![]() |
市場調查報告書
商品編碼
2024181
零浪費化妝品市場預測至2034年-按產品類型、包裝類型、成分類型、應用、分銷管道、最終用戶和地區分類的全球分析Zero-Waste Cosmetics Market Forecasts to 2034 - Global Analysis By Product Type, Packaging Type, Ingredient Type, Application, Distribution Channel, End User, and By Geography |
||||||
根據 Stratistics MRC 的數據,預計到 2026 年,全球零浪費化妝品市場規模將達到 86 億美元,並在預測期內以 16.1% 的複合年成長率成長,到 2034 年將達到 284 億美元。
零浪費化妝品指的是固態洗髮精、護髮素、彩妝、護膚、除臭劑和香水等美容和個人保健產品。這些產品旨在透過使用無塑膠包裝、可堆肥和可生物分解包裝、可重複使用和可填充的容器系統以及無需用水的濃縮固態產品形式來消除包裝廢棄物。這使得消費者在享受美容護理的同時,無需擔心塑膠廢棄物流入掩埋或海洋,並能獲得與傳統化妝品相同的功效。
化妝品和消費活動造成的塑膠污染
由於美妝包裝在全球一次性塑膠廢棄物中佔比龐大,消費者反對化妝品產業塑膠污染的行動日益活躍。具有環保意識的消費者正在積極尋找無包裝替代品,以使他們的購買決策與環保價值觀保持一致,從而加速了零浪費化妝品形式的普及。社群媒體上的無塑膠美妝挑戰以及永續發展領域意見領袖的內容,正大幅擴大零浪費化妝品的使用範圍,使其不再局限於特定的生活方式社群,而是惠及透過高階零售管道購買產品的普通消費者。
固態硬碟的效能轉型障礙
消費者對固態和無水零浪費化妝品形態(例如固態洗髮皂的起泡效果、固態護髮素的柔順度和解結效果以及無水彩妝的質地)的性能感知,與他們對液體形態產品的體驗預期存在差異。彌合這種產品體驗差距需要大量投資於消費者教育和試用推廣,以打破一般美容消費者對產品形態的固有偏好。這些消費者已經習慣了液體和膏狀產品的質地以及日常美容程序中的傳統使用方法。
高階定位,打造零浪費的奢華體驗。
高階、精品和零浪費化妝品市場的蓬勃發展,將使高階品牌能夠以遠高於大眾市場同類產品的價格定位。這為注重永續發展的富裕美妝消費者帶來了巨大的機遇,他們尋求的零浪費產品既要擁有奢華的使用體驗、高品質的成分,又要體現品牌精緻的美學理念。這將為高階清潔配方品牌創造市場,這些品牌既能秉持零浪費的概念,又能定位高階護膚和彩妝產品。
各大品牌在永續發展上的競爭性投資
歐萊雅、聯合利華和雅詩蘭黛等大型化妝品品牌的永續發展投資項目——包括推出可重複填充包裝、努力使用回收材料以及設定包裝減量目標——可能會使零浪費化妝品的永續性可信度趨於同質化。隨著知名品牌品牌持續推動其永續發展舉措,專注於零浪費的獨立品牌與那些利用現有分銷網路將永續包裝元素融入產品系列的知名品牌之間的差異正在縮小。
新冠疫情初期,由於人們對衛生問題的擔憂加劇,以及疫情期間安全焦慮的上升,零浪費化妝品的興起一度受到阻礙,消費者更傾向於使用一次性包裝。然而,疫情後千禧世代和Z世代美妝消費者環保意識的復甦,推動零浪費化妝品的發展超過了疫情前的水平。絲芙蘭和Ulta Beauty等領先的美妝零售商正在擴大其零浪費品牌的產品線,這反映出主流美妝零售市場,尤其是在其專門的零浪費管道之外,蘊藏著巨大的商業性機會。
在預測期內,除臭劑產業預計將佔據最大的市場佔有率。
在預測期內,除臭劑市場預計將佔據最大的市場佔有率。這是因為除臭劑是最常用的個人保健產品,而且消費者強烈希望透過零浪費產品來減少除臭劑包裝的廢棄物。此外,Ethique、Wild 和 Package Free Shop 等品牌推出的無塑膠和可堆肥除臭劑產品取得了商業性的成功,這表明,具有環保意識的個人護理消費者對這類產品接受度高,並且重複購買率也高,他們一直在尋找日常必需衛生用品的零浪費替代方案。
在預測期內,「無塑膠包裝」細分市場預計將呈現最高的複合年成長率。
在預測期內,無塑膠包裝領域預計將呈現最高的成長率,這主要得益於化妝品品牌在各類化妝品中加速採用鋁、玻璃、竹和紙質包裝系統來取代傳統的一次性塑膠軟管、瓶子和罐子。消費者對經認證的無塑膠化妝品包裝的需求不斷成長,加上主要化妝品市場對塑膠包裝的監管,使得商業性迫切需要投資於材料轉型,而這已超出了自願性永續發展項目的期限。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於美國成熟的零浪費美妝消費群體、透過「無包裝商店」和高階美妝零售商的零浪費專區建立的完善的專業零售分銷網路,以及Ethique、Meow Meow Tweet和Elate Beauty等領先的零浪費化妝品品牌正從這一成熟的零浪費消費群體中獲得可觀的國內D2C(直接面對消費者)銷售額。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這主要歸功於日本和韓國實施了強力的塑膠包裝減量政策框架,並推動了零浪費化妝品領域的創新;亞洲千禧世代消費者環保意識的迅速提升;以及澳洲、新加坡和韓國本土零浪費化妝品品牌的蓬勃發展,這些品牌順應了當地消費者將永續發展價值觀融入其高階美妝產品購買決策的趨勢。
According to Stratistics MRC, the Global Zero-Waste Cosmetics Market is accounted for $8.6 billion in 2026 and is expected to reach $28.4 billion by 2034 growing at a CAGR of 16.1% during the forecast period. Zero-waste cosmetics refer to beauty and personal care products including solid shampoos, conditioners, makeup, skincare, deodorants, and perfumes designed to eliminate packaging waste generation through plastic-free packaging materials, compostable and biodegradable packaging formats, reusable and refillable container systems, and waterless concentrated solid product formats that enable consumers to complete beauty routines without contributing to landfill or ocean plastic waste streams while maintaining conventional cosmetic product performance standards.
Cosmetic Plastic Pollution Consumer Activism
Growing consumer activism against cosmetic industry plastic pollution with beauty packaging representing a significant proportion of global single-use plastic waste is driving accelerating adoption of zero-waste cosmetic formats as environmentally conscious beauty consumers actively seek packaging-free alternatives aligning purchase behavior with environmental values. Social media plastic-free beauty challenges and sustainability influencer content are substantially expanding zero-waste cosmetic trial beyond dedicated lifestyle communities to mainstream beauty consumers across premium retail channels.
Solid Format Performance Transition Barriers
Solid and anhydrous zero-waste cosmetic format performance perceptions including solid shampoo bar lather quality, solid conditioner slip and detangling efficacy, and waterless makeup texture diverging from liquid format consumer experience expectations create product experience gaps requiring substantial consumer education and trial enablement investment to overcome format preference inertia in mainstream beauty consumers accustomed to liquid and cream product textures and conventional application behaviors throughout daily beauty routines.
Luxury Zero-Waste Premium Positioning
Luxury and prestige zero-waste cosmetics market development enabling premium brand positioning at substantially higher price points than mass market zero-waste alternatives represents a significant opportunity as affluent sustainability-committed beauty consumers seek zero-waste alternatives not compromising luxurious product experience, premium ingredient quality, and brand aesthetic sophistication, creating space for premium clean formulation brands combining zero-waste credentials with prestige skincare and makeup positioning.
Major Brand Sustainability Investment Competition
Major mainstream cosmetic brand sustainability investment programs including refillable packaging launches, recycled material commitments, and packaging reduction targets from L'Oreal, Unilever, and Estee Lauder are potentially commoditizing zero-waste cosmetic sustainability credentials as large brand sustainability progress closes the differentiation gap between specialist zero-waste indie brands and mainstream brands incorporating sustainable packaging elements within existing distribution-advantaged product portfolios.
COVID-19 created initial disruption to zero-waste cosmetic adoption as hygiene concerns elevated single-use packaging preference during pandemic safety anxiety periods. Post-pandemic environmental consciousness rebound among millennial and Gen Z beauty consumers generated stronger zero-waste cosmetic momentum than pre-pandemic levels, with major beauty retailers Sephora and Ulta Beauty expanding zero-waste brand assortments reflecting substantial commercial opportunity in mainstream beauty retail contexts beyond specialist zero-waste channels.
The Deodorants segment is expected to be the largest during the forecast period
The Deodorants segment is expected to account for the largest market share during the forecast period, due to the highest daily personal care product use frequency generating strong consumer motivation to reduce deodorant packaging waste through zero-waste formats, combined with successful commercial launches of plastic-free and compostable deodorant formats from Ethique, Wild, and Package Free Shop that have demonstrated strong consumer adoption rates and repeat purchase loyalty among environmentally motivated personal care consumers seeking zero-waste alternatives for essential daily hygiene products.
The Plastic-Free Packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Plastic-Free Packaging segment is predicted to witness the highest growth rate, driven by accelerating cosmetic brand adoption of aluminum, glass, bamboo, and paper-based packaging systems replacing conventional single-use plastic tubes, bottles, and jars across diverse cosmetic product categories. Consumer demand for verified plastic-free cosmetic packaging credentials intensifies, and regulatory plastic packaging restrictions across major cosmetic markets create commercial urgency for material transition investment beyond voluntary sustainability program timelines.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States hosting a mature zero-waste beauty consumer community with established specialty retail distribution through Package Free Shop and premium beauty retail zero-waste sections, leading zero-waste cosmetic brands including Ethique, Meow Meow Tweet, and Elate Beauty generating substantial domestic direct-to-consumer revenue from established zero-waste consumer communities.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to Japan and South Korea implementing strong plastic packaging reduction policy frameworks driving zero-waste cosmetic innovation, rapidly growing environmental beauty consciousness among Asian millennial consumers, and domestic zero-waste cosmetic brand development in Australia, Singapore, and South Korea responding to regional consumer sustainability value alignment in premium beauty purchasing decisions.
Key players in the market
Some of the key players in Zero-Waste Cosmetics Market include L'Oreal S.A., Unilever PLC, Procter & Gamble Co., The Estee Lauder Companies Inc., The Body Shop International Limited, Lush Cosmetics, Aveda Corporation, RMS Beauty, Kjaer Weis, Ethique, Meow Meow Tweet, Elate Beauty, Package Free Shop, Herbivore Botanicals, Tata Harper, Ilia Beauty, Biossance, and Dr. Hauschka.
In March 2026, Lush Cosmetics launched its largest ever packaging-free product expansion with 60 new naked cosmetic formats achieving zero plastic for its complete hair care line including treatment masks, hair oils, and scalp treatments.
In December 2025, Kjaer Weis expanded its iconic refillable luxury makeup system with new refillable eyeshadow palette and blush compact formats, extending zero-waste prestige makeup packaging to additional color cosmetics product categories.
In November 2025, Ilia Beauty launched a new refillable clean beauty mascara system enabling consumers to replace mascara formula cartridges while retaining the aluminum housing, reducing packaging waste by 70 percent versus conventional mascara formats.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.