市場調查報告書
商品編碼
1452498
2030 年亞太地區女性衛生產品市場預測 - 區域分析 - 按產品類型;和配銷通路(超市和大賣場、藥局和藥局、保健和美容店、線上零售等)Asia Pacific Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others) |
亞太地區女性衛生用品市場預計將從2022年的116.8247億美元成長到2030年的150.4491億美元。預計2022年至2030年CAGR為3.2%。
各國政府和組織的措施推動亞太地區女性衛生產品市場
由於稅收增加,女性衛生用品價格不斷上漲,消費者不敢購買。因此,他們尋找可能損害他們健康的替代品。然而,隨著人們對女性衛生意識的不斷增強,全球各國政府都在採取各種舉措,例如降低女性衛生產品的稅收並免費分發。例如,印度政府對衛生棉的銷售徵收0%的稅率,從而完全免除衛生棉的消費稅。此外,2018 年,馬哈拉施特拉邦農村發展部(印度)推出了 Asmita Yojana。作為該計劃的一部分,自助團體 (SHG) 從供應商購買衛生棉,在行動應用程式上註冊,然後以非常低的價格向 Asmita 持卡人(主要是在校少女)提供衛生棉包。
此外,2016年,首爾市政府(SMG)意識到衛生棉是一項基本需求和人權問題後,開始向低收入家庭的青少年提供衛生棉。繼 2018 年試點營運之後,SMG 制定了總體規劃,並於 2019 年啟動了公共衛生棉支援計畫。因此,政府機構和組織採取的措施進一步為市場創造了利潤豐厚的成長機會。
亞太地區女性衛生用品市場概況
亞太地區女性衛生用品市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。市場成長歸因於印度和中國等國家女性人口的成長、可支配收入的增加以及女性越來越傾向於保持個人衛生。此外,各國政府和組織為促進女性健康所採取的措施增加了該地區對女性衛生產品的需求。 2021 年 1 月,Raigarh(印度恰蒂斯加爾邦)政府宣布啟動“Pavna”,這是一項獨特的基於社區的經期衛生計劃。該計劃旨在透過基於三個原則的本土策略確保普遍的經期衛生:獲取、意識和接受,徹底改變女性衛生產品的行為和使用模式。萊加爾婦女兒童發展部的一項研究顯示,在該計畫啟動前,有40% 的女性使用衛生棉,而在Pavna 實施後,這一比例在2022 年3 月上升至75%。此外,印度政府已全面銷售衛生棉可免消費稅。
亞太地區女性衛生用品市場收入及 2030 年預測(百萬美元)
亞太地區女性衛生用品市場區隔
亞太地區女性衛生用品市場按產品類型、配銷通路和國家細分。
根據產品類型,亞太地區女性衛生用品市場分為經期護理產品、清潔和除臭產品以及女性衛生內衣。 2022 年,經期護理產品領域佔據亞太地區女性衛生用品市佔率最大。
根據配銷通路,亞太地區女性衛生用品市場分為超市和大賣場、藥局和藥房、保健和美容店、線上零售等。 2022 年,超市和大賣場細分市場佔據最大的市場佔有率。
按國家/地區分類,亞太地區女性衛生用品市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。 2022 年,亞太地區其他地區將主導亞太女性衛生用品市場。
Edgewell Personal Care Co、Essity AB、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV 和 The Procter & Gamble Co 是該地區女性衛生用品市場的一些領先公司。
The Asia Pacific feminine hygiene products market is expected to grow from US$ 11,682.47 million in 2022 to US$ 15,044.91 million by 2030. It is estimated to grow at a CAGR of 3.2% from 2022 to 2030.
Initiatives by Governments and Organizations Fuels Asia Pacific Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, the government of India has completely exempted sanitary pads from GST by charging a 0% tax rate on the sale of sanitary pads. Also, in 2018, Maharashtra's Department of Rural Development (India) launched the Asmita Yojana. As part of this program, Self-Help Groups (SHGs) purchase sanitary napkins from vendors, register on a mobile application and then provide the packs to Asmita cardholders, mostly teenage females in school, at a very low price.
Further, in 2016, the Seoul Metropolitan Government (SMG) began supplying sanitary pads to teenagers from low-income families after realizing that these products are a basic requirement and a human rights concern. The SMG created a master plan and launched its public sanitary pad support program in 2019, following a pilot operation in 2018. Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
Asia Pacific Feminine Hygiene Products Market Overview
The Asia Pacific feminine hygiene products market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The market growth is attributed to the growing women population in countries such as India and China, increasing disposable income, and the increasing inclination of females toward maintaining personal hygiene. In addition, the initiatives taken by various governments and organizations to promote females' health have increased the demand for feminine hygiene products in the region. In January 2021, the government of Raigarh (Chhattisgarh, India) announced the launch of "Pavna," a unique community-based menstrual hygiene program. This program aims to ensure universal menstrual hygiene through indigenous strategies based on three principles: Access, Awareness, and Acceptance to revolutionize the behavior and usage patterns of feminine hygiene products. According to a study conducted by the Women and Child Development Department of Raigarh, before the program's launch, 40% of women used sanitary pads, which after the implementation of Pavna increased to 75% in March 2022. Also, the government of India has completely exempted GST on the sale of sanitary pads.
Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Feminine Hygiene Products Market Segmentation
The Asia Pacific feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Asia Pacific feminine hygiene products market share in 2022.
Based on distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific feminine hygiene products market in 2022.
Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.