![]() |
市場調查報告書
商品編碼
1420197
歐洲假髮市場預測至 2030 年 - 區域分析 - 類型(真髮和合成髮)、最終用戶(男性和女性)和配銷通路(專賣店、線上零售等)Europe Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others) |
歐洲假髮市場預計將從2022年的10.8706億美元成長到2030年的14.8254億美元。預計2022年至2030年CAGR為4.0%。
接受癌症治療的患者脫髮率上升推動歐洲假髮市場
化療、放射治療和其他一些癌症治療方法都是針對快速分裂的細胞,不幸的是,其中也包括毛囊。因此,接受癌症治療的患者經常會出現嚴重脫髮,這可能會造成情緒困擾並影響他們的自尊。根據國際癌症研究機構(IARC)估計,2018年,全球報告了1700萬新發癌症病例和950萬癌症死亡病例。到2040年,由於生活方式、飲食習慣、酗酒、吸煙等的改變,預計新增癌症病例和死亡病例將分別增至2750萬和1630萬。在經濟轉型國家,這一負擔可能更為嚴重。由於不健康飲食的消費增加、吸煙成癮和缺乏身體活動,未來的發展趨勢將受到影響。由於癌症治療引起的普遍脫髮,對假髮的需求顯著增加。假髮為那些希望在與癌症作鬥爭的過程中保持外表並恢復正常感的患者提供了有效的解決方案。為了滿足癌症患者的需求,歐洲假髮市場參與者提供了廣泛的產品,包括天然假髮、合成假髮和個人化設計。假髮製造商提高了產品的品質和舒適度,確保癌症患者能夠獲得舒適且逼真的假髮,幫助他們在充滿挑戰的時期增強信心。
假髮市場的成長也得益於人們對癌症及其對患者影響的認知和理解的提高。支持組織、醫療中心和社區計劃積極向癌症患者宣傳假髮的可用性和好處,鼓勵他們接受假髮作為賦權選擇。因此,由於癌症治療導致的脫髮病例不斷增加,推動了歐洲假髮市場的成長。
歐洲假髮市場概況
歐洲假髮市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他地區。在歐洲,假髮自古以來就已被使用,波斯人、蘇美人、埃及人、希臘人和羅馬人出於衛生目的而佩戴假髮。在整個地區的早期社會中,歐洲人過去常常把頭髮剃光,並用假髮遮住頭髮,以對抗寄生蟲和其他疾病。它們很快就成為一種趨勢,並開始變得精緻和詳細。因此,歐洲多樣化的人口為滿足不同種族髮型和需求的假髮提供了機會。
歐洲假髮市場收入及 2030 年預測(百萬美元)
歐洲假髮市場細分
歐洲假髮市場分為類型、最終用戶、配銷通路和國家。
根據類型,歐洲假髮市場分為真髮假髮和合成假髮。 2022 年,合成假髮細分市場在歐洲假髮市場中佔據更大佔有率。
根據最終用戶,歐洲假髮市場分為男性和女性。 2022 年,女性假髮市場在歐洲假髮市場中佔有更大佔有率。
基於配銷通路,歐洲專賣店、網路零售等。 2022 年,專賣店細分市場佔據歐洲假髮市場的最大佔有率。
根據國家/地區,歐洲假髮市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年,歐洲其他地區主導了歐洲假髮市場。
Evergreen Products Group Ltd、HairUWear Inc、Indique Hair LLC、Lordhair Co Ltd 和 UniWigs Inc 是歐洲假髮市場的一些領先公司。
The Europe hair wig market is expected to grow from US$ 1,087.06 million in 2022 to US$ 1,482.54 million by 2030. It is estimated to grow at a CAGR of 4.0% from 2022 to 2030.
Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment Fuel Europe Hair Wig Market
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem. According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, Europe hair wig market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period.
The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the Europe Hair wig market growth.
Europe Hair Wig Market Overview
The Europe hair wig market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. In Europe, wigs have been used since the early ages, as Persian, Sumerian, Egyptian, Greek, and Roman people wore them for hygienic purposes. Across the region, in early societies, Europeans used to completely shave their head and cover it with wigs to fight parasites and other diseases. They soon became a trend and began being elaborate and detailed. Hence, Europe's diverse population presents opportunities for wigs designed to cater to different ethnic hairstyles and needs.
Europe Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
Europe Hair Wig Market Segmentation
The Europe hair wig market is segmented into type, end user, distribution channel, and country.
Based on type, the Europe hair wig market is bifurcated into hair and synthetic hair. The hair synthetic hair segment held a larger share of the Europe hair wig market in 2022.
Based on end user, the Europe hair wig market is bifurcated into men and women. The women segment held a larger share of the Europe hair wig market in 2022.
Based on distribution channel, the Europe specialty stores, online retail and others. The specialty stores segment held the largest share of the Europe hair wig market in 2022.
Based on country, the Europe hair wig market is segmented int o Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe hair wig market in 2022.
Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc are some of the leading companies operating in the Europe hair wig market.