遺產旅遊市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、年齡層、預訂方式、地區和競爭格局分類，2020-2030年預測

2024年全球遺產旅遊市場規模為6,353.4億美元，預計2030年將以4.01%的複合年成長率成長至8,042.5億美元。遺產旅遊是指專門為體驗某一地區真實的文化、歷史和環境遺產而進行的旅行，涵蓋有形遺址、文物和無形傳統。該市場的成長主要受以下因素驅動：全球對文化真實性的日益關注、對體驗式和教育性旅行需求的成長，以及可支配收入的增加促進了國際旅行。

主要市場促進因素

全球遺產旅遊市場的擴張主要得益於全球對文化和歷史探索日益成長的興趣。旅行者們越來越傾向於尋找能夠深入了解歷史故事和體驗地道文化習俗的目的地，他們不再滿足於傳統的觀光遊覽，而是希望更深入地體驗一個地方的文化遺產。

主要市場挑戰

遺產旅遊市場的擴張面臨熱門景點過度擁擠的嚴峻挑戰，引發了人們對文物保護和潛在環境惡化的擔憂。這項挑戰直接阻礙了市場成長，因為它損害了文化和歷史遺產的固有價值和真實性，而這些正是遺產旅遊吸引力的核心所在。

主要市場趨勢

遺產旅遊體驗的數位化正在從根本上重塑遊客與歷史文化遺址的互動方式，使其從靜態展覽轉向動態、引人入勝的內容。這一趨勢利用先進技術來增強可及性、深化詮釋，並加強全球遺產的保護。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球遺產旅遊市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型（文化遺產、自然遺產、非物質遺產）
  • 依年齡層（30歲及以下、31至50歲、51至70歲、71歲以上）
  • 透過預訂方式（線上、線下）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美遺產旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲遺產旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區遺產旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲遺產旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲遺產旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章：全球遺產旅遊市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• ACE Cultural Tours Ltd.
• Exodus Travels Ltd.
• Expedia, Inc.
• BCD Travel Services BV
• TUI AG
• ATG Tours and Travels Private Limited
• Kesari Tours Pvt. Ltd.
• CWT Global BV
• Martin Randall Travel Ltd.
• Travel Leaders Group Holdings, LLC

第16章：策略建議

第17章調查會社について,免責事項

The Global Heritage Tourism Market, valued at USD 635.34 Billion in 2024, is projected to experience a CAGR of 4.01% to reach USD 804.25 Billion by 2030. Heritage tourism is defined as travel specifically undertaken to experience a region's authentic cultural, historical, and environmental heritage, encompassing tangible sites, artifacts, and intangible traditions. This market's growth is primarily driven by increasing global interest in cultural authenticity, a rising demand for experiential and educational travel, and enhanced disposable incomes that facilitate international exploration.

Key Market Drivers

The Global Heritage Tourism Market's expansion is significantly propelled by an increasing global interest in cultural and historical exploration. Travelers are progressively seeking destinations that offer profound insights into historical narratives and authentic cultural practices, moving beyond conventional sightseeing to engage more deeply with the heritage of a place. This intrinsic human desire to understand past civilizations and diverse traditions drives substantial visitation to historical monuments, archaeological sites, and cultural landscapes worldwide.

Key Market Challenges

The expansion of the heritage tourism market faces the significant challenge of overcrowding at popular sites, leading to concerns regarding preservation and potential environmental degradation. This challenge directly hampers market growth by compromising the inherent value and authenticity of cultural and historical assets, which are central to the heritage tourism appeal. Excessive visitor concentrations contribute to accelerated physical degradation, necessitating costly preservation efforts and potentially leading to irreversible damage to irreplaceable sites. Such conditions diminish the authentic visitor experience, often resulting in dissatisfaction and a reduced likelihood of repeat visits or positive recommendations.

Key Market Trends

The digitalization of heritage tourism experiences is fundamentally reshaping how visitors interact with historical and cultural sites, transitioning from static exhibitions to dynamic, engaging content. This trend harnesses advanced technologies to augment accessibility, deepen interpretation, and bolster the preservation of heritage assets globally. As an illustration, UNESCO launched the "Dive into Heritage" platform on July 8, 2025, which animates World Heritage sites through 3D models and immersive digital storytelling, initially focusing on the Arab States region.

Key Market Players

• ACE Cultural Tours Ltd.
• Exodus Travels Ltd.
• Expedia, Inc.
• BCD Travel Services B.V.
• TUI AG
• ATG Tours and Travels Private Limited
• Kesari Tours Pvt. Ltd.
• CWT Global B.V.
• Martin Randall Travel Ltd.
• Travel Leaders Group Holdings, LLC

Report Scope:

In this report, the Global Heritage Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Heritage Tourism Market, By Type:

• Cultural Heritage
• Natural Heritage
• Intangible Heritage

Heritage Tourism Market, By Age Group:

• 30 and Under
• 31 to 50
• 51 to 70
• 71 and Above

Heritage Tourism Market, By Booking Mode:

• Online
• Offline

Heritage Tourism Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Heritage Tourism Market.

Available Customizations:

Global Heritage Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Heritage Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Cultural Heritage, Natural Heritage, Intangible Heritage)
  • 5.2.2. By Age Group (30 and Under, 31 to 50, 51 to 70, 71 and Above)
  • 5.2.3. By Booking Mode (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Heritage Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Age Group
  • 6.2.3. By Booking Mode
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Heritage Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Age Group
      • 6.3.1.2.3. By Booking Mode
  • 6.3.2. Canada Heritage Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Age Group
      • 6.3.2.2.3. By Booking Mode
  • 6.3.3. Mexico Heritage Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Age Group
      • 6.3.3.2.3. By Booking Mode

7. Europe Heritage Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Age Group
  • 7.2.3. By Booking Mode
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Heritage Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Age Group
      • 7.3.1.2.3. By Booking Mode
  • 7.3.2. France Heritage Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Age Group
      • 7.3.2.2.3. By Booking Mode
  • 7.3.3. United Kingdom Heritage Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Age Group
      • 7.3.3.2.3. By Booking Mode
  • 7.3.4. Italy Heritage Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Age Group
      • 7.3.4.2.3. By Booking Mode
  • 7.3.5. Spain Heritage Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Age Group
      • 7.3.5.2.3. By Booking Mode

8. Asia Pacific Heritage Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Age Group
  • 8.2.3. By Booking Mode
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Heritage Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Age Group
      • 8.3.1.2.3. By Booking Mode
  • 8.3.2. India Heritage Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Age Group
      • 8.3.2.2.3. By Booking Mode
  • 8.3.3. Japan Heritage Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Age Group
      • 8.3.3.2.3. By Booking Mode
  • 8.3.4. South Korea Heritage Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Age Group
      • 8.3.4.2.3. By Booking Mode
  • 8.3.5. Australia Heritage Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Age Group
      • 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Heritage Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Age Group
  • 9.2.3. By Booking Mode
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Heritage Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Age Group
      • 9.3.1.2.3. By Booking Mode
  • 9.3.2. UAE Heritage Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Age Group
      • 9.3.2.2.3. By Booking Mode
  • 9.3.3. South Africa Heritage Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Age Group
      • 9.3.3.2.3. By Booking Mode

10. South America Heritage Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Age Group
  • 10.2.3. By Booking Mode
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Heritage Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Age Group
      • 10.3.1.2.3. By Booking Mode
  • 10.3.2. Colombia Heritage Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Age Group
      • 10.3.2.2.3. By Booking Mode
  • 10.3.3. Argentina Heritage Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Age Group
      • 10.3.3.2.3. By Booking Mode

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Heritage Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. ACE Cultural Tours Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Exodus Travels Ltd.
• 15.3. Expedia, Inc.
• 15.4. BCD Travel Services B.V.
• 15.5. TUI AG
• 15.6. ATG Tours and Travels Private Limited
• 15.7. Kesari Tours Pvt. Ltd.
• 15.8. CWT Global B.V.
• 15.9. Martin Randall Travel Ltd.
• 15.10. Travel Leaders Group Holdings, LLC

16. Strategic Recommendations

17. About Us & Disclaimer