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市場調查報告書
商品編碼
2024173
情緒提升飲料混合物市場預測至2034年-按產品類型、成分類型、功能、應用、通路、最終用戶和地區分類的全球分析Mood-Boosting Beverage Mixes Market Forecasts to 2034 - Global Analysis By Product Type (Powder Mixes, Ready-to-Mix Sachets, and Liquid Concentrates), Ingredient Type, Function, Application, Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 的數據,全球情緒增強飲料混合物市場預計將在 2026 年達到 42 億美元,並在預測期內以 14.9% 的複合年成長率成長,到 2034 年達到 128 億美元。
情緒調節飲料是指功能性飲料配方,例如粉末沖劑、即飲型飲料和濃縮液,其中含有多種適應性草藥、促智化合物、植物提取物、維生素和礦物質,以及氨基酸神經遞質前體,例如茶氨酸、γ-氨基丁酸 (GABA)、5-羥色氨酸 (5-HTP) 和睡茄。這些飲料旨在透過實證的植物化學和機能飲料機制來提升認知清晰度,維持正面情緒,減輕壓力和焦慮反應,增強情緒韌性,促進非鎮靜性濃縮液,並方便在家或外出時飲用。
消費者對心理健康的投資
疫情期間壓力、焦慮和情緒障礙的普遍化,促使消費者前所未有地加大對心理健康管理的投入,尋求便捷的營養和植物來源方法,從而顯著推動了對能夠透過日常飲用改善情緒的機能飲料的需求。社群媒體上日益增強的心理健康意識,減少了人們對情緒改善補充劑的偏見,加上科學支持的植物來源情緒改善成分訊息的傳播,使得情緒提升飲料的消費群體從傳統的補充劑購買者擴展到更廣泛的健康消費者群體。
精神健康標籤法規的障礙
由於與疾病治療相關的標籤限制,情緒調節飲料品牌無法宣稱其產品與特定憂鬱症、焦慮症或臨床情緒障礙有關。因此,消費者溝通僅限於結構性、功能性和一般健康方面的陳述,導致其在功能性情緒調節效果方面與傳統膳食補充劑行銷缺乏足夠的區分度。因此,注重健康且對功能性有深刻理解的消費者,對可能使該產品類別脫穎而出並提高其購買意願的具體情緒調節機制了解有限。
非酒精社交飲料市場
無酒精社交飲品的迅速興起,催生了對精緻、提神醒腦的飲品替代品的需求。這些替代品既能提供與飲酒相關的放鬆和社交舒適感,也避免了酒精成癮的副作用和健康風險。它們利用植物性適應原、草本抗焦慮成分和改善情緒的微量營養素。這為那些瞄準「對清醒狀態感興趣」的消費者,並希望在社交場合獲得功能性且趣味十足的無酒精飲品體驗的提神飲品品牌,提供了一個極具吸引力的市場定位機會。
與藥品相比的可靠性
消費者在比較適應原和植物來源情緒調節補充劑的功效與處方藥和非處方藥的療效時,往往持懷疑態度,這給整個品類帶來了信譽問題。當注重健康的消費者和醫療保健專業人員質疑情緒調節飲料的成分和生物利用度是否足以產生與藥物級情緒治療治療性介入相當的顯著情緒改善效果時,這些產品在尋求臨床檢驗措施的情緒障礙患者中的普及程度可能會受到限制。
新冠疫情引發了全球心理健康危機,導致前所未有的壓力、焦慮和情緒障礙,顯著刺激了消費者對便利的自我護理情緒支持解決方案的需求,其中包括功能性植物飲料。疫情期間傳統減壓社交活動的消失,促使消費者轉向以攝取產品為主的壓力管理方式,大大拓展了情緒改善飲料的潛在市場。後疫情時代,焦慮和倦怠的持續存在,也持續推動對日常情緒支持機能飲料產品的強勁需求。
在預測期內,胺基酸細分市場預計將佔據最大佔有率。
在預測期內,胺基酸細分市場預計將佔據最大的市場佔有率。這主要歸功於消費者對L-茶氨酸、γ-氨基丁酸(GABA)和L-色氨酸等氨基酸類情緒調節成分的高度認可。這些成分擁有可靠的臨床證據,證實其具有抗焦慮、促進放鬆和改善睡眠品質等功效,為其作為情緒調節飲料的定位提供了明確的科學依據。胺基酸成分因其在運動營養領域的廣泛應用以及作為純淨補充劑的定位而為大眾所熟知,這推動了含氨基酸情緒調節飲料在普通消費者中的廣泛普及。
在預測期內,粉末混合物細分市場預計將呈現最高的複合年成長率。
在預測期內,粉末沖劑市場預計將呈現最高的成長率。這主要得益於消費者對粉末沖劑直銷(D2C)訂閱模式的偏好,這種模式允許客製化濃度、提供多種口味的組合裝,並且與即飲(RTD)產品相比,配送成本更低。此外,消費者親和性將沖劑沖泡咖啡、抹茶和蛋白粉等飲品融入日常生活,這也是推動粉末沖泡飲品市場成長的因素之一,自然促使消費者選擇粉末產品來調節情緒。
在預測期內,北美預計將佔據最大的市場佔有率。這主要是因為美國擁有全球最發達的功能性情緒補充劑市場,消費者對適應原和促智成分的認知度較高,Moon Juice、Kin Euphorics、Sunwink 和 OLIPOP 等主要情緒飲料品牌在國內創造了可觀的收入,並且擁有強大的 DTC(直接面對消費者)電子商務基礎設施,這些都為高階飲料混合了訂閱模式的商業性情緒。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這是因為日本、韓國和澳洲擁有成熟的功能性健康飲料市場,消費者對旨在改善情緒和認知功能的配方接受度很高;中國和印度的都市區專業人士對心理健康的意識正在迅速提高,從而推動了功能性情緒飲料的普及;此外,消費者對草藥和適應原類情緒支持產品的深厚文化親和性,也為接受現代情緒飲料的市場定位了基礎。
According to Stratistics MRC, the Global Mood-Boosting Beverage Mixes Market is accounted for $4.2 billion in 2026 and is expected to reach $12.8 billion by 2034 growing at a CAGR of 14.9% during the forecast period. Mood-boosting beverage mixes refer to powder sachet, ready-to-mix, and liquid concentrate functional drink formulations containing adaptogenic herbs, nootropic compounds, herbal botanical extracts, vitamins and minerals, and amino acid neurotransmitter precursors including L-theanine, GABA, 5-HTP, and ashwagandha that are designed to support positive mood states, reduce stress and anxiety responses, enhance emotional resilience, promote relaxation without sedation, and support cognitive clarity through evidence-informed phytochemical and nutritional mechanisms in convenient at-home and on-the-go beverage preparation formats.
Mental Wellness Consumer Investment
Unprecedented consumer investment in mental wellness management through accessible nutritional and botanical approaches following pandemic-era stress, anxiety, and mood disruption normalization is driving substantial demand for functional beverage formats delivering mood support through daily consumption routines. Social media mental health awareness culture reducing stigma around mood supplement consumption combined with evidence-informed botanical mood support ingredient scientific communication are expanding mood-boosting beverage mix consumer adoption beyond traditional supplement buyers to mainstream wellness consumers.
Mental Health Claim Regulatory Barriers
Regulatory prohibitions on disease treatment claims preventing mood-boosting beverage mix brands from communicating specific depression, anxiety disorder, or clinical mood condition benefit associations restrict consumer communication to structure-function and general wellness language that inadequately differentiates functional mood benefit claims from conventional supplement marketing, limiting consumer understanding of specific mood support mechanisms that might otherwise generate stronger category differentiation and premium purchase motivation among functionally sophisticated health consumers.
Non-Alcoholic Social Beverage Market
Rapidly growing non-alcoholic social beverage movement creating demand for sophisticated mood-enhancing drink alternatives that deliver relaxation and social ease associated with alcohol consumption through botanical adaptogens, herbal anxiolytics, and mood-supportive micronutrients without alcohol intoxication side effects or health consequences represents a compelling repositioning opportunity for mood-boosting beverage mix brands targeting sober-curious consumers seeking functionally interesting non-alcoholic beverage experiences for social occasions.
Pharmaceutical Comparison Credibility
Consumer skepticism from comparison of adaptogenic and botanical mood supplement claims against prescription and over-the-counter pharmaceutical mood treatment efficacy creates category credibility challenges when health-literate consumers or healthcare providers question whether mood-boosting beverage ingredient doses and bioavailability profiles are sufficient to deliver meaningful mood benefit outcomes comparable to pharmaceutical-grade mood treatment interventions, potentially limiting adoption among mood disorder-affected consumers seeking clinically validated interventions.
COVID-19 created a global mental health crisis with unprecedented levels of stress, anxiety, and mood disruption that generated massive consumer demand for accessible self-care mood support solutions including functional botanical beverages. Pandemic-era elimination of conventional stress relief social activities directing consumer stress management toward consumable product-based approaches substantially expanded the mood-boosting beverage category addressable market. Post-pandemic sustained anxiety and burnout prevalence continues generating strong demand for daily mood support functional beverage products.
The amino acids segment is expected to be the largest during the forecast period
The amino acids segment is expected to account for the largest market share during the forecast period, due to strong consumer acceptance of L-theanine, GABA, and L-tryptophan amino acid mood support ingredients backed by substantial clinical evidence demonstrating anxiolytic, relaxation-promoting, and sleep quality improvement outcomes that provide clear scientific substantiation for mood beverage positioning. Amino acid ingredient familiarity from established sports nutrition contexts and clean supplement positioning support mainstream consumer adoption of amino acid-containing mood beverage mix products.
The powder mixes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powder mixes segment is predicted to witness the highest growth rate, driven by direct-to-consumer subscription model preference for powder mix formats enabling customizable concentration, multi-flavor variety packs, and cost-efficient shipping economics compared to ready-to-drink alternatives, combined with growing consumer comfort with daily ritual-oriented beverage preparation behaviors established through coffee, matcha, and protein supplement powder mix habits that transfer naturally to mood-support beverage powder adoption.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States hosting the world's most developed functional mood supplement market with established consumer awareness of adaptogenic and nootropic ingredients, leading mood beverage brands including Moon Juice, Kin Euphorics, Sunwink, and OLIPOP generating substantial domestic revenue, and strong DTC e-commerce infrastructure enabling premium mood beverage mix subscription model commercial success.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to Japan, South Korea, and Australia hosting sophisticated functional wellness beverage markets with strong consumer openness to mood and cognitive support formulations, rapidly growing mental wellness awareness among urban professional demographics in China and India driving functional mood beverage adoption, and deep cultural familiarity with herbal adaptogenic mood support traditions providing receptive foundations for modern mood beverage mix positioning.
Key players in the market
Some of the key players in Mood-Boosting Beverage Mixes Market include Nestle, Unilever, PepsiCo, The Coca-Cola Company, Celsius Holdings, Herbalife Nutrition, Amway, REBBL, Four Sigmatic, Moon Juice, OLLY (Unilever), Hum Nutrition, Care/of, Garden of Life, OLIPOP, Kin Euphorics, and Sunwink.
In March 2026, Moon Juice launched a new mood-focused adaptogen latte powder collection featuring ashwagandha, saffron, and L-theanine targeting daily stress resilience and emotional balance for premium wellness consumer direct subscription.
In February 2026, Kin Euphorics introduced a new mood-boosting powder mix range extending its non-alcoholic botanical beverage platform with concentrated adaptogen and nootropic formulations targeting daily ritual wellness consumption occasions.
In January 2026, Four Sigmatic expanded its adaptogenic mushroom beverage range with a new mood and focus powder mix featuring lion's mane, reishi, and ashwagandha targeting the daily stress management and cognitive clarity consumer segment.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.