![]() |
市場調查報告書
商品編碼
2035268
植物來源功能性肉湯市場預測至 2034 年—按產品類型、功能、原料類型、包裝類型、最終用戶和地區進行全球分析。Plant-Based Functional Broths Market Forecasts to 2034 - Global Analysis By Product Type, Functional Benefit, Ingredient Type, Packaging Type, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,預計到 2026 年,全球植物來源功能性肉湯市場規模將達到 24 億美元,並在預測期內以 11.1% 的複合年成長率成長,到 2034 年將達到 56 億美元。
植物來源功能性湯品是指以蔬菜、蘑菇、海藻、豆類、草藥等為原料的即飲型湯品。這些產品富含植物來源的生物活性化合物,並透過濃縮植物提取工藝,提供多種益處,例如增強免疫力、改善腸道健康、促進排毒、抗炎、提升能量和活力以及最佳化補水。它們的目標客戶是注重健康的消費者,這些消費者希望透過每日攝取符合植物來源飲食價值觀的溫熱機能性食品飲料,從而獲得有益健康的益處。
將功能性食品和飲料融入健康管理
機能性食品和飲料作為一種便利的日常健康習慣,在人們熟悉的烹飪和食用方式中提供營養,其日益普及正在推動植物來源功能性湯品市場的擴張。這是因為注重健康的消費者正在尋找營養補充品膠囊的替代品。 「烹飪養生」的趨勢,將專業廚師的精湛技藝與功能性營養的定位相結合,正在改變人們對植物來源湯品的傳統認知,使其超越傳統湯品的範疇,成為定位高階健康飲品的精緻健康食品。
消費者對保存期限和新鮮度的期望
消費者對新鮮、未經加工的肉湯品質的期望與商業性可銷售的常溫肉湯產品的加工要求相衝突,導致高階冷藏肉湯的定位與價格親民的常溫肉湯產品的分銷經濟效益之間存在產品形態上的矛盾。因此,高階冷藏肉湯品牌需要持續投資低溫運輸基礎設施,這顯著增加了分銷成本,並限制了其市場覆蓋範圍,使其無法與同類常溫肉湯產品相媲美。
功能性蘑菇湯的優質創新
以靈芝、猴頭菇、白樺茸和雲芝萃取物為基礎的藥用蘑菇功能湯的開發,代表著高階植物來源功能湯市場的一項創新機遇,因為這些蘑菇已被證實含有能夠有效調節免疫功能和支持認知功能的生物活性成分。這是因為消費者對蘑菇補充劑的認知度不斷提高,促使他們將蘑菇融入烹飪中,從而催生了對便捷的蘑菇功能湯產品的需求,使消費者能夠將蘑菇的生物活性成分融入到日常烹飪和熱飲習慣中。
動物骨湯類別的競爭格局
動物骨湯市場已發展成熟且持續成長,是一個備受認可且競爭激烈的品類,擁有強大的消費者支持、膠原蛋白和甘氨酸功效的可靠記錄,以及透過高階超市和專賣店建立的成熟分銷網路。植物來源功能湯必須透過明確的純素認證、功能性成分的創新定位以及卓越的永續性證據來與這一品類區分開來,從而讓了解兩類產品的消費者選擇植物來源功能湯作為替代。
居家隔離期間,人們對免疫健康的關注度日益提升,對暖胃食物的需求也隨之成長,這促使消費者尋求溫暖、營養豐富且易於在家沖泡的飲品,以增強免疫力,從而顯著提升了功能性肉湯品類的品嚐率和市場接受度。疫情後,人們對免疫健康的重視、對腸道健康的關注以及健康飲食趨勢的持續成長,繼續推動著植物來源功能性肉湯市場在全球高階超市和D2C(直接面對消費者)健康食品配銷通路的成長。
在預測期內,草藥湯品細分市場預計將成為最大的細分市場。
預計在預測期內,草本湯品將佔據最大的市場佔有率。這是因為消費者對烹飪香草和植物萃取物的風味特徵普遍熟悉,這使得注重口感的消費者更容易進入市場,即使是那些不太了解蘑菇或海藻湯品的消費者也不例外。此外,草本萃取物中豐富的活性植物成分使其能夠在單一產品中宣稱具有多種健康功效,例如增強免疫力、促進消化和緩解壓力。
預計在預測期內,免疫支持領域將呈現最高的複合年成長率。
在預測期內,免疫支持類產品預計將呈現最高的成長率。這主要得益於消費者即使在疫情結束後,仍重視透過食品和飲料來維持日常免疫健康的趨勢。這導致市場對含有經證實具有免疫支持功效的植物成分(例如接骨木莓、生薑、薑黃、紫錐花和藥用真菌化合物)的功能性肉湯產品的需求持續成長。這與消費者對免疫補充劑成分日益成長的認知相吻合,自然地推動了機能性食品形式的普及。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於美國功能性湯品消費市場的成熟,Kettle & Fire、Bonafide Provisions 和 Pacific Foods 等先鋒品牌在國內市場創造了可觀的銷售額,高階食品零售商對機能性食品創新給予了大力支持,以及消費者對健康食品的投入不斷增加,從而推動了新型植物來源功能性湯品在健康食品零售網路中的試用和普及。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這是因為中國、日本、韓國和東南亞地區根深蒂固的草藥湯和功能性肉湯飲食文化,為消費者自然接受現代包裝植物來源功能性肉湯奠定了基礎;亞太地區快速成長的都市區健康食品市場正在推動高階機能性食品品類的發展;此外,本土機能性食品品牌也在不斷創新,以滿足日益成長的健康意識消費者的需求。
According to Stratistics MRC, the Global Plant-Based Functional Broths Market is accounted for $2.4 billion in 2026 and is expected to reach $5.6 billion by 2034 growing at a CAGR of 11.1% during the forecast period. Plant-based functional broths refer to vegetable-based, mushroom-derived, seaweed-infused, legume-based, herbal-infused, and ready-to-drink broth formulations enriched with plant-derived bioactive compounds that deliver immunity support, gut health enhancement, detoxification support, anti-inflammatory benefit, energy and vitality improvement, and hydration optimization through concentrated botanical extraction processes, targeting health-conscious consumers seeking warming functional food beverages that deliver therapeutic wellness benefits through daily consumption routines aligned with plant-based dietary values.
Functional Food Beverage Wellness Integration
Consumer adoption of functional food and beverage products as accessible daily wellness ritual formats delivering therapeutic nutrition within familiar culinary preparation and consumption contexts is driving plant-based functional broth market expansion as health-motivated consumers seek alternatives to supplement capsule routines. Culinary wellness trend merging professional chef food artistry with functional nutrition positioning is amplifying plant-based broth appeal as sophisticated wellness food products transcending conventional soup category perception toward premium health beverage positioning.
Shelf Life and Freshness Consumer Expectations
Consumer expectation for fresh, minimally processed broth qualities conflicting with commercially viable ambient shelf-stable broth product processing requirements creates a product format tension between premium fresh refrigerated broth positioning and affordable shelf-stable ambient distribution economics, requiring premium refrigerated broth brands to maintain cold chain infrastructure investment that substantially increases distribution cost and limits geographic market coverage compared to shelf-stable broth format competitive alternatives.
Mushroom Functional Broth Innovation Premium
Medicinal mushroom-based functional broth development incorporating reishi, lion's mane, chaga, and turkey tail mushroom extracts with documented immune modulation and cognitive support bioactive compound content represents a premium market innovation opportunity within the plant-based functional broth category, as mushroom supplement consumer awareness translating to cooking format adoption creates demand for convenient mushroom functional broth products enabling daily mushroom bioactive consumption within established cooking and warming beverage routines.
Animal Bone Broth Category Competition
Established and growing animal-derived bone broth market with strong consumer adoption, well-documented collagen and glycine benefit positioning, and established distribution through premium grocery and specialty retail channels creates a high-awareness competing category that plant-based functional broths must differentiate against through clear vegan certification, novel functional ingredient positioning, and superior sustainability credentials that justify choosing plant-based functional broth alternatives among consumers aware of both category options.
COVID-19 immune health investment surge and comfort food behavioral shift during home isolation periods generated substantial functional broth category trial and adoption as consumers sought warming nutritious home beverages delivering immunity support through accessible culinary formats. Post-pandemic sustained immunity health consciousness, gut wellness investment, and clean eating dietary trends continue driving plant-based functional broth market growth across premium grocery and direct-to-consumer wellness food distribution channels globally.
The herbal infused broths segment is expected to be the largest during the forecast period
The herbal infused broths segment is expected to account for the largest market share during the forecast period, due to the broad consumer familiarity with culinary herbs and botanical infusion flavor profiles enabling accessible taste-first market entry for functional broth trial among mainstream consumers less familiar with mushroom or seaweed broth formats, combined with the highest active botanical compound variety achievable through herbal infusion enabling multi-functional wellness benefit positioning across immunity, digestive, and stress relief claims within single product formats.
The immunity support segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the immunity support segment is predicted to witness the highest growth rate, driven by sustained post-pandemic consumer prioritization of daily immune health maintenance through food and beverage intervention creating consistent demand for functional broth products with verifiable immunity-supporting botanical ingredient credentials including elderberry, ginger, turmeric, echinacea, and medicinal mushroom compounds that align with well-established consumer immunity supplement ingredient awareness translating naturally to functional food format adoption.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States hosting an established functional broth consumer market with pioneering brands including Kettle & Fire, Bonafide Provisions, and Pacific Foods generating substantial domestic revenue, strong premium grocery retail support for functional food innovation, and high consumer wellness food investment driving trial and adoption of novel plant-based functional broth products across health food retail networks.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to deeply embedded herbal soup and functional broth culinary traditions in Chinese, Japanese, Korean, and Southeast Asian food cultures providing natural consumer adoption foundations for modern packaged plant-based functional broths, rapidly growing urban wellness food markets in Asia Pacific driving premium functional food product category development, and expanding domestic functional food brand innovation responding to growing health-conscious consumer demand.
Key players in the market
Some of the key players in Plant-Based Functional Broths Market include Nestle S.A., Unilever PLC, Campbell Soup Company, The Kraft Heinz Company, General Mills Inc., The Hain Celestial Group, Conagra Brands Inc., Edward & Sons Trading Co., Ocean's Halo, Kettle & Fire, Bonafide Provisions, Dr. Kellyann, Imagine Foods, Swanson (Campbell), Pacific Foods (Campbell), Better Than Bouillon, and Annie Chun's.
In April 2026, Kettle & Fire launched a new plant-based functional mushroom broth range featuring reishi, chaga, and lion's mane medicinal mushroom blends with immunity and cognitive benefit positioning targeting premium US grocery and direct-to-consumer channels.
In March 2026, Pacific Foods (Campbell) introduced a new immunity-focused herbal vegetable broth collection with elderberry, astragalus, and ginger botanical complex targeting mainstream US grocery distribution as an accessible functional food wellness product.
In December 2025, Ocean's Halo expanded its seaweed-based functional broth portfolio with new gut health and detox formulations featuring certified organic kelp and wakame extracts with prebiotic fiber for premium natural grocery retail distribution.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.