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市場調查報告書
商品編碼
2037540
寵物友善旅遊市場預測—全球服務生態系統、寵物類型、旅客人口統計特徵、預訂方式、旅遊範圍、旅行目的、價格範圍和地區分析—2034年Pet-Friendly Tourism Market Forecasts to 2034 - Global Analysis By Service Ecosystem, Pet Type, Traveler Profile, Booking Mode, Trip Scope, Travel Purpose, Price Category, and By Geography |
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全球寵物友善旅遊市場預計到 2026 年將達到 28 億美元,並在預測期內以 9.3% 的複合年成長率成長,到 2034 年將達到 58 億美元。
寵物友善旅遊涵蓋旅遊服務、住宿設施、交通途徑和活動,旨在歡迎攜帶寵物的旅客。隨著全球寵物飼養量的成長,以及寵物飼主越來越將寵物視為家庭成員並希望它們參與旅行體驗,這個市場正在迅速擴張。從配備寵物設施的專用客艙到航空公司的隨身行李規定和寵物友好型餐廳,旅遊業正在不斷調整以滿足那些不願將毛茸茸、長著羽毛或鱗片的家庭成員留在家裡的旅行者的需求。
寵物擬人化與「寵物父母」現象
如今,越來越多的寵物飼主將寵物視為家庭成員,這從根本上改變了人們對旅行陪伴的期望。這種文化轉變意味著,寵物主人會主動尋找允許攜帶寵物的度假方式,而不是將寵物寄養在寵物飯店或寵物保母處。飯店、航空公司和旅行社也紛紛回應,取消了限制性政策,並增加了寵物專屬設施,例如寵物床、寵物碗、迎賓零食,甚至提供寵物友善客房服務菜單。飼主與寵物之間深厚的情感紐帶促使人們願意為允許攜帶寵物的旅行方式支付更高的價格,從而創造了一個盈利的細分市場,在競爭激烈的市場中,傳統的酒店服務提供商不容忽視。
不同目的地之間的法規不一致
國際和地區間寵物旅行法規的差異,為計劃跨境旅行的飼主帶來了巨大的障礙。檢疫要求、晶片標準、狂犬病疫苗接種證明和進口許可證辦理流程因國家而異,往往需要提前數月準備。一些熱門目的地完全禁止某些犬種或動物入境,而其他目的地則要求複雜的健康證明,增加了成本和行政負擔。這種監管差異阻礙了說走就走的旅行,縮小了目標市場,可能導致潛在旅客選擇不帶寵物旅行或宅家度假,而不是費時費力地應對繁瑣的合規程序。
擴大允許攜帶寵物入住的豪華精品住宿設施規模
豪華飯店品牌越來越意識到,富裕的寵物飼主不僅追求自身享受,也希望為心愛的貓狗打造高階體驗。如今,豪華飯店提供諸如狗狗水療、行政主廚精心烹調的寵物美食菜單、客製化遛狗服務,甚至還有寵物禮賓服務,可以安排寵物與當地獸醫和寵物保母的預約。精品酒店則透過提供貓舍花園、鳥類安全戶外鳥舍或小型哺乳動物活動區等特色服務來脫穎而出。這種優質化趨勢提高了寵物飼主旅行時的人均消費,並促使飯店業主投資建造寵物友善基礎設施。反過來,這又擴大了整體市場容量,吸引了那些尋求全方位奢華體驗、先前服務不足的富裕旅客。
關於住宿設施提供者的財產損失和責任問題的擔憂
由於擔心寵物可能造成的損害和潛在的法律訴訟,一些住宿設施提供者仍然對全面實施寵物友善政策持謹慎態度。其他住宿對寵物抓傷、弄髒、咬傷和噪音的申訴會帶來營運風險,並導致保險和清潔成本增加。一些飯店採取的應對措施是收取高額寵物費或將寵物友善客房限制在特定樓層,這導致客房供應有限,旅客不滿。一些涉及狗咬傷和過敏反應的高調事件引發了訴訟,這使得一些連鎖飯店在擴大寵物項目時更加謹慎。這些擔憂可能會減緩對寵物友善基礎設施的投資,尤其是在動物友善飯店的法律責任框架尚不完善的地區。
疫情期間,寵物飼養率大幅上升,同時也改變了人們的旅行偏好,國內自駕遊和私人住宿設施成為主流。封鎖期間的寵物領養潮催生了數百萬個新的寵物家庭,寵物友好型旅遊的潛在市場一夜之間迅速擴張。隨著限制措施的逐步放寬,旅客更傾向於自駕而非搭乘飛機,這使得寵物友善住宿選擇更加實用。擁有專屬戶外空間的度假租賃房比擁擠的飯店更受歡迎,Airbnb等平台也報告稱,寵物友善篩選功能的使用量激增。這種行為轉變仍在持續,疫情後的旅客依然優先考慮寵物友善住宿,而房東們也積極響應,維修房屋以長期接待寵物入住。
在預測期內,狗類市場預計將佔據最大佔有率。
在預測期內,「犬類」細分市場預計將佔據最大的市場佔有率。這反映了全球養狗的普及程度以及攜帶犬隻旅行的可行性。在大多數市場,養狗家庭佔寵物家庭的大多數,因此對寵物友善旅行選擇的需求龐大。與貓和其他小型寵物不同,犬隻樂於陪伴飼主進行戶外活動,例如健行、海灘遊玩和露營,這些活動構成了許多休閒旅行路線的核心。飯店和航空公司在製定寵物政策時,主要考慮的是攜帶犬隻的旅客,並提供犬隻專屬設施,例如遛狗區和寵物糞便處理站。這些完善的基礎設施將使該細分市場在整個預測期內保持主導地位。
在預測期內,「家庭」細分市場預計將呈現最高的複合年成長率。
在預測期內,「家庭」細分市場預計將呈現最高的成長率,這主要得益於多寵物家庭數量的增加以及對能夠同時容納兒童和寵物的全包式度假體驗的需求。帶孩子出遊的家庭越來越傾向於選擇空間寬敞、私密性好且方便戶外活動的住宿設施,以便讓年幼的孩子和寵物都能入住而不打擾其他住宿。家庭導向的度假租賃房、小木屋和露營地正迅速增加寵物友善設施,因為他們意識到父母無法接受在家庭度假和寵物照顧之間做出選擇。強調可以與寵物一起享受的家庭體驗的行銷宣傳活動,在將寵物視為家庭成員的千禧一代父母中引起了強烈的共鳴,從而加速了此類旅行細分市場的成長。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其全球最高的寵物擁有率之一以及成熟且能靈活適應消費者偏好的酒店業。光是在美國,就有超過8,500萬戶家庭擁有寵物,為寵物友善住宿設施、航空公司和景點創造了巨大的國內需求。廣泛的自駕遊文化和完善的國家公園體系進一步促進了攜帶寵物狗的旅行。金普頓、拉昆塔和貝斯特韋斯特等主要連鎖飯店已將寵物友善作為其品牌識別的核心,西南航空和捷藍航空等航空公司也提供寵物友善政策。這個成熟的生態系統,加上較高的可支配收入,必將確保北美繼續保持其市場領先地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於新興經濟體寵物擁有率的快速成長以及不斷壯大的中產階級及其強烈的旅行意願。在中國、印度和韓國等國家,寵物「擬人化」現象正在迅速蔓延,尤其是將寵物視為家庭成員的都市區千禧世代。國內旅遊基礎設施也在快速調整,泰國、日本和越南的精品飯店擴大推出寵物友善客房和咖啡廳。各國政府為促進疫情後國內旅遊業復甦而採取的措施包括允許攜帶寵物的政策改革。隨著國際旅行的恢復以及亞洲旅行者尋求效仿西方市場的寵物友善體驗,亞太地區正成為寵物友善旅遊成長最快的地區。
According to Stratistics MRC, the Global Pet-Friendly Tourism Market is accounted for $2.8 billion in 2026 and is expected to reach $5.8 billion by 2034 growing at a CAGR of 9.3% during the forecast period. Pet-friendly tourism encompasses travel services, accommodations, transportation, and activities designed to welcome guests traveling with their animal companions. This market has expanded rapidly as pet ownership increases globally and owners increasingly view their pets as family members deserving of inclusion in travel experiences. From dedicated hotel rooms with pet amenities to airline cabin allowances and pet-friendly dining establishments, the tourism industry is adapting to meet the needs of travelers unwilling to leave their furry, feathered, or scaled family members behind.
Humanization of pets and the pet parent phenomenon
Increasing numbers of pet owners now consider their animals as integral family members, fundamentally shifting expectations around travel inclusion. This cultural change means owners actively seek vacations where pets are welcomed rather than left in kennels or with sitters. Hotels, airlines, and tour operators have responded by eliminating restrictive policies and adding pet-specific amenities such as beds, bowls, welcome treats, and even pet room service menus. The emotional bond between owners and pets drives willingness to pay premium rates for pet-friendly options, creating a lucrative niche that traditional hospitality providers cannot afford to ignore in competitive markets.
Inconsistent regulations across destinations
Varying international and regional rules regarding pet travel create significant barriers for owners planning cross-border trips. Quarantine requirements, microchipping standards, rabies vaccination documentation, and import permit processes differ substantially between countries, often requiring months of advance preparation. Some popular destinations maintain outright bans on certain breeds or species, while others impose complex health certification requirements that add cost and administrative burden. This regulatory fragmentation discourages spontaneous travel and reduces the addressable market, as potential travelers may choose pet-free trips or staycations rather than navigate confusing and time-consuming compliance procedures.
Expansion of pet-friendly luxury and boutique accommodations
Upscale hospitality brands are increasingly recognizing that affluent pet owners desire premium experiences for their animals as well as themselves. Luxury hotels now offer dog spas, gourmet pet menus prepared by executive chefs, personalized walking services, and even pet concierges who arrange local veterinarian visits or pet-sitting. Boutique properties differentiate themselves through unique offerings such as catio garden access, bird-safe outdoor aviaries, or small mammal exercise areas. This premiumization trend drives higher spending per traveling pet owner and encourages property owners to invest in pet-specific infrastructure, expanding overall market capacity and attracting previously underserved high-net-worth travelers seeking inclusive luxury experiences.
Property damage and liability concerns for hospitality providers
Fear of pet-related damages and potential legal claims continues to discourage some accommodation providers from fully embracing pet-friendly policies. Scratching, soiling, chewing, and noise complaints from other guests create operational risks that translate into higher insurance premiums and cleaning costs. Some properties respond by imposing substantial pet fees or restricting room assignments to specific floors, limiting availability and frustrating travelers. High-profile incidents involving dog bites or allergic reactions have resulted in lawsuits, making some hotel chains hesitant to expand pet programs. These concerns may slow investment in pet-friendly infrastructure, particularly in regions with less developed liability frameworks for animal-inclusive hospitality.
The pandemic dramatically accelerated pet ownership rates while simultaneously reshaping travel preferences toward domestic road trips and private accommodations. Lockdown-induced pet adoptions created millions of new pet-owning households, expanding the addressable market for pet-friendly tourism overnight. As restrictions eased, travelers favored car-based journeys over air travel, making pet inclusion more practical. Vacation rentals with private outdoor spaces became preferred over crowded hotels, with platforms like Airbnb reporting surges in pet-friendly filter usage. This behavioral shift has proven durable, with post-pandemic travelers continuing to prioritize pet inclusion and property owners responding by retrofitting spaces to welcome animal guests long-term.
The Dogs segment is expected to be the largest during the forecast period
The Dogs segment is expected to account for the largest market share during the forecast period, reflecting both the global prevalence of canine ownership and the logistical feasibility of traveling with dogs. Dog owners represent the majority of pet-owning households in most markets, creating substantial demand for dog-inclusive travel options. Unlike cats or smaller pets, dogs readily accompany owners on outdoor adventures such as hiking, beach visits, and camping trips, activities that form the core of many leisure travel itineraries. Hotels and airlines have primarily designed their pet policies around canine travelers, offering dog-specific amenities like walking areas and waste stations. This established infrastructure reinforces the segment's continued dominance throughout the forecast timeline.
The Families segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Families segment is predicted to witness the highest growth rate, driven by the rising prevalence of multi-pet households and the desire for inclusive vacations that accommodate both children and animals. Family travelers increasingly seek accommodations offering space, privacy, and outdoor access where both young children and pets can be accommodated without disturbing other guests. Vacation rentals, cottages, and campgrounds appealing to family travelers are rapidly adding pet-friendly designations, recognizing that parents are unwilling to choose between family vacations and pet care arrangements. Marketing campaigns highlighting pet-inclusive family experiences resonate strongly with millennial parents who view pets as siblings to their children, accelerating adoption across this traveler profile.
During the forecast period, the North America region is expected to hold the largest market share, supported by one of the highest rates of pet ownership globally and a mature hospitality industry responsive to consumer preferences. The United States alone has over 85 million pet-owning households, creating enormous domestic demand for pet-friendly accommodations, airlines, and attractions. Extensive road trip culture and well-developed national park systems further encourage canine-inclusive travel. Major hotel chains including Kimpton, La Quinta, and Best Western have built brand identities around pet-friendliness, while airlines like Southwest and JetBlue offer favorable pet policies. This established ecosystem, combined with high disposable incomes, ensures North America maintains market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by rapidly rising pet ownership rates in emerging economies and a burgeoning middle class with increasing travel aspirations. Countries including China, India, and South Korea have witnessed explosive growth in pet humanization, particularly among urban millennials who view pets as family. Domestic tourism infrastructure is rapidly adapting, with boutique hotels in Thailand, Japan, and Vietnam launching pet-friendly rooms and cafes. Government initiatives promoting domestic tourism recovery post-pandemic have included pet-friendly policy reforms. As international travel resumes and Asian travelers seek pet-inclusive experiences modeled on Western markets, the region emerges as the fastest-growing frontier for pet-friendly tourism.
Key players in the market
Some of the key players in Pet-Friendly Tourism Market include Airbnb Inc., Booking Holdings Inc., Expedia Group Inc., Tripadvisor Inc., Marriott International Inc., Hilton Worldwide Holdings Inc., IHG Hotels & Resorts, Wyndham Hotels & Resorts Inc., Accor SA, Best Western International Inc., Delta Air Lines Inc., American Airlines Group Inc., United Airlines Holdings Inc., Southwest Airlines Co., Royal Caribbean Group, Carnival Corporation & plc, TUI Group and Thomas Cook India Limited.
In April 2026, Booking.com partnered with DogPack, the world's largest social platform for dog owners, to integrate pet-friendly accommodation searches directly into the DogPack app. The integration links Booking.com's inventory with over 130,000 parks and beaches, allowing users to plan entire pet-centric itineraries seamlessly.
In December 2025, Airbnb reported that pet-friendly rentals in top-tier urban markets earned between 12% and 90% more than similar non-pet-friendly listings, leading to a surge in hosts updating their house rules to allow animals.
In October 2025, Hilton confirmed that its 2026 expansion of the Home2 Suites brand into Western Europe would maintain its "Pets Are Welcome" (PAW) policy, providing a consistent pet-friendly extended-stay option in new markets like London and Dublin.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.