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市場調查報告書
商品編碼
1827725
2025年全球數位治療市場報告Digital Therapeutics Global Market Report 2025 |
近年來,數位治療市場呈指數級成長,從2024年的87.3億美元成長到2025年的109.3億美元,複合年成長率達25.2%。預測期內的成長主要受人口老化和慢性病需求、數位醫療的普及、醫療成本和效率、遠端患者監護以及疫情等因素所驅動。
預計未來幾年,數位治療市場規模將呈指數級成長,到2029年將達到295.6億美元,複合年成長率為28.2%。預測期內的成長可歸因於個人化醫療、醫療資料互通性、基於價值的照護模式的日益普及,對心理健康和福祉、醫療保健可近性和公平性的日益關注,網路安全和資料保護的不斷擴展,以及對人口健康管理需求的不斷成長。預測期內的主要趨勢包括物聯網設備和感測器的擴展、醫療保健領域的人工智慧、穿戴式健康技術、技術進步和產品創新。
數位療法 (DTx) 是指透過複雜的軟體應用程式向患者提供實證治療方法的產品。這些應用程式旨在預防、管理和治療各種醫療狀況和疾病。
數位治療產品的主要類別是設備和軟體。數位治療設備提供介入措施,用於預防、管理或治療疾病或醫學病症。數位治療設備包含監測藥物使用情況和位置的感測器。數位治療的銷售管道包括企業對企業 (B2B) 和企業對消費者 (B2C)。數位治療可應用於預防、治療和護理。
2025年春季美國關稅的突然上調及其引發的貿易摩擦對醫療設備行業產生了重大影響,尤其對用於診斷影像設備的進口零件、手術用不銹鋼和一次性塑膠製品產生了重大影響。由於醫院和診所抵制漲價,製造商面臨利潤壓力。監管挑戰使情況更加複雜,因為由於關稅而更換供應商通常需要重新認證醫療設備,導致市場進入延遲。為此,企業正在透過雙重採購關鍵零件、增加標準化產品的國內生產以及加快尋找更具成本效益的材料來降低風險。
本研究報告是商業研究公司 (The Business Research Company) 全新報告系列的一部分,該系列提供數位治療市場統計數據,例如全球數位治療行業市場規模、各地區市場佔有率、各競爭對手的市場佔有率、詳細的數位治療細分市場、市場趨勢和商業機會,以及在數位治療行業取得成功所需的數據。本數位治療市場研究報告全面展望了所有必要資訊,並深入分析了該行業的現狀和未來發展趨勢。
預測的五年成長率為28.2%,較我們先前對該市場的預測略有下降0.3%。下降的主要原因是美國與其他國家之間的關稅影響,這可能會直接影響到美國,導致來自英國和愛爾蘭等主要地區的認知行為療法軟體平台和食品藥物管理局(FDA) 批准的醫療設備零件的供應鏈中斷。
智慧型手機和平板電腦的快速普及,以及醫療保健應用程式的預期廣泛應用,預計將推動數位治療市場的持續成長。智慧型手機和平板電腦上醫療保健應用程式的廣泛應用帶來了許多益處,包括減少用藥錯誤、增強預防性護理以及提高人員分配的準確性。根據英國非營利組織GSMA(全球行動通訊系統協會)發布的《2023年行動網路連線狀況報告》,2022年,全球超過一半的人口(54%)將擁有智慧型手機。智慧型手機的廣泛普及是數位治療市場的關鍵驅動力,創造了有利於創新治療性介入發展的環境。
慢性病盛行率的上升是推動數位治療市場擴張的關鍵因素。慢性病的特徵是需要長期治療,且嚴重影響個人的日常生活。作為軟體為基礎的介入手段,數位治療提供實證治療方案,增強慢性病管理,為患者提供新的治療選擇。根據美國疾病管制與預防中心2022年7月發布的數據,美國每10個成年人中就有6人患有慢性病,每10人中就有4人患有兩種或兩種以上的慢性病,例如心臟病、糖尿病和慢性肺病。慢性病的盛行率顯著推動了數位治療市場的成長軌跡。
技術創新是數位治療市場的新興趨勢,產業領導者專注於開發先進的解決方案以增強其市場佔有率。德國領先的製藥公司勃林格殷格翰和美國醫療保健數位治療公司 Click Pharmaceuticals 合作開發和商業化一種針對思覺失調症患者的數位藥物。該合作夥伴關係價值超過 5 億美元,凸顯了兩家公司對利用技術進步的承諾。提案的治療藥物 CT-155 將是基於 Click 技術平台開發的行動應用程式,展示創新數位解決方案在治療領域的整合。這項策略性夥伴關係關係反映了業界致力於推進和整合技術,以改善數位治療市場的治療選擇和患者預後。
數位治療市場的主要企業正在積極開發創新的訂購、履約平台,以服務慢性病患者。例如,DTx Connect 平台旨在透過軟體直接向患者提供治療性介入,以應對各種疾病和障礙,包括心理健康問題和糖尿病。 2022 年 7 月,美國製藥解決方案公司 AmerisourceBergen 宣布推出 DTx Connect,這是一個完全整合的訂購、配藥和履約平台。 DTx Connect 平台的主要功能包括與電子健康記錄(EMR) 無縫整合,使醫生能夠透過電子處方工作流程存取和開立處方箋和非處方箋數位療法。該平台還有助於監測患者的依從性,從而簡化醫療保健提供者的流程。
2023 年 7 月,Big Health 收購了 Limbix,收購金額不詳,旨在擴大其現有產品系列。 Big Health 的產品組合包括失眠治療藥物 Threepio 和焦慮治療藥物日間行車燈。收購 Limbix 將增加 Sparklex 和另一種正在開發的用於治療焦慮的青少年藥物。 Limix 是一家總部位於美國的數位治療供應商,將為 Big Health 的產品組合增添寶貴資產,增強其提供全面數位治療解決方案的能力。此次收購反映了數位治療市場的動態格局,標誌著 Big Health 擴大產品系列、滿足不同健康狀況患者的多樣化需求的策略性舉措。
數位治療市場的主要參與者包括 Omada Health Inc.、WellDoc Inc.、2Morrow Inc.、Propeller Health、Pear Therapeutics、Canary Health Inc.、Noom Health Inc.、Akili Interactive Labs、Better Therapeutics、Happify Health、Kaia Health、Medtronic plc、TelHealthc、Better Therapeutics、Happify Health. Health、SilverCloud Health、Biofourmis Inc.、Prosoma、Virta Health Corp.、One Drop Inc.、Lark Health、Riva、Xealth 和 CogniFit Ltd.。
2024年,北美是數位治療市場最大的地區。預計亞太地區將成為預測期內成長最快的地區。數位治療市場分析報告涵蓋亞太地區、西歐、中歐和東歐、北美、南美以及中東和非洲。
數位治療市場報告涵蓋的國家有澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國和美國。
數位治療市場涵蓋用於治療疾病、管理病情或改善健康功能的產品銷售。此市場的價值是指“出廠價”,即產品製造商或生產商向其他營業單位(包括下游製造商、批發商、經銷商和零售商)或直接向最終客戶銷售的產品價值。該市場的產品價值還包括產品製造商提供的任何相關服務。
Digital therapeutics (DTx) represent products that deliver evidence-based therapeutic treatments to patients through sophisticated software applications. These applications aim to prevent, manage, or treat various medical ailments or diseases.
The primary categories of digital therapeutics products encompass devices and software. Digital therapeutics devices offer interventions for the prevention, management, or treatment of diseases or medical disorders. This may involve sensors utilized to monitor medication usage and location data. The sales channels for digital therapeutics include both business-to-business (B2B) and business-to-consumer (B2C). Digital therapeutics find applications in both preventive and treatment or care-related contexts.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp increase in U.S. tariffs and resulting trade tensions in spring 2025 are significantly impacting the medical equipment sector, especially for imported components used in imaging machines, surgical-grade stainless steel, and disposable plastics. With hospitals and clinics pushing back against price increases, manufacturers are facing margin pressure. The situation is further complicated by regulatory challenges, as switching suppliers due to tariffs often necessitates re-certification of medical devices, leading to delays in market entry. In response, companies are mitigating risks by dual-sourcing key components, ramping up domestic production of standardized items, and accelerating research into more cost-effective materials.
The digital therapeutics market research report is one of a series of new reports from The Business Research Company that provides digital therapeutics market statistics, including digital therapeutics industry global market size, regional shares, competitors with a digital therapeutics market share, detailed digital therapeutics market segments, market trends and opportunities, and any further data you may need to thrive in the digital therapeutics industry. This digital therapeutics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital therapeutics market size has grown exponentially in recent years. It will grow from $8.73 billion in 2024 to $10.93 billion in 2025 at a compound annual growth rate (CAGR) of 25.2%. The growth in the historic period can be attributed to aging population and chronic diseases, digital health adoption, healthcare costs and efficiency, remote patient monitoring, and pandemic-induced demand.
The digital therapeutics market size is expected to see exponential growth in the next few years. It will grow to $29.56 billion in 2029 at a compound annual growth rate (CAGR) of 28.2%. The growth in the forecast period can be attributed to increasing adoption of personalized medicine, health data interoperability, value-based care models, increasing mental health and well-being focus, healthcare access and equity, growing cybersecurity and data protection, growing demand for population health management. Major trends in the forecast period include expansion of iot devices and sensors, artificial intelligence in healthcare, wearable health technology, technological advancements, and product innovations.
The forecast of 28.2% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain disruptions for cognitive behavioral therapy software platforms and Food and Drug Administration (FDA)-cleared medical device components, sourced from key regions such as the UK and Ireland, which could lead to delayed prescription digital treatment availability and increased development costs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated surge in the use of smartphones and tablets, complemented by the widespread adoption of healthcare apps, is expected to drive the growth of the digital therapeutics market in the foreseeable future. The prevalence of smartphones and tablet-based healthcare apps brings about numerous advantages, including a reduction in medication errors, facilitating preventive care, and improving staffing accuracy. According to the State of Mobile Internet Connectivity Report 2023 by Groupe Speciale Mobile Association (GSMA), a UK-based non-profit organization, the year 2022 saw more than half of the world's population (54%) owning smartphones. This widespread use of smartphones is a significant driver for the digital therapeutics market, fostering a conducive environment for the growth of innovative therapeutic interventions.
The growing incidence of chronic diseases is poised to be a key driver propelling the expansion of the digital therapeutics market. Chronic diseases, characterized by long-lasting conditions requiring extended medical attention, significantly impact individuals' daily lives. Digital therapeutics, as software-based interventions, offer evidence-based therapeutic solutions to enhance the management of chronic diseases, providing patients with additional treatment options. Notably, data from the Centers for Disease Control and Prevention in July 2022 highlighted that six out of ten adults in the US are affected by chronic diseases, with four out of ten adults experiencing more than two chronic conditions such as heart disease, diabetes, and chronic lung diseases. This prevalence of chronic diseases contributes substantially to the growth trajectory of the digital therapeutics market.
An emerging trend in the digital therapeutics market is technological innovation, with major industry players focusing on developing advanced solutions to strengthen their market presence. Boehringer Ingelheim, a leading pharmaceutical company based in Germany, and Click Pharmaceuticals, a US-based prescription digital therapeutics business, have entered into a collaboration to develop and commercialize a digital medication for schizophrenia patients. This collaboration, valued at over $500 million, underscores the commitment to leveraging technological advancements. The proposed treatment, CT-155, will be a mobile app developed on Click's technology platform, showcasing the integration of innovative digital solutions in the field of therapeutics. This strategic partnership reflects the industry's dedication to advancing and integrating technology to enhance treatment options and patient outcomes in the digital therapeutics market.
Major players in the digital therapeutics market are actively developing innovative ordering, dispensing, and fulfillment platforms to cater to patients dealing with chronic diseases. An exemplar in this regard is DTx Connect, a platform designed to deliver therapeutic interventions directly to patients through software, addressing a spectrum of diseases and disorders including mental health issues and diabetes. In July 2022, AmerisourceBergen, a pharmaceutical solutions organization based in the US, introduced DTx Connect, a fully integrated platform for ordering, dispensing, and fulfillment. Key features of the DTx Connect platform include seamless integration with electronic medical records (EMR), enabling physicians to access and prescribe both prescription and non-prescription digital therapeutics through their e-prescribing workflow. The platform also facilitates the monitoring of patient fulfillment, streamlining the process for healthcare providers.
In July 2023, Big Health acquired Limbix for an undisclosed amount, aiming to expand its existing product portfolio. Big Health's product range includes Sleepio for insomnia and Daylight for anxiety, and with the acquisition of Limbix, it incorporates SparkRx and another teenage medication in development for anxiety. Limbix, a US-based provider of digital therapeutics, adds valuable assets to Big Health's offerings, enhancing its capabilities in providing a comprehensive suite of digital therapeutic solutions. This acquisition reflects the dynamic landscape of the digital therapeutics market, characterized by strategic moves to broaden product portfolios and meet the diverse needs of patients dealing with various health conditions.
Major companies operating in the digital therapeutics market include Omada Health Inc., WellDoc Inc., 2Morrow Inc., Propeller Health, Pear Therapeutics, Canary Health Inc., Noom Health Inc., Akili Interactive Labs, Better Therapeutics, Happify Health, Kaia Health, Medtronic plc, Teladoc Health Inc., Fitbit Health Solutions, EMulate Therapeutics, BigHealth, DarioHealth, IQVIA, JOGO Health, SilverCloud Health, Biofourmis Inc., Prosoma, Virta Health Corp., One Drop Inc., Lark Health, Riva, Xealth, CogniFit Ltd.
North America was the largest region in the digital therapeutics market in 2024. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital therapeutic market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
The countries covered in the digital therapeutics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The digital therapeutics market consists of sales of products to treat a disease, manage a condition, and improve a health function. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Therapeutics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital therapeutics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital therapeutics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital therapeutics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.