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市場調查報告書
商品編碼
1843716
2025年全球行動3D市場報告Mobile 3D Global Market Report 2025 |
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近年來,行動3D市場發展迅速,預計將從2024年的434.6億美元成長到2025年的601.4億美元,複合年成長率達38.4%。這段時期的成長可歸因於智慧型手機對3D技術的普及、行動遊戲產業的蓬勃發展、消費者對身臨其境型內容日益成長的興趣、3D內容製作的擴張以及3D電影的日益普及。
預計未來幾年行動3D市場將呈指數級成長,到2029年市場規模將達到2,200.8億美元,複合年成長率(CAGR)高達38.3%。這項預測期內的成長主要歸功於3D技術在擴增實境(AR)應用中的融合、虛擬實境(VR)在行動裝置上的普及、行動遊戲使用者體驗的提升、5G技術的廣泛應用以及對3D掃描和深度感知能力的日益重視。預測期內的關鍵趨勢包括裸眼3D顯示器的技術進步、行動裝置3D相機的發展、3D技術在行動廣告中的日益普及、全像顯示器的出現以及用戶生成3D內容需求的成長。
行動 3D 指的是在行動電話和平板電腦等行動裝置上創建和顯示3D電腦圖形的能力,使用戶能夠在手持或行動裝置上體驗 3D 內容並與之互動。
行動3D設備的主要類型包括平板電腦、智慧型手機和筆記型電腦。平板電腦是一種具有觸控螢幕介面的手持設備,可用於多種活動,包括上網、收發電子郵件、多媒體娛樂和辦公室。這些設備的關鍵組件包括圖像感測器和3D顯示螢幕,它們被應用於動畫、地圖導航、手機遊戲和行動廣告等領域。
美國關稅的突然上調以及由此引發的貿易摩擦,在2025年春季對資訊科技產業,尤其是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅提高,並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該行業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性並簡化成本管理。
這份《行動3D市場研究報告》是某商業研究公司最新發布的系列報告,提供行動3D市場統計數據,例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的勒索軟體防護市場細分、市場趨勢以及移動3D行業的商機,為您提供在移動3D行業取得成功所需的關鍵數據。該報告對行動3D產業的現狀和未來發展趨勢進行了深入分析,為您提供所需的一切資訊。
未來五年38.3%的成長率預測較我們先前對該市場的預測略微下調了0.8%。這一下調主要歸因於美國與其他國家之間的關稅影響。行動3D應用程式可能會受到關稅相關價格上漲的影響,這些價格上漲涉及在主要海外地區開發的GPU單元、3D渲染引擎和AR套件。此外,相互關稅以及不斷升級的貿易緊張局勢和限制措施對全球經濟和貿易造成的負面影響也將使這種影響更加廣泛。
智慧型手機的廣泛普及預計將推動行動3D市場的成長。智慧型手機是內建電腦的行動行動電話設備,具備傳統行動電話所不具備的功能,例如作業系統、網頁瀏覽功能以及運行軟體應用程式的能力。行動3D技術透過為影像、影片和遊戲增加深度和真實感,增強了智慧型手機的視覺體驗。例如,英國非營利產業組織GSM協會在2022年2月報告稱,2021年智慧型手機連線數為62億,預計2025年將達到75億人。因此,智慧型手機的廣泛普及正在推動行動3D市場的成長。
預計未來幾年,電子遊戲的日益普及將進一步推動行動3D市場的成長。電子遊戲是一種利用視覺介面和使用者互動,在電視、電腦顯示器和手持設備等2D或3D顯示設備上產生視覺回饋的電子遊戲。行動3D裝置用於產生電子遊戲畫面,為角色、物件和環境增添深度和立體感,從而創造引人入勝的沉浸式視覺體驗。例如,美國軟體組織娛樂軟體協會(ESA)報告稱,到2024年,將有1.906億美國(年齡在5至90歲之間)玩電子遊戲,其中61%的美國每周至少玩一個小時。因此,電子遊戲的蓬勃發展正在推動行動3D市場的成長。
產品創新是推動行動3D市場發展的關鍵趨勢。該領域的主要企業正致力於開發創新產品以保持競爭力。例如,2023年3月,中國科技公司中興通訊與美國軟體公司Leia Inc.共用發表了努比亞Pad 3D平板電腦。這款尖端設備採用先進技術,可實現完全無需眼鏡產品的沉浸式3D通話、視訊串流、遊戲、內容分享,甚至是創新應用體驗。它能夠同時將2D內容轉換為3D並顯示3D內容。
為了提升盈利,行動3D市場的主要參與者正致力於推出下一代解決方案,例如3D AI平板電腦。 3D AI平板電腦將人工智慧(AI)技術與3D顯示器結合,旨在提供沉浸式和互動的使用者體驗。例如,2023年2月,美國3D顯示器硬體和軟體解決方案供應商Leia Inc.發布了Lume Pad 2。這款3D平板電腦配備12.4吋玻璃面板,解析度為2560 x 1600,可實現更快更有效率的2D轉3D轉換、最佳化的3D觀看體驗、逼真的3D捕捉以及無限的3D創意。它無需配戴特殊眼鏡即可提供沉浸式3D體驗,支援各種3D應用,並可呈現包括影片、影像和遊戲在內的豐富3D內容。
2022年8月,總部位於瑞典的遊戲公司Embracer Group AB透過其子公司Embracer Freemode Iconic Holding Inc.收購了《魔戒》和《哈比人》的智慧財產權。此次收購旨在拓展Embracer全球集團的跨媒體業務。該公司計劃加強與現有《魔戒》和《哈比人》授權商的合作與創新。總部位於美國的Middle-earth Enterprises負責管理托爾金相關智慧財產權。
行動 3D 市場的主要企業包括蘋果、三星電子有限公司、Sony Corporation公司、LG 公司、英特爾公司、高通技術公司、3M 公司、東芝公司、英偉達公司、Sharp Corporation、Adobe 公司、Epic Games 公司、達梭系統公司、NTT Docomo 公司、PTC 公司、Magic Leap 公司、HTC Leno Technologies、Injation、Mlipiling 公司、Inobic)公司、Microvision 公司、YUVsoft 和 Masterimage 3D。
預計到2024年,北美將成為行動3D市場最大的地區。亞太地區預計將是預測期內成長最快的地區。這份行動3D市場報告涵蓋亞太地區、西歐、東歐、北美、南美以及中東和非洲。
移動 3D 市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、義大利、西班牙和加拿大。
行動3D市場由提供3D手機遊戲、3D學習、3D掃描和3D列印等服務的營業單位所獲得的收入所構成。市場價值還包括服務供應商銷售的或包含在其服務中的相關商品的價值。行動3D市場還包括螢幕擴大機、螢幕擴充器、3D眼鏡和虛擬實境頭戴裝置的銷售。該市場的價值為“出廠價”,即商品製造商或創造者向其他營業單位(包括下游製造商、批發商、經銷商和零售商)或直接向最終客戶銷售的商品價值。該市場中的商品價值還包括商品創造者提供的任何相關服務。
Mobile 3D refers to the capability to create and view three-dimensional computer graphics on mobile devices such as phones and tablets. This feature enables users to experience and interact with 3D content on portable electronics and mobile devices.
The main types of mobile 3D devices include tablets, smartphones, notebooks, and others. Tablets are handheld devices with touchscreen interfaces used for various activities such as online surfing, email, multimedia consumption, and productivity. The key components of these devices include image sensors and 3D displays, and they are utilized in applications such as animations, maps and navigation, mobile gaming, mobile advertisements, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mobile 3D market research report is one of a series of new reports from The Business Research Company that provides mobile 3D market statistics, including the mobile 3D industry global market size, regional shares, competitors with mobile 3D market share, detailed ransomware protection market segments, market trends and opportunities, and any further data you may need to thrive in the mobile 3D industry. This mobile 3D market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile 3d market size has grown exponentially in recent years. It will grow from $43.46 billion in 2024 to $60.14 billion in 2025 at a compound annual growth rate (CAGR) of 38.4%. The growth in the historic period can be attributed to the introduction of 3d technology in smartphones, growth in the mobile gaming industry, increased consumer interest in immersive content, expansion of 3d content creation, and rising popularity of 3D movies.
The mobile 3d market size is expected to see exponential growth in the next few years. It will grow to $220.08 billion in 2029 at a compound annual growth rate (CAGR) of 38.3%. The growth in the forecast period can be attributed to the integration of 3d technology in augmented reality (AR) applications, expansion of virtual reality (VR) in mobile devices, demand for enhanced user experiences in mobile gaming, adoption of 5g technology, increased focus on 3d scanning and depth-sensing capabilities. Major trends in the forecast period include technological advancements in glasses-free 3d displays, the development of 3d cameras for mobile devices, the rising use of 3d in mobile advertising, the emergence of holographic displays, and growth in demand for user-generated 3d content.
The forecast of 38.3% growth over the next five years reflects a modest reduction of 0.8% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Mobile 3D applications could suffer from tariff-related price hikes on GPU units, 3D rendering engines, and AR toolkits developed in key offshore locations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
An increase in smartphone adoption is anticipated to drive the growth of the mobile 3D market in the future. A smartphone is a cellular device equipped with a built-in computer and additional features that were not previously available in traditional phones, including an operating system (OS), web browsing capabilities, and the ability to run software applications. Mobile 3D enhances the visual experience on smartphones by providing depth and realism to images, videos, and games. For example, in February 2022, the GSM Association, a UK-based non-profit industry organization, reported that there were 6.2 billion smartphone connections recorded in 2021, with projections suggesting this number will reach 7.5 billion by 2025. Thus, the increase in smartphone adoption is fueling the growth of the mobile 3D market.
The growing popularity of video games is expected to further propel the growth of the mobile 3D market in the coming years. Video games are electronic games that involve user interaction with a visual interface to produce visual feedback on a two- or three-dimensional display device, such as a TV, computer monitor, or handheld device. Mobile 3D devices are utilized for generating graphics in video games, creating a visually engaging and immersive experience that adds depth and dimension to characters, objects, and environments. For instance, in 2024, the Entertainment Software Association, a US-based software organization, reported that 190.6 million Americans (ages 5-90) play video games, with 61% of the US population indicating they play for at least one hour each week. Consequently, the surge in video game popularity is driving the growth of the mobile 3D market.
Product innovation is a significant trend gaining traction in the mobile 3D market. Leading companies in this sector are developing innovative products to maintain their competitive edge. For example, in March 2023, ZTE Corporation, a technology company based in China, collaborated with Leia Inc., a US-based software firm, to introduce the Nubia Pad 3D tablet. This state-of-the-art device features technology that enables completely eyewear-free immersive experiences for 3D calling, video streaming, gaming, and content sharing, as well as creative applications. It can simultaneously convert 2D content into 3D and display 3D content.
Key players in the mobile 3D market are concentrating on launching next-generation solutions, such as 3D AI tablets, to boost their profitability. 3D AI tablets are devices that integrate artificial intelligence (AI) technology with a 3D display, delivering an immersive and interactive user experience. For instance, in February 2023, Leia Inc., a US provider of 3D display hardware and software solutions, unveiled the Lume Pad 2. This 3D tablet features a 12.4-inch glass panel with a resolution of 2560 x 1600, allowing for faster and more effective 2D to 3D conversion, optimized 3D viewing, realistic 3D capture, and endless 3D creation. It provides an immersive 3D experience without requiring special glasses and is designed to offer a wide array of 3D content, including videos, images, and games, while supporting various 3D applications.
In August 2022, Embracer Group AB, a video game company based in Sweden, acquired the intellectual property rights to The Lord of the Rings and The Hobbit through its subsidiary, Embracer Freemode Iconic Holding Inc. This acquisition aims to broaden transmedia opportunities within Embracer's global group. The company plans to enhance collaboration and innovation with existing licensees associated with The Lord of the Rings and The Hobbit. Middle-earth Enterprises, a US-based company, manages Tolkien-related intellectual properties.
Major companies operating in the mobile 3D market include Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, LG Corporation, Intel Corporation, Qualcomm Technologies Inc., 3M Company, Toshiba Corporation, NVIDIA Corporation, Sharp Corporation, Adobe Inc., Epic Games Inc., Dassault Systemes SE, NTT Docomo Inc., PTC Inc., Magic Leap Inc., HTC Corporation, InMobi, Imagination Technologies Limited, Eon Reality, Blippar, Cooliris Inc., Microvision Inc., YUVsoft, Masterimage 3D
North America was the largest region in the mobile 3D market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile 3d market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the mobile 3d market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The mobile 3D market consists of revenues earned by entities by providing services such as 3D mobile games, 3D learning, 3D scanning, and 3D printing. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile 3D market also includes sales of screen magnifiers, extenders, 3D glasses, and virtual reality headsets. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile 3D Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile 3d market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile 3d ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile 3d market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.