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市場調查報告書
商品編碼
2120986
語音控制智慧家庭設備市場預測至2034年-全球分析(按組件、設備類型、連接技術、分銷管道、應用、最終用戶和地區分類)Voice-Controlled Home Devices Market Forecasts to 2034 - Global Analysis By Component (Hardware, Software and Services), Device Type, Connectivity Technology, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球語音控製家庭設備市場規模將達到 265 億美元,並在預測期內以 18.2% 的複合年成長率成長,到 2034 年將達到 1009 億美元。
語音控制的智慧家庭設備為使用者提供了一種便捷的方式,讓他們可以透過語音指令管理家中的各種功能。這些設備運用了人工智慧、語音辨識和自然語言處理等技術,可以控制照明、家電、娛樂系統、恆溫器、安防解決方案以及其他智慧家庭產品。智慧音箱、顯示器、電視和虛擬助理正日益成為連網家庭環境的核心組成部分。隨著智慧家庭的普及,製造商正致力於提升互通性、準確性、個人化、隱私性和反應速度,以提供更流暢的語音控制體驗。
根據經合組織(OECD)的數據,智慧家庭設備是物聯網(IoT)的關鍵應用領域。該組織的分析顯示,2020年,歐洲國家有56%的居民家中至少擁有一台智慧娛樂設備,27%的居民擁有家庭自動化設備。經合組織也指出,虛擬助理是歐洲國家家庭自動化領域中最廣泛使用的物聯網設備。
智慧家庭生態系統的廣泛應用
不斷擴展的智慧家庭生態系統顯著提升了對語音控制家居設備的需求。現代家居融合了連網的照明、家電、恆溫器、電視、安防設備和娛樂技術,這些設備透過統一的平台進行通訊。語音介面讓操作這些系統變得更加便捷,使用者無需觸碰任何裝置即可發出指令。智慧產品價格的不斷親民與普及,使得更多消費者得以建構互聯互通的居家環境。此外,各種連網產品之間相容性的提升也增強了整體使用者體驗,進一步加速了智慧家庭的普及。
對隱私和資料安全的擔憂
對隱私和資訊安全的擔憂可能會阻礙語音控制智慧家庭設備的廣泛普及。這些產品可能會收集和處理語音互動、家庭日常活動、偏好和其他行為訊息,以提供個人化服務。依賴雲端處理會進一步加劇這些擔憂,因為敏感資訊可能會被傳輸和儲存在外部。這些擔憂可能會對消費者的信任和購買決策產生負面影響。為了克服這些限制,製造商需要實施更強力的安全措施,提供清晰的隱私設置,保護儲存的訊息,並向使用者傳達透明的資料管理政策。
與人工智慧 (AI) 和生成式人工智慧的整合
人工智慧 (AI) 和生成式人工智慧的日益融合為語音控制智慧家庭設備帶來了巨大的成長潛力。先進的人工智慧技術使智慧型設備能夠解讀對話語言、理解上下文、學習個人偏好並提供個人化的對話。生成式人工智慧透過支援自然對話和回應複雜指令,而非僅依賴固定命令,進一步增強了語音助理的功能。這些進步拓展了語音產品的功能,使其超越了基本操作的範疇,使製造商能夠開發出智慧、響應迅速且個性化的解決方案,從而為連網家庭帶來更大的價值。
網路安全威脅和未授權存取
日益嚴峻的網路安全風險對語音控制智慧家庭設備的普及構成重大挑戰。缺乏充分的保護措施,連網產品容易遭受駭客攻擊、惡意軟體感染、未授權存取和資料竊取。語音系統通常與家庭網路、個人帳戶、監視攝影機、智慧門鎖、家用電器和其他連網設備交互,這使得它們更容易受到攻擊的影響。薄弱的憑證、過時的韌體、安全性低下的網路連線以及軟體漏洞都可能成為網路犯罪分子的攻擊入口。此類事件會削弱消費者信任,阻礙市場滲透。
新冠疫情為語音控制智慧家居設備市場帶來了機會和短期挑戰。長時間的居家隔離提升了消費者對智慧技術的興趣,這些技術能夠簡化家務並實現非接觸式操作。加之人們希望減少與頻繁接觸的表面接觸,這進一步加速了使用語音指令控制家用電器和連網系統的趨勢。疫情期間及之後進行的調查顯示,在智慧家庭技術中,語音助理得到了廣泛應用,相當一部分用戶在疫情期間購買了相關設備。然而,生產中斷、供應鏈中斷和消費疲軟暫時限制了市場發展。
在預測期內,軟體產業預計將佔據最大的市場佔有率。
在預測期內,軟體領域預計將佔據最大的市場佔有率。這一主導地位源自於語音辨識技術、人工智慧、自然語言處理、雲端平台和應用生態系統在提供語音體驗方面發揮著至關重要的作用。軟體使連網裝置能夠識別指令、理解上下文、回應使用者並管理跨多個智慧家庭產品的互動。軟體正日益整合到智慧音箱、智慧顯示器、家用電器、安防解決方案和連網家庭平台中,為語音控制家居技術的發展和擴展奠定了關鍵基礎。
在預測期內,商業領域預計將呈現最高的複合年成長率。
在預測期內,商業領域預計將呈現最高的成長率。企業正日益採用語音技術來提高營運效率、提升使用者體驗並增強互聯設施的管理。在辦公室、飯店、醫療機構和零售商店等商業場所,語音指示可用於控制環境控制系統、娛樂設施、門禁功能和資訊服務。人工智慧和智慧建築基礎設施的進步正在為語音技術開闢新的應用領域。對智慧和自動化商業空間的持續投資預計將推動該領域的強勁成長。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於其成熟的智慧家庭基礎設施和語音技術的廣泛應用。高網路普及率、不斷提升的消費者意識以及完善的語音助理生態系統,都推動了該地區的持續成長。語音控制日益融入家庭的各種應用中,包括家庭娛樂、照明、溫控、家電和安防系統。此外,消費者對自動化、便利性和無縫設備互聯的偏好不斷成長,預計將確保北美繼續保持主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率。該地區受益於加速的城市化發展、不斷改善的數位連接、日益增強的家庭購買力以及智慧型手機的普及。消費者對聯網生活的認知不斷提高,以及智慧技術成本的不斷下降,正促使越來越多的家庭採用語音控制解決方案。強大的本地技術生態系統、不斷擴展的網際網路基礎設施以及價格適中的智慧型設備日益普及,進一步推動了市場成長,並為語音控制智慧家庭技術供應商創造了巨大的商機。
According to Stratistics MRC, the Global Voice-Controlled Home Devices Market is accounted for $26.5 billion in 2026 and is expected to reach $100.9 billion by 2034 growing at a CAGR of 18.2% during the forecast period. Voice-controlled home devices provide users with a convenient way to manage household functions using spoken instructions. Powered by technologies such as artificial intelligence, speech recognition, and natural language processing, these devices can control lighting, appliances, entertainment systems, thermostats, security solutions, and other connected products. Smart speakers, displays, televisions, and virtual assistants are increasingly becoming central components of connected home environments. As smart home adoption expands, manufacturers are focusing on improving interoperability, accuracy, personalization, privacy, and responsiveness to create more seamless voice-enabled household experiences.
According to the OECD, smart home devices are an important application of the Internet of Things, and its analysis found that 56% of individuals in European countries had at least one smart entertainment device at home in 2020, while 27% had home automation devices. The OECD also identified virtual assistants as the most-used IoT devices within the home-automation category in European countries.
Growing adoption of smart home ecosystems
Increasing penetration of smart home ecosystems is significantly supporting demand for voice-controlled home devices. Modern households are adopting connected lighting, appliances, thermostats, televisions, security equipment, and entertainment technologies that can communicate through unified platforms. Voice interfaces make these systems easier to operate by allowing users to issue commands without physically interacting with individual devices. Greater affordability and wider availability of smart products are encouraging more consumers to build interconnected home environments. Additionally, stronger compatibility across different connected products improves the overall user experience and motivates further adoption.
Privacy and data security concerns
Concerns regarding privacy and information security can limit the adoption of voice-controlled home devices. These products may capture and process spoken interactions, household routines, preferences, and other behavioral information to deliver personalized services. Dependence on cloud-based processing can further increase apprehension because sensitive information may be transmitted and stored externally. Such concerns can negatively influence consumer trust and purchasing decisions. To overcome this restraint, manufacturers need to implement stronger security measures, provide clear privacy settings, protect stored information, and communicate transparent data-management practices to users.
Integration with artificial intelligence and generative AI
The growing integration of artificial intelligence and generative AI offers significant growth potential for voice-controlled home devices. Advanced AI technologies allow smart devices to interpret conversational language, understand context, learn individual preferences, and deliver customized interactions. Generative AI can make voice assistants more capable by supporting natural conversations and responding to complex instructions without relying solely on fixed commands. These developments can expand the role of voice-enabled products beyond basic controls, enabling manufacturers to develop intelligent, responsive, and personalized solutions that provide greater value to connected households.
Cybersecurity threats and unauthorized access
Growing cybersecurity risks represent a major challenge for the adoption of voice-controlled home devices. Internet-connected products may be exposed to hacking attempts, malicious software, unauthorized access, and information theft when appropriate safeguards are lacking. Voice-enabled systems can often interact with home networks, personal accounts, security cameras, smart locks, appliances, and other connected equipment, increasing the potential consequences of a successful attack. Weak credentials, outdated firmware, insecure network connections, and software vulnerabilities can provide entry points for cybercriminals. Such incidents may weaken consumer trust and limit market adoption.
The COVID-19 outbreak influenced the Voice-Controlled Home Devices Market by creating both opportunities and short-term challenges. Extended periods at home increased consumer interest in smart technologies that could simplify household activities and provide contactless control. The desire to reduce interaction with frequently touched surfaces further encouraged the use of voice commands for operating household appliances and connected systems. Studies conducted during and after pandemic restrictions indicated that voice assistants were widely adopted among smart home technologies, with a notable portion of users purchasing devices during the pandemic. Nevertheless, manufacturing interruptions, supply-chain difficulties, and reduced spending temporarily constrained market development.
The software segment is expected to be the largest during the forecast period
The software segment is expected to account for the largest market share during the forecast period. Its dominance is driven by the essential role of voice recognition technologies, artificial intelligence, natural language processing, cloud-based platforms, and application ecosystems in delivering voice-enabled experiences. Software enables connected devices to recognize commands, understand context, respond to users, and manage interactions across multiple smart home products. Software is increasingly incorporated into smart speakers, smart displays, household appliances, security solutions, and connected home platforms, making it an important foundation for the development and expansion of voice-controlled home technologies.
The commercial segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial segment is predicted to witness the highest growth rate. Businesses are increasingly implementing voice-enabled technologies to streamline operations, enhance user experiences, and improve management of connected facilities. Commercial settings such as offices, hotels, healthcare institutions, and retail locations can utilize voice commands for controlling environmental systems, entertainment, access functions, and information services. Advancements in artificial intelligence and smart building infrastructure are creating additional applications for voice technologies. Continued investment in intelligent and automated commercial spaces is expected to support strong segment expansion.
During the forecast period, the North America region is expected to hold the largest market share due to its mature smart home infrastructure and widespread acceptance of voice-enabled technologies. High internet availability, strong consumer awareness, and established voice assistant ecosystems contribute to the region's continued adoption. Households increasingly integrate voice control into various applications, including home entertainment, lighting, climate management, appliances, and security systems. Furthermore, increasing consumer preference for automation, convenience, and seamless device interaction is expected to maintain North America's prominent position in voice-controlled home technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The region is benefiting from accelerating urban development, improving digital connectivity, increasing household purchasing power, and widespread smart phone usage. Greater consumer awareness of connected living and the declining cost of smart technologies are encouraging more households to adopt voice-enabled solutions. Strong local technology ecosystems, expanding internet infrastructure, and growing availability of affordable smart devices are further supporting market expansion and creating significant opportunities for voice-controlled home technology providers.
Key players in the market
Some of the key players in Voice-Controlled Home Devices Market include Amazon.com, Inc., Google LLC, Apple Inc., Samsung Electronics Co., Sonos, Inc., Bose Corporation, Harman International Industries, Xiaomi Corporation, Baidu, Inc., Alibaba Group, Roku, Inc., Lutron Electronics Co., Honeywell International Inc., Ecobee Inc., Resideo Technologies, Schneider Electric, Crestron Electronics and Legrand.
In November 2025, Schneider Electric announced a two-phase supply capacity agreement (SCA) totaling $1.9 billion in sales. The milestone deal includes prefabricated power modules and the first North American deployment of chillers. The announcement was unveiled at Schneider Electric'sInnovation Summit North America in Las Vegas, convening more than 2,500 business leaders and market innovators to accelerate practical solutions for a more resilient, affordable and intelligent energy future.
In May 2025, Samsung Electronics announced that it has signed an agreement to acquire all shares of FlaktGroup, a leading global HVAC solutions provider, for €1.5 billion from European investment firm Triton. With the global applied HVAC market experiencing rapid growth, the acquisition reinforces Samsung's commitment to expanding and strengthening its HVAC business.
In May 2025, Amazon.com Inc. has a multiyear agreement with FedEx Corp. to deliver large packages for the online retailer, renewing a relationship between the two companies that ended in 2019. The deal follows plans announced in January by United Parcel Service Inc. to reduce by half the number of packages it delivers for Amazon by the end of 2026.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.