首頁 > 市場調查報告書 > 消費品

健康美容化妝品

市場調查報告書

商品編碼

1801805

假髮和髮片材料市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Wig and Hairpiece Materials Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年08月04日 | 出版商:

Global Market Insights Inc. | 英文 192 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024年，全球假髮和假髮材料市場價值為51億美元，預計到2034年將以5.6%的複合年成長率成長至87億美元。消費者對美容升級的興趣日益濃厚、脫髮人數不斷增加以及社會對假髮和接髮作為主流美容產品的接受度不斷提高，共同推動了這一市場的穩步成長。假髮和假髮從功能性配飾演變成時尚、健康和醫療領域的潮流必需品，這推動著市場創新。材料的進步，尤其是合成混紡和生物衍生纖維的進步，正在提升產品的性能和多樣性。此外，數位商務為全球消費者創造了直接取得這些產品的管道，加速了人們對這些產品的認知和採用。不斷變化的消費者生活方式、醫療保健應用以及快速的產品開發週期等因素共同塑造著該市場的長期潛力。

合成纖維市場在2024年佔據61%的市場佔有率，預計到2034年將以5.5%的複合年成長率成長。該市場憑藉其低成本、穩定的品質以及在量產中的可擴展性佔據主導地位。與天然人髮不同，合成材料在顏色、造型和質地方面效果可預測，因此非常適合大量生產且價格實惠。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	51億美元
預測值	87億美元
複合年成長率	5.6%

美國假髮和髮片材料市場佔據81%的市場佔有率，2024年產值達15.3億美元。美國國內市場格局依然分散，規模較小的企業更專注於客製化和醫療級產品，而非大眾市場的合成解決方案。對於以尋求個人化或治療性護髮解決方案的消費者為目標的品牌而言，高階客製化仍然是其核心價值主張。 UniWigs、Parfait、Jon Renau和Hair Zone等知名品牌正在利用直銷管道，提供針對特定客戶需求的差異化產品線。

引領全球假髮及髮片材料市場的領導企業包括河南瑞貝卡髮製品公司、Shake-N-Go（Hair Zone Inc.）、Artnature Inc.、Godrej Consumer Products 和愛德蘭絲株式會社。這些公司為擴大市場佔有率而採取的關鍵策略包括：開發逼真度和耐磨性更高的高性能合成纖維；投資電商平台以加強直銷管道的拓展；以及打造針對醫療脫髮、舞台表演和時尚消費者的專用產品線。此外，各公司正在建立全球分銷合作夥伴關係，並開展以包容性和多元化美妝為重點的行銷活動。隨著各公司尋求挖掘新興消費群體並拓展國際影響力，向快速成長的地區（尤其是亞洲和拉丁美洲）擴張也是優先事項。

產業生態系統分析
- 供應商概況
- 利潤率
- 每個階段的增值
- 影響價值鏈的因素
- 中斷
產業衝擊力
- 成長動力
- 產業陷阱與挑戰
- 市場機會
成長潛力分析
監管格局
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
波特的分析
PESTEL分析
價格趨勢
- 按地區
- 依材料類型
未來市場趨勢
科技與創新格局
- 當前的技術趨勢
- 新興技術
專利態勢
貿易統計數據
- 主要進口國
- 主要出口國

（註：僅提供重點國家的貿易統計）

永續性和環境方面
- 永續實踐
- 減少廢棄物的策略
- 生產中的能源效率
- 環保舉措
碳足跡考量

第4章：競爭格局

介紹
公司市佔率分析
- 按地區
  - 北美洲
  - 歐洲
  - 亞太地區
  - 拉丁美洲
  - MEA
公司矩陣分析
主要市場參與者的競爭分析
競爭定位矩陣
關鍵進展
- 併購
- 夥伴關係與合作
- 新產品發布
- 擴張計劃

第5章：市場估計與預測：按材料類型，2021 - 2034 年

主要趨勢
合成纖維
- 改性腈綸纖維
- 聚酯纖維
- 腈綸纖維
- 尼龍纖維
- 其他合成纖維（聚氯乙烯、聚丙烯）
人類頭髮
- 雷米頭髮
- 非雷米頭髮
- 原生發
- 處理過的頭髮
混合材料
- 人髮與合成纖維混合物
- 多種合成纖維混紡
新興材料
- 生質基纖維
- 可生物分解的合成替代品
- 智慧光纖技術

第6章：市場估計與預測：依品質等級，2021 - 2034 年

主要趨勢
優質材料
標準等級材料
經濟級材料

第7章：市場估計與預測：按應用，2021 - 2034 年

主要趨勢
醫療應用
- 脫髮治療假髮
- 癌症患者顱骨假體
- 其他醫療狀況
時尚和化妝品應用
- 時尚假髮與接髮
- 頭髮增強產品
- 臨時造型解決方案
娛樂產業應用
- 戲劇和舞台假髮
- 影視製作
- 角色扮演和服裝應用
文化和宗教應用
- 宗教儀式假髮
- 文化典禮應用
- 傳統造型要求

第8章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 中東和非洲其他地區

第9章：公司簡介

Aderans Co., Ltd.
Bella Hararo
Cinderella Hair
Ellen Wille
Formosa Plastics Corporation
Fushun Ravya Fibre Co. Ltd.
Haiyi Hair Products
Honor Hair
Kaneka Corporation
Luxefame Hair
Luxy Hair Co.
Natural Line
Owens Corning
Simply Wigs
Teijin Limited
The Lauren Ashtyn Collection
The Wig Company
Toray Industries
TSRC Corporation
Wig Medical

簡介目錄

Product Code: 14558

The Global Wig and Hairpiece Materials Market was valued at USD 5.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 8.7 billion by 2034. This steady growth is being fueled by growing consumer interest in aesthetic enhancements, an increasing number of people experiencing hair loss, and the broader social acceptance of wigs and extensions as mainstream beauty products. The evolution of wigs and hairpieces from functional accessories to trend-driven essentials in fashion, wellness, and medical spaces is driving market innovation. Material advancements, especially in synthetic blends and bio-derived fibers, are enhancing product performance and diversity. In addition, digital commerce has created direct access to these products for consumers worldwide, accelerating both awareness and adoption. The market's long-term potential is being shaped by a mix of shifting consumer lifestyles, healthcare applications, and rapid product development cycles.

Wig and Hairpiece Materials Market - IMG1

The synthetic fibers segment held 61% share in 2024 and is projected to grow at a CAGR of 5.5% through 2034. This segment dominates due to its low cost, consistent quality, and scalability across mass production. Unlike natural human hair, synthetic materials offer predictable results in terms of color, styling, and texture, making them ideal for high-volume manufacturing and consumer affordability.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$5.1 Billion
Forecast Value	$8.7 Billion
CAGR	5.6%

United States Wig and Hairpiece Materials Market held 81% share and generated USD 1.53 billion in 2024. The domestic landscape in the U.S. remains fragmented, with smaller players focused more on bespoke and medical-grade offerings than on mass-market synthetic solutions. Premium customization continues to be a core value proposition for brands targeting consumers seeking personalized or therapeutic hair solutions. Established names such as UniWigs, Parfait, Jon Renau, and Hair Zone are capitalizing on direct-to-consumer channels and offering differentiated product lines tailored to specific customer needs.

Leading players shaping the Global Wig and Hairpiece Materials Market include Henan Rebecca Hair Products, Shake-N-Go (Hair Zone Inc.), Artnature Inc., Godrej Consumer Products, and Aderans Co., Ltd. Key strategies adopted by companies to expand their market presence include the development of high-performance synthetic fibers with improved realism and wearability, investment in e-commerce platforms to strengthen direct-to-consumer outreach, and the creation of specialized product lines for medical hair loss, theatrical use, and fashion-conscious consumers. Additionally, firms are forming global distribution partnerships and launching marketing campaigns focused on inclusivity and beauty diversity. Expansion into fast-growing regions, especially in Asia and Latin America, is also a priority, as companies look to tap into emerging consumer bases and broaden their international footprint.

Chapter 1 Methodology

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
1.5 Primary research and validation
- 1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034
2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Material type
- 2.2.3 Quality grade
- 2.2.4 Application
2.3 TAM Analysis, 2025-2034
2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Executive decision points
- 2.4.2 Critical success factors
2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Supplier Landscape
- 3.1.2 Profit Margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.2 Industry pitfalls and challenges
- 3.2.3 Market opportunities
3.3 Growth potential analysis
3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
3.5 Porter’s analysis
3.6 PESTEL analysis
- 3.6.1 Technology and innovation landscape
- 3.6.2 Current technological trends
- 3.6.3 Emerging technologies
3.7 Price trends
- 3.7.1 By region
- 3.7.2 By material type
3.8 Future market trends
3.9 Technology and Innovation landscape
- 3.9.1 Current technological trends
- 3.9.2 Emerging technologies
3.10 Patent Landscape
3.11 Trade statistics
- 3.11.1 Major importing countries
- 3.11.2 Major exporting countries

( Note: the trade statistics will be provided for key countries only)

3.12 Sustainability and environmental aspects
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
3.13 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
- 4.2.1 By region
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 LATAM
  - 4.2.1.5 MEA
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Material Type, 2021 - 2034 (USD Bn, Tons)

5.1 Key trends
5.2 Synthetic fibers
- 5.2.1 Modacrylic fibers
- 5.2.2 Polyester fibers
- 5.2.3 Acrylic fibers
- 5.2.4 Nylon fibers
- 5.2.5 Other synthetic fibers (pvc, polypropylene)
5.3 Human hair
- 5.3.1 Remy hair
- 5.3.2 Non-remy hair
- 5.3.3 Virgin hair
- 5.3.4 Processed hair
5.4 Blended materials
- 5.4.1 Human hair-synthetic blends
- 5.4.2 Multi-synthetic fiber blends
5.5 Emerging materials
- 5.5.1 Biomass-based fibers
- 5.5.2 Biodegradable synthetic alternatives
- 5.5.3 Smart fiber technologies

Chapter 6 Market Estimates & Forecast, By Quality Grade, 2021 - 2034 (USD Bn, Tons)

6.1 Key trends
6.2 Premium Grade Materials
6.3 Standard Grade Materials
6.4 Economy Grade Materials

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Bn)

7.1 Key trends
7.2 Medical applications
- 7.2.1 Alopecia treatment wigs
- 7.2.2 Cancer patient cranial prostheses
- 7.2.3 Other medical conditions
7.3 Fashion and cosmetic applications
- 7.3.1 Fashion wigs and extensions
- 7.3.2 Hair enhancement products
- 7.3.3 Temporary styling solutions
7.4 Entertainment industry applications
- 7.4.1 Theatrical and stage wigs
- 7.4.2 Film and television production
- 7.4.3 Cosplay and costume applications
7.5 Cultural and religious applications
- 7.5.1 Religious observance wigs
- 7.5.2 Cultural ceremony applications
- 7.5.3 Traditional styling requirements

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Bn, units)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 Middle East and Africa
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Rest of Middle East and Africa