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市場調查報告書
商品編碼
1666299
2031 年歐洲包裝沙拉市場預測 - 區域分析 - 按產品類型、類別和配銷通路Europe Packaged Salad Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023年歐洲包裝沙拉市場價值為35.0093億美元,預計到2031年將達到68.5510億美元;預計 2023 年至 2031 年的複合年成長率為 8.8%。
預包裝沙拉的創新組合推動歐洲包裝沙拉市場的發展
隨著消費者在食品選擇上越來越追求多樣性和新穎性,包裝沙拉製造商也紛紛推出超越傳統沙拉產品的創新組合。這些創意混合物融合了多種成分,例如異國水果、傳統穀物、特色起司和美食配料,將沙拉變成了充滿活力和誘人的烹飪體驗。
包裝沙拉中創新組合的引入擴大了沙拉的吸引力,其範圍已不再僅限於注重健康的消費者,還吸引著美食愛好者、敢於冒險的食客以及尋求方便而又放縱的用餐選擇的個人。透過提供具有意想不到的口味組合和優質原料的沙拉,製造商正在滿足人們對可以在家或旅途中享用的餐廳品質食物日益成長的需求。
包裝沙拉的創新組合推動了產品的差異化和市場競爭優勢。隨著包裝沙拉貨架上的選擇越來越多,製造商尋求透過提供獨特的沙拉品種來脫穎而出。透過利用烹飪趨勢、季節性食材和文化影響,公司可以創造出獨特的沙拉混合物,引起消費者的共鳴並獲得高價。此外,創新的包裝設計,例如展示多層彩色配料的透明容器或帶有單獨配料和調味隔間的可定製沙拉套裝,增強了包裝沙拉的視覺吸引力和消費者吸引力。
食品融合和全球美食的興起激發了包裝沙拉製造商嘗試創新組合,從不同的烹飪傳統和當地風味中汲取靈感。從配有花生醬和酥脆餛飩條的泰式沙拉,到配有黑豆、玉米和墨西哥辣椒酸橙醋汁的德州-墨西哥沙拉,這些跨文化的創作提供了引人注目的口味和質地融合,吸引著喜歡冒險的味蕾。透過融合烹飪多樣性和多元文化的影響,包裝沙拉品牌可以吸引更廣泛的受眾,並在動態食品市場中保持領先地位,滿足不斷變化的消費者口味和偏好。因此,包裝沙拉的創新組合對包裝沙拉市場產生了積極的影響,以令人興奮的風味、獨特的成分和烹飪創造力吸引消費者。
歐洲包裝沙拉市場概況
在歐洲,包裝沙拉市場需求的激增歸因於文化因素。歐洲菜餚通常以新鮮蔬菜和沙拉為主,而包裝好的沙拉為消費者提供了一種方便的方式來享受這些傳統菜餚,而無需進行大量的準備。隨著歐洲消費者越來越重視健康和保健,包裝沙拉成為在飲食中加入更多蔬菜的便利選擇,進一步刺激了該地區對這些產品的需求。此外,零售市場上有大量創新產品,吸引了廣泛的消費者。例如,2023年,瓊斯食品公司向英國連鎖超市阿斯達推出了一個新的垂直農場沙拉品牌。該系列包括三個 SKU:混合沙拉、芝麻菜、辣椒水芹。
歐洲各地素食主義的興起極大地影響了包裝沙拉的需求。因此,沙拉等素食食品的需求大幅增加。隨著越來越多的消費者接受植物性飲食,素食主義的趨勢受到環境問題、健康意識和道德考慮的推動。方便又營養的包裝沙拉滿足了人們對快速又健康膳食日益成長的偏好,進一步促進了需求的成長。此外,素食產品的普及以及永續和道德消費的推廣在支持歐洲各國飲食偏好和生活方式的轉變方面發揮了至關重要的作用。
歐洲包裝沙拉市場收入及預測(2031 年)(百萬美元)
歐洲包裝沙拉市場細分
歐洲包裝沙拉市場分為產品類型、類別、配銷通路和國家。
根據產品類型,歐洲包裝沙拉市場分為素食沙拉和肉類沙拉。 2023 年,素食和純素食領域佔據了更大的市場。
根據類別,歐洲包裝沙拉市場分為傳統沙拉和有機沙拉。 2023 年,傳統領域將佔據更大的市場佔有率。
根據配銷通路,歐洲包裝沙拉市場分為超市和大賣場、便利商店、線上零售和其他。 2023 年,超市和大賣場板塊佔據了最大的市場佔有率。
依國家分類,歐洲包裝沙拉市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2023 年,歐洲其他地區佔據歐洲包裝沙拉市場的主導佔有率。
Dole Plc、Troy Foods (Salads) Ltd、Bonduelle SA 和 Avondale Foods (Craigavon) Ltd. 是歐洲包裝沙拉市場的一些領先公司。
The Europe packaged salad market was valued at US$ 3,500.93 million in 2023 and is expected to reach US$ 6,855.10 million by 2031; it is estimated to register a CAGR of 8.8% from 2023 to 2031 .
Innovative Combinations in Pre-Packed Salads Drive Europe Packaged Salad Market
As consumers increasingly seek variety and novelty in their food choices, packaged salad manufacturers are responding by introducing innovative combinations beyond traditional salad offerings. These creative blends incorporate diverse ingredients, such as exotic fruits, ancient grains, specialty cheeses, and gourmet toppings, transforming salads into vibrant and enticing culinary experiences.
The introduction of innovative combinations in packaged salads has broadened the appeal of salads beyond health-conscious consumers to include food enthusiasts, adventurous eaters, and individuals seeking convenient yet indulgent meal options. By offering salads that feature unexpected flavor combinations and premium ingredients, manufacturers are tapping into the growing demand for restaurant-quality meals that can be enjoyed at home or on the go.
Innovative combinations in packaged salads drive product differentiation and competitive advantage in the market. Manufacturers seek to stand out by offering unique salad varieties as the packaged salad aisle becomes increasingly crowded with options. By leveraging culinary trends, seasonal ingredients, and cultural influences, companies can create distinctive salad blends that resonate with consumers and command premium pricing. Additionally, innovative packaging designs, such as clear containers that showcase the colorful layers of ingredients or customizable salad kits with separate compartments for toppings and dressings, enhance packaged salads' visual appeal and consumer appeal.
The rise of food fusion and global cuisine has inspired packaged salad manufacturers to experiment with innovative combinations that draw inspiration from diverse culinary traditions and regional flavors. From Thai-inspired salads with peanut dressing and crispy wonton strips to Tex-Mex salads with black beans, corn, and chipotle lime vinaigrette, these cross-cultural creations offer a compelling fusion of flavors and textures that appeal to adventurous palates. By embracing culinary diversity and multicultural influences, packaged salad brands can attract a broader audience and stay ahead of evolving consumer tastes and preferences in the dynamic food market. Hence, innovative combinations in packaged salads positively influence the packaged salad market, captivating consumers with exciting flavor profiles, unique ingredients, and culinary creativity.
Europe Packaged Salad Market Overview
In Europe, the surge in demand for packaged salad market is attributed to cultural factors. European cuisine often includes an emphasis on fresh vegetables and salads, and packaged salad offerings provide a convenient way for consumers to enjoy these traditional dishes without the need for extensive preparation. As European consumers increasingly prioritize health and wellness, packaged salads serve as a convenient and accessible option for incorporating more vegetables into their diets, further fueling the demand for these products in the region. Further, the availability of a wide range of innovative products in the retail market attracts a wide range of consumers. For example, in 2023, Jones Food Company launched a new vertically farmed salad brand into Asda, a British supermarket chain. The range includes three SKUs: Mixed Salad, Rocket, and Hot & Peppery Cress.
The surge in veganism across Europe has significantly impacted the demand for packaged salads. As a result, the demand for vegan-friendly options, including salads, has substantially increased. The trend of veganism is driven by environmental concerns, health consciousness, and ethical considerations as more consumers embrace plant-based diets. The availability of convenient and nutritious packaged salads has catered to the growing preference for quick and healthy meal options, further contributing to the rise in demand. Also, the broader accessibility of vegan-friendly products and the promotion of sustainable and ethical consumption have played a crucial role in supporting this shift in dietary preferences and lifestyles across various European countries.
Europe Packaged Salad Market Revenue and Forecast to 2031 (US$ Million)
Europe Packaged Salad Market Segmentation
The Europe packaged salad market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.
By category, the Europe packaged salad market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.
Based on distribution channel, the Europe packaged salad market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Europe packaged salad market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe packaged salad market share in 2023.
Dole Plc, Troy Foods (Salads) Ltd, Bonduelle SA, and Avondale Foods (Craigavon) Ltd. are some of the leading companies operating in the Europe packaged salad market.