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市場調查報告書
商品編碼
2068615
寵物居家服務和寵物居家護理平台市場預測至2034年-按服務類型、平台類型、寵物類型、護理提供者類型、最終用戶和地區分類的全球分析Pet-Home-Service and Pet-Home-Care Platforms Market Forecasts to 2034 - Global Analysis By Service Type, Platform Type, Pet Type, Care Provider Type, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球寵物家庭服務和寵物家庭護理平台市場將達到 212 億美元,並在預測期內以 8.6% 的複合年成長率成長,到 2034 年達到 410 億美元。
寵物上門服務和寵物家庭護理平台是連接寵物飼主和訓練有素的負責人的線上系統,直接為寵物主人提供服務。這些服務包括美容、餵食、遛狗、健康檢查和過夜照護,確保寵物處於安全熟悉的環境中。這些平台為忙碌的飼主提供了極大的便利,無需前往寵物寄養中心或獸醫診所。安全的支付方式、負責人認證和即時進度報告等功能進一步提升了服務的可靠性。都市化的加速以及人與寵物之間日益加深的情感紐帶,正在推動便捷的上門寵物護理解決方案在全球範圍內的快速發展,無論是在都市區還是郊區。
根據美國寵物用品協會(APPA)的數據,2023年美國寵物產業的支出達到1,470億美元,其中383億美元用於獸醫護理和產品銷售。這包括遠端保健和上門獸醫服務佔有率的不斷成長,直接凸顯了對寵物居家護理平台的需求。
寵物「人性化」進程
推動市場發展的關鍵因素之一是飼主「像對待人一樣對待寵物」的趨勢日益成長。寵物越來越被視為家庭成員,人們對它們的舒適度、安全性和情感關懷的期望也越來越高。這導致居家照護(例如美容、餵食、遛狗和健康監測)的使用量增加。飼主更傾向於居家照護,因為這樣可以讓寵物待在熟悉的環境中,從而最大限度地減少它們的壓力。隨著情感紐帶的加深,人們在專業寵物照護負責人上的支出也增加。這種轉變迫使服務平台不斷擴展並提升服務質量,在全球各地提供更個人化、充滿愛心和便利的寵物照護解決方案。
高昂的服務成本
影響市場的主要限制因素之一是居家寵物照護服務的高成本。諸如美容、醫療和寵物照顧等居家照護通常比傳統的寵物飯店或本地護理服務更貴。許多寵物飼主主人,尤其是中等收入群體,發現定期使用這些服務在經濟上難以負擔。緊急護理和特殊要求的額外收費也會推高成本。這種價格障礙降低了服務的使用率,減緩了服務的普及,尤其是在價格敏感地區,這使得價格可負擔性成為服務提供者在擴大市場佔有率時面臨的一項重大挑戰。
寵物預防保健需求日益成長
寵物預防保健日益受到關注,這帶來了一個重要的機會。飼主越來越重視早期發現和定期健康檢查,以避免寵物罹患重症和接受昂貴的治療。這包括定期體檢、疫苗接種、飲食管理以及健康問題的早期診斷。上門獸醫服務讓飼主更容易獲得預防保健,同時又不會給寵物帶來壓力。提供遠距醫療和上門獸醫服務的平台將能夠很好地把握這一趨勢。隨著人們對寵物健康和壽命的認知不斷提高,預計未來幾年對持續預防保健服務的需求將顯著成長。
來自傳統寵物護理機構的競爭加劇
市場面臨的主要威脅來自成熟的傳統寵物照護服務提供者。獸醫診所、寵物美容店和寵物飯店已經建立了強大的信譽和忠實的基本客群。許多寵物飼主仍然選擇這些實體店服務,因為他們覺得面對面的照顧和監督更令人安心。此外,傳統服務供應商也不斷增加加值服務,加劇了市場競爭。因此,數位平台獲取新用戶和留住現有用戶變得越來越困難。線下服務提供者的強大存在限制了線上寵物護理平台的成長潛力,並迫使它們不斷創新。
新冠疫情對居家照護和寵物照護平台市場產生了顯著的正面影響。在封鎖措施和人們對安全擔憂加劇的情況下,寵物飼主減少了前往實體寵物美容中心和獸醫診所的次數,從而增加了對居家照護的需求。隨著人們優先考慮安全和便利,上門美容、獸醫遠距醫療和寵物寄養等服務的重要性日益凸顯。疫情期間寵物領養數量的增加也促進了服務使用的成長。由於轉向線上預約和非接觸式護理,數位平台經歷了快速成長。然而,初期人員配備和物流方面的困難暫時阻礙了許多地區的服務提供。
在預測期內,寵物美容服務業預計將佔據最大的市場佔有率。
預計在預測期內,寵物美容服務將佔據最大的市場佔有率,因為寵物需要定期護理,這對保持寵物的整體清潔和外觀至關重要。諸如洗澡、修剪毛髮、修剪指甲和毛髮保養等日常護理是常見的需求,尤其對於犬類和長毛犬種而言。飼主追求便利,並希望減輕寵物的壓力,因此他們更傾向於選擇上門寵物美容服務。人們對寵物日益成長的感情以及在高階護理方面投入的增加,進一步推動了市場需求。此外,透過數位平台,上門寵物美容專業人員的普及提高了服務的可及性,使該領域成為全球使用最廣泛、佔據主導地位的細分市場。
在預測期內,都市區家庭細分市場預計將呈現最高的複合年成長率。
在預測期內,受持續的都市化、收入水準的提高以及大都會圈寵物擁有量的增加等因素的推動,都市區家庭市場預計將呈現最高的成長率。快節奏的都市區方式使得人們對便利的居家照護(例如美容、遛狗、餵食和獸醫護理)的需求日益成長。時間限制和居住空間的限制進一步加劇了人們對居家寵物照護解決方案的依賴。此外,都市區消費者也更熟悉數位工具和行動應用程式,這使得他們更容易獲得相關服務。這些因素共同推動了強勁的需求成長,使都市區家庭成為全球寵物照護服務產業成長最快的細分市場。
在整個預測期內,北美預計將保持最大的市場佔有率,這主要得益於其較高的寵物擁有率、強大的消費者購買力以及先進的數位連接。該地區的寵物護理產業發展成熟,美容、遛狗、寵物寄養和上門獸醫服務等已被廣泛接受。人們對寵物日益成長的情感依戀以及對便利服務的需求,進一步推動了這些服務的普及。成熟的服務供應商的強大實力以及智慧型手機和線上平台的高滲透率也為市場成長提供了支撐。人們對寵物健康和福祉的日益關注,進一步鞏固了北美在全球市場的主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於中國、印度和東南亞國家不斷加快的都市化進程、收入成長以及寵物擁有率的提高。生活方式的改變、核心家庭的興起以及人們對寵物健康意識的增強,都推動了對便利的居家寵物照護服務的需求。智慧型手機的普及和網路連線的改善也促進了數位平台的採用。該地區龐大的人口基數和不斷壯大的中產階級進一步增強了其成長潛力。這些因素共同作用,使亞太地區成為全球成長最快的寵物照護服務平台市場。
According to Stratistics MRC, the Global Pet-Home-Service and Pet-Home-Care Platforms Market is accounted for $21.2 billion in 2026 and is expected to reach $41.0 billion by 2034 growing at a CAGR of 8.6% during the forecast period. Pet-home service and pet-home care platforms are online systems that link pet owners with trained caretakers who deliver services directly at home. They include grooming, feeding, walking, medical checkups, and overnight supervision, allowing pets to stay in a safe and familiar setting. These platforms provide added convenience for owners with busy schedules by eliminating travel to boarding facilities or clinics. Features such as secure payment options, caregiver verification, and live updates strengthen reliability. Increasing urbanization and the growing emotional bond between humans and pets are fueling the expansion of convenient in-home pet care solutions globally across urban and suburban regions.
According to the American Pet Products Association (APPA), U.S. pet industry expenditures reached $147 billion in 2023, with $38.3 billion spent on veterinary care and product sales. This includes a growing share of telehealth and home-based veterinary services, directly validating the demand for Pet-Home-Care Platforms.
Rising pet humanization
One key factor driving the market is the growing human-like treatment of pets by owners. Pets are increasingly considered part of the family, which raises expectations for their comfort, safety, and emotional care. This leads to greater use of at-home services such as grooming, feeding, walking, and health monitoring. Owners prefer in-home care because it minimizes stress for animals by keeping them in familiar environments. As emotional bonds strengthen, spending on professional pet caregivers rises. This change pushes service platforms to expand offerings and enhance quality, supporting more customized, compassionate, and convenient pet care solutions across different regions worldwide.
High service cost
One significant limitation affecting the market is the high cost associated with in-home pet care services. Services like grooming, medical attention, and pet sitting delivered at home are often more expensive than traditional boarding or local care options. Many pet owners, particularly those in middle-income groups, find these services difficult to afford on a regular basis. Extra fees for urgent care or specialized requirements also add to the expense. This price barrier reduces the frequency of usage and slows adoption rates, especially in cost-sensitive regions, making affordability a major challenge for service providers in expanding their market reach.
Rising demand for preventive pet healthcare
An important opportunity is the growing emphasis on preventive healthcare for pets. Owners are increasingly focused on early detection and regular monitoring to avoid serious illnesses and high treatment costs. This includes routine checkups, vaccinations, diet management, and early diagnosis of health issues. Home-based veterinary services make it easier for pet owners to access preventive care without causing stress to animals. Platforms offering teleconsultations and at-home vet visits are well-positioned to benefit from this trend. As awareness of pet health and longevity continues to rise, demand for continuous preventive care services is expected to grow significantly in the coming years.
Increasing competition from traditional pet care providers
A major threat to the market comes from well-established traditional pet care businesses. Clinics, grooming centers, and boarding facilities already enjoy strong trust and loyal customer bases. Many pet owners continue to rely on these physical services because they feel more secure with in-person care and supervision. Additionally, traditional providers are improving their offerings by adding premium services, which increases competition further. This makes it harder for digital platforms to attract new users and retain existing ones. The strong presence of offline service providers limits the growth potential of online pet care platforms and forces them to constantly innovate.
The COVID-19 outbreak had a strong positive effect on the pet-home-service and pet-home-care platforms market. With lockdowns and safety concerns in place, pet owners reduced visits to physical grooming centers and clinics, leading to higher demand for in-home services. Services such as at-home grooming, veterinary consultations, and pet sitting became more important as people focused on safety and convenience. Increased pet adoption during this period also contributed to higher service usage. Digital platforms saw rapid growth due to the shift toward online booking and contactless care. However, early disruptions in staffing and logistics temporarily impacted service availability in many regions.
The pet grooming services segment is expected to be the largest during the forecast period
The pet grooming services segment is expected to account for the largest market share during the forecast period because they are regularly required and essential for maintaining overall pet cleanliness and appearance. Routine activities such as washing, coat trimming, nail care, and fur maintenance are commonly needed, particularly for dogs and long-haired pets. At-home grooming is highly preferred by pet owners seeking convenience and reduced stress for their animals. Growing emotional attachment toward pets and higher spending on premium care further support demand. The availability of mobile grooming professionals through digital platforms also enhances accessibility, making this segment the most widely used and dominant globally.
The urban households segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the urban households segment is predicted to witness the highest growth rate, driven by ongoing urbanization, higher income levels, and rising pet ownership in metropolitan areas. Fast-paced lifestyles in cities increase the need for convenient home-based services like grooming, walking, feeding, and veterinary care. Limited time availability and compact living conditions further encourage reliance on doorstep pet care solutions. Urban consumers are also more familiar with digital tools and mobile applications, making service access easier. These combined factors create strong demand growth, positioning urban households as the fastest-expanding segment in the global pet care service industry.
During the forecast period, the North America region is expected to hold the largest market share because of high levels of pet ownership, strong consumer spending power, and advanced digital connectivity. The region has a mature pet care industry where services like grooming, walking, pet sitting, and in-home veterinary care is widely accepted. Growing emotional attachment toward pets and demand for convenient services further drive usage. The strong presence of established service providers and high adoption of smart phones and online platforms also support growth. Increased awareness of pet health and wellness continues to reinforce North America's leading position in the global market.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by urban expansion, increasing incomes, and rising pet ownership in countries like China, India, and Southeast Asia. Changing lifestyles, smaller family structures, and growing awareness of pet health are increasing the need for convenient in-home pet care services. Wider access to smart phones and improved internet connectivity are also supporting the adoption of digital platforms. The region's large population and expanding middle-income group further enhance growth potential. These factors collectively make Asia-Pacific the most rapidly expanding market for pet care service platforms worldwide.
Key players in the market
Some of the key players in Pet-Home-Service and Pet-Home-Care Platforms Market include Rover, Wag!, TrustedHousesitters, Pawshake, PetBacker, Fetch! Pet Care, DogBuddy, PetCloud, Yoopies, Emprunte mon toutou, Animaute, Les compagnons de Lili, Nomador, PetSitter, HouseSitMatch, Happy Paws, Cat in a Flat and PetStay.
In July 2025, Fetch Pet Insurance partnered with SATELLAI to launch an AI-powered smart collar, combining pet health coverage with real-time location and activity tracking technology. The collaboration aims to prevent lost pets and encourage proactive wellness monitoring through integrated insurance benefits.
In May 2025, Pawshake sitter in Vancouver joined with experience rehoming rescue dogs, bringing valuable firsthand knowledge of shelter animals to the pet-sitting platform. This background helps the sitter understand anxious pets and support owners transitioning adopted dogs into new homes.
In May 2024, Wag! Company introduced WeCompare.com, a new consumer-facing brand poised to reshape the insurance comparison landscape. WeCompare leverages the expertise and technology Wag! has gained from years in the pet insurance space to deliver a powerful comparison platform across diverse verticals, starting with auto and moving to include home, life, travel, and more.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.