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市場調查報告書
商品編碼
1715251
歐洲湯力水市場預測(至 2031 年)- 區域分析 - 按類型(原味和調味)、類別(低糖/無糖和普通)和最終用戶(現場交易和非現場交易)Europe Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade) |
2023年歐洲湯力水市值為10.6685億美元,預計到2031年將達到17.5913億美元;預計2023年至2031年的複合年成長率為6.5%。
口味創新推動歐洲湯力水市場
消費者越來越追求日常飲料的優質和獨特體驗。為了滿足不斷變化的消費者期望,世界各地的湯力水製造商都致力於產品開發和創新,以吸引更多的客戶並提升其市場地位。接骨木花、黃瓜和葡萄柚等創新口味吸引了更廣泛的消費者。 2023 年 7 月,英國優質湯力水和混合飲料品牌 Double Dutch 宣布推出新款接骨木花湯力水。透過此次推出的產品,該公司旨在滿足消費者對創新口味日益成長的需求。此外,消費者對新鮮果味柑橘口味的需求也不斷成長。例如,2022 年 3 月,可口可樂公司在其怡泉產品組合中推出了新的葡萄柚口味瓶裝湯力水。此次推出的產品旨在滿足人們對水果味湯力水日益成長的需求。
隨著人們對天然和植物產品的興趣日益濃厚,順應健康飲食的日益流行,消費者尋求採用天然、高品質原料製成的飲料。他們也正在尋找口味較清淡、花香較濃郁的湯力水品種。
歐洲湯力水市場概況
金酒是歐洲國家最受歡迎的烈酒之一,有著悠久的歷史,通常與湯力水完美搭配。德國、英國、西班牙、法國和比利時是歐洲杜松子酒消費最多的國家。因此,對湯力水的需求可以歸因於杜松子酒消費量的增加,以及對優質和手工產品的偏好激增。此外,金湯力作為用途最廣泛、最時尚的雞尾酒選擇,其受歡迎程度日益增加,刺激了該地區對湯力水的需求。酒店業的擴張和新餐飲場所的出現進一步增加了該地區對湯力水的需求。
Fever-Tree 和 Schweppes 等主要參與者在歐洲湯力水市場佔有重要地位。這些公司透過推出採用天然成分和獨特風味製成的高品質湯力水,成功地利用了高階化的優勢。 2021年11月,Arctic Blue宣布推出由純淨的芬蘭地下水製成的湯力水。此次發布旨在為消費者提供低糖、低熱量但仍美味的湯力水。此外,包括手工和小批量產品在內的優質湯力水的推出進一步激發了消費者的興趣。
歐洲湯力水市場收入及預測(2031年)(百萬美元)
歐洲湯力水市場細分
歐洲湯力水市場按類型、類別、最終用戶和國家進行分類。
根據類型,歐洲湯力水市場分為原味湯力水和調味湯力水。 2023 年,調味品市場佔有更大的佔有率。
從類別來看,歐洲湯力水市場分為低糖/無糖湯力水和普通湯力水。 2023 年,常規細分市場佔有更大的市場佔有率
根據最終用戶,歐洲湯力水市場分為現場銷售市場和非現場銷售市場。 2023 年,非貿易領域佔了更大的市場佔有率。
根據國家/地區,歐洲湯力水市場分為德國、法國、義大利、英國、荷蘭、西班牙、瑞典和歐洲其他地區。 2023 年,英國佔據歐洲湯力水市場佔有率的主導地位。
可口可樂公司、Fever-Tree Drinks Plc、Three Cents Co、Thomas Henry GmbH、East Imperial Beverage Corp、Fentimans Ltd 和 Britvic Plc 是歐洲湯力水市場的一些領先公司。
The Europe tonic water market was valued at US$ 1,066.85 million in 2023 and is expected to reach US$ 1,759.13 million by 2031; it is estimated to register a CAGR of 6.5% from 2023 to 2031.
Innovations in Flavors Drive Europe Tonic Water Market
Consumers are increasingly seeking premium and unique experiences in everyday beverages. In response to the evolving consumer expectations, tonic water manufacturers across the world engage in product development and innovation to attract a larger clientele and enhance their market position. Innovative flavors such as elderflower, cucumber, and grapefruit appeal to a wider range of consumers. In July 2023, Double Dutch, a UK-based premium tonic water and mixer brand, announced the launch of its new elderflower tonic water. With this launch, the company aimed to cater to the increasing consumer demand for innovative flavors. In addition, the demand for fresh and fruity citrus flavors is on the rise among consumers. For instance, in March 2022, The Coca-Cola Company introduced new grapefruit-flavored bottled tonic water to its Schweppes portfolio. The launch aimed to cater to the growing demand for fruity flavored tonic water.
With the burgeoning interest in natural and botanical-based products, in line with the growing trend of healthy eating and drinking, consumers seek beverages made with natural, high-quality ingredients. They are also looking for lighter and more floral tonic water varieties.
Europe Tonic Water Market Overview
Gin is among the most popular spirits in European countries with a rich history, and it is often paired harmoniously with tonic water. Germany, the UK, Spain, France, and Belgium are among the most gin-consuming countries in Europe. Thus, the demand for tonic water can be attributed to the increasing consumption of gin, and surging preference for premium and artisanal products. Further, the increasing popularity of gin and tonic as the most versatile and trendy cocktail choices has spurred the demand for tonic water in the region. The expansion of the hospitality industry and the emergence of new dining and drinking establishments have further increased the demand for tonic water in the region.
Key players such as Fever-Tree and Schweppes have a significant presence in the tonic water market in Europe. These companies have successfully capitalized on premiumization by launching high-quality tonic water options made with natural ingredients and unique flavors. In November 2021, Arctic Blue announced the launch of tonic water made from pure Finnish groundwater. The launch aimed to give consumers low sugar and low-calorie yet still tasty tonic water. In addition, the launch of premium tonic water variants, including artisanal and small-batch offerings, has further stimulated consumer interest.
Europe Tonic Water Market Revenue and Forecast to 2031 (US$ Million)
Europe Tonic Water Market Segmentation
The Europe tonic water market is categorized into by type, category, end user, and country.
Based on type, the Europe tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.
In terms of category, the Europe tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023
By end user, the Europe tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.
Based on country, the Europe tonic water market is segmented into Germany, France, Italy, the UK, Netherlands, Spain, Sweden, and the Rest of Europe. The UK dominated the Europe tonic water market share in 2023.
The Coca-Cola Co, Fever-Tree Drinks Plc, Three Cents Co, Thomas Henry GmbH, East Imperial Beverage Corp, Fentimans Ltd, and Britvic Plc, are some of the leading companies operating in the Europe tonic water market.