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市場調查報告書
商品編碼
1375218
北美除毛產品市場預測至 2028 年 - 按產品類型最終用戶和配銷通路進行區域分析North America Hair Removal Products Market Forecast to 2028 - Regional Analysis By Product type End User, and Distribution Channel |
北美除毛產品市場預計將從2022年的18.556億美元成長到2030年的24.9727億美元。預計2022年至2028年年複合成長率為5.1%。
永久性除毛方法的採用推動了北美除毛產品市場的發展
人們越來越關注個人毛髮的高生長週期以及臉部和身體的重複除毛程序,這促使製造商將重點放在永久性除毛方法上。因此,除毛解決方案在過去幾年中從穿線、打蠟、剃須和修剪等臨時方法發展到永久性除毛解決方案。雷射除毛治療是一種用於除毛的永久性解決方案。該方法涉及利用高度集中的光脈衝來瞄準毛囊中的黑色素,從而消除特定區域的毛髮。例如,2022年,Sensus Healthcare Inc推出了Silk Laser除毛系統。該產品是一款輕型手機,配備攜帶式二極體雷射。
雷射除毛療程具有多種優點,例如無痛過程和永久效果;然而,它非常耗時,並且需要頻繁治療(總共 8-12 次就診)才能獲得更好的效果。這是一種非侵入性、非手術的美容治療方法,越來越受歡迎,因為這種方法適合所有皮膚類型和膚色。然而,雷射除毛治療成本較高,這可能會阻礙雷射除毛市場。然而,擴大採用永久性除毛方法(例如雷射除毛程序)可能會抑制除毛產品市場。
北美除毛產品市場概況
北美除毛產品市場大致分為加拿大、墨西哥和美國。人均收入的成長和個人美容產品支出的增加推動了北美除毛產品市場的發展。因此,該地區的主要市場參與者專注於創新和新產品開發,例如除毛膏和噴霧劑,以滿足該地區客戶不斷變化的需求。 2021年,寶潔公司旗下吉列品牌在美國推出了刮鬍子和護膚系列Planet KIND。該產品組合包括刮鬍刀和刀片、保濕霜、洗面乳和刮鬍膏,其中刮鬍刀手柄由 60% 的再生塑膠製成。此外,許多除毛產品公司提供訂閱計劃,其中他們定期將產品送到顧客家門口。因此,個人護理行業的發展和個人美容意識的提高正在推動北美除毛產品市場的發展。
美國的個人護理產品製造商正在開發價格實惠的有機除毛產品,以滿足特定客戶的要求。
北美除毛產品市場收入及 2028 年預測(百萬美元)
北美除毛產品市場細分
北美除毛產品市場分為產品類型、最終用戶、配銷通路和國家。
根據產品類型,北美除毛產品市場分為除毛膏、除毛蠟條、刮鬍刀和刀片、除毛器等。 2022 年,刮鬍刀和刀片細分市場在北美除毛產品市場中佔據更大佔有率。
根據最終用戶,北美除毛產品市場分為男性和女性。 2022 年,女性細分市場在北美除毛產品市場中佔據最大佔有率。
根據配銷通路,北美除毛產品市場分為超市和大賣場、便利商店、線上零售等。 2022年,超市和大賣場佔據北美除毛產品市場的最大佔有率。
根據國家/地區,北美除毛產品市場分為美國、加拿大和墨西哥。 2022年,美國在北美除毛產品市場佔有率中佔據主導地位。
美國國際公司;教堂德懷特公司; GiGiSpa國際公司;皇家飛利浦公司;歐瑞蓮控股公司;利潔時集團股份有限公司;雷維托公司;莎莉漢森公司;和寶潔公司是北美除毛產品市場上的一些領先公司。
The North America Hair Removal Products Market is expected to grow from US$ 1,855.60 million in 2022 to US$ 2,497.27 million by 2030. It is estimated to grow at a CAGR of 5.1% from 2022 to 2028.
Adoption of Permanent Hair Removal Methods Fuel North America Hair Removal Products Market
The increased concern about the high hair growth cycle among individuals and repetitive hair removal procedures from face and body have encouraged manufacturers to focus on permanent hair removal methods. Therefore, hair removal solutions have evolved over the past few years from temporary methods such as threading, waxing, shaving, and trimming to permanent hair removal solutions. Laser hair removal treatment is one such permanent solution used for hair removal. This method involves the utilization of a highly concentrated light pulse to target melanin in hair follicles, thus, eliminating hair in specific areas. For instance, in 2022, Sensus Healthcare Inc launched the Silk Laser hair removal system. The product is a lightweight handpiece that features a portable diode laser.
Laser hair removal treatment has several advantages, such as a painless procedure and permanent results; however, it is time-consuming and requires frequent treatments (total of 8-12 visits) for better results. It is a non-invasive and non-surgical cosmetic treatment gaining popularity, as this method is suitable for all skin types and complexions. However, the laser hair removal treatment cost is high, which can potentially hinder laser hair removal market. Nevertheless, increasing adoption of permanent hair removal methods such as laser hair removal procedures can restrain the hair removal products market.
North America Hair Removal Products Market Overview
The North America hair removal products market is broadly segmented into Canada, Mexico, and the US. The rising per capita income and increasing spending on personal grooming products boost the hair removal products market in North America. Therefore, major market players in the region focus on innovation and new product development, such as hair removal creams and sprays, to meet the changing needs of regional customers. In 2021, the Procter & Gamble Company's Gillette brand launched a shaving and skincare line, Planet KIND, in the US. The product portfolio includes razor and blades, moisturizer, face wash, and shave cream, of which the razor handle is made from 60% recycled plastic. Moreover, many hair removal product companies provide subscription plans wherein they regularly deliver products to the doorstep of a customer. Thus, the growing personal care industry and increasing awareness regarding personal grooming are driving the hair removal products market in North America.
Personal care product manufacturers in the US are developing affordable and organic hair removal products to meet specific customer requirements.
North America Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)
North America Hair Removal Products Market Segmentation
The North America hair removal products market is segmented into product type, end user, distribution channel, and country.
Based on product type, the North America hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the North America hair removal products market in 2022.
Based on end user, the North America hair removal products market is segmented into men and women. The women segment held the largest share of the North America hair removal products market in 2022.
Based on distribution channel, the North America hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the North America hair removal products market in 2022.
Based on country, the North America hair removal products market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America hair removal products market in 2022.
American International Inc; Church Dwight Co Inc; GiGiSpa International Inc; Koninklijke Philips NV; Oriflame Holding AG; Reckitt Benckiser Group Plc; Revitol Corp; Sally Hansen Inc; and The Procter & Gamble Co, are some of the leading companies operating in the North America hair removal products market.