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市場調查報告書
商品編碼
1375214
2028 年亞太地區除毛產品市場預測 - 按產品類型、最終用戶和配銷通路進行的區域分析Asia Pacific Hair Removal Products Market Forecast to 2028 - Regional Analysis By Product type, End User, and Distribution Channel |
亞太除毛產品市場預計將從2022年的37.8428億美元成長到2028年的51.4565億美元。預計2022年至2028年年複合成長率為5.3%。
男士除毛產品需求成長推動亞太除毛產品市場
個人除毛產品促銷活動的興起已將客戶的視角從沙龍造型轉向家庭個人護理。此外,男性臉部剃鬚和身體除毛的頻率高於女性。男性通常使用剃刀和刀片來去除或修剪臉部毛髮,並且更喜歡使用除毛膏或噴霧來去除不需要的體毛。男性對個人或自我照顧制度的態度轉變鼓勵製造商開發針對男性皮膚類型和要求的產品。例如,2019年,Reckitt Benckiser Group plc推出了Veet男士除毛膏系列,包括Veet Men Normal和Veet Men Sensitive。此外,各種公司向客戶提供剃刀或除毛套件訂閱,其中,公司按照客戶指定的定期間隔將脫毛套件送貨上門。例如,Harry's、Dollar Shave Club 和寶潔公司等公司提供除毛訂閱盒。理髮器、電動刮鬍刀、刮鬍刀、刀片和除毛膏等男士個人美容產品需求的成長正在推動除毛產品市場的發展。
由於忙碌的生活方式和消費者行為的轉變,顧客更喜歡方便、無憂、省時的除毛產品。除毛產品製造商還提供產品優惠、免費贈品、推出試用和其他折扣,以擴大客戶群,從而鼓勵客戶在除毛產品上花更多錢。因此,這些關鍵因素推動了除毛產品市場的發展。
亞太地區除毛產品市場概況
亞太地區除毛產品市場大致分為澳洲、中國、印度、日本、韓國和亞太其他地區。
中國除毛產品市場由亞太地區主導,2022年佔35.8%,到2028年將繼續主導市場,佔收入佔有率36.7%。印度是亞太地區除毛產品市場的第二大貢獻者,其次是日本、亞太其他地區、韓國和澳洲。
社群媒體的影響、人口成長以及對流行時尚和風格宣言意識的提高預計將在預測期內推動亞太地區除毛產品市場的發展。因此,該地區的主要市場參與者專注於開發創新且價格實惠的除毛產品,以滿足客戶的需求。此外,合作夥伴關係、研發、行銷活動和收購等各種成長策略的採用預計將推動未來幾年區域市場的成長。該地區人口的成長和對健康的高度重視正在改變客戶的健康優先事項。 2022年,松下推出了一款採用日本刀片技術的六刀片刮鬍刀,作為男士濃密臉部毛髮的美容解決方案。不斷成長的個人美容行業和不斷增加的產品推出預計將在預測期內為亞太地區除毛產品市場創造有利的商機。
亞太地區除毛產品市場營收及 2028 年預測(百萬美元)
亞太地區除毛產品市場區隔
亞太地區除毛產品市場分為產品類型、最終用戶、配銷通路和國家。
根據產品類型,亞太地區除毛產品市場分為除毛膏、除毛蠟條、刮鬍刀和刀片、除毛器等。 2022 年,刮鬍刀和刀片細分市場在亞太地區除毛產品市場中佔據更大佔有率。
根據最終用戶,亞太地區除毛產品市場分為男性和女性。 2022 年,女性細分市場在亞太地區除毛產品市場中佔據最大佔有率。
根據配銷通路,亞太地區除毛產品市場分為超市和大賣場、便利商店、線上零售等。 2022年,便利商店細分市場在亞太地區除毛產品市場中佔據最大佔有率。
依國家/地區分類,亞太地區除毛產品市場分為澳洲、中國、日本、韓國和亞太地區其他地區。 2022年,中國在亞太脫毛產品市場佔有率中佔據主導地位。
American International Inc、Church Dwight Co Inc、Koninklijke Philips NV、Oriflame Holding AG、Reckitt Benckiser Group Plc、SI&D (Aust) Pty Ltd 和 The Procter & Gamble Co 是亞太地區除毛產品市場上的一些領先公司。
The Asia Pacific Hair Removal Products Market is expected to grow from US$ 3,784.28 million in 2022 to US$ 5,145.65 million by 2028. It is estimated to grow at a CAGR of 5.3% from 2022 to 2028.
Rise in Demand for Men's Hair Removal Product Fuel Asia Pacific Hair Removal Products Market
The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry's, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.
Customers prefer convenient, hassle-free, and time-saving hair removal products, owing to busy lifestyles and shift in consumer behavior. The hair removal products manufacturers also provide offers, free gifts, launch trials, and other discounts on products to widen their customer base, which, in turn, encourages customers to spend more on hair removal products. Thus, these key factors are responsible for driving the hair removal products market.
Asia Pacific Hair Removal Products Market Overview
The Asia pacific hair removal products market is broadly segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific.
The China hair removal products market was dominated by Asia-Pacific which accounted for 35.8% in 2022 and will continue to dominate the market by 2028 accounting for 36.7% of revenue share. India, is the second major contributor to the Asia pacific hair removal products market, followed by Japan, the Rest of Asia Pacific, South Korea, and Australia.
The influence of social media, population growth, and the rise in awareness of trending fashion and style statements are expected to boost the hair removal products market in Asia Pacific during the forecast period. Therefore, major market players in the region focus on developing innovative and affordable hair removal products to meet customer requirements. Moreover, the adoption of various growth strategies such as partnerships, research and development, marketing campaigns, and acquisitions is expected to fuel the regional market growth over the coming years. The growth in population and high emphasis on health in the region are reforming customers' health priorities. In 2022, Panasonic launched a six-blade shaver, featuring Japanese blade technology, as a grooming solution for men's thick facial hair. The growing personal grooming sector and rising product launches are expected to create favorable business opportunities for the hair removal products market in Asia Pacific during the forecast period.
Asia Pacific Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Hair Removal Products Market Segmentation
The Asia Pacific hair removal products market is segmented into product type, end user, distribution channel, and country.
Based on product type, the Asia Pacific hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the Asia Pacific Hair Removal Products Market in 2022.
Based on end user, the Asia Pacific hair removal products market is segmented into men and women. The women segment held the largest share of the Asia Pacific Hair Removal Products Market in 2022.
Based on distribution channel, the Asia Pacific hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The convenience store segment held the largest share of the Asia Pacific Hair Removal Products Market in 2022.
Based on country, the Asia Pacific hair removal products market is segmented into Australia, China, Japan, South Korea, and the Rest of Asia Pacific. China dominated the share of the Asia Pacific hair removal products market in 2022.
American International Inc, Church Dwight Co Inc, Koninklijke Philips NV, Oriflame Holding AG, Reckitt Benckiser Group Plc, SI&D (Aust) Pty Ltd, and The Procter & Gamble Co are some of the leading companies operating in the Asia Pacific hair removal products market.