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市場調查報告書
商品編碼
2068722
寵物安全設備和項圈式設備市場預測(至2034年)-按設備類型、連接方式、分銷管道、應用和地區分類的全球分析Pet-Safety and Collar-Mounted Devices Market Forecasts to 2034 - Global Analysis By Device Type (GPS-Enabled Collars, Smart Harnesses, Biometric Health Trackers and RFID Safety Tags), Connectivity, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球寵物安全和項圈設備市場規模將達到 27 億美元,在預測期內以 12.0% 的複合年成長率成長,到 2034 年將達到 66 億美元。
寵物安全項圈是一種創新的穿戴式系統,旨在確保寵物(例如貓狗)的安全、追蹤和健康監測。這些智慧項圈配備 GPS 模組、動作感測器和健康追蹤功能,可協助飼主即時追蹤寵物的位置、偵測異常行為並接收即時通知。它們有助於防止寵物走失、輔助健康管理並提高戶外安全。最新型號可能包含地理圍欄、溫度警報和緊急訊號等功能。隨著全球寵物飼養量的成長,這些智慧型設備正成為現代、負責任的、科技主導的寵物管理系統中不可或缺的一部分。
根據歐洲寵物食品工業聯合會的數據,歐洲有9,100萬個寵物家庭,其中包括1.25億隻貓和1.04億隻狗。如此龐大的寵物飼養規模正在推動項圈追蹤和健康管理設備的普及。
將寵物「擬人化」的趨勢日益成長
推動寵物市場成長的主要因素之一是人們越來越傾向於將寵物視為家庭成員。寵物飼主與寵物之間建立了更強的情感紐帶,也更願意投資先進的安全技術。這促使配備追蹤系統、健康感測器和即時通知功能的智慧項圈迅速普及。這些設備讓飼主即使不在寵物身邊也能隨時查看它們的狀況。加之現代人生活節奏加快,人們更依賴這些科技來獲得安心和關懷。總而言之,寵物「擬人化」的趨勢正在顯著影響全球對智慧連網寵物安全解決方案的需求。
高級智慧色彩價格昂貴
限制市場成長的主要挑戰之一是高階智慧項圈的高昂價格。配備GPS、健康感測器和連網功能的設備對許多寵物飼主來說往往價格不菲。在價格敏感地區,儘管人們對寵物安全的意識日益增強,但這仍然是一個重大障礙。此外,追蹤和監控服務的持續費用也增加了總成本。因此,許多消費者仍然選擇使用普通項圈,而不是智慧項圈。價格問題限制了智慧項圈的普及率,並限制了市場成長,特別是在開發中國家和中低收入家庭。
人們對寵物保險和寵物健康生態系統的興趣日益濃厚。
寵物保險服務的擴展為智慧項圈技術帶來了巨大的發展機會。保險公司開始支持使用追蹤和健康監測設備,以便更準確地評估風險和檢驗保險索賠。智慧項圈可以提供持續的健康數據,這有助於預防疾病和降低醫療成本。這提高了保險公司和寵物飼主的效率。保險公司與寵物科技公司之間的合作還可以帶來捆綁銷售和獎勵。此類合作能夠強化整個寵物照護體系,並促進先進監測設備的普及應用。
激烈的市場競爭與價格壓力
該市場的主要威脅之一是製造商之間的激烈競爭。許多公司生產的智慧項圈都具備追蹤和健康管理功能,產品差異化難度極高。因此,價格競爭加劇,利潤率下降。小規模公司往往難以與擁有更多資源和行銷能力的大型成熟品牌競爭。為了保持競爭力,他們要么降低價格,要么增加功能,但後者會增加成本。這種激烈的競爭會限制盈利,並減緩長期創新和市場擴張的步伐。
疫情對該市場產生了正面和負面的雙重影響。初期,限制措施擾亂了生產、物流和零售,但封鎖期間寵物飼養量的激增推高了對寵物相關產品(包括智慧安全項圈)的需求。在家工作的普及暫時降低了對位置追蹤的需求,但也增加了人們對寵物健康和福祉的關注。隨著疫情情勢逐漸好轉,在數位使用量增加和寵物照護支出成長的推動下,市場呈現強勁復甦態勢。總體而言,儘管供應鏈和設備供應在短期內面臨挑戰,但新冠疫情加速了長期成長趨勢。
在預測期內,配備 GPS 功能的項圈預計將佔據最大的市場佔有率。
由於其強大的追蹤功能和旺盛的消費者需求,預計在預測期內,配備GPS功能的項圈將佔據最大的市場佔有率。這些項圈可以幫助飼主即時了解寵物的位置,設定寵物的活動範圍,並在寵物超出安全區域時收到通知。它們尤其因其在保障寵物戶外安全方面的有效性而廣受歡迎。追蹤精度的提高、電池效率的提升以及與智慧型手機的連接功能進一步增強了它們的吸引力。此外,方便用戶使用的功能和不斷下降的價格也使更多用戶能夠負擔得起,從而鞏固了它們作為寵物安全和項圈設備行業最廣泛應用解決方案的地位。
在預測期內,線上零售領域預計將呈現最高的複合年成長率。
在預測期內,受電子商務普及和消費者偏好變化的推動,線上零售領域預計將呈現最高的成長率。消費者青睞線上平台,因為其便利性、豐富的產品選擇和易於比價的優勢。此外,用戶評價、詳細的產品描述以及宅配服務也提升了網路購物的吸引力。行動購物的興起和安全數位支付方式的普及進一步強化了這一趨勢。企業也更加重視線上銷售管道,並透過數位行銷與客戶進行直接互動。因此,線上零售持續快速擴張,成為寵物安全設備市場成長最快的銷售管道。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於該地區寵物飼養的普遍性和對寵物護理技術的高度認知。該地區的消費者傾向於投資購買先進的高品質產品,以確保寵物的安全和健康。由於人們對寵物安全的日益關注,具備追蹤和監控功能的智慧項圈需求強勁。大型企業的進入和持續的技術創新進一步鞏固了市場。完善的線上零售網路和獸醫服務提高了產品的可及性,也助力該地區在全球寵物安全設備產業中持續保持領先地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於城市發展、收入水平提高以及中國、印度和日本等國家寵物飼養量的激增。人們對寵物福利和安全的意識不斷增強,推動了智慧設備的普及。中產階級的壯大也促進了寵物護理產品支出的成長。網路購物平台的擴張提高了消費者的購物便利性。此外,網路連線的改善和智慧型手機的普及也促進了寵物安全設備和項圈類設備的成長。這些因素共同作用,使亞太地區成為寵物安全設備和項圈類設備成長最快的市場。
According to Stratistics MRC, the Global Pet-Safety and Collar-Mounted Devices Market is accounted for $2.7 billion in 2026 and is expected to reach $6.6 billion by 2034 growing at a CAGR of 12.0% during the forecast period. Pet safety collar-mounted gadgets are innovative wearable systems aimed at improving the security, tracking, and health monitoring of companion animals such as dogs and cats. Built with GPS modules, motion sensors, and health tracking features, these smart collars help owners observe real-time location, detect unusual activities, and receive instant notifications. They are valuable in preventing pets from getting lost, supporting medical condition management, and enhancing outdoor safety. Modern models may include geofencing, temperature alerts, and emergency signaling functions. With increasing pet adoption worldwide, these intelligent devices are becoming an important part of modern, responsible and technology-driven pet management systems.
According to the European Pet Food Industry Federation, Europe had 91 million households owning pets, with 125 million cats and 104 million dogs. This scale of ownership supports adoption of collar-mounted tracking and health devices.
Rising pet humanization trend
A key factor driving growth in this market is the increasing tendency to treat pets as part of the family. Pet owners are now more emotionally attached and willing to spend on advanced safety technologies. This has led to rising adoption of smart collars equipped with tracking systems, health sensors, and instant notification features. These devices help owners monitor pets even when they are not physically present. Busy lifestyles further increase reliance on such technologies for reassurance and care. Overall, the humanization of pets is strongly influencing demand for intelligent and connected pet safety solutions worldwide.
High cost of advanced smart collars
One of the key challenges limiting market growth is the high price of advanced smart collars. Devices with GPS, health sensors, and connected features are often costly for many pet owners. In price-sensitive regions, this becomes a major barrier despite increasing awareness about pet safety. Ongoing subscription fees for tracking and monitoring services add to the overall expense. As a result, many consumers continue using basic collars instead of smart alternatives. This affordability issue reduces adoption rates and restricts the growth of the market, particularly in developing countries and among lower- and middle-income households.
Increasing focus on pet insurance and health ecosystems
The expansion of pet insurance services offers a strong opportunity for smart collar technologies. Insurance providers are starting to support the use of tracking and health-monitoring devices to better assess risks and verify claims. Smart collars can supply continuous health data, which helps in preventive care and cost reduction. This improves efficiency for both insurers and pet owners. Partnerships between insurance companies and pet tech firms can also create bundled offers and incentives. This collaboration strengthens the overall pet care system and encourages wider adoption of advanced monitoring devices.
Intense market competition and price pressure
One major threat in this market is the high level of competition among manufacturers. Many companies are producing similar smart collars with tracking and health features, which makes products less differentiated. This leads to price wars and reduced profit margins. Smaller companies often find it difficult to compete with large, established brands that have better resources and marketing power. To stay competitive, firms must either reduce prices or add more features, which increases costs. This intense competition can limit profitability and slow down long-term innovation and market expansion.
The pandemic created both positive and negative effects on this market. While restrictions initially disrupted production, logistics, and retail sales, the surge in pet adoption during lockdowns increased demand for pet-related products, including smart safety collars. With more people working from home, the need for location tracking declined temporarily, but attention toward pet health and well-being grew. As conditions normalized, the market experienced strong recovery driven by higher digital engagement and increased spending on pet care. Overall, COVID-19 accelerated long-term growth trends despite short-term challenges in supply chains and device availability.
The GPS-enabled collars segment is expected to be the largest during the forecast period
The GPS-enabled collars segment is expected to account for the largest market share during the forecast period because of their strong tracking functionality and high consumer demand. These collars help owners locate pets instantly, create boundary limits, and get notifications if pets move outside safe areas. Their effectiveness in ensuring pet security, especially outdoors, makes them highly popular. Improvements in tracking precision, battery efficiency, and smart phone connectivity have increased their appeal. Moreover, user-friendly features and gradually reducing costs have made them accessible to a wider audience, reinforcing their position as the most widely used solution in the pet safety and collar-mounted devices industry.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, driven by the increasing use of e-commerce and shifting consumer preferences. Buyers favour online platforms because they offer convenience, diverse product options, and easy price comparisons. Access to reviews, detailed descriptions, and home delivery services makes online shopping more attractive. The rise of mobile shopping and secure digital payment methods further strengthens this trend. Businesses are also focusing on online sales channels and direct customer engagement through digital marketing. As a result, online retail continues to expand rapidly, becoming the fastest-growing distribution channel in the pet safety devices market.
During the forecast period, the North America region is expected to hold the largest market share because of widespread pet ownership and high awareness about pet care technologies. Consumers in the region are more inclined to invest in advanced and premium products to ensure pet safety and health. The demand for smart collars with tracking and monitoring features is strong due to rising concerns about pet security. The presence of major companies and ongoing technological advancements further strengthens the market. Well-developed online retail networks and veterinary services improve product availability, helping the region maintain its leading share in the global pet safety devices industry.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, supported by urban development, higher income levels, and a surge in pet ownership in countries like China, India, and Japan. Awareness about pet well-being and safety is steadily increasing, encouraging adoption of smart devices. A growing middle class is also contributing to higher spending on pet care products. The expansion of online shopping platforms improves availability and convenience for consumers. Furthermore, better internet connectivity and widespread smart phone use are enabling greater adoption. These factors collectively position Asia-Pacific as the most rapidly expanding market for pet safety and collar-mounted devices.
Key players in the market
Some of the key players in Pet-Safety and Collar-Mounted Devices Market include Whistle Labs Inc., Garmin Ltd., FitBark Inc., PetPace Ltd., Link AKC, Tractive GmbH, Wagz Inc., Dogtra, PetSafe, Scollar, Halo Collar, Fi Smart Dog Collar, Findster Technologies S.A., PETFON, Invisible Fence, Num'Axes, KYON and Felcana.
In April 2026, PetPace announced the PetPace AI and Machine Learning Smart Health Monitoring Collar is now available on Macys.com bringing the most advanced pet health monitoring wearables to millions of pet parents shopping the retailer's fast-growing online marketplace. The addition reflects surging consumer interest in advanced AI smart pet technology as owners increasingly seek proactive ways to monitor their pets' wellness and catch health issues early.
In November 2025, Garmin Ltd. has acquired MYLAPS, a leading Dutch provider of integrated timing, live tracking and performance analysis tools that helps create the ultimate sports experience for millions of athletes and spectators. Through its global operations, MYLAPS supports elite athletes, brands and organizations such as IronMan, Boston Marathon, the Olympics, NASCAR, IndyCar and MotoGP.
In July 2025, Tractive announced it has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. This strategic acquisition adds Whistle's customer base and technology assets to Tractive, reinforcing its leadership in the fast-growing pet tech market. Founded in Austria in 2012, Tractive has established itself as the world's leading provider of smart GPS and health trackers for pets, serving over 1.4 million active users worldwide with millions of devices sold globally.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.