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市場調查報告書
商品編碼
2088139
2034年家禽市場預測-按產品類型、產品形態、性質、最終用戶、通路和地區分類的全球分析Poultry Market Forecasts to 2034 - Global Analysis By Product Type (Chicken, Turkey, Duck, Goose, and Other Product Types), Product Form (Fresh, Frozen, and Processed), Nature, End User, Distribution Channel, and By Geography |
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全球家禽市場預計到 2026 年將達到 4,445 億美元,並在預測期內以 7.4% 的複合年成長率成長,到 2034 年將達到 7,869 億美元。
家禽是指為生產肉和蛋而飼養的家禽類,包括雞、火雞、鴨、鵝和其他家禽品種。該市場涵蓋新鮮、冷凍和加工的家禽產品,並透過零售、餐飲服務和批發管道進行分銷。禽肉是全球消費最廣泛的肉類之一,因其價格實惠、營養價值高且烹飪方式多樣而備受青睞。全球人口成長、對蛋白質需求的增加以及對瘦肉的偏好日益增強,是推動市場擴張的主要因素。
全球蛋白質需求和人口成長
全球人口成長和人均蛋白質消費量增加是推動家禽市場發展的主要因素。與其他肉類相比,家禽價格相對實惠,蛋白質品質高,因此各個收入階層都能負擔得起。新興經濟體中產階級的壯大推動了肉類消費的成長,而消費者對低脂、健康蛋白質來源的偏好也使家禽受益。由於飼料轉換率低、溫室氣體排放量少,家禽生產比牛肉生產更有效率、更永續。隨著全球蛋白質需求的持續成長,預計家禽消費量將顯著成長,從而支撐市場的持續擴張。
疾病爆發和生物安全問題
包括禽流感在內的疾病爆發對家禽生產和市場穩定構成重大威脅。高致病性禽流感爆發已導致大量家禽損失、貿易限制以及受影響地區消費者需求下降。疾病預防的生物安全要求增加了家禽養殖戶的營運成本和營運複雜性。疾病爆發可能導致供應中斷、價格波動和消費者信心下降。通用感染疾病的風險引發了更嚴格的監管審查和公共衛生擔憂。這些疾病和生物安全挑戰影響生產穩定性和市場成長,尤其是在集約化家禽養殖系統發達的地區。
對加工和加值家禽產品的需求不斷成長
消費者對便利、易烹飪且高附加價值的禽類產品的偏好日益成長,為市場擴張帶來了巨大的機會。醃製禽肉塊、裹麵包屑的雞塊、香腸、雞塊和調理食品等加工禽類產品深受忙碌消費者的青睞,滿足他們快速用餐的需求。零售和餐飲通路對預先調味和烹調的禽類產品的需求也在不斷成長。口味、造型和包裝方面的產品創新正在提升消費者的接受度,並擴大市場基礎。清真和有機禽類產品迎合了特定消費者的偏好,並以更高的價格出售。隨著生活節奏的加快和便利性的日益重要,加工禽類產品正成為一個日益重要的市場區隔。
與植物來源蛋白質替代品的競爭
植物來源蛋白替代品的快速成長對禽肉市場需求構成潛在威脅。包括多家製造商在內的植物來源雞肉替代品正逐漸被消費者接受,尤其是在年輕一代和環保意識的消費者群體中。這些產品被宣傳為比傳統禽肉更永續、更符合倫理的選擇,吸引了彈性素食者和純素食者。口感和質地的提升,以及價格競爭力的增強,使得植物來源替代品的競爭力日益增強。在已開發市場,一些消費者出於健康、環境和動物福利的考量,正在減少肉類消費。這種競爭壓力可能會影響某些細分市場禽肉消費的長期成長。
新冠疫情對家禽市場造成了重大衝擊。加工廠初期爆發的疫情導致生產中斷和供不應求。疫情封鎖期間,餐飲業需求驟降,隨著消費者居家烹飪的增加,零售家禽銷售量激增。這種從餐飲業到零售業的轉變迫使供應鏈做出重大調整。國際貿易限制和物流挑戰影響了出口市場。人手不足也影響了產能。疫情後,市場趨於穩定,混合消費模式逐漸出現。此次危機凸顯了韌性供應鏈和多元化分銷管道對家禽生產商的重要性。
在預測期內,雞肉細分市場預計將佔據最大的市場佔有率。
在預測期內,雞肉預計將佔據最大的市場佔有率。這主要得益於其廣泛的消費者認可、價格實惠、烹飪方式多樣以及完善的生產基礎設施。雞肉是全球消費量最大的肉類,人均消費量遠超過其他禽類。雞肉用途廣泛,能夠滿足不同飲食文化和烹飪方式的需求,使其成為許多家庭的主要蛋白質來源。該領域受益於高效率的生產系統,其生長週期短,飼料轉換率高。全球人口的成長和對蛋白質需求的增加正在推動雞肉消費的持續成長。廣泛的生產和分銷網路以及消費者的偏好,使雞肉能夠保持其市場主導地位。
在預測期內,加工產品領域預計將呈現最高的複合年成長率。
在預測期內,加工食品領域預計將呈現最高的成長率,這主要得益於消費者對簡便食品需求的不斷成長、產品創新的持續推進以及在零售和餐飲服務行業的應用日益廣泛。加工禽肉產品,包括醃製肉塊、裹麵包屑的肉塊、香腸、雞塊、調理食品和深加工產品,滿足了忙碌消費者對快速用餐解決方案的需求。產品在口味、形態和健康意識方面的創新正在提升其對消費者的吸引力。加工和包裝延長了產品的保存期限,減少了食物廢棄物,並擴大了分銷範圍,從而受益於此細分市場。隨著消費者生活節奏日益加快,便利性成為人們關注的焦點,而加工禽肉產品正經歷著該細分市場中最快的成長。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這主要得益於其龐大的人口基數、不斷成長的家禽消費量以及不斷擴大的產能。中國和印度是世界領先的家禽生產國和消費國,收入的成長支撐了消費成長。包括印尼、泰國和越南在內的東南亞國家有著深厚的雞肉消費傳統。該地區龐大的人口基數和不斷成長的蛋白質需求鞏固了其持續的市場領導地位。在收入成長和飲食多樣化的推動下,全部區域人均雞肉消費量持續成長,使其在亞太市場保持主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於新興經濟體持續的人口成長、收入提高以及蛋白質消費量的增加。在南亞和東南亞國家,伴隨經濟發展而來的飲食多樣化正在推動家禽消費量的成長。都市化和現代零售業的擴張也促進了家禽產品的供應。餐飲服務業的成長也增加了家庭以外的家禽消費。人們對便利性的日益重視加速了加工家禽產品的普及。政府支持家禽生產和糧食安全的政策也進一步推動了市場成長,使亞太地區成為全球成長最快的家禽市場。
According to Stratistics MRC, the Global Poultry Market is accounted for $444.5 billion in 2026 and is expected to reach $786.9 billion by 2034 growing at a CAGR of 7.4% during the forecast period. Poultry refers to domesticated birds raised for meat and egg production, including chicken, turkey, duck, goose, and other poultry varieties. The market encompasses fresh, frozen, and processed poultry products distributed through retail, foodservice, and wholesale channels. Poultry is one of the most widely consumed meats globally, valued for its affordability, nutritional profile, and versatility in culinary applications. Rising global population, increasing protein demand, and growing preference for lean meat options are key drivers of market expansion.
Increasing global protein demand and population growth
Rising global population and increasing per-capita protein consumption are primary drivers for the poultry market. Poultry is a relatively affordable source of high-quality protein compared to other meats, making it accessible across income levels. The growing middle class in emerging economies is driving increased meat consumption, with poultry benefiting from consumer preference for leaner, healthier protein options. Poultry production is more efficient and environmentally sustainable than beef production, with lower feed conversion ratios and greenhouse gas emissions. As global protein demand continues rising, poultry consumption is expected to grow substantially, supporting sustained market expansion.
Disease outbreaks and biosecurity concerns
Disease outbreaks including avian influenza pose significant threats to poultry production and market stability. Highly pathogenic avian influenza outbreaks have caused substantial flock losses, trade restrictions, and consumer demand reductions in affected regions. Biosecurity requirements for disease prevention add operational costs and complexity for poultry producers. Disease outbreaks can cause supply disruptions, price volatility, and reduced consumer confidence. The risk of zoonotic disease transmission creates regulatory scrutiny and public health concerns. These disease and biosecurity challenges affect production stability and market growth, particularly in regions with intensive poultry farming systems.
Growing demand for processed and value-added poultry products
The increasing consumer preference for convenient, ready-to-cook, and value-added poultry products presents significant opportunities for market expansion. Processed poultry products including marinated cuts, breaded portions, sausages, nuggets, and ready meals appeal to busy consumers seeking quick meal solutions. Demand for pre-marinated and pre-cooked poultry products is growing in retail and foodservice channels. Product innovation in flavors, formats, and packaging enhances consumer appeal and extends market reach. Halal and organic poultry products address specific consumer preferences and command premium pricing. As lifestyles become busier and convenience becomes a priority, processed poultry products become an increasingly important market segment.
Competition from plant-based protein alternatives
The rapid growth of plant-based protein alternatives poses a potential threat to poultry market demand. Plant-based chicken alternatives including products from various manufacturers are gaining consumer acceptance, particularly among younger, environmentally conscious consumers. These products are marketed as more sustainable and ethical alternatives to conventional poultry, appealing to flexitarian and vegetarian consumers. Improving taste, texture, and price parity is making plant-based alternatives increasingly competitive. In developed markets, some consumers are reducing meat consumption for health, environmental and animal welfare reasons. This competitive pressure may affect long-term poultry consumption growth in certain market segments.
The COVID-19 pandemic had a significant impact on the poultry market. Initial outbreaks in processing facilities caused production disruptions and supply shortages. Foodservice demand collapsed during lockdowns while retail poultry sales surged as consumers increased home cooking. The shift from foodservice to retail required significant supply chain adjustments. International trade restrictions and logistics challenges affected export markets. Labor shortages affected production capacity. Post-pandemic, the market has stabilized with hybrid consumption patterns emerging. The crisis highlighted the importance of resilient supply chains and diversified distribution channels for poultry producers.
The Chicken segment is expected to be the largest during the forecast period
The Chicken segment is expected to account for the largest market share during the forecast period, driven by its widespread consumer acceptance, affordability, versatility, and established production infrastructure. Chicken is the most consumed meat globally, with per-capita consumption significantly exceeding other poultry types. Chicken's versatility across culinary traditions and preparation methods makes it a staple protein in most households. The segment benefits from efficient production systems with rapid growth cycles and favorable feed conversion ratios. Rising global population and increasing protein demand support continued chicken consumption growth. With extensive production and distribution networks and consumer preference, chicken maintains its dominant market position.
The Processed segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Processed segment is predicted to witness the highest growth rate, fueled by increasing consumer demand for convenience foods, expanding product innovation, and growing retail and foodservice applications. Processed poultry products including marinated cuts, breaded portions, sausages, nuggets, ready meals, and further processed items cater to time-constrained consumers seeking quick meal solutions. Product innovation in flavors, formats, and health positioning expands consumer appeal. The segment benefits from extended shelf life through processing and packaging, reducing food waste and enabling broader distribution. As consumer lifestyles become busier and convenience remains a priority, processed poultry delivers the fastest segment growth.
During the forecast period, the Asia-Pacific region is expected to hold the largest market share, driven by large populations, growing poultry consumption, and expanding production capacity. China and India are among the world's largest poultry producers and consumers, with rising incomes supporting consumption growth. Southeast Asian countries including Indonesia, Thailand, and Vietnam have significant poultry consumption traditions. The region's large population and increasing protein demand ensure sustained market leadership. As incomes rise and dietary patterns diversify, poultry consumption per capita continues increasing across the region, maintaining Asia Pacific's dominant market position.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by continued population growth, rising incomes, and increasing protein consumption in emerging economies. Countries across South and Southeast Asia are experiencing growing poultry consumption as economic development enables dietary diversification. Urbanization and expanding modern retail support poultry product availability. Foodservice sector growth increases poultry consumption away from home. Processed poultry product adoption is accelerating as convenience preferences increase. Government policies supporting poultry production and food security further support market growth, making Asia Pacific the fastest-growing poultry market globally.
Key players in the market
Some of the key players in Poultry Market include Tyson Foods, Inc., JBS S.A., BRF S.A., Pilgrim's Pride Corporation, Sanderson Farms, Inc., Perdue Farms, Inc., Wayne-Sanderson Farms, Koch Foods, LLC, OSI Group, LLC, Cargill, Incorporated, Charoen Pokphand Foods Public Company Limited, New Hope Liuhe Co., Ltd., Wens Foodstuff Group Co., Ltd., MHP SE, PHW Group, Aviagen Group, Granja Faria S.A., and Suguna Foods Private Limited.
In June 2026, Perdue Farms partnered with the Maryland Soybean Board and Optimus Technologies to deploy the U.S. livestock sector's first fleet of Volvo transport trucks running on 100% B100 biodiesel made from locally sourced American soybeans, cutting lifecycle transport emissions by more than 70%.
In June 2026, Pilgrim's Pride announced a multi-million dollar capital investment in its processing facilities in Ellijay, Georgia, aimed at scaling operations to match accelerating consumer demand for value-added retail offerings.
In May 2026, BRF advanced its long-term strategic expansion into the global halal poultry market through its joint venture Sadia Halal with Saudi Arabia's Public Investment Fund (PIF) subsidiary, mapping a structural path toward an anticipated regional IPO by 2027.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.