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市場調查報告書
商品編碼
1393999
歐洲綠色粉末市場預測至 2030 年 - 區域分析 - 按產品類型（發酵綠色食品、海洋來源、草源等）和配銷通路（線上銷售和線下銷售）Europe Greens Powder Market Forecast to 2030 - Regional Analysis - by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales) |
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歐洲綠粉市場預計將從2023年的7,961萬美元成長到2030年的1.3408億美元。預計2023年至2030年CAGR為7.7%。
預防性醫療支出的增加推動歐洲綠粉市場
預防性醫療保健一詞是指為預防疾病和感染而採取的措施。近年來，人們的健康意識顯著增強。由於忙碌的生活方式和繁忙的工作日程，人們無法專注於自己的健康、健身和規律飲食。這導致肥胖、糖尿病、高血壓、皮膚問題和消化問題等各種疾病的盛行率增加。因此，人們越來越關注預防性健康，並更喜歡提供增強營養益處的膳食補充劑。綠葉粉是一種粉狀膳食補充劑，由乾燥或混合植物的營養組合製成，然後製成粉末。常見成分包括小麥草、螺旋藻、小球藻、海帶、鳳梨、羽衣甘藍、甜菜根、綠茶萃取物、綠色香草、益生菌和一些消化酵素。綠色粉末提供了綠葉蔬菜和其他含有促進健康的維生素和礦物質的成分的好處。綠色粉末具有綠色色調和草味。如今，特別是對於素食主義者來說，幾乎有可能達到關於攝取必需量的水果和蔬菜的建議膳食攝取量（RDA）指南。早上或隨餐食用綠色粉末是獲取所需營養和抗氧化劑的好方法。人口老化的加劇和預防保健意識的增強推動了對健康預防產品（包括綠葉粉）的需求。
歐洲綠粉市場概況
歐洲的歐洲綠粉市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他地區。綠葉粉因其許多益處（例如增強免疫力、身體排毒和減輕壓力）而受到該地區注重健康的消費者的青睞。根據歐盟委員會(EC) 的數據，2019 年歐盟(EU) 所有成員國的預防保健總支出達396 億美元。源自益生菌的綠色粉末有助於預防與腸道相關的健康問題，如胃腸道疾病、便秘、發炎性腸道疾病（IBD）和腸躁症（IBS）。因此，歐洲國家，特別是義大利、德國、芬蘭和瑞典，在預防保健方面的消費者支出很高。因此，對綠色粉末的需求正在增加，以幫助改善消化和免疫健康。因此，歐洲在綠葉粉等營養補充品上的支出大幅增加。
歐洲綠粉市場收入及 2030 年預測（百萬美元）
歐洲綠粉市場細分
歐洲綠粉市場按產品類型、配銷通路和國家細分。
依產品類型，歐洲綠色蔬菜粉市場分為發酵綠色蔬菜、海洋來源、草源等。到 2023 年，其他細分市場將佔據歐洲綠色粉末市場的最大佔有率。
根據配銷通路，歐洲綠葉粉市場分為線上銷售和線下銷售。 2023年，線下銷售領域在歐洲綠葉粉市場中佔有更大佔有率。
根據國家/地區，歐洲綠粉市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他地區。 2023 年，歐洲其他地區將主導歐洲綠色粉末市場。
Athletic Greens (USA) Inc、Martin & Pleasance Wholesale Pty Ltd、Iovate Health Sciences International Inc 和 Lean Greens Ltd 是歐洲綠粉市場的領先公司。
目錄
第 1 章：簡介
- 研究範圍
- Insight Partners 研究報告指南
- 市場區隔
第 2 章：要點
第 3 章：研究方法
- 研究範圍
- 研究方法論
- 數據採集：
- 初步面試：
- 假設表述：
- 宏觀經濟因素分析：
- 開發基數：
- 數據三角測量：
- 國家級數據：
第 4 章：歐洲綠粉市場格局
- 市場概況
- 波特五力分析
- 供應商的議價能力
- 買家的議價能力
- 新進入者的威脅
- 競爭競爭
- 替代品的威脅
- 專家意見
- 生態系分析
- 原料
- 初步檢查和測試
- 製造程序：
- 包裝：
- 零售商
第 5 章：歐洲綠粉市場 - 主要市場動態
- 市場促進因素
- 增加預防性醫療支出
- 引起人們對減肥和體重管理產品類型的興趣
- 市場限制
- 綠色食品補充品有機認證嚴格規章制度
- 市場機會
- 對具有功能性宣稱的綠色粉末的需求不斷成長
- 草類補充劑的需求激增
- 未來的趨勢
- 全球素食主義的上升趨勢
- 促進因素和限制因素的影響分析
第 6 章：綠粉 - 歐洲市場分析
第 7 章：歐洲綠粉市場分析 - 按產品類型
- 概述
- 歐洲綠粉市場，依產品類型（2022 年和 2030 年）
- 發酵蔬菜
- 海洋資源
- 草源
- 其他
第 8 章：歐洲綠粉市場分析 - 按配銷通路
- 概述
- 歐洲綠粉市場，依配銷通路分類（2022 年和 2030 年）
- 網上銷售
- 線下銷售
第 9 章：歐洲綠粉市場 - 國家分析
-
- 德國
- 英國
- 法國
- 義大利
- 俄羅斯
- 餘下的
第 10 章：公司簡介
- Athletic Greens (USA) Inc
- Martin & Pleasance Wholesale Pty Ltd
- Iovate Health Sciences International Inc
- Lean Greens Ltd
第 11 章：附錄
- 關於 Insight Partners
- 詞索引
The Europe greens powder market is expected to grow from US$ 79.61 million in 2023 to US$ 134.08 million by 2030. It is estimated to grow at a CAGR of 7.7% from 2023 to 2030.
Increasing Preventive Healthcare Expenditure Fuel Europe Greens Powder Market
The term preventive healthcare refers to measures taken to prevent diseases and infections. In the recent years, health awareness among people has increased significantly. Due to busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to increase in prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people increasingly focus on preventive health and prefer dietary supplements that provide enhanced nutritional benefits. Greens powder is a powdered dietary supplement made with a nutritious combination of dried or blended plants and then formed into a powder. Common ingredients include wheatgrass, spirulina, chlorella, kelp, pineapple, kale, beetroot, green tea extract, green herbs, probiotics, and some digestive enzymes. The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.
Europe Greens Powder Market Overview
The Europe greens powder market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Greens powder gained traction among health-conscious consumers in the region owing to its numerous benefits, such as immunity boost, detoxification of the body, and stress reduction. According to European Commission (EC), total expenditure on preventive healthcare for all European Union (EU) member countries amounted to US$ 39.6 billion in 2019. Greens powder sourced from probiotics helps to prevent gut-related health problems such as gastrointestinal diseases, constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). As a result, there is a high consumer expenditure on preventive healthcare in European countries, especially Italy, Germany, Finland, and Sweden. Thus, the demand for greens powder is increasing to help improve digestive and immune health. Hence, the expenditure on nutraceutical supplements such as greens powder has risen considerably in Europe.
Europe Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Europe Greens Powder Market Segmentation
The Europe greens powder market is segmented into product type, distribution channel and country.
Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest share of the Europe greens powder market in 2023.
Based on distribution channel, the Europe greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger share of the Europe greens powder market in 2023.
Based on country, the Europe Greens powder market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, and Lean Greens Ltd are some of the leading companies operating in the Europe greens powder market.
Reasons to Buy:
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe greens powder market.
- Highlights key business priorities to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in Europe greens powder market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
Table Of Contents
1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
- 3.1 Scope of the Study
- 3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:
4. Europe Greens Powder Market Landscape
- 4.1 Market Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Expert Opinion
- 4.4 Ecosystem Analysis
- 4.4.1 Raw Material
- 4.4.2 Preliminary Checks & Tests
- 4.4.3 Manufacturing Process:
- 4.4.4 Packaging:
- 4.4.5 Retailers
5. Europe Greens Powder Market - Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Increasing Preventive Healthcare Expenditure
- 5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
- 5.2 Market Restraints
- 5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
- 5.3 Market Opportunities
- 5.3.1 Rising Demand for Greens Powder with Functional Claims
- 5.3.2 Surging Demand for Grass-Based Supplements
- 5.4 Future Trends
- 5.4.1 Rising Trend of Veganism Worldwide
- 5.5 Impact Analysis of Drivers and Restraints
6. Greens Powder - Europe Market Analysis
- 6.1 Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
7. Europe Greens Powder Market Analysis - By Product Type
- 7.1 Overview
- 7.2 Europe Greens Powder Market, By Product Type (2022 and 2030)
- 7.3 Fermented Greens
- 7.3.1 Overview
- 7.3.2 Fermented Greens: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.4 Marine Sources
- 7.4.1 Overview
- 7.4.2 Marine Sources: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.5 Grass Sources
- 7.5.1 Overview
- 7.5.2 Grass Sources: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8. Europe Greens Powder Market Analysis - By Distribution Channel
- 8.1 Overview
- 8.2 Europe Greens Powder Market, By Distribution Channel (2022 and 2030)
- 8.3 Online Sales
- 8.3.1 Overview
- 8.3.2 Online Sales: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 8.4 Offline Sales
- 8.4.1 Overview
- 8.4.2 Offline Sales: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
9. Europe Greens Powder Market - Country Analysis
- 9.1 Europe Greens Powder Market
- 9.1.1 Europe Greens Powder Market, by Key Country
- 9.1.1.1 Germany: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.1.1 Germany: Europe Greens Powder Market, By Product Type
- 9.1.1.1.2 Germany: Europe Greens Powder Market, by Distribution Channel
- 9.1.1.2 UK: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.2.1 UK: Europe Greens Powder Market, By Product Type
- 9.1.1.2.2 UK: Europe Greens Powder Market, by Distribution Channel
- 9.1.1.3 France: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.3.1 France: Europe Greens Powder Market, By Product Type
- 9.1.1.3.2 France: Europe Greens Powder Market, by Distribution Channel
- 9.1.1.4 Italy: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.4.1 Italy: Europe Greens Powder Market, By Product Type
- 9.1.1.4.2 Italy: Europe Greens Powder Market, by Distribution Channel
- 9.1.1.5 Russia: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.5.1 Russia: Europe Greens Powder Market, By Product Type
- 9.1.1.5.2 Russia: Europe Greens Powder Market, by Distribution Channel
- 9.1.1.6 Rest of Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1.6.1 Rest of Europe Greens Powder Market, By Product Type
- 9.1.1.6.2 Rest of Europe Greens Powder Market, by Distribution Channel
- 9.1.1.1 Germany: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- 9.1.1 Europe Greens Powder Market, by Key Country
10. Company Profiles
- 10.1 Athletic Greens (USA) Inc
- 10.1.1 Key Facts
- 10.1.2 Business Description
- 10.1.3 Product Types and Services
- 10.1.4 Financial Overview
- 10.1.5 SWOT Analysis
- 10.1.6 Key Developments
- 10.2 Martin & Pleasance Wholesale Pty Ltd
- 10.2.1 Key Facts
- 10.2.2 Business Description
- 10.2.3 Product Types and Services
- 10.2.4 Financial Overview
- 10.2.5 SWOT Analysis
- 10.2.6 Key Developments
- 10.3 Iovate Health Sciences International Inc
- 10.3.1 Key Facts
- 10.3.2 Business Description
- 10.3.3 Product Types and Services
- 10.3.4 Financial Overview
- 10.3.5 SWOT Analysis
- 10.3.6 Key Developments
- 10.4 Lean Greens Ltd
- 10.4.1 Key Facts
- 10.4.2 Business Description
- 10.4.3 Products and Services
- 10.4.4 Financial Overview
- 10.4.5 SWOT Analysis
- 10.4.6 Key Developments
11. Appendix
- 11.1 About The Insight Partners
- 11.2 Word Index
List Of Tables
- Table 1. Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
- Table 2. Europe Greens Powder Market, by Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 3. Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 4. Germany Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 5. Germany Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 6. UK Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 7. UK Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 8. France Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 9. France Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 10. Italy Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 11. Italy Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 12. Russia Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 13. Russia Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 14. Rest of Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
- Table 15. Rest of Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
- Table 16. List of Abbreviation
List Of Figures
- Figure 1. Europe Greens Powder Market Segmentation
- Figure 2. Europe Greens Powder Market Segmentation - By Country
- Figure 3. Europe Greens Powder Market Overview
- Figure 4. Others Segment Held the Largest Market Share in 2022
- Figure 5. Rest of Europe Held the Largest Market Share in 2022
- Figure 6. Europe Porter's Five Forces Analysis
- Figure 7. Europe Expert Opinion
- Figure 8. Ecosystem: Europe Greens Powder Market
- Figure 9. Sign Ups for Veganuary Campaign During 2015-2021
- Figure 10. Europe Greens Powder Market Impact Analysis of Drivers and Restraints
- Figure 11. Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 12. Europe Greens Powder Market Revenue Share, By Product Type (2022 and 2030)
- Figure 13. Fermented Greens: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 14. Marine Sources: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 15. Grass Sources: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 16. Others: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 17. Europe Greens Powder Market Revenue Share, By Distribution Channel (2022 and 2030)
- Figure 18. Online Sales: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 19. Offline Sales: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
- Figure 20. Europe Greens Powder Market, by key country - Revenue (2022) (US$ Million)
- Figure 21. Europe Greens Powder Market Revenue Share, by Key Country (2022 and 2030)
- Figure 22. Germany: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 23. UK: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 24. France: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 25. Italy: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 26. Russia: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
- Figure 27. Rest of Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
