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市場調查報告書
商品編碼
1393995
亞太地區綠粉市場預測至 2030 年 - 區域分析 - 按產品類型(發酵綠粉、海洋來源、草源等)和配銷通路(線上銷售和線下銷售)Asia Pacific Greens Powder Market Forecast to 2030 - Regional Analysis - by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales) |
亞太地區綠色粉末市場預計將從2023年的7,332萬美元成長到2030年的1.2967億美元。預計2023年至2030年CAGR為8.5%。
全球素食主義的上升趨勢推動亞太綠色粉末市場
消費者非常傾向於植物性產品,因為他們認為植物性產品比傳統產品更健康。此外,動物保護活動的增加和環境永續意識的提高也促進了純素產品的普及。全球素食主義的興起極大地影響了消費者消費植物性純素膳食補充劑。根據鼓勵人們成為素食主義者的非營利組織Veganuary公佈的資料,2021年全年約有580萬人報名參加「素食一月運動」。下圖為全球參與人數2015 年至2021 年期間,該活動的註冊人數在過去幾年中急劇增加。綠色粉末補充劑由天然成分製成,如香草、水果、蔬菜和其他植物來源。這些補充劑富含維生素、抗氧化劑、礦物質和其他增強整體健康的必需營養素。因此,由於素食主義的日益普及,人們對植物性產品的興趣日益成長,預計將在預測期內為亞太地區綠色粉末市場帶來新趨勢。
亞太地區綠粉市場概況
亞太地區 亞太綠色粉末市場由中國、印度、日本、韓國、澳洲等多個已開發和發展中經濟體組成,亞太其他地區綠色粉末自古以來就已成為許多亞洲國家常規飲食的一部分。例如,綠色粉末是印度阿育吠陀治療中不可或缺的一部分,而草藥和藥用蘑菇粉在中國、日本和其他東南亞國家已被消費。近年來,市場上出現了各種產品創新和多樣化的產品供應。因此,隨著生活方式和消費者喜好的變化,人們擴大獲得多樣化的產品,這也歸因於該地區對綠色粉末的需求不斷增加。膳食補充劑(尤其是粉狀補充劑)需求的增加以及消費者健康意識的增強也推動了市場的成長。身體吸收粉末形式的補充劑比藥丸形式的補充劑更快。因此,該地區的消費者更喜歡粉狀補充劑,該地區對綠色粉末的需求正在增加。此外,可支配收入水準的不斷上升以及該地區消費者生活水準的提高也增加了他們的購買力。這些關鍵因素正在推動該地區對綠色粉末的需求。
亞太地區綠粉市場收入及 2030 年預測(百萬美元)
亞太地區綠粉市場細分
亞太地區綠色粉末市場按產品類型、配銷通路和國家/地區進行細分。
依產品類型,亞太地區綠色蔬菜粉末市場分為發酵綠色蔬菜、海洋來源、草源等。 2023 年,其他細分市場在亞太地區綠色粉末市場中佔據最大佔有率。
根據配銷通路,亞太綠葉粉市場分為線上銷售和線下銷售。 2023年,線下銷售領域在亞太綠葉粉市場中佔據更大佔有率。
依國家/地區分類,亞太地區綠色粉末市場分為中國、印度、日本、韓國、澳洲和亞太地區其他地區。 2023 年,亞太地區其他地區將主導亞太綠色蔬菜粉市場。
Athletic Greens (USA) Inc、Martin & Pleasance Wholesale Pty Ltd、Iovate Health Sciences International Inc、Synergy Natural Products Pty Ltd 和 WelleCo Pty Ltd 是亞太地區綠色粉末市場的一些領先公司。
The Asia Pacific greens powder market is expected to grow from US$ 73.32 million in 2023 to US$ 129.67 million by 2030. It is estimated to grow at a CAGR of 8.5% from 2023 to 2030.
Rising Trend of Veganism Worldwide Fuel Asia Pacific Greens Powder Market
Consumers are highly inclining toward plant-based products as they perceive them as healthier than conventional ones. Further, increasing activities for animal protection and rising awareness regarding environmental sustainability bolster the popularity of vegan products. The global proliferation of veganism among people is highly influencing consumers to consume plant-based, vegan dietary supplements. According to data published by Veganuary, a non-profit organization encouraging people to become vegan for the whole month of January, ~5.8 million people signed up for the "Veganuary Campaign" in 2021. The following figure shows the number of participants across the world in this campaign from 2015 to 2021. Registrations for the Veganuary Campaign have increased dramatically over the past few years. The greens powder supplement is made with natural ingredients such as herbs, fruits, vegetables, and other plant-based sources. These supplements are rich in vitamins, antioxidants, minerals, and other essential nutrients that enhance overall health. Thus, the growing inclination toward plant-based products due to the rising popularity of veganism is expected to bring new trends to the Asia Pacific greens powder market during the forecast period.
Asia Pacific Greens Powder Market Overview
The Asia Pacific Asia Pacific greens powder market comprises several developed and developing economies such as China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific green powders have been part of the regular diet for many Asian countries since ancient times. For example, greens powders are an integral part of Ayurvedic treatments in India, whereas herbs and medicinal mushroom powders have been consumed in countries such as China, Japan, and other Southeast Asian countries. Recently the market has been experiencing various product innovations with diversified product offerings. Hence, the growing access to diversified products according to the changing lifestyle and consumers' preferences is also attributed to the increasing demand for greens powder across the region. The market growth is also driven by the increasing demand for dietary supplements, especially powdered supplements, and the growing awareness of health and wellness among consumers. The body more quickly absorbs the supplements in powder form than in pill form. Thus, consumers in the region prefer powdered supplements, and the demand for greens powder is increasing in the region. In addition, the rising disposable income levels, and the high living standards of consumers in the region have increased their purchasing power. These key factors are boosting the demand for greens powder in the region.
Asia Pacific Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Greens Powder Market Segmentation
The Asia Pacific Greens Powder Market is segmented into product type, distribution channel and country.
Based on product type, the Asia Pacific greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held a largest share of the Asia Pacific greens powder market in 2023.
Based on distribution channel, the Asia Pacific greens powder market is segmented into online sales and offline sales. The offline sales segment held a larger share of the Asia Pacific greens powder market in 2023.
Based on country, the Asia Pacific greens powder market is segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Synergy Natural Products Pty Ltd, and WelleCo Pty Ltd are some of the leading companies operating in the Asia Pacific greens powder market.