覽、比較和購買產品。由於網上購物的便利性,透過電商和線上銷售管道銷售家用電器的銷售正在成長,預計在預測期內,這將為家用風扇市場創造豐厚的利潤。
亞太家用風扇市場概況
亞太地區的家用風扇市場分為澳洲、中國、印度、日本、韓國、印尼、新加坡、越南和亞太其他地區。都市化進程的加速和中產階級人口可支配收入的增加推動了對現代便捷家居用品的需求,包括吊扇、落地扇、檯扇、壁扇、排氣扇等家用風扇。根據國際勞工組織 (ILO) 的數據,2021 年亞太地區國家的總收入成長了 3.5%,其中中國在 2021 年成長了 0.3%,2022 年上半年成長了 0.7%。此外,中亞和西亞的總收入成長了 12.4%。此外,該地區家庭數量的成長是推動亞太地區家用風扇需求的關鍵因素。亞太地區擁有全球近三分之二的人口,超過 22 億人居住在大城市。在該地區,許多消費者傾向於選擇價格實惠的基本款家用風扇。近年來,多種趨勢塑造了中國、日本、韓國、印度和澳洲等新興國家的家用風扇市場。其中之一就是消費者對多功能家用風扇的偏好日益成長。消費者尋求能夠執行多種任務的多功能產品,以提高家庭效率和節能效果。因此,製造商透過開發創新家用風扇來滿足這些需求。 2021年5月,印度吊扇市場領導者Crompton Greaves Consumer Electricals Ltd.推出了一系列支援物聯網的先進SilentPro智慧吊扇。這款全新的空氣力學設計採用ActivBLDC技術,使其靜音效果提高了兩倍,並節省高達50%的電力成本。此外,智慧技術整合已成為家用風扇製造商的關鍵趨勢。這一趨勢反映出亞太地區消費者對家用風扇的興趣日益濃厚。
亞太家用風扇市場收入及預測(2031年)(百萬美元)
亞太家用風扇市場細分
亞太家用風扇市場按產品類型、配銷通路和國家分類。
依產品類型,亞太家用風扇市場細分為吊扇、落地扇、檯扇、排氣扇、壁扇等。吊扇在2023年佔據了最大的市場。
就配銷通路而言,亞太家用風扇市場分為超市及大賣場、專賣店、線上零售及其他通路。 2023年,專賣店佔了最大的市佔率。
依國家/地區分類,亞太家用風扇市場分為澳洲、中國、印度、日本、韓國、越南、印尼、新加坡和亞太其他地區。 2023年,中國佔據了亞太家用風扇市場佔有率的主導地位。
Crompton Greaves Consumer Electricals Ltd、Honeywell International Inc、Vornado Air, LLC、Panasonic Holdings Corp、SEB SA 和 TOSHIBA CORPORATION 是亞太地區家用風扇市場的一些領先公司。
The Asia Pacific household fans market was valued at US$ 5,779.26 million in 2023 and is expected to reach US$ 8,994.95 million by 2031; it is estimated to register a CAGR of 5.7% from 2023 to 2031.
Growing Sales of Home Appliances Through E-Commerce Channel Boost Asia Pacific Household Fans Market
Online channels such as e-commerce sites, online marketplace, and social media are major platforms for consumers seeking a wide range of household fans. Customers can browse and buy household fans through e-commerce websites conveniently. Online channels enable manufacturers and retailers to reach a global customer base and expand market reach. E-commerce websites ensure the provision of technical information to customers by offering detailed product information, specifications, and installation guides for household fans. User reviews and ratings on e-commerce platforms provide valuable insights into product performance and customer satisfaction.
Many e-commerce platforms highlight the compatibility of household fans with smart home ecosystems, appealing to tech-savvy consumers. The proliferation of smartphones and internet access has expanded the reach of e-commerce platforms. Advances in logistics and delivery services have made it possible for e-commerce platforms to offer reliable shipping. Online shopping offers a convenient experience and enables customers to browse, compare, and purchase products from the comfort of their homes. Sales of household appliances through e-commerce and online sales channels are rising owing to the convenience offered by online shopping, which is expected to create lucrative opportunities for the household fans market during the forecast period.
Asia Pacific Household Fans Market Overview
The household fans market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, Indonesia, Singapore, Vietnam, and the Rest of Asia Pacific. The rising urbanization and increasing disposable income of the middle-class population drive the demand for modern and convenient housewares, including household fans such as ceiling fans, pedestal fans, table fans, wall fans, exhaust fans, and others. According to the International Labor Organization (ILO), the total income of countries in Asia Pacific rose by 3.5% in 2021, whereas China held 0.3% in 2021 and 0.7% in the first half of 2022. Also, total income grew by 12.4% in Central and Western Asia. Further, the growing number of households in the region is a key factor bolstering the demand for household fans in Asia Pacific. Asia Pacific is home to nearly two-thirds of the world's population, with over 2.2 billion citizens residing in major cities. In the region, many consumers tend to opt for affordable and basic household fans. In recent years, several trends have shaped the household fans market in emerging countries such as China, Japan, South Korea, India, and Australia. One of these trends is the growing preference for multifunctional household fans. Consumers seek versatile products that perform multiple tasks, promoting efficiency and energy-saving in their household. As a result, manufacturers have responded to these demands by developing innovative household fans. In May 2021, Crompton Greaves Consumer Electricals Ltd., India's market leader in the ceiling fan category, launched a new advanced range of IoT-enabled SilentPro Smart ceiling fans. This new aerodynamic design consists of ActivBLDC technology making it two times more silent and saving up to 50% on electricity cost. Moreover, smart technology integration has been a critical trend for household fan manufacturers. This trend reflects a growing interest in household fans among consumers across Asia Pacific.
Asia Pacific Household Fans Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Household Fans Market Segmentation
The Asia Pacific household fans market is categorized into product type, distribution channel, and country.
Based on product type, the Asia Pacific household fans market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, and others. The ceiling fan segment held the largest market share in 2023.
In terms of distribution channel, the Asia Pacific household fans market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
By country, the Asia Pacific household fans market is segmented into Australia, China, India, Japan, South Korea, Vietnam, Indonesia, Singapore, and the Rest of Asia Pacific. China dominated the Asia Pacific household fans market share in 2023.
Crompton Greaves Consumer Electricals Ltd; Honeywell International Inc; Vornado Air, LLC; Panasonic Holdings Corp; SEB SA; and TOSHIBA CORPORATION are some of the leading companies operating in the Asia Pacific household fans market.