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市場調查報告書
商品編碼
2041884
氣泡食品飲料市場預測—全球產品、配料、分銷管道和地區分析—2034年Bubble Food and Beverages Market Forecasts to 2034 - Global Analysis By Product (Bubble Tea, Desserts and Other Products), By Source (Tapioca-Based and Bursting Bubble), Distribution Channel and By Geography |
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全球泡泡食品飲料市場預計到 2026 年將達到 69 億美元,並在預測期內以 11.2% 的複合年成長率成長,到 2034 年將達到 161 億美元。
泡泡食品和飲料是指以可食用泡泡作為獨特創新元素的食品和飲料。這些泡泡通常採用分子料理等技術製作,並用瓊脂或明膠等材料將其包裹在薄膜內,從而鎖住風味。
根據IBISWorld數據顯示,2022年美國手搖茶飲店數量達到3096家,年增23.4%,且這一成長趨勢似乎仍在持續。另據千臻產業研究院研究顯示,2018年中國茶飲市場規模達537億元人民幣(約76.3億美元)。
珍珠奶茶的流行及其與社群媒體的影響
珍珠奶茶的流行是由多種因素推動的,其中社交媒體的影響尤其顯著。 Instagram 和 TikTok 等平台展示了各種賞心悅目且可客製化的珍珠奶茶,引領了消費者積極共用體驗的潮流,也進一步提升了珍珠奶茶的熱度。粉圓的獨特口感、豐富的口味選擇以及個性化客製化選項,吸引了追求新奇體驗的年輕一代,並透過社交媒體的分享,擴大了珍珠奶茶的知名度和市場需求。
對特定原料的高度依賴
對特定原料的高度依賴是各行各業,尤其是食品飲料產業的阻礙因素。這種依賴可能導致供應鏈脆弱、價格波動或供不應求,而氣候變遷、地緣政治問題和市場狀況等因素都可能影響原物料供應。這種依賴性對生產穩定性、品管和成本穩定性構成風險。原料多元化或替代變得困難,可能影響產品供應,限制創新,並對該行業的製造商施加限制。
人們對亞洲文化的興趣和認知日益成長
人們對亞洲文化的日益關注和興趣,為各行各業帶來了巨大的機會。這一趨勢推動了對正宗亞洲料理、文化體驗以及涵蓋傳統食品、飲料和娛樂產品的需求成長。這種日益濃厚的興趣促進了跨文化交流,鼓勵人們探索多元的烹飪傳統,並創造創新融合菜餚。企業可以透過引入正宗的亞洲風味、文化活動和獨特體驗來利用這一趨勢,從而吸引那些渴望體驗多元沉浸式文化的市場。
與現有飲料和零食類別的競爭
成熟品牌已贏得消費者信賴,擁有廣泛的經銷網路和強大的行銷策略。當它們將泡泡食品和飲料引入市場時,面臨的挑戰是如何轉變消費者的偏好,使其不再局限於熟悉的品牌。對於新進業者而言,要讓消費者從信賴的品牌轉向創新的泡泡食品體驗,需要投入大量的行銷精力並實現產品差異化,才能在競爭激烈的市場中開闢出一片天地,這無疑是一項巨大的挑戰。
新冠疫情對泡泡食品飲料產業造成了沉重打擊。餐廳關閉、活動取消以及嚴格的衛生措施限制了體驗式餐飲的機會,影響了泡泡食品等創新食品飲料趨勢的普及。供應鏈中斷和經濟不確定性也阻礙了新產品的推出和推廣。消費者的優先事項轉向必需品,降低了新奇食品飲料體驗的需求。這些因素共同導致疫情期間泡泡食品飲料的成長和普及速度放緩。
在預測期內,手搖茶飲細分市場預計將成為最大的細分市場。
由於其穩固的市場地位和廣泛的受歡迎程度,預計在預測期內,手搖茶飲細分市場規模將最大。手搖茶飲在全球迅速擴張,尤其在亞洲擁有龐大的消費群,因此備受關注。其豐富的口味、粉圓(波霸)以及可客製化的選擇,滿足了廣泛的口味需求,吸引了許多消費者。此外,口味、配料和包裝方面的持續創新,也進一步推動了手搖茶飲細分市場的持續成長和競爭優勢。
預計在預測期內,On-Trade通路的複合年成長率將最高。
預計在預測期內,On-Trade通路將呈現強勁成長,主要得益於疫情相關限制措施的逐步解除以及外出用餐和社交活動的復甦。隨著餐廳、酒吧和娛樂場所的重新開放,消費者對體驗式餐飲以及泡泡食品和飲料等新穎食品飲料的興趣日益濃厚。消費者對獨特餐飲體驗的這種興趣復甦預計將顯著推動On-Trade滲透率的提升。
由於手搖茶飲在亞太地區廣受歡迎且具有重要的文化意義,預計該地區將佔據市場佔有率的主導地位。台灣、中國大陸、韓國和日本等國家擁有龐大的消費群,對多樣化和創新手搖茶飲產品的需求仍然強勁。不斷推出的新口味和新品種,加上該地區根深蒂固的茶文化,鞏固了亞太地區的市場主導地位,使其成為全球手搖茶飲行業的主要驅動力。
由於消費者意識的提高、對獨特美食體驗需求的成長,以及對創新食品飲料(例如泡泡食品和飲料)接受度的不斷提高,預計北美地區將迎來顯著成長。該地區多元且充滿活力的飲食文化,加上樂於接受新潮流的消費者群體,為泡泡食品飲料市場的擴張創造了有利環境。此外,該地區穩定的經濟也帶來了巨大的成長機會。
According to Stratistics MRC, the Global Bubble Food and Beverages Market is accounted for $6.9 billion in 2026 and is expected to reach $16.1 billion by 2034 growing at a CAGR of 11.2% during the forecast period. Bubble food and beverages refer to culinary items that incorporate edible bubbles as a unique and innovative element. These bubbles are typically created using techniques such as molecular gastronomy, using ingredients like agar or gelatin to encapsulate flavors within a thin membrane.
According to research from IBISWorld, the number of bubble tea shops in the US has reached 3,096 as of 2022, marking a substantial increase of 23.4% from the previous year, with the upward trend appearing to continue unabated. According to data from QianZhen Industry Research Institute, the value of the tea-related beverage market in China reached 53.7 billion yuan (about $7.63 billion) in 2018.
Increasing popularity of bubble tea and social media influence
The rising popularity of bubble tea is propelled by several drivers, including social media influence. Platforms like Instagram and TikTok showcase visually appealing and customizable bubble tea options, driving a trend where consumers actively share their experiences, creating a buzz around the beverage. The unique combination of tapioca pearls, diverse flavors, and customizable options appeals to a younger demographic seeking novel and shareable experiences, amplifying the beverage's reach and demand through social media virality.
High dependence on specific ingredients
High dependence on specific ingredients acts as a restraint within various industries, particularly in food and beverage production. Reliance on specific ingredients can lead to supply chain vulnerabilities, price fluctuations or scarcity due to factors like climate change, geopolitical issues, or market conditions. This dependency poses risks to consistent production, quality control and cost stability. Diversification or substitution becomes challenging, impacting product availability, potentially limiting innovation, and imposing constraints on manufacturers within the sector.
Increasing awareness and interest in Asian cultures
The rising awareness and interest in Asian cultures present a notable opportunity across various industries. This trend sparks increased demand for authentic Asian cuisines, cultural experiences and products, including traditional foods, beverages and entertainment. This growing fascination encourages cross-cultural exchanges, fostering diverse culinary explorations and innovative fusion creations. Businesses can leverage this interest by introducing authentic Asian flavors, cultural events, and unique experiences, tapping into a receptive market seeking diverse and immersive cultural encounters.
Competition from established beverage and snack categories
Well-established brands hold consumer trust, have extensive distribution networks and have robust marketing strategies. Introducing bubble food and beverages faces the challenge of diverting consumer preferences from familiar choices. Convincing consumers to shift from trusted brands to innovative bubble culinary experiences requires significant marketing efforts and product differentiation to carve a niche within a competitive market, posing a substantial challenge for new entrants.
The COVID-19 pandemic disrupted the bubble food and beverage industry significantly. Restaurant closures, event cancellations and stringent health protocols limited experiential dining, impacting the adoption of innovative culinary trends like bubble foods. Supply chain disruptions and economic uncertainties also hindered product introductions and marketing efforts. Consumer priorities shifted towards essential items, reducing the demand for novel food experiences. These factors collectively slowed the growth and adoption of bubble food and beverages during the pandemic.
The bubble tea segment is expected to be the largest during the forecast period
The bubble tea segment is poised to be the largest during the forecast period due to its established market presence and widespread popularity. With a global consumer base, particularly in Asia and expanding rapidly worldwide, bubble tea has gained immense traction. Its diverse flavors, tapioca pearls (boba) and customizable options cater to varied preferences, attracting a wide demographic. Moreover, continuous innovations in flavors, ingredient and presentation further fuel the sustained growth and dominance of the bubble tea segment.
The on-trade segment is expected to have the highest CAGR during the forecast period
The on-trade segment is projected to experience a favorable growth rate during the forecast period due to factors like easing pandemic restrictions and the resurgence of dining out and social activities. As restaurants, bars and entertainment venues reopen, there's a growing consumer inclination toward experiential dining and novel culinary offerings like bubble food and beverages. This renewed consumer interest in unique dining experiences is anticipated to drive significant growth and adoption within the on-trade segment.
Asia Pacific is positioned to lead in market share due to the widespread popularity and cultural significance of bubble tea in the region. With a strong consumer base in countries like Taiwan, China, South Korea and Japan, the demand for diverse and innovative bubble tea offerings is robust. The continual emergence of new flavors and variations, coupled with the region's deep-rooted tea culture, contributes to Asia Pacific's dominance in the market, making it a key driver of the global bubble tea industry.
The North American region is positioned for significant growth due to factors such as increasing consumer awareness and demand for unique food experiences, coupled with a growing trend of adopting innovative culinary offerings like bubble food and beverages. The region's diverse and dynamic food culture, coupled with a consumer base that appreciates novel trends, creates a favorable environment for the expansion of the bubble food and beverage market. This, combined with the region's economic stability, presents substantial growth opportunities.
Key players in the market
Some of the key players in Bubble Food And Beverages Market include AB World Foods, Anheuser-Busch InBev, Campbell Soup Company, Chen En Foods, Constellation Brands, Danone, Diageo, Ferrero, General Mills, Heineken, Kellogg's, Keurig Dr Pepper, Mars, Incorporated, Mondelez International, Nestle, PepsiCo, Suntory Holdings Limited, Tealive, The Coca-Cola Company, The Hershey Company, The Kraft Heinz Company and Unilever plc.
In November 2022, Malaysian bubble tea chain Tealive launches first store in Canada. The company, owned by food and beverage operator Loob Holding, said it will open 50 outlets across Canada in the next five years before a potential move into the US market.
In October 2022, Chen En Foods, a bubble tea ingredients supplier, established for over three decades in Taiwan, is in search of new business partners, such as wholesalers, importers and distributors in the U.S.