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市場調查報告書
商品編碼
1916707
全球智慧寵物穿戴裝置市場:預測至2032年-按產品、寵物類型、分銷管道、技術、應用、最終用戶和地區進行分析Smart Pet Wearables Market Forecasts to 2032 - Global Analysis By Product (Smart Collars, Smart Harnesses, Smart Tags, Smart Cameras and Smart Vests), Pet Type, Distribution Channel, Technology, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球寵物智慧穿戴裝置市場規模將達到 13.8 億美元,到 2032 年將達到 38.8 億美元,預測期內複合年成長率為 15.8%。
智慧寵物穿戴式裝置是供寵物穿戴的電子設備,旨在監測、追蹤和改善寵物的健康、安全和日常活動。這些設備通常整合了感測器、GPS、無線連接和數據分析功能,用於測量寵物的位置、運動、行為、生命徵象和健身狀況。常見的智慧寵物穿戴裝置包括智慧項圈、標籤和背帶式追蹤器。收集到的數據會傳輸到行動或雲端平台,使寵物飼主和獸醫能夠即時了解寵物的健康狀況,支持預防性護理,並改善寵物的整體健康狀況。
「寵物人性化」的推進
將寵物視為家庭成員的趨勢日益成長,推動了寵物智慧穿戴裝置的需求。飼主越來越重視追蹤寵物的健康、安全和日常活動,導致連網裝置的普及率激增。智慧項圈、追蹤器和胸背帶能夠提供寵物行為、生命徵象和健身狀況等方面的資訊,幫助飼主做出明智的護理決策。人與寵物之間這種情感紐帶正在推動市場擴張,並使科技主導的寵物照護成為全球主流的生活方式選擇。反過來,這也進一步促進了市場成長。
高階設備
智慧寵物穿戴裝置的高昂價格是其廣泛普及的一大障礙。 GPS定位、健康監測和雲端分析等進階功能使得這些裝置價格不菲,限制了價格敏感型寵物飼主的購買力。許多消費者可能更傾向於傳統的項圈和吊牌,這也減緩了智慧寵物穿戴裝置的普及速度。製造商必須在創新和價格可負擔之間取得平衡,才能打入新興市場,因為儘管人們對寵物帶來的健康益處日益關注,但高成本仍可能阻礙市場擴張。
技術進步
快速的技術創新為寵物智慧穿戴設備市場創造了巨大的機會。高性能感測器、人工智慧驅動的分析以及更強大的連接性,使設備能夠監測生命徵象、追蹤活動並提供預測性健康分析。與行動應用程式和雲端平台的整合,可提供個人化的寵物護理建議,從而促進預防性健康管理。輕量穿戴裝置和多功能項圈等新興技術,開拓了新的客戶群和應用場景,為企業在寵物護理、物聯網和智慧健康監測的交叉領域創造了獲利機會。
資料隱私和安全問題
隨著智慧寵物穿戴裝置收集大量關於寵物位置、行為和健康的數據,數據隱私和安全已成為人們關注的焦點。無線連接和雲端平台的漏洞可能使敏感資訊面臨網路威脅。如果沒有強而有力的保護措施,飼主可能不願意使用連網設備,減緩市場成長。企業必須實施嚴格的加密、安全的資料儲存和透明的隱私權政策,以維護消費者的信任。否則,可能會損害企業聲譽,並限制該技術在寵物照護生態系統中的廣泛應用。
新冠疫情對寵物智慧穿戴裝置市場產生了雙重影響。一方面,由於封鎖和遠距辦公的普及,寵物飼養量增加,飼主更加關注居家寵物的健康狀況,從而推動了市場需求的成長。另一方面,生產、供應鏈和分銷管道的中斷導致產品供應放緩,並暫時限制了市場擴張。整體而言,疫情加速了人們對寵物健康管理和數位化解決方案的認知,為智慧設備創造了長期成長潛力,同時也凸顯了建構穩健的生產和配送網路的重要性。
在預測期內,犬類細分市場將佔據最大的市場佔有率。
預計在預測期內,犬類細分市場將佔據最大的市場佔有率,這主要得益於全球高養犬率以及飼主對先進健康和活動監測設備的投入意願。智慧項圈和胸背帶等犬隻專用設備能夠追蹤犬隻的活動、睡眠模式和生命徵象,為預防性醫療保健提供切實可行的建議。行為監測和GPS追蹤功能進一步提升了安全性,吸引了許多細心寵物飼主的注意。預計該細分市場將受益於強烈的情感共鳴和廣泛的市場接受度,從而確保在整個預測期內保持市場領先地位。
預計在預測期內,健康監測領域將實現最高的複合年成長率。
預計在預測期內,健康監測領域將實現最高成長率,這主要得益於人們對預防性醫療保健意識的不斷提高。配備感測器的穿戴式裝置能夠追蹤心率、體溫、活動量和其他生命徵象,並將數據即時傳輸至應用程式和雲端平台。與獸醫診所的對接有助於疾病的早期發現和個人化的健康介入。寵物飼主對健康意識的提高以及微型感測器技術的進步,使得該領域成為成長最快的細分市場,並具有革新伴侶動物護理的巨大潛力。
由於可支配收入的成長以及寵物人性化觀念的文化轉變,亞太地區預計將在預測期內佔據最大的市場佔有率。都市化和不斷壯大的中產階級正在推動對智慧寵物護理解決方案的需求,而人們對寵物健康和安全的日益重視也促進了對穿戴式裝置的投資。中國、日本和印度等國家由於電子商務的成長、技術普及以及寵物友善服務的增加,市場滲透率正在加速提升,從而鞏固了該地區在全球寵物智慧型穿戴裝置銷售領域的主導地位。
在預測期內,由於北美地區較早採用互聯技術,預計將實現最高的複合年成長率。精通科技的消費者以及獸醫行業積極利用穿戴式裝置數據進行預防性護理,是推動市場需求的主要因素。 GPS追蹤、健康分析和智慧項圈等領域的持續技術創新,不斷提升了市場的吸引力。成熟的電子商務管道、強大的物聯網基礎設施以及消費者對寵物健康日益成長的關注,預計將推動北美市場成長超過其他地區。
According to Stratistics MRC, the Global Smart Pet Wearables Market is accounted for $1.38 billion in 2025 and is expected to reach $3.88 billion by 2032 growing at a CAGR of 15.8% during the forecast period. Smart pet wearables are electronic devices designed to be worn by companion animals to monitor, track, and enhance their health, safety, and daily activities. These devices typically integrate sensors, GPS, wireless connectivity, and data analytics to measure location, movement, behavior, vital signs, and fitness levels. Common forms include smart collars, tags, and harness-mounted trackers. Data collected is transmitted to mobile or cloud platforms, enabling pet owners and veterinarians to gain real-time insights, support preventive care, and improve overall pet wellbeing.
Increasing humanization of pets
The growing trend of treating pets as integral family members is driving demand for smart pet wearables. Owners increasingly prioritize their pets' health, safety, and daily activity tracking, creating a surge in adoption of connected devices. Smart collars, trackers, and harnesses provide insights into behavior, vital signs, and fitness levels, empowering owners to make informed care decisions. This emotional connection between humans and pets fuels market expansion, making technology-driven pet care a mainstream lifestyle choice globally. Thus, it drives the growth of the market.
High device costs
The high price of smart pet wearables poses a significant barrier to widespread adoption. Advanced features such as GPS tracking, health monitoring, and cloud-based analytics make these devices expensive, limiting accessibility for price-sensitive pet owners. Many consumers may prefer traditional collars or tags, delaying adoption. Manufacturers must balance innovation with affordability to penetrate emerging markets, as high costs can slow market expansion despite rising awareness of pet health and wellness benefits.
Advancements in technology
Rapid technological innovations present substantial opportunities in the smart pet wearables market. Enhanced sensors, AI-driven analytics, and improved connectivity allow devices to monitor vital signs, track activity, and provide predictive health insights. Integration with mobile apps and cloud platforms offers personalized recommendations for pet care, making preventive health management easier. Emerging tech, such as lightweight wearables and multi-functional collars, can unlock new customer segments and use cases, positioning companies to capitalize on the intersection of pet care, IoT, and smart health monitoring.
Data privacy & security concerns
As smart pet wearables collect extensive data on pets' location, behavior, and health, data privacy and security emerge as critical concerns. Vulnerabilities in wireless connectivity or cloud platforms may expose sensitive information to cyber threats. Pet owners may hesitate to adopt connected devices without robust safeguards, potentially slowing market growth. Companies must implement stringent encryption, secure data storage and transparent privacy policies to maintain consumer trust, as lapses could damage reputation and limit the technology's broader acceptance in the pet care ecosystem.
The COVID-19 pandemic had a mixed effect on the smart pet wearables market. On one hand, lockdowns and remote work increased pet adoption and heightened owners' focus on monitoring pet health at home, boosting demand. On the other hand, disruptions in manufacturing, supply chains, and distribution delayed product availability and limited market expansion temporarily. Overall, the pandemic accelerated awareness of pet health and digital solutions, creating long-term growth potential for connected devices while highlighting the importance of resilient production and delivery networks.
The dogs segment is expected to be the largest during the forecast period
The dogs segment is expected to account for the largest market share during the forecast period, due to high global dog ownership and the willingness of owners to invest in advanced health and activity monitoring. Devices tailored for dogs, including smart collars and harnesses, track exercise, sleep patterns, and vital signs, providing actionable insights for preventive care. Behavioral monitoring and GPS tracking further enhance safety, appealing to attentive pet owners. This segment benefits from strong emotional engagement and widespread acceptance, ensuring sustained market leadership throughout the forecast period.
The health monitoring segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the health monitoring segment is predicted to witness the highest growth rate, due to growing awareness of preventive care. Wearables equipped with sensors track heart rate, temperature, activity levels, and other vital signs, transmitting data in real-time to apps or cloud platforms. Veterinary integration allows early detection of illnesses and personalized health interventions. Rising adoption among health-conscious pet owners and technological advancements in miniaturized sensors position this segment as the fastest-growing, with strong potential to revolutionize companion animal care.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable income, and cultural shifts toward pet humanization. Urbanization and expanding middle-class populations have spurred demand for smart pet care solutions, while growing awareness of pet health and safety encourages investment in wearable devices. Countries like China, Japan, and India are witnessing accelerated market penetration due to e-commerce growth, technological adoption, and a rising number of pet-friendly services, solidifying the region's leadership in global smart pet wearable sales.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to early adoption of connected technologies. The prevalence of tech-savvy consumers, coupled with strong veterinary adoption of wearable data for preventive care, drives demand. Continuous innovation in GPS tracking, health analytics, and smart collars enhances market attractiveness. The region benefits from established e-commerce channels, robust IoT infrastructure, and rising consumer focus on pet wellness, ensuring accelerated growth compared to other regions.
Key players in the market
Some of the key players in Smart Pet Wearables Market include Garmin Ltd., FitBark Inc., Gibi Technologies Inc., Whistle Labs, PitPatPet Ltd., Tractive GmbH, Felcana Ltd., PetPace Ltd., Kyon Ltd., Link AKC, TabCat, Wagz, Inc., Dogtra Co., Scollar Inc., and Eureka Technology Partners.
In January 2026, Garmin deepened its long-standing partnership with Qualcomm by unveiling the Nexus automotive-grade High Performance Compute platform, powered by Qualcomm's Snapdragon Elite automotive tech, designed to unify infotainment, instrument clusters and ADAS into one efficient system with up to six-times the computing power of previous controllers.
In February 2025, HeraMED has entered into a strategic collaboration with Garmin Health to integrate health and activity data from Garmin smartwatches into its HeraCARE remote pregnancy monitoring platform, expanding the range of biometric insights available to expectant mothers and their care teams while exploring joint marketing and women's health research opportunities.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.