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市場調查報告書
商品編碼
1848394
植物性及風味飲料市場預測至2032年:按產品類型、類型、來源、分銷管道、應用、最終用戶和地區分類的全球分析Botanical Beverages & Infused Drinks Market Forecasts to 2032 - Global Analysis By Product Category, Type, Source, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球植物性和注入式飲料市場規模將達到 50 億美元,到 2032 年將達到 85 億美元,預測期內複合年成長率為 7.8%。
植物性飲品和風味飲品是機能飲料。它們通常用於提神醒腦和促進身心健康,彌合了傳統草藥配方與現代飲品創新之間的差距,迎合了消費者對天然、純淨標籤產品的偏好。
據歐睿國際稱,消費者對功能性、潔淨標示飲料的偏好日益成長,推動了對植物飲料和注入式飲料(包括草本茶和風味烈酒)的需求,從而促進了以健康為導向的消費的快速成長。
功能性成分的需求
對功能性成分日益成長的需求是推動植物性和植物風味飲品市場發展的主要因素。消費者除了補水之外,越來越傾向於選擇能夠提供額外健康益處的飲品,例如改善消化、免疫力和舒緩身心。洋甘菊、芙蓉花和薑黃等植物成分因其療效而被添加到飲品中。此外,消費者生活方式向天然和清潔標籤配方轉變,也使得植物風味飲品從利基市場走向主流市場,從而推動了含酒精和不含酒精飲品領域的持續產品創新。
優質植物原料高成本
優質植物原料的高成本仍是限制植物飲料產業發展的主要因素。採購優質植物萃取物、草藥和精油需要嚴格的品管和永續的種植方式,這顯著增加了生產成本。季節性供應和地理限制進一步阻礙了供應的穩定性。此外,為保持效力和風味而進行的複雜提取過程也增加了營運成本。這些因素通常導致優質植物飲料價格較高,限制了其在價格敏感型市場的覆蓋範圍,並影響了其大規模商業化。
拓展健康飲品訂閱業務
健康飲品訂閱市場為市場參與者提供了廣闊的發展前景。訂閱模式使企業能夠提供一系列根據消費者偏好客製化的植物性飲品,例如排毒、放鬆和增強免疫力等。這種直接面對消費者的模式有助於培養品牌忠誠度,並確保穩定的收入來源。此外,透過將數據主導的個人化行銷與電商管道結合,企業可以有效地鎖定注重健康的都市區消費者。訂閱模式也有助於消費者教育和持續互動,進而提升市場滲透率和品牌差異化。
嚴格處理監管投訴
嚴格的聲明法規對植物性飲料市場構成持續威脅。與植物成分相關的健康和保健聲明通常需要科學檢驗和監管部門核准。誤導性或未經證實的聲明可能導致產品召回、聲譽受損和法律處罰。此外,不同地區的法規差異也使全球產品上市變得更加複雜。企業必須投資於以檢驗為依據的標籤和透明的行銷實踐,以維護消費者信任並確保符合不斷變化的食品和飲料安全標準。
新冠疫情顯著加速了人們對植物性和添加營養成分飲品的需求,這主要得益於人們健康意識的增強。消費者越來越傾向選擇富含抗氧化劑和增強免疫力成分的天然飲品。然而,供應鍊和原料採購的中斷影響了生產的穩定性。疫情後,市面上湧現大量強調健康和放鬆功效的機能飲料。線上零售和居家消費的興起進一步擴大了市場涵蓋範圍,鞏固了植物性飲品作為長期健康趨勢的地位。
預計在預測期內,酒精飲料細分市場將是最大的細分市場。
由於金酒、伏特加和利口酒等蒸餾酒中植物浸泡液的運用日益普及,預計酒精飲料細分市場將在預測期內佔據最大的市場佔有率。消費者越來越傾向於選擇天然風味和低卡路里的酒精飲料,而非傳統釀造的酒類。優質化趨勢和精釀酒廠的興起也推動了植物原料的使用,以創造獨特的感官體驗。此外,兼具草本風味和手工釀造特色的酒品也越來越受到注重健康的飲酒者的青睞。
預計在預測期內,花草茶細分市場將實現最高的複合年成長率。
預計在預測期內,草本茶市場將保持最高的成長率,這主要得益於消費者對無咖啡因健康飲品的日益成長的偏好。添加了檸檬草、洋甘菊和薄荷等植物成分的草本茶因其放鬆身心和排毒功效而廣受歡迎。即飲的便利性和環保包裝也進一步推動了草本茶的流行。不斷提升的健康意識和高階草本茶品牌的擴張預計將持續推動該市場在全球範圍內的成長。
亞太地區預計將在預測期內佔據最大的市場佔有率,這主要得益於其深厚的草藥傳統、豐富的植物資源以及消費者對天然療法的強烈偏好。中國、印度和日本等國家擁有悠久且廣為接受的草藥飲品文化。此外,該地區不斷壯大的中產階級和飲料新興企業的擴張也推動了創新。在地採購優勢和政府對草藥出口的有利支持進一步鞏固了亞太地區的主導地位。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於消費者對機能飲料、植物來源和潔淨標示飲料需求的激增。消費者正擴大將植物性飲料納入其日常健康保健計劃。零售通路的拓展和高階品牌定位的提升正在推動消費者的試用和重複購買。此外,添加了適應原和益智成分的創新產品也越來越受到注重健康的千禧世代的青睞。飲料製造商與草藥萃取物供應商之間的策略合作正在推動市場的快速擴張。
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"According to Stratistics MRC, the Global Botanical Beverages & Infused Drinks Market is accounted for $5.0 billion in 2025 and is expected to reach $8.5 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Botanical Beverages & Infused Drinks are functional beverages formulated using plant-based ingredients such as herbs, fruits, flowers, and botanical extracts. They are designed to offer natural flavor, aroma, and potential wellness benefits without synthetic additives. These beverages include herbal teas, floral infusions, fruit elixirs, and adaptogenic drinks. Often consumed for refreshment and holistic wellness, they bridge the gap between traditional herbal formulations and modern beverage innovation, catering to natural and clean-label preferences.
According to Euromonitor, growing consumer preference for functional, clean-label beverages has boosted demand for botanical and infused drinks, including herbal teas and flavored spirits, with wellness-focused consumption increasing rapidly.
Demand for functional ingredients
The growing demand for functional ingredients is a key driver propelling the Botanical Beverages & Infused Drinks Market. Consumers are increasingly seeking beverages that combine hydration with added health benefits such as improved digestion, immunity, and relaxation. Botanicals like chamomile, hibiscus, and turmeric are being integrated into drinks for their therapeutic value. Additionally, lifestyle shifts toward natural, clean-label formulations have elevated botanical infusions from niche to mainstream appeal, fueling continuous product innovation across both alcoholic and non-alcoholic beverage categories.
High cost of quality botanicals
The high cost of quality botanicals remains a major restraint in the botanical beverages industry. Sourcing premium plant extracts, herbs, and essential oils requires rigorous quality control and sustainable farming practices, which significantly raise production costs. Seasonal availability and regional limitations further disrupt consistent supply. Moreover, complex extraction processes to retain potency and flavor add to operational expenses. These factors make premium botanical drinks costlier, often limiting consumer reach in price-sensitive markets and impacting large-scale commercialization.
Expand into wellness beverage subscriptions
Expanding into wellness beverage subscriptions offers a promising opportunity for market players. Subscription-based models enable brands to provide curated botanical drink assortments tailored to consumer preferences such as detox, relaxation, or immunity support. This direct-to-consumer approach enhances brand loyalty and ensures consistent revenue streams. Additionally, integrating data-driven personalization and e-commerce channels allows companies to target health-conscious urban consumers effectively. The subscription model also facilitates consumer education and continuous engagement, boosting market penetration and brand differentiation.
Strict regulatory claims compliance
Strict regulatory claims compliance poses a persistent threat to the botanical beverages market. Health and wellness claims related to botanical ingredients often require scientific validation and regulatory approval. Misleading or unverified claims can lead to product recalls, reputational damage, or legal penalties. Furthermore, differing regulations across regions complicate global product launches. Companies must invest in research-backed labeling and transparent marketing practices to maintain consumer trust while ensuring compliance with evolving food and beverage safety standards.
The COVID-19 pandemic significantly accelerated the demand for botanical and infused beverages due to heightened health awareness. Consumers increasingly turned to natural drinks rich in antioxidants and immunity-boosting ingredients. However, disruptions in supply chains and raw material sourcing affected production consistency. Post-pandemic, the market witnessed a surge in functional beverage launches emphasizing wellness and relaxation benefits. The shift toward online retail and home consumption further expanded market reach, solidifying botanical beverages as a long-term wellness trend.
The alcoholic segment is expected to be the largest during the forecast period
The alcoholic segment is expected to account for the largest market share during the forecast period, resulting from the rising adoption of botanical infusions in spirits such as gin, vodka, and liqueurs. Consumers increasingly prefer naturally flavored, low-calorie alcoholic options over traditional formulations. Premiumization trends and the popularity of craft distilleries are also driving the use of botanicals for unique sensory profiles. Additionally, the blend of herbal complexity and artisanal branding enhances appeal among health-conscious drinkers.
The herbal teas segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the herbal teas segment is predicted to witness the highest growth rate, propelled by increasing consumer preference for caffeine-free and health-enriching beverages. Herbal teas infused with botanicals such as lemongrass, chamomile, and peppermint are gaining popularity for their relaxation and detoxifying properties. The convenience of ready-to-drink formats and eco-friendly packaging further fuels adoption. Rising wellness awareness and the expansion of premium herbal tea brands are expected to sustain segmental growth globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to deep-rooted herbal traditions, diverse botanical resources, and strong consumer inclination toward natural remedies. Countries like China, India, and Japan have long-established herbal drink cultures driving widespread acceptance. Additionally, the growing middle-class population and expansion of regional beverage startups are boosting innovation. Local sourcing advantages and favorable government support for herbal exports further strengthen Asia Pacific's leadership position.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with surging demand for functional, plant-based, and clean-label beverages. Consumers are increasingly adopting botanical drinks as part of preventive wellness routines. Expanding retail availability and premium brand positioning are encouraging trial and repeat purchases. Furthermore, innovative product launches featuring adaptogens and nootropic blends resonate with health-conscious millennials. Strategic collaborations between beverage manufacturers and herbal extract suppliers are fueling rapid market expansion.
Key players in the market
Some of the key players in Botanical Beverages & Infused Drinks Market include The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Keurig Dr Pepper Inc., Starbucks Corporation, Danone S.A., Kirin Holdings Company, Limited, Suntory Holdings Limited, Monster Beverage Corporation, Ito En, Ltd., Tata Consumer Products Limited, Britvic plc, Hain Celestial Group, Inc., National Beverage Corp., Dr Pepper Snapple Group (Keurig Dr Pepper), Red Bull GmbH, Unilever PLC and Carlsberg A/S.
In August 2025, PepsiCo, Inc. launched its new ""SodaPress Botanics"" line of lightly sparkling waters. The drinks are infused with adaptogenic blends like ashwagandha and reishi, targeting the functional beverage segment with stress-relief and focus-enhancing claims.
In July 2025, Starbucks Corporation introduced its ""Teavana Crafted Medley"" collection, a line of ready-to-drink iced teas. The beverages are steeped with real herbs, floral essences, and fruit extracts, designed for the premium retail channel as a sophisticated, non-alcoholic alternative.
In June 2025, The Coca-Cola Company announced the launch of its ""Smartwater Botanicals+ Immunity"" variant in the European market. This vapor-distilled water is infused with zinc, vitamin C, and a blend of elderflower and acerola cherry extracts, supporting the brand's expansion into functional, wellness-oriented hydration.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.