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市場調查報告書
商品編碼
2144517
智慧門鈴市場預測至2034年-全球產品類型、連接方式、安裝方式、組件、最終用戶、分銷管道和區域分析Smart Doorbell Market Forecasts to 2034 - Global Analysis By Product Type (Audio Doorbells and Video Doorbells), Connectivity, Installation Type, Component, End User, Distribution Channel, and By Geography |
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根據 Stratistics MRC 預測,全球智慧門鈴市場預計到 2026 年將達到 90 億美元,並在預測期內以 12.3% 的複合年成長率成長,到 2034 年將達到 227 億美元。
智慧門鈴是一種連網設備,讓住宅可以透過智慧型手機應用程式遠端查看和聆聽訪客,並與他們溝通,從而提升安全性、便利性和安心感。該市場涵蓋了利用 Wi-Fi、行動電話網路和其他連接技術的語音和視訊門鈴,用戶既可自行安裝,也可尋求專業安裝服務。此外,住宅和商業用戶均可透過線上和線下銷售管道購買到智慧門鈴。
人們越來越擔心住宅安全和宅配。
人們對住宅安全風險的日益關注以及宅配盜竊案件的增加是智慧門鈴市場成長要素。住宅紛紛投資購買連網門鈴,以監控前門、震懾潛在入侵者並記錄可疑活動的證據。遠端驗證訪客身分並與之溝通的功能,尤其對於經常出差或工作的人來說,能夠讓他們感到安心。隨著電子商務配送的增加,人們對包裹被盜的擔憂也日益加劇,從而推動了對具備錄影功能的智慧門鈴的需求。隨著安全意識的不斷增強和智慧家庭的日益普及,智慧門鈴的需求在各個住宅群體中不斷成長,從而支撐著市場的持續成長。
隱私問題和資料安全問題
智慧門鈴引發的隱私和資料安全問題日益受到關注,這成為市場發展的一大阻礙因素。視訊門鈴會拍攝訪客和鄰居的影像,因此可能引發隱私問題。網路安全漏洞可能導致影像和個人資料遭到未授權存取。在某些地區,對監控技術的監管力道正在加強。消費者對設備安全性的信心是廣泛普及的關鍵。這些隱私和安全問題可能會限制市場成長,尤其是在注重隱私的消費者群體以及資料保護條例嚴格的地區。
與智慧家庭生態系統和人工智慧功能的整合
智慧門鈴與更廣泛的智慧家庭生態系統的日益融合,以及人工智慧 (AI) 功能的加入,為市場擴張創造了巨大的機會。與語音助理整合,可實現免持操作和通知。臉部辨識、包覆偵測和人員偵測等 AI 功能進一步提升了便利性。與智慧門鎖整合,則可為受信任的訪客提供遠端解鎖服務。隨著智慧家庭的普及和 AI 功能的日益完善,整合式智慧門鈴解決方案的市場佔有率正在不斷擴大,並帶來更高的安全性和便利性。
與傳統門鈴和替代安全設備的競爭
價格較低的傳統門鈴以及監視器和貓眼攝影機等其他安防設備的競爭,對智慧門鈴市場的成長構成了重大威脅。許多消費者可能認為智慧功能價值不高,因此不願意支付更高的價格。監視器也能提供類似的監控功能。智慧門鈴品牌之間的競爭異常激烈。這種競爭可能會限制市場佔有率的擴張,尤其是在價格敏感型消費者群體以及智慧家庭普及率較低的地區。
新冠疫情加速了智慧門鈴市場的成長,因為消費者更重視家庭安全和無接觸互動。遠距辦公的興起提高了人們對居家環境和安全需求的認知。電子商務配送量的激增加劇了人們對包裹被盜的擔憂。疫情封鎖期間,DIY安裝智慧門鈴的趨勢日益普及。疫情後,遠距辦公的持續普及和電子商務的持續成長推動了智慧門鈴的持續普及,智慧門鈴正逐漸成為許多家庭的標準配備。
在預測期內,視訊門鈴細分市場預計將佔據最大的市場佔有率。
預計在預測期內,可視門鈴將佔據最大的市場佔有率,這主要得益於其卓越的功能、視覺驗證能力以及消費者在開門前查看訪客的需求。與僅支援語音功能的門鈴相比,可視門鈴能夠提供更高的安全性,因為它允許住宅驗證訪客身份並與其溝通。消費者對可視監控和證據記錄的需求日益成長,也推動了這個細分市場的發展。此外,與智慧型手機和智慧家庭系統的整合也促進了可視門鈴的普及。作為功能最豐富、需求量最大的智慧門鈴類別,預計可視門鈴將在整個預測期內保持最大的市場佔有率。
預計在預測期內,Wi-Fi 細分市場將呈現最高的複合年成長率。
在預測期內,由於家庭Wi-Fi網路的日益普及,Wi-Fi領域預計將呈現最高的成長率。家庭Wi-Fi網路無需額外的集線器,簡化了安裝流程。 Wi-Fi連接允許用戶透過智慧型手機直接控制設備,並存取雲端存儲,而無需橋接設備。消費者對Wi-Fi的熟悉程度以及其與現有家庭基礎設施的兼容性,都為該領域帶來了優勢。 Wi-Fi覆蓋範圍的擴大以及與智慧家居設備的日益整合,正在推動其普及。隨著連線需求的成長和Wi-Fi技術的進步,Wi-Fi正在成為連線領域中成長最快的技術。
在整個預測期內,北美預計將保持最大的市場佔有率,這得益於其較高的住宅率、強勁的消費者在家庭安全方面的支出以及智慧家庭技術的早期普及。美國是該地區成長的主要驅動力,這主要歸功於消費者對智慧門鈴的大量投資。消費者對安全益處的高度認知推動了智慧門鈴的普及。成熟的零售和電商通路保障了產品的供應。眾多智慧門鈴品牌和科技公司的強大實力推動了創新。高滲透率和成熟的市場環境確保了北美繼續保持其市場主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於中國、印度和東南亞的快速都市化、可支配收入的成長以及智慧家居技術的廣泛應用。該地區龐大且持續成長的城市人口對家庭安防解決方案的需求顯著增加。新興的中產階級消費者正在投資智慧家居技術。電子商務的蓬勃發展也使產品更容易取得。隨著都市化的加速和技術的普及,亞太地區正展現出全球最快的智慧門鈴市場成長速度。
According to Stratistics MRC, the Global Smart Doorbell Market is accounted for $9.0 billion in 2026 and is expected to reach $22.7 billion by 2034 growing at a CAGR of 12.3% during the forecast period. Smart doorbells are connected devices that enable homeowners to see, hear, and communicate with visitors remotely through smartphone applications, offering enhanced security, convenience, and peace of mind. The market encompasses audio doorbells and video doorbells utilizing Wi-Fi, cellular, and other connectivity technologies, available through DIY and professional installation channels. The market serves residential and commercial end users through online and offline distribution channels.
Growing concerns about home security and package theft
The increasing awareness of home security risks and the rising incidence of package theft are primary drivers for the smart doorbell market. Homeowners are investing in connected doorbells to monitor entrances, deter potential intruders, and capture evidence of suspicious activity. The ability to see and communicate with visitors remotely provides peace of mind, particularly for working professionals and frequent travelers. Growing e-commerce deliveries have increased package theft concerns, driving demand for video doorbells with recording capabilities. As security concerns continue rising and smart home adoption grows, demand for smart doorbells expands across all homeowner segments, supporting sustained market growth.
Privacy concerns and data security issues
Growing concerns about privacy and data security associated with smart doorbells represent a major restraint for the market. Video doorbells capture footage of visitors and neighbors, raising privacy implications. Cybersecurity vulnerabilities may expose video feeds and personal data to unauthorized access. Regulatory scrutiny of surveillance technology is increasing in some regions. Consumer trust in device security is essential for adoption. These privacy and security concerns may constrain market growth, particularly among privacy-conscious consumers and in regions with strict data protection regulations.
Integration with smart home ecosystems and AI capabilities
The growing integration of smart doorbells with broader smart home ecosystems and the addition of artificial intelligence capabilities presents significant opportunities for market expansion. Integration with voice assistants enables hands-free operation and notifications. AI-powered features including facial recognition, package detection, and person alerts are enhancing functionality. Integration with smart locks enables remote unlocking for trusted visitors. As smart home adoption grows and AI capabilities advance, integrated smart doorbell solutions capture growing market share, enabling enhanced security and convenience.
Competition from traditional doorbells and alternative security devices
Competition from traditional doorbells at significantly lower cost and alternative security devices including security cameras and peephole cameras poses significant threats to smart doorbell market growth. Many consumers may not see sufficient value in smart features to justify higher cost. Security cameras can provide similar monitoring capabilities. Competition among smart doorbell brands is intense. This competition may limit market share, particularly among price-sensitive consumers and in regions with lower smart home adoption.
The COVID-19 pandemic accelerated smart doorbell market growth as consumers prioritized home security and contactless interactions. Remote work increased awareness of home environments and security needs. E-commerce package deliveries surged, increasing package theft concerns. DIY installation gained popularity during lockdowns. Post-pandemic, sustained remote work and continued e-commerce growth have supported continued adoption, with smart doorbells becoming standard in many homes.
The Video Doorbells segment is expected to be the largest during the forecast period
The Video Doorbells segment is expected to account for the largest market share during the forecast period, driven by their superior functionality, visual verification capabilities, and consumer preference for seeing visitors before answering. Video doorbells enable homeowners to see and communicate with visitors, providing enhanced security compared to audio-only devices. The segment benefits from growing consumer demand for visual monitoring and evidence capture. Integration with smartphones and smart home systems supports adoption. As the most feature-rich and sought-after smart doorbell category, video doorbells maintain the largest product segment share throughout the forecast period.
The Wi-Fi segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Wi-Fi segment is predicted to witness the highest growth rate, fueled by the widespread availability of home Wi-Fi networks, eliminating the need for additional hubs and simplifying installation. Wi-Fi connectivity enables direct smartphone control and cloud storage without bridge devices. The segment benefits from consumer familiarity and compatibility with existing home infrastructure. Expanding Wi-Fi coverage and increasing smart home device integration support adoption. As connectivity demands grow and Wi-Fi technology advances, Wi-Fi delivers the fastest connectivity segment growth.
During the forecast period, the North America region is expected to hold the largest market share, supported by high home ownership rates, strong consumer spending on home security, and early adoption of smart home technology. The United States leads regional growth with substantial consumer investment in smart doorbells. High awareness of security benefits drives adoption. Well-established retail and e-commerce channels support product accessibility. Strong presence of smart doorbell brands and technology companies drives innovation. With high adoption and market maturity, North America maintains its dominant market position.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by rapid urbanization, rising disposable incomes, and increasing adoption of smart home technology across China, India, and Southeast Asia. The region's large and growing urban population creates substantial demand for home security solutions. Rising middle-class consumers are investing in smart home technology. E-commerce expansion is increasing product accessibility. As urbanization and technology adoption accelerate, Asia Pacific delivers the fastest smart doorbell market growth globally.
Key players in the market
Some of the key players in Smart Doorbell Market include Amazon.com, Inc. (Ring), Google LLC (Nest), Arlo Technologies, Inc., Anker Innovations Limited (eufy), ADT Inc., Vivint, Inc., TP-Link Corporation Limited, Hangzhou Hikvision Digital Technology Co., Ltd., Dahua Technology Co., Ltd., EZVIZ Inc., Reolink Innovation Limited, Lorex Technology Inc., SimpliSafe, Inc., Aqara, and Aiphone Co., Ltd.
In September 2026, Anker showcased the eufy Video Doorbell S4 at IFA Berlin, introducing a wired setup with a 9MP sensor, 180-degree panoramic coverage, and on-device AI tracking that pans across the entryway without requiring monthly cloud fees.
In September 2026, TP-Link announced the Tapo Doorbell Pro D260, a local-first 4K video doorbell equipped with dual PIR and radar detection, color night vision, dual-band Wi-Fi, and up to 512 GB of subscription-free on-device microSD storage.
In September 2026, EZVIZ introduced its scenario-based smart entry portfolio at IFA Berlin, featuring interactive smart video doorbells and doorphones designed to connect front-gate controls directly to smart home platforms.
In March 2026, Ring introduced its flagship Battery Doorbell Pro (2nd Gen) featuring Retinal 4K video resolution and up to 10x enhanced zoom, alongside three new 2K wired and battery-powered doorbells integrated with a trial of Ring AI Pro for natural-language search.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.