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市場調查報告書
商品編碼
2068618
寵物喪失及悲傷關懷支援服務市場預測至2034年:全球服務類型、交付方式、提供者類型、寵物類型、定價模式、最終用戶和地區分析Pet-Loss and Bereavement Support Services Market Forecasts to 2034 - Global Analysis By Service Type, Delivery Mode, Provider Type, Pet Type, Pricing Model, End User and By Geography |
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根據 Stratistics MRC 的數據,全球寵物喪失和悲傷照護支援服務市場預計將在 2026 年達到 15 億美元,並在預測期內以 7.2% 的複合年成長率成長,到 2034 年達到 27 億美元。
寵物喪失及哀傷關懷服務旨在幫助人們應對失去愛寵帶來的情感痛苦。這些服務提供諮詢、熱線電話、線上社群、哀悼方法以及針對人寵關係量身定做的治療指導等資源。其目標是減輕悲傷,減少孤獨感,並鼓勵人們以有意義的方式緬懷寵物。隨著人們對寵物相關悲傷的認知不斷提高,支持系統也透過線上工具和社群計畫不斷擴展。這些服務在幫助人們度過哀傷過程方面發揮著至關重要的作用,它們認可情感上的損失,提供安慰、理解、同情和系統的情感支持。
英國皇家防止虐待動物協會(RSPCA)進行的全國性寵物喪失調查,共有超過2800名參與者,結果顯示,寵物去世後人們的悲痛之深令人震驚。 93%的受訪者表示感到心碎,67%的受訪者對悲痛的程度感到震驚,75%的受訪者在寵物去世前就經歷了預期性悲傷。
寵物人性化的進展
將寵物視為家庭成員的趨勢正在對市場成長產生顯著影響。飼主與寵物之間的情感連結越深,寵物過世時的悲痛就越強烈,對專業哀傷輔導的需求也就越大。諸如心理治療、追悼會和諮商等服務正變得越來越受歡迎。社會風氣也在發生變化,人們更容易接受公開表達對寵物過世的悲痛。隨著越來越多的人飼養寵物並將其視為家庭成員,服務提供者也不斷加強其情感支持體系,這極大地加速了市場的擴張。
對寵物喪失哀傷關懷支持服務的認知度較低。
寵物喪失及哀傷關懷服務市場面臨的一大挑戰是寵物飼主認知度低。許多人並不知道有專業的哀傷關懷服務,最終只能獨自承受痛苦。在發展中地區,由於這些服務很少受到關注,這個問題尤其突出。公共關係和宣傳活動的不足導致認知度低落和需求停滯不前。因此,服務提供者在獲取潛在客戶方面面臨挑戰。這些服務的認知度不足阻礙了市場擴張,也限制了專業寵物喪親關懷解決方案在全球的普及。
線上悲傷關懷支援平台的擴展
數位化哀傷關懷支援管道的成長為寵物死亡或離世相關支援服務市場帶來了巨大的潛力。行動應用、虛擬治療和線上紀念社群等工具可幫助服務提供者與更廣泛的客戶群建立聯繫。這些平台易於使用、注重隱私且柔軟性,鼓勵更多人使用支援服務。對於企業而言,這些平台使其能夠大規模、有效率地提供服務,同時最大限度地降低成本。隨著全球網路連線和智慧型手機普及率的持續成長,線上哀傷關懷支援服務正日益普及。這一趨勢正在為該行業的創新和發展開闢新的途徑。
與非正式支援網路競爭
非正式支持系統的激增為市場帶來了巨大挑戰。人們往往避開專業幫助,轉而尋求人際網路和線上社群的慰藉。這些選擇免費、便利且廣為接受,使其成為極具吸引力的替代方案。這導致付費哀傷輔導服務的需求下降,對業務成長產生了負面影響。服務提供者難以說服客戶系統化支援的益處。如果缺乏清晰的差異化和價值提案,非正式網路將繼續佔據主導地位,限制專業支援服務的擴張和盈利。
疫情對寵物喪失及哀傷輔導服務市場產生了重大影響,既帶來了挑戰,也帶來了新的機會。疫情封鎖期間寵物飼養量的增加加深了人與動物之間的情感紐帶,加劇了寵物喪失帶來的情感衝擊,並推動了對相關服務的需求。面對面交流的限制使得人們更加依賴線上諮詢和線上社群。然而,經濟不穩定導致部分地區消費者在這些服務上的支出減少。獸醫服務的匱乏也影響了寵物飼主處理悲傷的方式。儘管面臨這些挑戰,人們對心理健康意識的提高推動了全球喪親輔導服務的穩定發展和數位轉型。
在預測期內,諮詢和治療服務領域預計將佔據最大的市場佔有率。
預計在預測期內,諮詢和治療服務領域將佔據最大的市場佔有率,因為它直接應對寵物離世帶來的情緒挑戰。這些服務提供專業且有系統的支持,幫助人們克服悲傷,重拾心理穩定。許多寵物飼主更傾向於與訓練有素的專業人士進行一對一諮詢,以應對失去寵物帶來的巨大情感衝擊。專業諮詢的信譽度和有效性推動了其使用率的不斷提高。隨著人們對心理健康意識的增強,這些服務仍然是最廣泛使用的選擇,保持著市場主導地位,並產生強勁且持續的需求。
在預測期內,兒童和青少年市場預計將呈現最高的複合年成長率。
在預測期內,兒童和青少年細分市場預計將呈現最高的成長率,這主要得益於人們越來越意識到寵物離世對年輕一代的影響之深遠。由於寵物在兒童生活中常扮演著重要的情緒角色,它們的離世會造成特別深刻的打擊。家長和監護人擴大尋求專業人士的幫助,以建設性地引導孩子應對悲傷。教育機構、治療師和線上資源也在開發針對年輕族群的相關計畫。人們對心理健康和早期療育的關注正在推動該細分市場的強勁成長,使其成為市場中成長最快的領域。
在整個預測期內,北美預計將保持最大的市場佔有率,這主要得益於寵物飼養的普遍性以及人與寵物之間深厚的情感紐帶。該地區擁有先進的獸醫保健體系,人們對心理健康的關注度不斷提高,從而更容易獲得哀傷輔導服務。包括心理治療、追悼會和線上平台在內的各種服務進一步提升了服務的可及性。社會對寵物相關悲傷的接受度不斷提高,也進一步推動了市場需求。此外,消費者強大的購買力也使得他們能夠對這些服務進行投資。所有這些因素共同確保了北美保持其領先地位,並繼續引領市場。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於寵物擁有量的增加以及人們對寵物作為家庭成員的認知不斷提高。城市生活方式的普及和收入水準的提高進一步加強了人與動物之間的連結。同時,人們對心理健康的關注度也不斷提高,越來越多的人在失去寵物後尋求幫助。線上平台的蓬勃發展使得這些服務在不同地區更容易獲得。隨著文化觀念的轉變和服務範圍的擴大,該地區正在快速發展,並逐漸成為全球最具活力和成長最快的市場之一。
According to Stratistics MRC, the Global Pet-Loss and Bereavement Support Services Market is accounted for $1.5 billion in 2026 and is expected to reach $2.7 billion by 2034 growing at a CAGR of 7.2% during the forecast period. Pet-loss and bereavement support services assist people in dealing with the emotional pain caused by losing a cherished pet. They offer resources such as counseling sessions, helplines, virtual communities, remembrance options, and therapeutic guidance tailored to human-animal relationships. These services aim to ease sorrow, lessen isolation, and encourage meaningful ways to honor pets. As recognition of pet-related grief increases, support systems are growing through online tools and local programs. They serve an important function in acknowledging emotional loss, providing reassurance, and helping individuals navigate the grieving process with understanding, care, and structured emotional support.
According to the RSPCA's national pet bereavement survey, more than 2,800 people participated, and the findings highlight the depth of grief after pet loss: 93% reported feeling heartbroken, 67% were shocked by the intensity of grief, and 75% experienced anticipatory grief before their pet's passing.
Growing humanization of pets
The trend of treating pets as integral family members is strongly influencing the growth of the pet-loss and bereavement support services market. Strong emotional attachments between owners and pets lead to deeper sorrow when pets die, increasing the need for professional grief support. Services such as therapy, remembrance programs, and counseling are becoming more popular. Social attitudes are also evolving, making it more acceptable to openly express grief over pet loss. As more people adopt pets and view them as family, providers are enhancing their emotional support solution, which is accelerating the expansion of this market significantly.
Limited awareness of pet bereavement services
A major limitation for the pet-loss and bereavement support services market is the lack of awareness among pet owners. Many individuals do not know that specialized grief support services are available, leading them to handle emotional distress on their own. This issue is more pronounced in developing regions where such services receive minimal attention. Insufficient promotion and educational efforts contribute to low visibility and reduced demand. Consequently, service providers face challenges in attracting potential clients. The absence of widespread knowledge about these offerings restricts market expansion and limits the adoption of professional pet bereavement support solutions globally.
Expansion of online grief support platforms
The growth of digital grief support channels offers strong potential for the pet-loss and bereavement support services market. Tools like mobile applications, virtual therapy, and online remembrance communities help providers connect with a broader customer base. These platforms provide ease of access, privacy, and flexibility, motivating more people to utilize support services. They also allow businesses to deliver services efficiently at scale while minimizing costs. As global internet access and smartphone adoption continue to rise, online grief support is gaining popularity. This development opens new avenues for innovation and expansion within the pet bereavement services industry.
Competition from informal support networks
The widespread use of informal support systems is a major challenge for the pet-loss and bereavement support services market. Individuals often turn to personal networks or online groups for comfort, avoiding professional assistance. These options are cost-free, convenient, and widely accepted, making them attractive alternatives. This reduces demand for paid bereavement services and affects business growth. Service providers face difficulty in convincing customers of the benefits of structured support. Without clear differentiation and value proposition, informal networks will continue to dominate, limiting the expansion and profitability of professional pet bereavement support services.
The pandemic significantly influenced the pet-loss and bereavement support services market by creating both obstacles and new opportunities. A rise in pet ownership during lockdowns deepened human-animal connections, increasing the emotional impact of pet loss and boosting demand for support services. Restrictions on physical interaction led to greater reliance on virtual counselling and online communities. However, financial instability reduced consumer spending on such services in certain areas. Limited access to veterinary care also affected how pet owners experienced loss. Despite these challenges, awareness of mental health grew, supporting the steady development and digital evolution of bereavement support services globally.
The counseling & therapy services segment is expected to be the largest during the forecast period
The counseling & therapy services segment is expected to account for the largest market share during the forecast period because they directly address the emotional challenges of losing a pet. These services offer professional and structured assistance, enabling individuals to manage grief and regain psychological stability. Many pet owners prefer personalized sessions with trained experts to deal with the deep emotional impact of loss. The reliability and effectiveness of professional counseling increase its adoption. With rising awareness about mental well-being, these services continue to be the most widely used option, maintaining their leading position and generating strong, sustained demand within the market.
The children & youth segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the children & youth segment is predicted to witness the highest growth rate, driven by rising awareness of how deeply pet loss affects younger individuals. Pets often play an important emotional role in children's lives, so their loss can be particularly impactful. Parents and guardians increasingly seek professional support to help children cope with grief constructively. Educational institutions, therapists, and online resources are also introducing tailored programs for younger audiences. This heightened emphasis on emotional well-being and early intervention is fuelling strong growth, making this segment the fastest expanding in the market.
During the forecast period, the North America region is expected to hold the largest market share, supported by widespread pet ownership and deep emotional connections between people and their pets. The region benefits from advanced veterinary systems and growing awareness about mental well-being, prompting more individuals to use grief support services. A wide range of offerings, including therapy, memorial services, and online platforms, enhances accessibility. Social acceptance of pet-related grief further boosts demand. Moreover, strong purchasing power allows consumers to invest in such services. Together, these elements ensure North America maintains its top position and continues to lead the market.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by rising pet adoption and evolving perceptions of pets as integral family members. Increasing urban lifestyles and higher income levels are contributing to stronger human-animal bonds. At the same time, awareness of emotional health is improving, encouraging people to seek support during pet loss. The growth of online platforms is making these services more accessible across diverse locations. With shifting cultural attitudes and expanding service offerings, the region is rapidly developing, positioning itself as the most dynamic and fastest-growing market globally.
Key players in the market
Some of the key players in Pet-Loss and Bereavement Support Services Market include Lap of Love, BluePearl Pet Hospice, Pet Heaven, Pet Angel, Compassionate Pet Support, Dragonfly End of Life Services, Pet Loss Partners, Rainbow Bridge, Tucker's Crossing, Candlelight Pet Loss Support, Wag's End, Paws to Heaven, Honouring Pets, PetGrief, Journeys Pet Loss, Precious Pet Memories, Forever Pet and Paws and Remember.
In June 2025, BluePearl Pet Hospital officially launched BluePearl Pet Hospice, a new service offering in-home comfort care and virtual quality-of-life consultations for pets with chronic or terminal illnesses, with dedicated veterinarians and veterinary technicians providing support seven days a week.
In October 2024, the Rainbow Bridge memorial at Lake Lure Flowering Bridge in North Carolina was completely washed away by Hurricane Helene, leaving hundreds of pet owners devastated as collars and tags honoring their departed pets were swept away in the floodwaters.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.