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市場調查報告書
商品編碼
1843493
CRM BPO 全球市場報告 2025CRM BPO Global Market Report 2025 |
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近年來,CRM BPO市場穩步成長,預計從2024年的1,095億美元成長到2025年的1,126.8億美元,複合年成長率為2.9%。這段時期的成長歸功於業務擴充性、成本效益的提高、對核心競爭力的關注、業務全球化以及客戶體驗的增強。
預計未來幾年,CRM BPO市場將維持穩定成長,到2029年市場規模將達到1,308.8億美元,年複合成長率(CAGR)為3.8%。預測期內的成長可歸因於不斷變化的客戶期望、數據分析和洞察、多通路客戶參與、靈活性和敏捷性以及特定產業知識。預測期內的全球趨勢包括個人化和精準行銷、CRM營運的全球化、對員工培訓和技能發展的日益重視、營運效率的自動化以及策略夥伴關係和協作。
在業務流程外包 (BPO) 的背景下,客戶關係管理 (CRM) 涉及對公司外包的關鍵業務流程的管理。本公司利用 CRM BPO 來開發和轉換潛在客戶、維繫客戶關係並提升服務交付水準。
CRM BPO 的主要產品類型包括後勤部門外包和前台外包。後勤部門外包是指企業將其日常營運外包給第三方服務供應商,而不是直接向客戶提供產品或服務。從大型企業到中小企業,各種規模的企業都在使用這些外包解決方案。此外,CRM BPO 的應用領域十分廣泛,涵蓋電信和資訊科技 (IT)、銀行、金融服務和保險 (BFSI)、醫療保健和生命科學、政府和公共服務以及零售和消費品等多個行業。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
本研究報告是商業研究公司(The Business Research Company)全新系列報告的一部分,提供CRM BPO市場統計數據,例如全球市場規模、區域佔有率、CRM BPO市場佔有率競爭對手、詳細的CRM BPO市場細分、市場趨勢以及CRM BPO行業的商機,為您提供在CRM BPO行業取得成功所需的關鍵數據。本CRM BPO市場研究報告對產業現狀和未來發展趨勢進行了深入分析,為您提供所需的全面觀點。
未來五年3.8%的成長率預測較我們先前的預測略微下調了0.1%。這一下調主要歸因於美國與其他國家之間的關稅影響。由於關稅的影響,如果美國公司將客戶關係管理(CRM)業務外包給受貿易摩擦影響的國家,尤其是那些提供基於人工智慧的客戶服務自動化服務的國家,則可能面臨成本增加。此外,由於相互關稅以及貿易緊張局勢和限制升級對全球經濟和貿易的負面影響,這種影響也將更加廣泛。
未來幾年,對自動化日益成長的需求預計將推動CRM業務流程外包(BPO)市場的成長。自動化是指利用科技以最少的人工干預完成任務。透過自動化所有外包前台服務(包括客戶溝通、行銷和銷售)中的手動流程,企業可以提高服務交付的速度、效率和準確性,從而提升客戶滿意度。例如,美國軟體公司Formstack在2023年12月發布的報告顯示,76%的企業將利用自動化來簡化日常工作流程,58%的企業將自動化數據和報告以用於規劃,36%的企業將自動化以確保合規性。因此,對自動化日益成長的需求正在推動CRM BPO市場的擴張。
預計電子商務行業的擴張也將在不久的將來推動客戶關係管理業務流程外包(CRM BPO)市場的成長。電子商務是指透過網際網路買賣商品和服務。這個快速成長的產業依賴CRM BPO服務來促進高效的客戶互動、提供個人化體驗、簡化營運,並最終提高客戶滿意度和忠誠度。例如,美國政府機構美國人口普查局在2023年8月指出,2023年第二季電子商務銷售額預計比2022年同期成長7.5%(或1.4%),而整體零售額僅成長0.6%(或0.4%)。此外,2023年第二季所有銷售額中有15.4%是透過網路商店完成的。因此,電子商務行業的成長正在推動CRM BPO市場向前發展。
為了獲得競爭優勢,CRM BPO市場的主要企業正優先開發創新解決方案,例如生成式人工智慧(GEN)技術。生成式人工智慧透過自動化客戶服務、內容創作和數據分析等任務來提高效率,從而幫助企業實現更快的反應速度、更個人化的服務以及更低的成本。例如,總部位於巴西的客戶關係管理(CRM)和業務流程服務供應商Atento在2023年10月推出了微軟Azure OpenAI服務,以最佳化其客戶服務營運。這款尖端工具如同客戶服務人員的“副駕駛”,能夠實現流程自動化交付,並在客戶互動過程中提供即時回應。與微軟的夥伴關係在完善該工具的分類體係以及透過匿名化資料並遵守保密標準來確保資料安全方面發揮了關鍵作用。
CRM BPO市場的關鍵參與者正積極採用策略夥伴關係模式,以推動數位轉型並增強其人工智慧(AI)產品。此類策略夥伴關係使企業能夠充分利用彼此的優勢和資源,並實現互利共贏。例如,2023年8月,德國IT服務管理公司Arvato CRM Solutions與德國生產力挖掘解決方案創新者KYP.ai展開合作。此次合作強化了Arvato現有的AI和機器人流程自動化解決方案,標誌著透過AI主導自動化實現數位轉型的重大飛躍。透過部署Arvato的創新產品Discovery Engine(ADE),並藉助KYP.ai獨特的生產力挖掘平台,ADE能夠識別機會、潛在的成本節約、利用率差距以及適合自動化的領域。這項突破性解決方案旨在透過最佳化人員與流程之間的協同作用,徹底革新客戶服務和體驗。此次夥伴關係增強了Arvato為客戶提供數據主導決策和建議的能力,最終基於真實世界的數據洞察提升生產力。
2022年12月,總部位於美國的策略諮詢、顧問、專業服務和託管服務供應商InflowCX收購了BPO Partners,具體交易金額未揭露。此次收購符合InflowCX的策略目標,即加強其在整合通訊客服中心和客服中心方面的技術服務、外包和諮詢能力。 BPO Partners是一家總部位於美國的顧問公司,專注於協助企業提供一流的客戶體驗。
CRM BPO市場涵蓋企業透過自動化資料輸入、入境和呼出支援、線上聊天技術支援以及電話行銷等服務所產生的收入。市場價值還包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。僅包含營業單位間交易或銷售給最終消費者的商品和服務。
Customer Relationship Management (CRM) in the context of Business Process Outsourcing (BPO) involves managing essential tasks outsourced by companies. CRM BPO is employed by businesses to attract and convert leads, retain customers, and enhance service delivery.
The primary product types of CRM BPO include back-office outsourcing and front-office outsourcing. Back-office outsourcing entails the delegation of routine business tasks to a third-party service provider that doesn't directly involve delivering the goods or services offered by the business to its clients. These outsourcing solutions find application in various enterprises, including large enterprises and small to medium enterprises (SMEs). Additionally, CRM BPO is utilized across diverse sectors such as telecom and information technology (IT), banking, financial services and insurance (BFSI), healthcare and life sciences, government and public services, retail and consumer goods, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The CRM BPO market research report is one of a series of new reports from The Business Research Company that provides CRM BPO market statistics, including CRM BPO industry global market size, regional shares, competitors with a CRM BPO market share, detailed CRM BPO market segments, market trends, and opportunities, and any further data you may need to thrive in the CRM BPO industry. This CRM BPO market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The crm bpo market size has grown steadily in recent years. It will grow from $109.5 billion in 2024 to $112.68 billion in 2025 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to business scalability, cost efficiency, focus on core competencies, globalization of business, enhanced customer experience.
The crm bpo market size is expected to see steady growth in the next few years. It will grow to $130.88 billion in 2029 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to evolving customer expectations, data analytics and insights, multichannel customer engagement, flexibility and agility, industry-specific expertise. Major trends in the forecast period include personalization and targeted marketing, globalization of CRM operations, focus on employee training and skill development, automation for operational efficiency, strategic partnerships and collaborations.
The forecast of 3.8% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Due to tariffs, U.S.-based firms may face increased costs when outsourcing CRM operations to countries impacted by trade tensions, especially those providing AI-based customer service automation. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The rising demand for automation is anticipated to propel the growth of the CRM BPO market in the coming years. Automation involves the use of technology to complete tasks with minimal human intervention. By automating manual processes across all outsourced front office services-such as customer communications, marketing, and sales-companies can enhance customer satisfaction through increased speed, efficiency, and accuracy in service delivery. For example, in December 2023, Formstack, a US-based software company, reported that 76% of organizations utilize automation to streamline their daily workflows, while 58% automate data and reporting for planning purposes, and 36% ensure compliance with regulations. Thus, the growing demand for automation is driving the CRM BPO market's expansion.
The expanding e-commerce industry is also expected to fuel the growth of the CRM BPO market in the near future. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the Internet. This burgeoning sector depends on CRM BPO services to facilitate efficient customer interactions, provide personalized experiences, and streamline operations, ultimately leading to improved customer satisfaction and loyalty. For instance, in August 2023, the United States Census Bureau, a US government agency, noted that e-commerce estimates for the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the same quarter in 2022, while overall retail sales increased by 0.6% (or 0.4%). Additionally, 15.4% of all sales in the second quarter of 2023 were conducted through online stores. Therefore, the growth of the e-commerce industry is driving the CRM BPO market forward.
Leading companies in the CRM BPO market are prioritizing the development of innovative solutions like generative AI to achieve a competitive advantage. Generative AI improves efficiency by automating tasks such as customer service, content creation, and data analysis, allowing for quicker responses, enhanced personalization, and cost savings for businesses. For example, in October 2023, Atento, a Brazil-based provider of customer relationship management (CRM) and business process services, launched Microsoft's Azure OpenAI Service to optimize its customer service operations. This cutting-edge tool serves as a copilot for customer service agents, enabling automatic process distribution and providing immediate responses during customer interactions. The partnership with Microsoft played a vital role in refining the tool's taxonomy and ensuring data security, as it anonymizes data while adhering to confidentiality standards.
Key players in the CRM BPO market are strategically embracing partnership models to drive digital transformation and bolster their offerings in artificial intelligence (AI). These strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits and success. For example, in August 2023, Arvato CRM Solutions, a German IT service management corporation, collaborated with KYP.ai, a German innovator in productivity mining solutions. This partnership is set to elevate Arvato's existing AI and robotic process automation solutions, marking a significant leap in digital transformation through AI-driven intelligent automation. Introducing the pioneering product, Arvato's Discovery Engine (ADE), empowered by KYP.ai's unique productivity mining platform, ADE identifies opportunities, potential cost reductions, utilization gaps, and areas ripe for automation. This groundbreaking solution aims to revolutionize customer service and experience by optimizing the synergy between human resources and processes. The partnership empowers Arvato with enhanced capabilities to offer clients data-driven decisions and recommendations, ultimately enhancing productivity based on real-world data insights.
In December 2022, InflowCX, a U.S.-based provider offering strategic advisory, consulting, professional, and managed services for contact center and unified communications technologies, acquired BPO Partners in an undisclosed transaction. This acquisition aligns with InflowCX's strategic objectives to bolster technical services, outsourcing, and consulting for contact center operations and technologies. BPO Partners, based in the U.S., specializes in assisting clients in achieving top-tier customer experiences.
Major companies operating in the CRM BPO market include Alorica Inc., Atento S.A., Comdata Corporation, System International Telemarketing, Sykes Enterprises Incorporated, TTEC Holdings Inc., Teleperformance SE, Webhelp India Private Limited, Concentrix CVG Philippines Inc., Startek Inc., Amdocs Development Centre India LLP, Serco Group plc, Infosys Limited, Accenture plc, Hewlett Packard Enterprise company, Chinetek Group Co. Ltd., SyaRose Technology Services Inc., SAP SE, International Business Machines Corporation, Fujitsu Limited, Capgemini Service SAS, Cognizant Technology Solutions Corp., Dell Technologies Inc., Atos SE, HCL Technologies Ltd., Genpact Limited, Wipro Limited, Tech Mahindra Limited, Convergys Corporation, Arvato AG
North America was the largest region in the CRM BPO market in 2024. The regions covered in the crm bpo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the crm bpo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The CRM BPO market includes revenues earned by entities through automatic data entry, inbound and outbound support, chat and technical support, and telemarketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
CRM BPO Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on crm bpo market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for crm bpo ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The crm bpo market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.