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市場調查報告書
商品編碼
1715250
2031 年亞太地區湯力水市場預測 - 區域分析 - 按類型(原味和調味)、類別(低糖/無糖和普通)和最終用戶(現場交易和非現場交易)Asia Pacific Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade) |
2023年亞太地區湯力水市值為3.9373億美元,預計2031年將達到7.3622億美元;預計2023年至2031年的複合年成長率為8.1%。
電子商務的蓬勃發展推動亞太湯力水市場
隨著線上購物越來越受歡迎,尤其是在食品和飲料領域,湯力水品牌可以利用電子商務平台擴大其市場佔有率並擴大消費者群體。透過建立線上業務,這些品牌可以直接與消費者聯繫,提供無縫的購物體驗和便利的送貨選擇,這對忙碌的城市居民尤其有吸引力。專門提供酒精飲料和混合飲料的專用線上平台的推出為湯力水市場參與者創造了成長機會。 2022 年 7 月,擁有並生產 Malaki 品牌湯力水的公司 A1 Restaurants 宣布推出印度首個基於行動應用程式的飲料平台 BeverageCart。該應用程式旨在幫助順利地向零售商、酒店、餐廳和餐飲服務商運送飲料,從而完成批發線上訂單。此類平台提供精選的優質湯力水品牌,為消費者提供一站式滿足其雞尾酒需求的服務。此外,數位化環境使湯力水品牌能夠展示其廣泛的產品系列、分享雞尾酒配方,並透過互動內容和個人化推薦與消費者互動。透過利用數位行銷和分析的力量,品牌可以瞄準利基消費者群體,並客製化其訊息以滿足不同的偏好和場合,從而提高知名度和忠誠度。
亞太地區湯力水市場概覽
由於消費者偏好的轉變和飲酒文化的演變,亞太地區對湯力水的需求正在激增。金湯力雞尾酒在年輕人群中越來越受歡迎,這是推動市場成長的一個主要因素。隨著西方飲酒潮流繼續影響亞太市場,人們對杜松子酒類飲料的欣賞日益成長,導致對湯力水這種主要混合飲料的需求激增。此外,夜生活的蓬勃發展和旅遊業的蓬勃發展也推動了酒吧、餐廳和酒館對湯力水的需求。此外,隨著雞尾酒文化在該地區各個城市地區的興起,消費者尋求在家中和酒吧複製精釀雞尾酒的體驗,對湯力水和其他高品質混合飲料的需求也隨之增加。
亞太地區湯力水市場收入及預測(2031年)(百萬美元)
亞太地區湯力水市場區隔
亞太地區湯力水市場按類型、類別、最終用戶和國家進行分類。
根據類型,亞太地區湯力水市場分為原味湯力水和調味湯力水。 2023 年,調味品市場佔有更大的佔有率。
從類別來看,亞太地區湯力水市場分為低糖/無糖湯力水和普通湯力水。 2023 年,常規細分市場將佔據更大的市場佔有率。
根據最終用戶,亞太地區湯力水市場分為現場銷售市場和非現場銷售市場。 2023 年,非貿易領域佔了更大的市場佔有率。
根據國家/地區,亞太地區湯力水市場分為中國、日本、印度、澳洲、韓國和亞太其他地區。 2023 年,亞太其他地區佔據了亞太地區湯力水市場的主導佔有率。
可口可樂公司、Fever-Tree Drinks Plc、Thomas Henry GmbH、East Imperial Beverage Corp、Britvic Plc 和 Bickford & Sons Ltd. 是亞太地區湯力水市場的一些領先公司。
The Asia Pacific tonic water market was valued at US$ 393.73 million in 2023 and is expected to reach US$ 736.22 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.
Proliferation of E-Commerce Boosts Asia Pacific Tonic Water Market
With the increasing popularity of online shopping, particularly in the food & beverages sector, tonic water brands can leverage e-commerce platforms to expand their market presence and reach an extended consumer base. By establishing an online presence, these brands can directly connect with consumers, offering seamless shopping experience and convenient delivery options, which is especially appealing to busy urban residents. The launch of a dedicated online platform specifically offering alcoholic beverages and mixers creates growth opportunities for the tonic water market players. In July 2022, A1 Cuisines, a company that owns and manufactures the Malaki brand of tonic water, announced the launch of BeverageCart, India's first mobile app-based beverage platform. The app aims to aid the smooth delivery of beverages to retailers, hotels, restaurants, and caterers, thereby fulfilling wholesale online orders. Such platforms provide a curated selection of premium tonic water brands, offering consumers a one-stop shop for their cocktail needs. In addition, the digital landscape allows tonic water brands to showcase their extensive product range, share cocktail recipes, and engage with consumers through interactive content and personalized recommendations. By harnessing the power of digital marketing and analytics, brands can target niche consumer segments and tailor their messaging to resonate with different preferences and occasions, driving awareness and loyalty.
Asia Pacific Tonic Water Market Overview
The demand for tonic water is surging in Asia Pacific due to shifting consumer preferences and evolving drinking culture. The increasing popularity of gin and tonic cocktails among young demographics is a major factor contributing to market growth. As Western drinking trends continue to influence the market in Asia Pacific, there's a growing appreciation for gin-based beverages, leading to a corresponding surge in demand for tonic water as a key mixer. Further, the surging nightlife and increasing tourism industry has propelled the demand for tonic water in bars, restaurants, and pubs. In addition, the rise of cocktail culture in urban areas across the region has created a demand for tonic water and other high-quality mixers as consumers seek to replicate the craft cocktail experience at home and in bars.
Asia Pacific Tonic Water Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Tonic Water Market Segmentation
The Asia Pacific tonic water market is categorized into by type, category, end user, and country.
Based on type, the Asia Pacific tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.
In terms of category, the Asia Pacific tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.
By end user, the Asia Pacific tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.
Based on country, the Asia Pacific tonic water market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tonic water market share in 2023.
The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, Britvic Plc, and Bickford & Sons Ltd. are some of the leading companies operating in the Asia Pacific tonic water market.