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市場調查報告書
商品編碼
1402748
歐洲直播 IP 廣播設備市場預測至 2030 年 - 區域分析 - 按產品類型和應用Europe Live IP Broadcasting Equipment Market Forecast to 2030 - Regional Analysis - by Product Type and Application |
歐洲IP直播設備市場預計將從2022年的2.6759億美元成長到2030年的8.130億美元。預計2022年至2030年CAGR為14.9%。
歐洲媒體和娛樂產業的成長 IP 直播設備市場
媒體和娛樂是全球快速成長的產業之一,也是 IP 直播設備的主要最終用戶。此外,IP 引發了整個內容廣播和製作價值鏈的革命,實現了創建、貢獻和分發內容的新方式。因此,IP和媒體娛樂產業的崛起帶動了歐洲IP直播設備市場的成長。
遠端投稿、直播、基於 IP 的製作和 AV-over-IP 等應用程式對經濟實惠且靈活的解決方案的需求不斷成長,增強了直播 IP 廣播設備的市場前景。對超高畫質 (UHD) 內容不斷成長的需求以及對基於雲端的產品、解決方案、應用程式和開放架構的變革推動了歐洲直播 IP 廣播設備市場的擴張。此外,高速寬頻基礎設施的投資、多螢幕視訊消費的需求以及 OTT 服務和內容的發展也促進了歐洲直播 IP 廣播設備市場的成長。 2020 年 3 月中旬,Google報告稱,直播平台的搜尋量增加了 300-500%。此外,YouTube 的資料顯示,直播觀看時間增加了 250%。因此,內容提供者對直播的積極主動性和觀眾的廣泛歡迎是進一步推動IP直播設備需求的因素。
歐洲IP直播設備市場概況
歐洲的直播IP廣播設備市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。歐洲擁有強大的歐洲廣播聯盟 (EBU),這是一個領先的公共服務媒體 (PSM) 聯盟,擁有 56 個國家的 112 個成員組織,以及亞洲、非洲、澳洲和美洲的 30 個成員組織。其成員經營近 2,000 個電視、廣播和線上頻道,並在其他平台上提供大量內容。他們以 153 種語言播放內容,旨在為消費者提供從新聞到體育和音樂的世界級內容。因此,EBU 正在不斷努力接觸更多受眾並擴大業務。歐盟代表團及其合作夥伴組織的許多現場活動都在歐洲舉行。儘管面臨俄烏戰爭、國際不確定性和經濟危機帶來的挑戰,EBU再次贏得了2026-2032年奧運的媒體轉播權。 EBU 業務的興起推動了歐洲各地 IP 直播廣播設備的安裝。此外,歐洲的體育和新聞直播產生了對IP直播設備的需求。
Lynx Technik AG、Broadcast Store Europe(供應商)和 Elenos 等多家直播 IP 廣播設備市場參與者已在歐洲國家開展業務。根據 Volza 的德國出口資料,該國大部分廣播設備出口到印度、越南和美國。
歐洲直播 IP 廣播設備市場收入及 2030 年預測(百萬美元)
歐洲IP直播設備市場細分
歐洲 IP 直播設備市場按產品類型、應用和國家/地區進行細分。
根據產品類型,歐洲直播IP廣播設備市場分為路由器和交換器、發射器和間隙填充器、編碼器和轉換器、視訊伺服器、天線、放大器、調製器和中繼器等。 2022 年,路由器和交換器領域在歐洲 IP 直播設備市場中佔據最大佔有率。
根據應用,歐洲IP直播設備市場分為廣播製作中心、廣播體育場和室外轉播車。到 2022 年,廣播製作中心細分市場將佔據歐洲直播 IP 廣播設備市場的最大佔有率。
根據國家/地區,歐洲直播 IP 廣播設備市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2022年,德國在歐洲IP直播設備市場佔據主導地位。
AJA Video Systems Inc、Imagine Communications、Harmonic Inc、Grass Valley Canada、Sony Group Corp、ROSS VIDEO LTD、EVS Broadcast Equipment SA、Evertz Technologies Ltd、Cisco Systems Inc 和 Belden Inc 是一些在歐洲現場營運的領先公司IP廣播設備市場。
The Europe live IP broadcasting equipment market is expected to grow from US$ 267.59 million in 2022 to US$ 813.00 million by 2030. It is estimated to grow at a CAGR of 14.9% from 2022 to 2030.
Growth in Media and Entertainment Industry in Europe Live IP Broadcasting Equipment Market
Media & entertainment is one of the rapidly growing industries globally and the key end user of live IP broadcast equipment. Further, IP has sparked a revolution across the overall content broadcasting and production value chain, enabling new ways of creating, contributing, and distributing content. Therefore, the rise in the IP and media & entertainment industries drives the Europe live IP broadcasting equipment market growth.
The increasing demand for affordable and flexible solutions for applications such as remote contribution, live streaming, IP-based production, and AV-over-IP strengthens the live IP broadcasting equipment market outlook. The rising demand for ultra-high definition (UHD) content and the alteration to cloud-based products, solutions, apps, and open architecture drives the Europe live IP broadcasting equipment market expansion. Additionally, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services and content add to the Europe live IP broadcasting equipment market growth. In mid-March 2020, Google reported a 300-500% increase in searches for live-streaming platforms. Furthermore, data from YouTube revealed that watch time for live streams had increased by 250%. Therefore, increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the demand for live IP broadcasting equipment.
Europe Live IP Broadcasting Equipment Market Overview
The live IP broadcasting equipment market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Europe has a strong European Broadcasting Union (EBU), a leading alliance of public service media (PSM) with 112 member organizations in 56 countries, as well as additional 30 associates in Asia, Africa, Australasia, and the Americas. Its members operate nearly 2,000 television, radio, and online channels, and offer vast content across other platforms. They broadcast the content in 153 languages with an intent to provide consumers with world-class content from news to sports and music. Thus, EBU is taking continuous efforts to reach more audiences and expand its business. Many live events organized by the European Union Delegations and its partners occur in Europe. Despite the challenges posed by the Russia-Ukraine war, international uncertainties, and economic crises, EBU has again won the media rights for the Olympic Games for the period of 2026-2032. The rise in the EBU business fuels the installation of live IP broadcasting equipment across Europe. In addition, the live broadcasting of sports and news in Europe generates the demand for live IP broadcasting equipment.
Multiple live IP broadcasting equipment market players such as Lynx Technik AG, Broadcast Store Europe (suppliers), and Elenos have presence in European countries. According to Volza's Germany Export data, the country exports most of its broadcasting equipment to India, Vietnam, and the US.
Europe Live IP Broadcasting Equipment Market Revenue and Forecast to 2030 (US$ Million)
Europe Live IP Broadcasting Equipment Market Segmentation
The Europe live IP broadcasting equipment market is segmented into product type, application, and country.
Based on product type, the Europe live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the Europe live IP broadcasting equipment market in 2022.
Based on application, the Europe live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held the largest share of the Europe live IP broadcasting equipment market in 2022.
Based on country, the Europe live IP broadcasting equipment market is segmented into the Germany, UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe live IP broadcasting equipment market in 2022.
AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, ROSS VIDEO LTD, EVS Broadcast Equipment SA, Evertz Technologies Ltd, Cisco Systems Inc, and Belden Inc are some of the leading companies operating in the Europe live IP broadcasting equipment market.