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市場調查報告書
商品編碼
1843613
2025年全球公共雲端市場報告Public Cloud Global Market Report 2025 |
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近年來,公共雲端市場發展迅速,從2024年的6,883.3億美元成長到2025年的8,122.5億美元,複合年成長率達18.0%。這段歷史時期的成長歸功於運算能力的提升、娛樂產業的成長、產品設計和原型製作、汽車設計和測試、培訓和教育以及成本的降低。
預計未來幾年,公共雲端市場將呈指數級成長,到2029年市場規模將達到1,7,462億美元,年複合成長率(CAGR)高達21.1%。預測期內的成長主要受以下因素驅動:遊戲和娛樂需求的不斷成長、自動駕駛汽車的研發、醫療保健模擬、環境模擬以及科學研究的進步。預測期內的關鍵趨勢包括工業4.0數位雙胞胎、雲端基礎的渲染服務、跨產業協作、人工智慧和機器學習的融合,以及逼真的高保真圖形技術。
公共雲端是一種雲端運算,其中第三方供應商透過網際網路向多個客戶提供電腦服務和基礎設施,提供完全虛擬化的環境,從而實現按需運算和自助式配置。
公共雲端服務的主要類別包括業務流程即服務 (BPaaS)、應用基礎設施即服務 (PaaS)、應用服務、管理和保全服務、基礎架構即服務(IaaS) 以及廣告。 BPaaS 是指透過包含硬體和軟體的雲端服務模式外包業務流程。它被各種類型的組織廣泛採用,包括大型企業以及中小企業。眾多終端使用者使用這些服務,例如離散製造業、專業服務、銀行業、流程製造和零售業。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格上漲的壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
本研究報告是公共雲端 )全新系列報告的一部分,提供公有公共雲端市場統計數據,例如全球市場規模、區域佔有率、公共雲端市場佔有率競爭對手、詳細的公共雲端市場細分、市場趨勢以及公有公共雲端行業的商機,為您提供在公有雲行業取得成功所需的數據。本公共雲端市場研究報告全面概述了您所需的一切資訊,並對行業現狀和未來發展趨勢進行了詳細分析。
未來五年21.1%的成長率預測較我們先前對該市場的預測略微下調了0.3%。這一下調主要歸因於美國與其他國家之間的關稅影響。對外國製造的伺服器和網路基礎設施組件徵收的新關稅可能會推高美國雲端服務供應商的資本支出,並限制擴充性和服務擴大策略。此外,相互關稅以及不斷升級的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響也可能產生更廣泛的影響。
由於5G技術的日益普及,公共雲端市場預計將持續成長。作為第五代行動通訊技術,5G將帶來變革性的網路,旨在連接幾乎所有人和物,包括機器、物體和設備。這項技術將以更快的速度、更低的延遲和更大的容量革新商業模式,並支援擴增實境/虛擬實境(AR/VR)、邊緣運算和物聯網(IoT)等先進應用。此外,5G還將增強透過行動裝置可靠存取雲端服務和虛擬電腦的能力。根據5G Americas預測,到2022年,全球5G無線連線數將達到10.5億,較2021年底成長76%。預計這一數字還將繼續成長,到2023年底將達到19億,到2027年底將達到59億。因此,5G技術的日益普及是推動公共雲端市場成長的關鍵因素。
預計未來中小企業 (SME) 的成長將推動公共雲端市場的發展。中小企業是指符合特定標準的公司,例如員工人數和年收入。公共雲端服務為這些公司提供許多優勢,包括資料儲存、安全性、合規性和可擴充性,從而提升營運效率和競爭力。例如,英國商業和貿易部在 2023 年 10 月發布的報告顯示,小型企業數量從 2022 年的 217 家增加到 2023 年的 223 家。此外,中型企業數量在 2021 年和 2022 年均保持穩定,為 36 家,但在 2023 年略微增加到 37 家。這些數據顯示中小企業的成長和發展呈現正面趨勢,並凸顯了有利於創業活動的良好環境。因此,中小企業的成長正在推動公共雲端市場的發展。
公共雲端市場的主要企業正致力於開發創新技術解決方案,例如公共雲端平台,以提升企業的可擴展性、靈活性和成本效益。公共雲端平台透過第三方供應商經由網際網路提供雲端運算服務,使用戶能夠存取和利用共用資源,例如運算能力、儲存和網路。例如,總部位於美國的科技公司 Avaya LLC 於 2024 年 9 月在印度推出了其體驗平台 (AXP)公共雲端。該平台的主要功能包括:透過與 LivePerson 整合實現數位化存取;透過虛擬代理框架實現 AI 自助服務功能;以及透過生成式 AI 助理「Avaya Ada」來改善客戶支援。此外,該平台還透過與 Microsoft Power BI 和 Calabrio 的夥伴關係整合分析工具,以增強員工參與度。
公共雲端市場的主要企業也正在投資開發混合雲網格等創新解決方案。這種分散式 IT 系統將公有雲和私有雲端基礎設施結合,從而創建一個靈活互聯的環境。 2023 年 5 月,總部位於美國的科技創新公司國際商業機器公司 (IBM) 發布了“IBM 混合雲網格”,這是一款軟體即服務 (SaaS) 解決方案,旨在幫助企業高效管理其混合多重雲端基礎設施。該解決方案可自動執行流程並監控私有雲端雲和公有雲之間連接的應用程式,從而增強在多樣化雲端環境中營運的組織的整體管理能力。
2024年10月,總部位於印度的商業解決方案和技術服務供應商ITC Infotech以5,820萬美元收購了Blazeclan Technologies。此次收購旨在利用Blazeclan的多重雲端專業知識,增強ITC的雲端能力,幫助客戶實現數位轉型,並透過其雲端能力中心鞏固其全球影響力。 Blazeclan Technologies是一家總部位於印度的雲端服務公司,專注於IT服務領域的數位轉型和公共雲端解決方案。
公共雲端市場的主要參與者包括:國際商業機器公司、亞馬遜網路服務公司、Salesforce公司、甲骨文公司、微軟公司、Google有限責任公司、思科系統公司、VMware公司、Verizon Wireless公司、SAP SE、Rackspace Technology公司、富士通有限公司、CenturyLink公司、阿里巴巴集團、NTTOceank、Wotechnday)通訊公司、1D.Skq. LLC、OVH Groupe SA、Joyent公司、Virtustream公司、Interoute Communications Ltd.、BT集團、Sungard Availability Services、NaviSite公司、Expedient、Lunavi公司和Phoenix NAP LLC。
北美將在2024年成為全球最大的公共雲端市場區域,預計在預測期內也將是全球公共雲端市場成長最快的區域。公共雲端市場報告涵蓋亞太地區、西歐、東歐、北美、南美以及中東和非洲。
公共雲端市場報告涵蓋澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。
公共雲端市場由雲端運算服務供應商(例如運算和儲存服務、開發和市場開發服務以及隨選應用服務)所獲得的收入所構成。市場價值包括服務供應商銷售的任何相關商品或包含在其服務產品中的任何相關商品的價值。公共雲端市場還包括網路設備的銷售,例如交換器、路由器、防火牆、負載平衡器、儲存陣列、備份設備和伺服器。該市場的價值為“出廠價”,即商品製造商或生產商銷售的商品價值,無論銷售對像是其他營業單位(包括下游製造商、批發商、經銷商和零售商)還是直接銷售給最終客戶。該市場中的商品價值還包括商品製造商銷售的任何相關服務。
A public cloud is a type of cloud computing where third-party providers deliver computer services and infrastructure over the internet to multiple customers. It provides a fully virtualized environment, enabling on-demand computing and self-service provisioning.
The primary categories of public cloud services include Business Process Services (BPaaS), Application Infrastructure Services (PaaS), Application Services, Management and Security Services, Infrastructure as a Service (IaaS), and Advertising. BPaaS involves outsourcing business processes through a cloud service model, encompassing both hardware and software. This is commonly adopted by various organizations, including small and medium enterprises as well as large enterprises. Different end-users, such as those in discrete manufacturing, professional services, banking, process manufacturing, retail, among others, utilize these services.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The public cloud market research report is one of a series of new reports from The Business Research Company that provides public cloud market statistics, including public cloud industry global market size, regional shares, competitors with a public cloud market share, detailed public cloud market segments, market trends, and opportunities, and any further data you may need to thrive in the public cloud industry. This public cloud market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The public cloud market size has grown rapidly in recent years. It will grow from $688.33 billion in 2024 to $812.25 billion in 2025 at a compound annual growth rate (CAGR) of 18.0%. The growth in the historic period can be attributed to increased computing power, growth in entertainment industry, product design and prototyping, automotive design and testing, training and education, and cost savings.
The public cloud market size is expected to see exponential growth in the next few years. It will grow to $1746.2 billion in 2029 at a compound annual growth rate (CAGR) of 21.1%. The growth in the forecast period can be attributed to evolving gaming and entertainment needs, autonomous vehicles development, healthcare simulation advances, environmental simulation, scientific research. Major trends in the forecast period include industry 4.0 and digital twins, cloud-based rendering services, cross-industry collaboration, integration of AI and machine learning, realism and high-fidelity graphics.
The forecast of 21.1% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. New tariffs on foreign-built servers and networking infrastructure components could impact U.S. cloud providers by inflating CAPEX, limiting scalability and service expansion strategies. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the public cloud market is expected to be driven by the increasing adoption of 5G technology. 5G, the fifth generation of mobile networks, introduces a transformative network that aims to connect virtually everyone and everything, including machines, objects, and devices. This technology revolutionizes businesses with faster speeds, reduced latency, and expanded capacity, enabling advanced applications such as augmented reality/virtual reality (AR/VR), edge computing, and the Internet of Things (IoT). Additionally, 5G enhances reliable access to cloud services and virtual computers through mobile devices. According to 5G Americas, the global number of 5G wireless connections reached 1.05 billion in 2022, indicating a 76% increase from the end of 2021. The projections indicate further growth, reaching 1.9 billion by the end of 2023 and 5.9 billion by the end of 2027. Therefore, the rising use of 5G technology is a key driver propelling the growth of the public cloud market.
The growing number of small and medium-sized enterprises (SMEs) is expected to drive the growth of the public cloud market in the future. SMEs are defined as businesses that meet specific criteria regarding employee count, annual revenue, or other relevant factors. Public cloud services provide various advantages to these enterprises, including data storage, security, compliance, and scalability, all of which enhance their operational efficiency and competitiveness. For example, in October 2023, the UK government department Department for Business & Trade reported that the number of small-scale enterprises rose from 217 in 2022 to 223 in 2023. Additionally, the number of medium-scale enterprises remained stable at 36 in both 2021 and 2022, with a slight increase to 37 in 2023. These figures indicate a positive trend in the growth and development of SMEs, highlighting a favorable environment for entrepreneurial activities. Consequently, the increasing number of small and medium-sized enterprises is propelling the growth of the public cloud market.
Major companies in the public cloud market are concentrating on developing innovative technological solutions, such as public cloud platforms, to improve scalability, flexibility, and cost efficiency for businesses. Public cloud platforms provide cloud computing services through third-party providers over the internet, allowing users to access and utilize shared resources like computing power, storage, and networking. For example, in September 2024, Avaya LLC, a US-based technology firm, launched its Experience Platform (AXP) Public Cloud in India, featuring a range of advanced customer experience solutions designed for various sectors, including healthcare and telecommunications. Key features of the platform include digital access via LivePerson integration, AI self-service capabilities with the Virtual Agent Ready framework, and improved customer support through the generative AI assistant 'Avaya Ada.' Additionally, the platform integrates analytics tools through partnerships with Microsoft's Power BI and Calabrio for enhanced workforce engagement.
Major companies in the public cloud market are also investing in the development of innovative solutions, such as the hybrid cloud mesh. This distributed IT system combines elements of both public and private clouds, along with on-premises infrastructure, creating a flexible and interconnected environment. In May 2023, International Business Machines Corporation (IBM), a US-based technology innovator, launched the 'IBM Hybrid Cloud Mesh,' a Software as a Service (SaaS) offering designed to enable enterprises to manage their hybrid multicloud infrastructure efficiently. This solution automates processes, monitors connectivity applications between private and public clouds, and enhances overall management capabilities for organizations operating in diverse cloud environments.
In October 2024, ITC Infotech, an India-based provider of business solutions and technology services, acquired Blazeclan Technologies for $58.2 million. This acquisition aims to strengthen ITC's cloud capabilities by leveraging Blazeclan's multi-cloud expertise to assist clients in their digital transformation and to enhance its global presence through Cloud Competency Centers. Blazeclan Technologies is an India-based company specializing in cloud services, focusing on digital transformation and public cloud solutions within the IT services sector.
Major companies operating in the public cloud market include International Business Machines Corporation, Amazon Web Services Inc., Salesforce Inc., Oracle Corporation, Microsoft Corporation, Google LLC, Cisco Systems Inc., VMware Inc., Verizon Wireless Inc., SAP SE, Rackspace Technology Inc., Fujitsu Limited, CenturyLink Inc., Alibaba Group, NTT Communications Corporation, Workday Inc., Faction Global Infotech Pvt. Ltd., DigitalOcean Holdings Inc., Vultr, Linode LLC, OVH Groupe SA, Joyent Inc., Virtustream Inc., Interoute Communications Ltd., BT Group, Sungard Availability Services, NaviSite Inc., Expedient, Lunavi Inc., Phoenix NAP LLC
North America was the largest region in the public cloud market in 2024. It is expected to be the fastest-growing region in the global public cloud market during the forecast period. The regions covered in the public cloud market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the public cloud market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The public cloud market consists of revenues earned by entities by providing cloud computing services such as compute and storage services, development-and-deployment services, and applications availability on-demand services. The market value includes the value of related goods sold by the service provider or included within the service offering. The public cloud market also includes sales of networking equipment, such as switches, routers, firewalls, load balancers, storage arrays, backup devices, and servers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Public Cloud Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on public cloud market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for public cloud ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The public cloud market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.