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市場調查報告書
商品編碼
1843852
全球數位電子看板市場報告(2025 年)Digital Signage Global Market Report 2025 |
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近年來,數位電子看板市場呈現強勁成長勢頭,預計從2024年的216.5億美元成長到2025年的228.9億美元,複合年成長率達5.8%。這一成長主要歸功於零售和廣告支出增加、客戶體驗改善、傳統顯示器向數位顯示器的轉變以及成本效益高的溝通方式。
預計未來幾年,數位電子看板市場將保持強勁成長,到2029年市場規模將達到332億美元,複合年成長率(CAGR)為9.7%。預測期內的成長主要受智慧城市建設、即時資訊需求、員工溝通的日益重視以及交通運輸和酒店業的擴張等因素驅動。預測期內的關鍵趨勢包括行動整合、擴增實境(AR)和虛擬實境(VR)整合、非接觸式和手勢互動介面、透過資料整合實現個人化內容以及多通路整合。
數位電子看板是一種電子顯示格式,用於顯示電視節目、選單、資訊、廣告和各種訊息。
數位電子看板產品大致可分為兩類:獨立式顯示器和電視牆。獨立式數位電子看板主要用於廣告宣傳,無需硬體、軟體或網路連線即可獨立運作。此類產品種類繁多,涵蓋硬體、軟體和服務。無論室內或室外,這些產品都廣泛應用於零售、教育、醫療、企業、體育場館和政府機構等各個領域。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間週期和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
數位電子看板市場研究報告是商業研究公司最新發布的系列報告之一,提供數位電子看板數位電子看板市場統計數據,例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及數位電子看板行業的商機。該報告對數位電子看板數位電子看板的現狀和未來發展趨勢進行了深入分析,全面概述了您需要了解的所有資訊。
未來五年9.7%的預測成長率較我們先前對該市場的預測略微下調了0.5%。這一下調主要歸因於美國與其他國家之間的關稅影響。對來自台灣和韓國的顯示面板和嵌入式基板提高進口關稅,可能會增加數位電子看板解決方案的成本,尤其對美國的中小型企業而言。此外,相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響,可能會產生更廣泛的影響。
對雲端基礎解決方案日益成長的需求是推動數位電子看板市場擴張的關鍵因素。雲端基礎方案是指託管在遠端伺服器上並透過網際網路存取的服務和應用程式,使用戶無需依賴本地基礎設施即可儲存、管理和處理資料。此類解決方案的擴充性、成本效益以及可從任何有網路連線的地方存取等優勢,使其需求不斷成長。在數位電子看板領域,雲端基礎方案有助於遠端管理、即時內容更新以及跨多個顯示器的擴充性,從而提高靈活性和控制力。例如,總部位於盧森堡的歐盟統計局(Eurostat)報告稱,到2023年12月,45.2%的歐盟企業將使用雲端處理服務。因此,預計對雲端基礎方案日益成長的需求將進一步推動數位電子看板市場的成長。
各行業的快速數位化是推動數位電子看板市場成長的主要動力。數位化是指將數位工具、工作流程和方法整合到企業業務營運的各個方面。數位電子看板在促進數位通訊解決方案的無縫整合方面發揮著至關重要的作用,這與各行業普遍存在的數位化趨勢相符。例如,英國政府網站GOV.UK於2022年10月發布的報告強調了數位科技的潛在影響,預測到2030年,英國經濟成長將超過4,130億英鎊(約5,252億日圓)。這一數字是英國製造業年產值1,830億英鎊(約2,327.2億日圓)的兩倍多,約佔英國GDP的19%,甚至超過了整個東南部地區的經濟規模。隨著各行業數位化進程的推進,預計數位電子看板市場將持續成長。
數位電子看板市場的各公司正積極開發先進的技術解決方案,以鞏固其市場地位。這些技術進步使數位電子看板更加動態、互動、高效,並能適應各種應用場景,進而拓展市場潛力,推動持續成長。例如,總部位於英國的雲端基礎數位電子看板軟體公司fugo.ai於2023年6月推出了Fugo數位電子看板播放器。這款基於Windows的解決方案旨在解決大規模數位電子看板部署的挑戰。該播放器配備了強大的英特爾處理器、充足的記憶體和儲存空間,確保流暢播放高要求的內容。它優先考慮連接性、在各種環境下的耐用性以及高級安全功能,從而解決了使用消費級設備進行數位電子看板應用時常見的難題。 Fugo播放器已成為尋求最佳化數位電子看板部署的組織機構可靠的高效能硬體選擇。這體現了該行業致力於突破技術界限,打造更有效率、更通用的數位電子看板解決方案的決心。
數位電子看板市場涵蓋了提供用於顯示多媒體內容(包括廣告、促銷、品牌推廣和內部資訊溝通)的硬體和軟體技術的營業單位所產生的收入。數位電子看板提供公共資訊、內部溝通和產品資訊共用。數位看板是數位電子看板,包含硬體、軟體和解決方案,旨在影響消費者的體驗、行為和決策。該市場的價值指的是“出廠價”,即產品製造商或創建者向其他營業單位(包括下游製造商、批發商、經銷商和零售商)或直接向最終客戶銷售的產品價值。該市場的產品價值還包括產品創建者提供的任何相關服務。
Digital signage is an electronic display format showcasing television programs, menus, information, advertisements, and various messages.
Digital signage products come in two main types: standalone displays and video walls. Standalone digital signage, primarily used for advertising, operates independently without needing any hardware, software, or internet connection. This category encompasses a range of offerings, including hardware, software, and services. Deployed in both indoor and outdoor settings, these products find applications in various sectors such as retail, education, healthcare, corporate, stadiums, government, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The digital signage market research report is one of a series of new reports from The Business Research Company that provides digital signage market statistics, including digital signage industry global market size, regional shares, competitors with a digital signage market share, detailed digital signage market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage industry. This digital signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The digital signage market size has grown strongly in recent years. It will grow from $21.65 billion in 2024 to $22.89 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to rise in retail and advertising expenditure, enhanced customer experience, transition from traditional to digital displays, cost-effective communication.
The digital signage market size is expected to see strong growth in the next few years. It will grow to $33.2 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to emergence of smart cities, demand for real-time information, focus on employee communication, expansion in transportation and hospitality sectors. Major trends in the forecast period include integration with mobile devices, augmented reality (AR) and virtual reality (VR) integration, touchless and gesture-based interfaces, personalized content through data integration, multi-channel integration.
The forecast of 9.7% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Increased import duties on display panels and embedded control boards from Taiwan and South Korea could make digital signage solutions costlier, particularly for small businesses in the U.S. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing demand for cloud-based solutions is a significant factor driving the expansion of the digital signage market. Cloud-based solutions refer to services or applications that are hosted on remote servers and accessed via the Internet, enabling users to store, manage, and process data without depending on local infrastructure. The demand for these solutions is increasing due to their scalability, cost-effectiveness, and accessibility from any location with an internet connection. In the realm of digital signage, cloud-based solutions facilitate remote management, real-time content updates, and scalability across multiple displays, thereby enhancing flexibility and control. For example, in December 2023, Eurostat, a Luxembourg-based government agency, reported that in 2023, 45.2% of enterprises in the EU utilized cloud computing services, which include internet-based access to software, computing power, and storage capacity. Consequently, the rising demand for cloud-based solutions is projected to drive further growth in the digital signage market.
The rapid digitalization across industries is a significant driver of the digital signage market's growth. Digitalization involves the integration of digital tools, workflows, and approaches into various aspects of an organization's business operations. Digital signage plays a pivotal role in facilitating the seamless incorporation of digital communication solutions, aligning with the broader trend of digitalization observed across diverse industries. For instance, a report from GOV.UK in October 2022 highlighted the potential impact of digital technology, projecting over £413 ($525.20) billion in economic growth by 2030. This figure surpasses twice the yearly output of the UK's manufacturing sector £183 (232.72)billion and constitutes approximately 19% of the country's total GDP, exceeding the entire regional economy of the Southeast. As digitalization continues to advance across industries, it is expected to drive the sustained growth of the digital signage market.
Companies in the digital signage market are actively engaged in developing advanced technological solutions to enhance their market positions. These technological advancements contribute to making digital signage more dynamic, interactive, efficient, and adaptable to various applications, thereby broadening its market potential and fostering continued growth. An illustrative example is fugo.ai, a UK-based cloud-based digital signage software, which introduced the Fugo Digital Signage Player in June 2023. This Windows-based solution is designed to address challenges in deploying digital signage at scale. Equipped with a robust Intel processor, ample RAM and storage, the player ensures smooth playback of demanding content. It prioritizes connectivity, durability in diverse environments, and advanced security features, addressing common issues associated with using consumer devices for digital signage. The Fugo Player emerges as a reliable, high-performance hardware option for organizations seeking to optimize their digital signage deployments. This exemplifies the industry's commitment to pushing technological boundaries for more effective and versatile digital signage solutions.
Major companies in the digital signage market are strategically focusing on developing advanced technologies, such as cloud-based digital signage solutions, to fortify their market positions. Cloud-based digital signage solutions involve a system where the software for managing and deploying digital content resides on remote servers accessed over the internet, eliminating the need for local hardware installations at each display location. An example is MuxLab Inc., a Canada-based company that designs and manufactures signal distribution solutions. In June 2023, MuxLab introduced its Cloud Digital Signage Solution, known as DigiSign Cloud. This transformative cloud-based digital signage solution enables seamless content management, dynamic creation, and real-time updates across diverse locations. When paired with the DigiSign Android Signage Player, it provides scalability, user-friendly interfaces, and empowers businesses to enhance brand communication through impactful visual displays. This exemplifies the commitment of major companies to leverage advanced technologies, particularly cloud-based solutions, to offer more efficient and flexible digital signage solutions.
In July 2024, Wallboard, a US-based software company specializing in digital signage content management systems (CMS), acquired Keywest Technology for an undisclosed amount. This acquisition enhances Wallboard's product offering by integrating advanced content management and scheduling features. This strategic decision enables Wallboard to bolster its market position and equip clients with innovative tools for effective communication and engagement. Keywest Technology is a US-based software company that provides user-friendly digital signage, reader boards, and wayfinding software.
Major companies operating in the digital signage market include Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the digital signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The digital signage market includes revenues earned by entities by providing hardware and software that can be used to display technologies to display multimedia content for advertising, promotions, and brand recognition, conveying internal communication for informational purposes. It provides provide public information, internal communication, or sharing product information. Digital signage is a digital installation Digital signage includes hardware, software, and solutions that help to influence consumer experiences, customer behavior, and decision-making. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Signage Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital signage market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital signage ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital signage market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.