區域旅遊和城市體驗平台市場預測至2034年－全球分析（按體驗類型、預訂類型、平台類型、使用者類型、設備類型、定價模式和區域分類）

根據 Stratistics MRC 的數據，預計到 2026 年，全球本地旅遊和城市體驗平台市場規模將達到 286 億美元，並在預測期內以 12.3% 的複合年成長率成長，到 2034 年將達到 724 億美元。

本地旅遊和城市體驗平台指的是連結旅行者與當地特色活動、旅遊路線和景點的數位生態系統、行動應用和網路市場。這些平台讓使用者能夠輕鬆發現、預訂和管理與文化、美食、探險和休閒相關的體驗。該技術旨在提升便利性、個人化和可近性，使本地企業能夠觸及全球客戶，同時為旅客提供無縫銜接、沉浸式的體驗，從而顯著促進永續城市旅遊和當地經濟發展。

人們越來越偏好選擇真實、個人化的旅行體驗。

現代旅客正逐漸將目光從傳統的觀光轉向身臨其境型、道地的在地體驗，以展現當地的文化和生活方式。這種消費者行為的轉變推動了對提供精心策劃、獨特的城市體驗平台的需求。社群媒體和用戶生成內容（UGC）的興起激發了人們對獨特共用體驗的渴望，促使平台不斷創新，利用人工智慧建議和動態打包功能。此外，後疫情時代的旅行模式更注重有意義的溝通而非大眾旅遊，加速了支持直接預訂當地房東服務和小團體體驗的平台的普及。這正在推動全球城市旅遊目的地市場的擴張。

供應分散和品質不穩定

體驗平台往往難以在成千上萬個不同的房源中保持品質、安全措施和客戶服務的一致性。預訂違約或與預期不符導致的負面使用者體驗會迅速損害平台的聲譽。此外，許多城市缺乏統一的P2P體驗法規結構，導致法律上的模糊不清和責任問題。這些不一致會阻礙用戶信任和平台的擴充性，限制其在不同地理市場的平穩成長。

人工智慧與非接觸式技術的融合

各大平台正利用人工智慧聊天機器人提供即時客戶支援、動態定價演算法以及高度個人化的行程創建工具，這些工具能夠即時適應用戶偏好。非接觸式入住、數位支付和QR碼入場正逐漸成為標配，尤其受到精通科技的千禧世代和Z世代旅客的青睞。擴增實境（AR）技術的融合，使用戶能夠在預訂前虛擬預覽體驗，進一步提升決策效率。這些技術的融合為平台提供了巨大的機遇，使其能夠在競爭激烈的城市旅遊市場中脫穎而出，提升營運效率，並搶佔高利潤細分市場。

由於全球線上旅行社和大型科技公司的進入，競爭異常激烈。

成熟的線上旅行社 (OTA) 和科技巨頭正利用其龐大的用戶群、數據分析能力和行銷預算，加速進入本地體驗市場。 Airbnb（Airbnb Experiences）和 TripAdvisor（Viator）等公司不斷鞏固其市場佔有率，使得小規模的垂直城市平台難以獲利地獲取客戶。價格競爭、供應商壟斷協議和過高的佣金結構等威脅可能會降低整個行業的利潤率。此外，大型科技平台可以將體驗預訂與航班、住宿設施和交通途徑無縫整合，形成一個封閉的生態系統。這削弱了消費者使用獨立本地旅行平台的積極性，威脅小規模企業的長期永續性。

新冠疫情的影響

疫情對全球城市旅遊業造成了毀滅性打擊，封鎖和旅行禁令幾乎使線下體驗活動陷入停滯。許多平檯面臨大規模取消、退款壓力以及當地產業暫時關閉的困境。然而，這場危機也加速了數位創新，各大平台紛紛推出虛擬旅遊、線上烹飪課程和直播文化表演等服務，以維持用戶參與。非接觸式預訂、靈活的取消政策和更嚴格的衛生防疫措施成為行業標準。疫情後的復甦階段，人們對戶外、私人和小團體體驗的需求激增。目前，各大平台正優先透過多元化收入模式、與當地社區夥伴關係以及投資整個供應鏈的健康和安全認證項目來加強業務永續營運。

在預測期內，文化遺產體驗領域預計將佔據最大的市場佔有率。

由於文化遺產體驗對所有旅行者群體和目的地都具有普遍吸引力，預計在預測期內，該細分市場將佔據最大的市場佔有率。這些體驗包括博物館參觀、歷史遺址遊覽、建築之旅和本土文化表演，構成了城市旅遊產品的基礎。各平台正擴大整合擴增實境（AR）和多語言語音導覽，以豐富遺產的敘述方式。人們對教育旅行和慢旅遊日益成長的興趣也進一步鞏固了該細分市場的領先地位。

預計在預測期內，行動應用領域將呈現最高的複合年成長率。

在預測期內，行動應用領域預計將呈現最高的成長率，這主要得益於智慧型手機普及率的提高、資料通訊流量費用的下降以及旅客對隨時隨地柔軟性預訂方式的偏好。行動應用透過提供即時空房查詢、基於 GPS 的地點搜尋、最後一刻折扣推播通知以及離線存取等功能，顯著提升了用戶的便利性。與數位錢包的整合和一鍵身份驗證簡化了交易流程，減少了預訂的繁瑣步驟。新興趨勢包括語音搜尋、人工智慧旅行助理和應用程式內擴增實境(AR) 導航。

市佔率最大的地區：

在整個預測期內，歐洲地區預計將保持最大的市場佔有率，這得益於其豐富的文化遺產、龐大的國際遊客數量和強大的數位基礎設施。法國、義大利、德國和英國等國家吸引數百萬遊客前來參觀博物館、體驗美食和遊覽歷史遺跡。完善的平台生態系統和有利於區域旅遊業發展的監管政策進一步鞏固了歐洲的領先地位。該地區對永續和沈浸式旅行體驗的重視，確保了其在全球市場的持續領先地位。

複合年成長率最高的地區：

在預測期內，亞太地區預計將佔據最大的市場佔有率，這主要得益於快速壯大的中產階級、不斷成長的可支配收入以及蓬勃發展的國內旅遊業。中國、印度、日本和泰國等國家對精心策劃的本地體驗的需求激增，從街頭美食之旅到歷史遺跡漫步，應有盡有。政府大力發展數位基礎設施以及智慧型手機的廣泛普及，正在推動平台滲透率的提升，即使在較小的城市也是如此。此外，該地區豐富的文化多樣性和低成本的內容創作也為其發展提供了助力。

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• 企業概況
  • 對其他市場參與者（最多 3 家公司）進行全面分析
  • 對主要公司進行SWOT分析（最多3家公司）
• 區域分類
  • 應客戶要求，我們提供主要國家的市場估算和預測，以及複合年成長率（註：需進行可行性檢查）。
• 競爭性標竿分析
  • 根據產品系列、地理覆蓋範圍和策略聯盟對領先公司進行基準分析。

目錄

第1章執行摘要

• 市場概覽及主要亮點
• 促進因素、挑戰與機遇
• 競爭格局概述
• 戰略洞察與建議

第2章：研究框架

• 研究目標和範圍
• 相關人員分析
• 研究假設和限制
• 調查方法

第3章 市場動態與趨勢分析

• 市場定義與結構
• 主要市場促進因素
• 市場限制與挑戰
• 投資成長機會和重點領域
• 產業威脅與風險評估
• 技術與創新展望
• 新興市場/高成長市場
• 監管和政策環境
• 新冠疫情的影響及復甦前景

第4章：競爭環境與策略評估

• 波特五力分析
  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的競爭
• 主要公司市佔率分析
• 產品基準評效和效能比較

第5章：全球區域旅遊與城市體驗平台市場：依體驗類型分類

• 文化遺產體驗
• 美食與烹飪體驗
• 冒險和戶外活動
• 社區和文化體驗
• 娛樂和生活體驗
• 健康與放鬆體驗
• 教育和技能習得經歷
• 其他經驗類型

第6章：全球區域旅遊與城市體驗平台市場：依預訂類型分類

• 即時預約體驗
• 預約體驗
• 私人體驗
• 團體體驗

第7章：全球區域旅遊與城市體驗平台市場：依平台類型分類

• 市場平台
• 旅遊業者平台
• 點對點體驗平台
• 目的地管理平台

第8章：全球區域旅遊與城市體驗平台市場：依使用者類型分類

• 國內旅客
• 來自海外的旅客
• 獨自旅行者
• 家庭旅行者
• 企業和團體旅客

第9章：全球區域旅遊與城市體驗平台市場：依設備類型分類

• 行動應用
• 網路平台

第10章：全球區域旅遊與城市體驗平台市場：依定價模式

• 收費模式
• 訂閱模式
• 房源掛牌費模式
• 混合模式

第11章 全球區域旅遊與城市體驗平台市場：按區域分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
  • 比利時
  • 瑞典
  • 瑞士
  • 波蘭
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
  • 泰國
  • 馬來西亞
  • 新加坡
  • 越南
  • 其他亞太國家
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
  • 智利
  • 秘魯
  • 其他南美國家
• 世界其他地區（RoW）
  • 中東
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 以色列
    • 其他中東國家
  • 非洲
    • 南非
    • 埃及
    • 摩洛哥
    • 其他非洲國家

第12章 策略市場資訊

• 工業價值網路和供應鏈評估
• 空白區域和機會地圖
• 產品演進與市場生命週期分析
• 通路、經銷商和打入市場策略的評估

第13章 產業趨勢與策略舉措

• 併購
• 夥伴關係、聯盟和合資企業
• 新產品發布和認證
• 擴大生產能力和投資
• 其他策略舉措

第14章：公司簡介

• Airbnb, Inc.
• Tripadvisor, Inc.
• GetYourGuide
• Klook Travel Technology Ltd.
• Expedia Group, Inc.
• Musement SpA
• Peek Travel, Inc.
• Headout Inc.
• ToursByLocals
• Withlocals BV
• KKday
• Tiqets International BV
• Thrillophilia
• Civitatis Tours SL
• Traveloka

According to Stratistics MRC, the Global Local Tourism & City Experience Platforms Market is accounted for $28.6 billion in 2026 and is expected to reach $72.4 billion by 2034 growing at a CAGR of 12.3% during the forecast period. Local tourism and city experience platforms encompass digital ecosystems, mobile applications, and web-based marketplaces that connect travelers with authentic, location-specific activities, tours, and attractions. These platforms facilitate the discovery, booking, and management of cultural, culinary, adventure, and leisure experiences. Built to enhance convenience, personalization, and accessibility, this technology enables local operators to reach global audiences while providing travelers with seamless, immersive experiences, thereby contributing significantly to sustainable urban tourism and local economic development.

Market Dynamics:

Driver:

Growing preference for authentic and personalized travel experiences

Modern travelers are increasingly shifting away from generic sightseeing toward immersive, authentic local interactions that reflect regional culture and lifestyle. This evolution in consumer behavior is driving demand for specialized city experience platforms that offer curated, off-the-beaten-path activities. The rise of social media and user-generated content has amplified the desire for unique, shareable moments, pushing platforms to innovate with AI-driven recommendations and dynamic packaging. Furthermore, post-pandemic travel patterns emphasize meaningful connections over mass tourism, accelerating the adoption of platforms that enable direct booking with local hosts and small-group experiences, thereby fueling market expansion across urban destinations worldwide.

Restraint:

Fragmented supply and quality inconsistency

Experience platforms often struggle to maintain consistent quality, safety protocols, and customer service across thousands of unique listings. Negative user experiences arising from unfulfilled bookings or mismatched expectations can damage platform reputations rapidly. Additionally, the lack of unified regulatory frameworks for peer-to-peer experiences in many cities creates legal ambiguities and liability concerns. These inconsistencies hinder user trust and platform scalability, limiting seamless growth across diverse geographical markets.

Opportunity:

Integration of AI and contactless technologies

Platforms are leveraging AI-powered chatbots for instant customer support, dynamic pricing algorithms, and hyper-personalized itinerary builders that adapt to user preferences in real-time. Contactless check-ins, digital payments, and QR-code-based access to attractions are becoming standard expectations, especially among tech-savious millennials and Gen Z travelers. The integration of augmented reality for virtual previews of experiences before booking further enhances decision-making. This technological convergence presents a substantial opportunity for platforms to differentiate themselves, improve operational efficiency, and capture higher-margin segments in competitive urban tourism markets.

Threat:

Intense competition from global OTAs and big-tech entrants

Established online travel agencies (OTAs) and technology giants are increasingly expanding into the local experiences segment, leveraging their massive user bases, data analytics capabilities, and marketing budgets. Companies like Airbnb (with Airbnb Experiences) and TripAdvisor (Viator) dominate visibility, making it difficult for smaller, niche city platforms to acquire customers profitably. The threat of price wars, exclusive supplier agreements, and aggressive commission structures can erode margins across the industry. Moreover, big-tech platforms can integrate experience bookings seamlessly with flights, accommodations, and transportation, creating a closed ecosystem that reduces consumer incentive to use standalone local tourism platforms, thereby threatening long-term sustainability of smaller players.

Covid-19 Impact

The pandemic decimated global urban tourism, with lockdowns and travel bans causing near-complete cessation of in-person experiences. Many platforms faced mass cancellations, refund pressures, and temporary closures of local operators. However, the crisis accelerated digital innovation, with platforms introducing virtual tours, online cooking classes, and livestreamed cultural performances to maintain engagement. Contactless bookings, flexible cancellation policies, and enhanced hygiene protocols became standard. Post-pandemic recovery has seen a surge in demand for outdoor, private, and small-group experiences. Platforms are now prioritizing resilience through diversified revenue models, local community partnerships, and investments in health-safety certification programs across their supply networks.

The cultural & heritage experiences segment is expected to be the largest during the forecast period

The cultural & heritage experiences segment is expected to account for the largest market share during the forecast period, due to its universal appeal across all traveler demographics and destinations. These experiences include museum tours, historical site visits, architectural walks, and indigenous cultural performances, which form the backbone of city tourism offerings. Platforms are increasingly integrating augmented reality and multilingual audio guides to enrich heritage storytelling. Rising interest in educational travel and slow tourism further supports segment dominance.

The mobile applications segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate, driven by smartphone proliferation, declining data costs, and traveler preference for on-the-go booking flexibility. Mobile apps offer features like real-time availability, GPS-enabled discovery, push notifications for last-minute deals, and offline access, which enhance user convenience significantly. Integration with digital wallets and one-click authentication streamlines transactions, reducing booking friction. Emerging trends include voice-activated search, AI-powered trip assistants, and augmented reality navigation within apps.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share, driven by deep cultural heritage, high international tourist arrivals, and strong digital infrastructure. Countries like France, Italy, Germany, and the UK attract millions of travelers seeking museum tours, culinary experiences, and historical site visits. Well-established platform ecosystems and favorable regulatory support for local tourism further consolidate Europe's dominance. The region's emphasis on sustainable and immersive travel experiences ensures continued leadership in the global market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is expected to hold the largest market share fuelled by a rapidly expanding middle class, rising disposable incomes, and a booming domestic travel sector. Countries like China, India, Japan, and Thailand are witnessing surging demand for curated local experiences, from street food tours to heritage walks. Government digital infrastructure initiatives and widespread smartphone adoption are enabling platform penetration even in tier-2 cities. The region also benefits from rich cultural diversity and low-cost content creation.

Key players in the market

Some of the key players in Local Tourism & City Experience Platforms Market include Airbnb, Inc., Tripadvisor, Inc., GetYourGuide, Klook Travel Technology Ltd., Expedia Group, Inc., Musement S.p.A., Peek Travel, Inc., Headout Inc., ToursByLocals, Withlocals B.V., KKday, Tiqets International B.V., Thrillophilia, Civitatis Tours S.L., and Traveloka.

Key Developments:

In March 2025, GetYourGuide announced the launch of its AI-powered "DreamTrip" itinerary builder, which creates personalized multi-day experience bundles based on user preferences and real-time availability, significantly reducing planning time for travelers.

In January 2025, Klook secured $100 million in series E funding to expand its presence in Southeast Asia and the Middle East, with a focus on integrating instant booking capabilities for transportation and attraction bundles.

Experience Types Covered:

• Cultural & Heritage Experiences
• Food & Culinary Experiences
• Adventure & Outdoor Activities
• Community & Cultural Immersion Experiences
• Entertainment & Lifestyle Experiences
• Wellness & Relaxation Experiences
• Educational & Skill-Based Experiences
• Other Experience Types

Booking Types Covered:

• Instant Booking Experiences
• Pre-Booked Experiences
• Private Experiences
• Group Experiences

Platform Types Covered:

• Marketplace Platforms
• Tour Operator Platforms
• Peer-to-Peer Experience Platforms
• Destination Management Platforms

User Types Covered:

• Domestic Travelers
• International Travelers
• Solo Travelers
• Family Travelers
• Corporate & Group Travelers

Device Types Covered:

• Mobile Applications
• Web Platforms

Pricing Models Covered:

• Commission-Based Model
• Subscription Model
• Listing Fee Model
• Hybrid Model

Regions Covered:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Belgium
  • Sweden
  • Switzerland
  • Poland
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Vietnam
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Rest of South America
• Rest of the World (RoW)
  • Middle East
• Saudi Arabia
• United Arab Emirates
• Qatar
• Israel
• Rest of Middle East
  • Africa
• South Africa
• Egypt
• Morocco
• Rest of Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 2032 and 2034
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

• 1.1 Market Snapshot and Key Highlights
• 1.2 Growth Drivers, Challenges, and Opportunities
• 1.3 Competitive Landscape Overview
• 1.4 Strategic Insights and Recommendations

2 Research Framework

• 2.1 Study Objectives and Scope
• 2.2 Stakeholder Analysis
• 2.3 Research Assumptions and Limitations
• 2.4 Research Methodology
  • 2.4.1 Data Collection (Primary and Secondary)
  • 2.4.2 Data Modeling and Estimation Techniques
  • 2.4.3 Data Validation and Triangulation
  • 2.4.4 Analytical and Forecasting Approach

3 Market Dynamics and Trend Analysis

• 3.1 Market Definition and Structure
• 3.2 Key Market Drivers
• 3.3 Market Restraints and Challenges
• 3.4 Growth Opportunities and Investment Hotspots
• 3.5 Industry Threats and Risk Assessment
• 3.6 Technology and Innovation Landscape
• 3.7 Emerging and High-Growth Markets
• 3.8 Regulatory and Policy Environment
• 3.9 Impact of COVID-19 and Recovery Outlook

4 Competitive and Strategic Assessment

• 4.1 Porter's Five Forces Analysis
  • 4.1.1 Supplier Bargaining Power
  • 4.1.2 Buyer Bargaining Power
  • 4.1.3 Threat of Substitutes
  • 4.1.4 Threat of New Entrants
  • 4.1.5 Competitive Rivalry
• 4.2 Market Share Analysis of Key Players
• 4.3 Product Benchmarking and Performance Comparison

5 Global Local Tourism & City Experience Platforms Market, By Experience Type

• 5.1 Cultural & Heritage Experiences
• 5.2 Food & Culinary Experiences
• 5.3 Adventure & Outdoor Activities
• 5.4 Community & Cultural Immersion Experiences
• 5.5 Entertainment & Lifestyle Experiences
• 5.6 Wellness & Relaxation Experiences
• 5.7 Educational & Skill-Based Experiences
• 5.8 Other Experience Types

6 Global Local Tourism & City Experience Platforms Market, By Booking Type

• 6.1 Instant Booking Experiences
• 6.2 Pre-Booked Experiences
• 6.3 Private Experiences
• 6.4 Group Experiences

7 Global Local Tourism & City Experience Platforms Market, By Platform Type

• 7.1 Marketplace Platforms
• 7.2 Tour Operator Platforms
• 7.3 Peer-to-Peer Experience Platforms
• 7.4 Destination Management Platforms

8 Global Local Tourism & City Experience Platforms Market, By User Type

• 8.1 Domestic Travelers
• 8.2 International Travelers
• 8.3 Solo Travelers
• 8.4 Family Travelers
• 8.5 Corporate & Group Travelers

9 Global Local Tourism & City Experience Platforms Market, By Device Type

• 9.1 Mobile Applications
• 9.2 Web Platforms

10 Global Local Tourism & City Experience Platforms Market, By Pricing Model

• 10.1 Commission-Based Model
• 10.2 Subscription Model
• 10.3 Listing Fee Model
• 10.4 Hybrid Model

11 Global Local Tourism & City Experience Platforms Market, By Geography

• 11.1 North America
  • 11.1.1 United States
  • 11.1.2 Canada
  • 11.1.3 Mexico
• 11.2 Europe
  • 11.2.1 United Kingdom
  • 11.2.2 Germany
  • 11.2.3 France
  • 11.2.4 Italy
  • 11.2.5 Spain
  • 11.2.6 Netherlands
  • 11.2.7 Belgium
  • 11.2.8 Sweden
  • 11.2.9 Switzerland
  • 11.2.10 Poland
  • 11.2.11 Rest of Europe
• 11.3 Asia Pacific
  • 11.3.1 China
  • 11.3.2 Japan
  • 11.3.3 India
  • 11.3.4 South Korea
  • 11.3.5 Australia
  • 11.3.6 Indonesia
  • 11.3.7 Thailand
  • 11.3.8 Malaysia
  • 11.3.9 Singapore
  • 11.3.10 Vietnam
  • 11.3.11 Rest of Asia Pacific
• 11.4 South America
  • 11.4.1 Brazil
  • 11.4.2 Argentina
  • 11.4.3 Colombia
  • 11.4.4 Chile
  • 11.4.5 Peru
  • 11.4.6 Rest of South America
• 11.5 Rest of the World (RoW)
  • 11.5.1 Middle East
    • 11.5.1.1 Saudi Arabia
    • 11.5.1.2 United Arab Emirates
    • 11.5.1.3 Qatar
    • 11.5.1.4 Israel
    • 11.5.1.5 Rest of Middle East
  • 11.5.2 Africa
    • 11.5.2.1 South Africa
    • 11.5.2.2 Egypt
    • 11.5.2.3 Morocco
    • 11.5.2.4 Rest of Africa

12 Strategic Market Intelligence

• 12.1 Industry Value Network and Supply Chain Assessment
• 12.2 White-Space and Opportunity Mapping
• 12.3 Product Evolution and Market Life Cycle Analysis
• 12.4 Channel, Distributor, and Go-to-Market Assessment

13 Industry Developments and Strategic Initiatives

• 13.1 Mergers and Acquisitions
• 13.2 Partnerships, Alliances, and Joint Ventures
• 13.3 New Product Launches and Certifications
• 13.4 Capacity Expansion and Investments
• 13.5 Other Strategic Initiatives

14 Company Profiles

• 14.1 Airbnb, Inc.
• 14.2 Tripadvisor, Inc.
• 14.3 GetYourGuide
• 14.4 Klook Travel Technology Ltd.
• 14.5 Expedia Group, Inc.
• 14.6 Musement S.p.A.
• 14.7 Peek Travel, Inc.
• 14.8 Headout Inc.
• 14.9 ToursByLocals
• 14.10 Withlocals B.V.
• 14.11 KKday
• 14.12 Tiqets International B.V.
• 14.13 Thrillophilia
• 14.14 Civitatis Tours S.L.
• 14.15 Traveloka

List of Tables

• Table 1 Global Local Tourism & City Experience Platforms Market Outlook, By Region (2023-2034) ($MN)
• Table 2 Global Local Tourism & City Experience Platforms Market Outlook, By Experience Type (2023-2034) ($MN)
• Table 3 Global Local Tourism & City Experience Platforms Market Outlook, By Cultural & Heritage Experiences (2023-2034) ($MN)
• Table 4 Global Local Tourism & City Experience Platforms Market Outlook, By Food & Culinary Experiences (2023-2034) ($MN)
• Table 5 Global Local Tourism & City Experience Platforms Market Outlook, By Adventure & Outdoor Activities (2023-2034) ($MN)
• Table 6 Global Local Tourism & City Experience Platforms Market Outlook, By Community & Cultural Immersion Experiences (2023-2034) ($MN)
• Table 7 Global Local Tourism & City Experience Platforms Market Outlook, By Entertainment & Lifestyle Experiences (2023-2034) ($MN)
• Table 8 Global Local Tourism & City Experience Platforms Market Outlook, By Wellness & Relaxation Experiences (2023-2034) ($MN)
• Table 9 Global Local Tourism & City Experience Platforms Market Outlook, By Educational & Skill-Based Experiences (2023-2034) ($MN)
• Table 10 Global Local Tourism & City Experience Platforms Market Outlook, By Other Experience Types (2023-2034) ($MN)
• Table 11 Global Local Tourism & City Experience Platforms Market Outlook, By Booking Type (2023-2034) ($MN)
• Table 12 Global Local Tourism & City Experience Platforms Market Outlook, By Instant Booking Experiences (2023-2034) ($MN)
• Table 13 Global Local Tourism & City Experience Platforms Market Outlook, By Pre-Booked Experiences (2023-2034) ($MN)
• Table 14 Global Local Tourism & City Experience Platforms Market Outlook, By Private Experiences (2023-2034) ($MN)
• Table 15 Global Local Tourism & City Experience Platforms Market Outlook, By Group Experiences (2023-2034) ($MN)
• Table 16 Global Local Tourism & City Experience Platforms Market Outlook, By Platform Type (2023-2034) ($MN)
• Table 17 Global Local Tourism & City Experience Platforms Market Outlook, By Marketplace Platforms (2023-2034) ($MN)
• Table 18 Global Local Tourism & City Experience Platforms Market Outlook, By Tour Operator Platforms (2023-2034) ($MN)
• Table 19 Global Local Tourism & City Experience Platforms Market Outlook, By Peer-to-Peer Experience Platforms (2023-2034) ($MN)
• Table 20 Global Local Tourism & City Experience Platforms Market Outlook, By Destination Management Platforms (2023-2034) ($MN)
• Table 21 Global Local Tourism & City Experience Platforms Market Outlook, By User Type (2023-2034) ($MN)
• Table 22 Global Local Tourism & City Experience Platforms Market Outlook, By Domestic Travelers (2023-2034) ($MN)
• Table 23 Global Local Tourism & City Experience Platforms Market Outlook, By International Travelers (2023-2034) ($MN)
• Table 24 Global Local Tourism & City Experience Platforms Market Outlook, By Solo Travelers (2023-2034) ($MN)
• Table 25 Global Local Tourism & City Experience Platforms Market Outlook, By Family Travelers (2023-2034) ($MN)
• Table 26 Global Local Tourism & City Experience Platforms Market Outlook, By Corporate & Group Travelers (2023-2034) ($MN)
• Table 27 Global Local Tourism & City Experience Platforms Market Outlook, By Device Type (2023-2034) ($MN)
• Table 28 Global Local Tourism & City Experience Platforms Market Outlook, By Mobile Applications (2023-2034) ($MN)
• Table 29 Global Local Tourism & City Experience Platforms Market Outlook, By Web Platforms (2023-2034) ($MN)
• Table 30 Global Local Tourism & City Experience Platforms Market Outlook, By Pricing Model (2023-2034) ($MN)
• Table 31 Global Local Tourism & City Experience Platforms Market Outlook, By Commission-Based Model (2023-2034) ($MN)
• Table 32 Global Local Tourism & City Experience Platforms Market Outlook, By Subscription Model (2023-2034) ($MN)
• Table 33 Global Local Tourism & City Experience Platforms Market Outlook, By Listing Fee Model (2023-2034) ($MN)
• Table 34 Global Local Tourism & City Experience Platforms Market Outlook, By Hybrid Model (2023-2034) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.