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市場調查報告書

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1666291

2031 年北美包裝沙拉市場預測 - 區域分析 - 按產品類型、類別和配銷通路

North America Packaged Salad Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel

出版日期: 2025年01月02日 | 出版商:

The Insight Partners | 英文 78 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2023 年北美包裝沙拉市場價值為 44.1081 億美元，預計到 2031 年將達到 88.5171 億美元；預計 2023 年至 2031 年的複合年成長率為 9.1%。

消費者對健康飲食的傾向推動了北美包裝沙拉市場的發展

隨著人們越來越意識到營養和健康的重要性，消費者積極尋求方便又營養的食品選擇，而包裝沙拉完全滿足了這項需求。包裝好的沙拉為那些在忙碌的日程中努力保持健康生活方式的人們提供了一種方便的解決方案。預先切好的蔬菜、洗淨的綠色蔬菜以及通常包含的調味品提供了一種快速且輕鬆的方式將必需的營養素添加到人們的飲食中。

城市化進程的加速極大地促進了包裝沙拉的流行。隨著越來越多的人移居城市，由於工作日程繁忙和生活節奏快，他們往往沒有足夠的時間準備餐點。包裝好的沙拉提供了一種節省時間的解決方案，使城市居民無需大量烹飪或膳食計劃即可獲得新鮮又營養的飯菜。包裝沙拉的便利性引起了城市消費者的強烈共鳴，推動了人口密集地區的市場擴張。根據調查，91%注重健康的消費者表示，他們積極追求健康和保健。

除了便利性之外，消費者的健康意識也是推動包裝沙拉市場成長的關鍵因素。隨著人們對肥胖、心臟病和其他飲食相關健康問題的關注日益增加，許多人都在積極尋找改善飲食習慣的方法。包裝沙拉提供了一種無罪惡感的選擇，因為它們被認為是速食或加工零食的更健康替代品。加入各種蔬菜（通常來自有機或當地種植）進一步增強了它們對注重健康的消費者的吸引力。總體而言，健康意識、便利性和城市化的結合使得包裝沙拉成為現代飲食偏好中的主要內容，促進了市場的不斷擴大。因此，近年來，人們對健康飲食的傾向已成為全球包裝沙拉市場的重要推手。

北美包裝沙拉市場概況

北美對包裝沙拉的需求激增可歸因於多種因素，反映了消費者偏好的不斷變化和由於越來越重視健康和保健而導致的生活方式的改變。該地區正在進行各種活動，鼓勵人們遵循健康的生活方式，包括食用營養飲食。例如，美國的「健康人2030」運動致力於幫助人們獲得必要數量的健康食品，如水果、蔬菜和全穀物，以降低慢性病的風險並改善健康狀況。政府的此類舉措使得消費者越來越傾向於選擇包裝沙拉等方便又營養的食品。

該地區各主要參與者採取的一些策略性措施（如併購、擴張、合作和產品發布）也促進了包裝沙拉市場的成長。例如，2023年，都樂食品公司和夏洛特黃蜂隊合作為夏洛特學校舉辦了一場激勵活動，以在學生中推廣健康的飲食習慣和積極的生活方式。這提高了學生的健康飲食意識，最終增加了包裝沙拉的銷售量。此外，2021 年，總部位於紐約的室內種植商 Square Roots 推出了兩種新的沙拉混合。同樣，2022 年，BrightFarms 推出了鷹嘴豆凱撒沙拉和陽光培根沙拉套裝。這些創新使得消費者可以根據自己的需求、品味和預算從廣泛的選項中進行選擇。此外，2021 年，BrightFarms 在北卡羅來納州亨德森維爾開設了一個佔地 6 英畝的新溫室，目標是每年為東南地區生產 200 萬磅生菜。

北美包裝沙拉市場收入及預測（2031 年）（百萬美元）

北美包裝沙拉市場細分

北美包裝沙拉市場分為產品類型、類別、配銷通路和國家。

根據產品類型，北美包裝沙拉市場分為素食和純素食以及肉類。 2023 年，素食和純素食領域佔據了更大的市場。

根據類別，北美包裝沙拉市場分為傳統沙拉和有機沙拉。 2023 年，傳統領域將佔據更大的市場佔有率。

根據配銷通路，北美包裝沙拉市場分為超市和大賣場、便利商店、線上零售和其他。 2023 年，超市和大賣場板塊佔據了最大的市場佔有率。

依國家分類，北美包裝沙拉市場分為美國、加拿大和墨西哥。 2023 年，美國佔據北美包裝沙拉市場的主導佔有率。

Dole Plc、BrightFarms Inc、Fresh Express Inc、Taylor Fresh Foods Inc、Eat Smart Inc、Bonduelle SA、ORGANICGIRL LLC 和 Misionero Inc. 是北美包裝沙拉市場的一些領先公司。

With an increasing awareness of the importance of nutrition and wellness, consumers actively seek convenient and nutritious food options, and packaged salads perfectly fit this demand. Packaged salads offer a convenient solution for individuals striving to maintain a healthy lifestyle amid busy schedules. Pre-cut vegetables, washed greens, and often included dressings provide a quick and hassle-free way to incorporate essential nutrients into one's diet.

The rise of urbanization has significantly contributed to the popularity of packaged salads. As more people migrate to urban areas, they often face limited time for meal preparation due to demanding work schedules and fast-paced lifestyles. Packaged salads offer a time-saving solution, allowing people living in urban areas to access fresh and nutritious meals without extensive cooking or meal planning. The convenience factor of packaged salads resonates strongly with urban consumers, driving the market expansion in densely populated areas. According to a survey, 91% of health-conscious consumers report that they actively pursue health and wellness.

In addition to convenience, the health-conscious mindset of consumers plays a pivotal role in fueling the growth of the packaged salad market. With the increasing concerns about obesity, heart disease, and other diet-related health issues, many individuals are actively finding ways to improve their dietary habits. Packaged salads offer a guilt-free option, as they are perceived as healthier alternatives to fast food or processed snacks. The inclusion of various vegetables, often sourced from organic or locally-grown sources, further enhances their appeal among health-conscious consumers. Overall, the combination of health consciousness, convenience, and urbanization has established packaged salads as a staple in modern dietary preferences, contributing to the market's continuous expansion. Therefore, the inclination toward a healthy diet has been a significant driver for the global packaged salad market in recent years.

North America Packaged Salad Market Overview

The surge in demand for packaged salad in North America can be attributed to several factors, reflecting evolving consumer preferences and lifestyle changes owing to a rising emphasis on health and wellness. Various campaigns are being conducted in the region that encourage people to follow a healthy lifestyle, which includes consuming a nutritional diet. For instance, Healthy People 2030, a campaign in the US, focuses on helping people get the necessary amounts of healthy foods such as fruits, vegetables, and whole grains to reduce their risk for chronic diseases and improve their health. Such government initiatives lead to a growing inclination of consumers toward convenient and nutritious food options such as packaged salads.

A few strategic initiatives such as mergers and acquisitions, expansion, partnerships, and product launches taken by various key players in the region also contribute to the packaged salads market growth. For instance, in 2023, Dole Food Co and Charlotte Hornets collaborated to host a power-up event for Charlotte School to promote healthy eating habits and active lifestyles among students. This created awareness of eating healthy among the students, which ultimately increased the sale of packaged salads. Also, in 2021, Square Roots, a New York City-based indoor grower, launched two new salad mixes. Similarly, in 2022, BrightFarms introduced Chickpea Caesar and Sunny Bacon salad kits. Such innovations allow consumers to choose from a broad range of options as per their requirements, taste, and budget. Additionally, in 2021, BrightFarms opened a new 6-acre greenhouse in Hendersonville, NC, aiming to produce 2 million pounds of lettuce annually for the Southeast region.

North America Packaged Salad Market Revenue and Forecast to 2031 (US$ Million)

North America Packaged Salad Market Segmentation

The North America packaged salad market is categorized into product type, category, distribution channel, and country.

Based on product type, the North America packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.

By category, the North America packaged salad market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.

Based on distribution channel, the North America packaged salad market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America packaged salad market is segmented into the US, Canada, and Mexico. The US dominated the North America packaged salad market share in 2023.

Dole Plc, BrightFarms Inc, Fresh Express Inc, Taylor Fresh Foods Inc, Eat Smart Inc, Bonduelle SA, ORGANICGIRL LLC, and Misionero Inc. are some of the leading companies operating in the North America packaged salad market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Packaged Salad Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers:
- 4.3.2 Manufacturers:
- 4.3.3 Distributors or Wholesalers:
- 4.3.4 Distribution Channels

5. North America Packaged Salad Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Inclination Toward Healthy Diet
- 5.1.2 Innovative Combinations in Pre-Packed Salads
5.2 Market Restraints
- 5.2.1 Supply Chain Challenges
5.3 Market Opportunities
- 5.3.1 E-Commerce Expansion
5.4 Future Trends
- 5.4.1 Surging Popularity of Organic Products
5.5 Impact of Drivers and Restraints:

6. Packaged Salad Market - North America Market Analysis

6.1 North America: Packaged Salad Market Revenue (US$ Million), 2021-2031
6.2 Packaged Salad Market Forecast Analysis

7. North America Packaged Salad Market Analysis - by Product Type

7.1 Vegetarian and Vegan
- 7.1.1 Overview
- 7.1.2 Vegetarian and Vegan: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Meat-Based
- 7.2.1 Overview
- 7.2.2 Meat-Based: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)

8. North America Packaged Salad Market Analysis - by Category

8.1 Conventional
- 8.1.1 Overview
- 8.1.2 Conventional: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Organic
- 8.2.1 Overview
- 8.2.2 Organic: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)

9. North America Packaged Salad Market Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Convenience Stores
- 9.2.1 Overview
- 9.2.2 Convenience Stores: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)

10. North America Packaged Salad Market - Country Analysis

10.1 North America
- 10.1.1 North America: Packaged Salad Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.1 North America: Packaged Salad Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.2 United States: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.2.1 United States: Packaged Salad Market Breakdown, by Product Type
    - 10.1.1.2.2 United States: Packaged Salad Market Breakdown, by Category
    - 10.1.1.2.3 United States: Packaged Salad Market Breakdown, by Distribution Channel
  - 10.1.1.3 Canada: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.3.1 Canada: Packaged Salad Market Breakdown, by Product Type
    - 10.1.1.3.2 Canada: Packaged Salad Market Breakdown, by Category
    - 10.1.1.3.3 Canada: Packaged Salad Market Breakdown, by Distribution Channel
  - 10.1.1.4 Mexico: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.4.1 Mexico: Packaged Salad Market Breakdown, by Product Type
    - 10.1.1.4.2 Mexico: Packaged Salad Market Breakdown, by Category
    - 10.1.1.4.3 Mexico: Packaged Salad Market Breakdown, by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis
11.2 Company Positioning & Concentration

12. Industry Landscape

12.1 Overview
12.2 Mergers And Acquisitions
12.3 Agreements, Collaborations, And Joint Ventures
12.4 New Product Launches
12.5 Expansions And Other Strategic Developments

13. Company Profiles

13.1 Dole Plc
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 BrightFarms Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Fresh Express Inc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Taylor Fresh Foods Inc
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Eat Smart Inc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Bonduelle SA
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 ORGANICGIRL LLC
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Misionero Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments

14. Appendix

14.1 About The Insight Partners

簡介目錄圖表

List Of Tables

Table 1. North America Packaged Salad Market Segmentation
Table 2. Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Table 3. Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 4. Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million) - by Category
Table 5. Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 6. North America: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Country
Table 7. United States: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
Table 8. United States: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Category
Table 9. United States: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 10. Canada: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
Table 11. Canada: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Category
Table 12. Canada: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 13. Mexico: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Product Type
Table 14. Mexico: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Category
Table 15. Mexico: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million) - by Distribution Channel
Table 16. Heat Map Analysis

List Of Figures

Figure 1. North America Packaged Salad Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Packaged Salad Market
Figure 4. North America: Packaged Salad Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Packaged Salad Market Revenue (US$ Million), 2021-2031
Figure 7. Packaged Salad Market Share (%) - by Product Type (2023 and 2031)
Figure 8. Vegetarian and Vegan: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Meat-Based: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Packaged Salad Market Share (%) - by Category (2023 and 2031)
Figure 11. Conventional: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Organic: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. Packaged Salad Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 14. Supermarkets and Hypermarkets: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Convenience Stores: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. Online Retail: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: Packaged Salad Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. North America Packaged Salad Market, by Key Countries - Revenue (2023) (US$ Million)
Figure 19. North America: Packaged Salad Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 20. United States: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million)
Figure 21. Canada: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million)
Figure 22. Mexico: Packaged Salad Market - Revenue and Forecast to 2031(US$ Million)
Figure 23. Company Positioning & Concentration