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1766131

全球即溶飲料預混合料市場：預測至 2032 年－按產品類型、功能、形式、包裝、分銷管道、最終用戶和地區進行分析

Instant Beverage Premix Market Forecasts to 2032 - Global Analysis By Product Type, Functionality, Form, Packaging, Distribution Channel, End User and By Geography

出版日期: 2025年07月07日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球即溶飲料預混合料市場預計在 2025 年達到 1,038 億美元，到 2032 年將達到 1,733 億美元，預測期內的複合年成長率為 7.6%。

即溶飲料預混合料是預先配製的粉末或濃縮液，用於快速沖調茶、咖啡、膳食補充劑和預拌飲料等飲品。它們通常包含活性成分、香料、甜味劑和穩定劑的混合物，以提供一致的口味和便利性。這些預混料廣泛應用於家庭、辦公室和餐飲服務業，無需複雜的沖泡或混合程序。即溶預混合料還能控制份量，延長保存期限，並在各種環境下靈活調整飲用方式。

根據Euromonitor International國際的數據，即溶茶和咖啡預混合料佔整個預混合料市場的 65% 以上，膠原蛋白、蛋白質和草本萃取物等功能性成分越來越受歡迎。

企業和餐旅服務業的需求增加

企業正在採用按需飲料解決方案，以提升員工便利性和職場效率。同樣，飯店和快餐店也開始採用預混合料，以減少準備時間並確保服務的一致性。人們對衛生、分量控制的偏好也刺激了這種方案的採用。隨著商用飲料消費量的持續成長，供應商正在擴大營運規模，以滿足對可靠、易於準備的飲料日益成長的需求。

感覺品質低劣且不真實

儘管即即溶飲料方便快捷，但由於人們認為其產品品質低於現製飲料，即飲飲料也面臨阻力。有消費者認為即溶飲料含有人工成分，口感不佳，營養價值低。這種質疑在注重健康和追求高階的消費者群體中尤其普遍。此外，消費者對配方和成分改進的進步缺乏認知，也可能阻礙其被更廣泛地接受。

草藥阿育吠陀預混合料的需求不斷增加

睡茄、聖羅勒、薑黃和生薑等成分因其公認的健康益處（例如增強免疫力和緩解壓力）而日益受到歡迎。為了滿足這一需求，製造商正在擴大產品系列，並推出不含咖啡因的機能飲料。傳統配方正在透過速溶配方進行重新改造，以適應現代生活方式。這種古老習慣與現代便利性的結合，在國內外市場都具有巨大的成長潛力。

仿冒品品

隨著需求飆升，市場上仿冒品和摻假預混合料產品的存在日益令人擔憂。不正規的建議者經常使用未經驗證的成分和誤導性標籤來降低產品質量，從而帶來安全風險並降低消費者信心。小品牌可能難以與品質低劣、價格低廉的替代品競爭，尤其是在價格敏感的地區。

COVID-19的影響：

疫情對即溶飲料預混合料產業產生了多方面的影響。一方面，外出消費的限制減緩了辦公室和餐飲場所的需求。另一方面，遠距辦公和健康意識的增強也導致家庭預混合料的使用量增加，尤其是增強免疫力的飲料。隨著消費者轉向便捷易儲存的飲品，電商通路預混合料產品的銷售量激增。

預測期內，即溶保健飲料/營養預混合料市場預計將成為最大的市場：

速溶健康飲料/營養預混合料細分市場預計將在預測期內佔據最大市場佔有率，這得益於其在各個年齡層的廣泛應用。這些產品提供了一種便捷的方式，無需精心準備即可將維生素、礦物質和蛋白質融入日常生活。支持骨骼健康、免疫力和新陳代謝的強化飲料正日益流行，鞏固了該細分市場的市場地位。

預計在預測期內，能源增強領域將以最高的複合年成長率成長：

預計能量提升類產品將在預測期內實現最高成長率，這得益於健身愛好者、在職人士和學生日益成長的需求。這類產品通常含有咖啡因、牛磺酸、B群維生素或天然興奮劑，旨在提高警覺性和體能表現。它們的吸引力在於能夠在旅途中快速補充能量，因此在都市區尤其受歡迎。

佔比最大的地區：

由於人口密度高、飲食習慣變化以及快速都市化，預計亞太地區將在預測期內佔據最大的市場佔有率。印度、中國和印尼等國家對適合其繁忙生活方式的便利飲料的需求強勁。該地區對熱飲和草本飲料的文化親和力也推動了傳統健康預混合料的接受度。

複合年成長率最高的地區：

在預測期內，北美地區預計將呈現最高的複合年成長率，這得益於人們對健康機能飲料日益成長的興趣。消費者對碳酸飲料替代品的需求不斷成長，推動了即溶茶、咖啡和營養預混合料的普及。高可支配收入和對潔淨標示產品的認知度正在推動北美高階市場的成長。

免費客製化服務

本報告的所有訂閱者均可享有以下免費自訂選項之一：

公司簡介
- 對其他公司（最多 3 家）進行全面分析
- 主要企業的SWOT分析（最多3家公司）
區域分類
- 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第12章主要趨勢

合約、商業夥伴關係和合資企業
企業合併與收購（M&A）
新產品發布
業務擴展
其他關鍵策略

第13章公司簡介

Nestle SA
Tata Consumer Products
Unilever PLC
Mondelez International, Inc.
The Coca-Cola Company
PepsiCo, Inc.
GlaxoSmithKline plc
Marico Limited
Wagh Bakri Tea Group
CCL Products（India）Ltd.
Starbucks Corporation
Amway Corporation
Dabur India Ltd.
Patanjali Ayurved Ltd.
TEEKANNE GmbH & Co. KG
Ajinomoto Co., Inc.
Herbalife Nutrition Ltd.
Keurig Dr Pepper Inc.

簡介目錄圖表

Product Code: SMRC29987

According to Stratistics MRC, the Global Instant Beverage Premix Market is accounted for $103.8 billion in 2025 and is expected to reach $173.3 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Instant beverage premix is a pre-formulated powder or liquid concentrate designed for quick preparation of drinks such as tea, coffee, health supplements, or flavored beverages. It typically contains a blend of active ingredients, flavoring agents, sweeteners, and stabilizers, enabling consistent taste and convenience. Widely used in homes, offices, and the foodservice industry, these mixes eliminate the need for elaborate brewing or mixing procedures. Instant premixes also support portion control, extended shelf life, and scalable consumption across various settings.

According to Euromonitor International, instant tea and coffee premixes account for over 65% of the total premix market, with functional ingredients like collagen, protein, and herbal extracts gaining popularity.

Market Dynamics:

Driver:

Increasing demand from corporate and hospitality sectors

Businesses are embracing on-demand beverage solutions to enhance employee convenience and improve workplace efficiency. Similarly, hotels and quick-service restaurants are incorporating premixes to reduce preparation time and maintain consistency across servings. The preference for hygienic, portion-controlled options has further fueled adoption. As institutional consumption continues to rise, suppliers are scaling operations to meet the growing need for reliable and easy-to-prepare beverage options.

Restraint:

Perception of lower quality/authenticity

Despite its convenience, the market faces resistance due to perceptions of lower product quality compared to freshly prepared drinks. Some consumers associate instant beverages with artificial ingredients, poor taste, or reduced nutritional value. This skepticism is particularly prevalent among health-conscious and premium-seeking buyers. Limited awareness about formulation advances and ingredient improvements may also hinder broader acceptance.

Opportunity:

Rising demand for herbal & ayurvedic premixes

Ingredients such as ashwagandha, tulsi, turmeric, and ginger are gaining popularity for their perceived health benefits, including immunity support and stress relief. Manufacturers are expanding their product portfolios to cater to this demand with caffeine-free, functional beverages. Traditional formulations are being reimagined for modern lifestyles through instant preparation formats. This convergence of ancient practices and contemporary convenience offers strong growth potential in both domestic and international markets.

Threat:

Counterfeit products and adulteration

As demand surges, the presence of counterfeit or adulterated premix products in the market has become a growing concern. Illegitimate players often compromise on quality by using unverified ingredients or misleading labels, leading to safety risks and eroded consumer trust. Smaller brands may struggle to compete with substandard low-cost alternatives, especially in price-sensitive regions.

Covid-19 Impact:

The pandemic had a varied impact on the instant beverage premix industry. On one hand, restrictions on out-of-home consumption slowed demand in offices and hospitality venues. On the other hand, remote working and health awareness led to increased usage of premixes at home, particularly for immunity-boosting beverages. E-commerce channels witnessed a surge in premix product sales as consumers turned to convenient, shelf-stable options.

The instant health drinks/nutritional premix segment is expected to be the largest during the forecast period

The instant health drinks/nutritional premix segment is expected to account for the largest market share during the forecast period owing to its widespread use across age groups. These products offer a convenient way to incorporate vitamins, minerals, and proteins into daily routines without elaborate preparation. Fortified beverages for bone health, immunity, and metabolism support have become increasingly popular reinforcing this segment's strong position in the market.

The energy-boosting segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the energy-boosting segment is predicted to witness the highest growth rate driven by rising demand from fitness enthusiasts, working professionals, and students. These products typically contain caffeine, taurine, B-vitamins, or natural stimulants formulated to improve alertness and physical performance. The appeal of quick energy delivery, especially in on-the-go formats, is expanding their reach in urban markets.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to high population density, changing dietary habits, and rapid urbanization. Countries like India, China, and Indonesia are experiencing strong demand for convenient beverage options suited to busy lifestyles. The region's cultural familiarity with hot and herbal drinks is also aiding acceptance of traditional health premixes.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR propelled by the rising interest in health-focused functional drinks. Consumers are increasingly looking for alternatives to carbonated beverages, driving adoption of instant tea, coffee, and nutritional premixes. High levels of disposable income and awareness about clean-label products are boosting premium North American market growth.

Key players in the market

Some of the key players in Instant Beverage Premix Market include Nestle S.A., Tata Consumer Products, Unilever PLC, Mondelez International, Inc., The Coca-Cola Company, PepsiCo, Inc., GlaxoSmithKline plc, Marico Limited, Wagh Bakri Tea Group, CCL Products (India) Ltd., Starbucks Corporation, Amway Corporation, Dabur India Ltd., Patanjali Ayurved Ltd., TEEKANNE GmbH & Co. KG, Ajinomoto Co., Inc., Herbalife Nutrition Ltd., and Keurig Dr Pepper Inc.

Key Developments:

In May 2025, Nestle S.A., introduced NESCAFE(R) Espresso Concentrate, a convenient ready-to-mix espresso liquid featuring two bold 100% Arabica variants-ideal for consumers seeking premium coffee at home without brewing equipment

In May 2025, Patanjali Foods Ltd. reported a 73.8% surge in Q4 profit and significantly increased marketing spend (~₹325 crore) on its instant beverage premix and FMCG range, signaling aggressive expansion in both rural and urban India .

In March 2025, Starbucks Corporation and PepsiCo launched Starbucks Iced Energy and Frappuccino Lite ready-to-drink beverages across U.S. grocery and convenience outlets, offering low-calorie, plant-based caffeine options to expand their RTD portfolio .

Product Types Covered:

Instant Coffee Premix
Instant Tea Premix
Instant Milk Premix
Instant Health Drinks/Nutritional Premix
Instant Soup Premix
Instant Chocolate Drinks
Instant Fruit & Vegetable Drink Premix
Other Product Types

Functionalities Covered:

General Refreshment
Energy-Boosting
Weight Management
Immunity-Boosting
Digestive Health
Meal Replacement

Forms Covered:

Powder
Granules
Paste
Liquid Concentrates
Capsules/Tablets

Packaging's Covered:

Sachets
Jars & Canisters
Stick Packs
Bottles
Pouches

Distribution Channels Covered:

Supermarkets & Hypermarkets
Convenience Stores
Online Retail/E-commerce
Pharmacies & Health Stores
Direct Sales

End Users Covered:

Hotels, Restaurants & Cafes (HoReCa)
Health & Fitness Centers
Office & Workplace
Households

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Instant Beverage Premix Market, By Product Type

5.1 Introduction
5.2 Instant Coffee Premix
5.3 Instant Tea Premix
5.4 Instant Milk Premix
5.5 Instant Health Drinks/Nutritional Premix
5.6 Instant Soup Premix
5.7 Instant Chocolate Drinks
5.8 Instant Fruit & Vegetable Drink Premix
5.9 Other Product Types

6 Global Instant Beverage Premix Market, By Functionality

6.1 Introduction
6.2 General Refreshment
6.3 Energy-Boosting
6.4 Weight Management
6.5 Immunity-Boosting
6.6 Digestive Health
6.7 Meal Replacement

7 Global Instant Beverage Premix Market, By Form

7.1 Introduction
7.2 Powder
7.3 Granules
7.4 Paste
7.5 Liquid Concentrates
7.6 Capsules/Tablets

8 Global Instant Beverage Premix Market, By Packaging

8.1 Introduction
8.2 Sachets
8.3 Jars & Canisters
8.4 Stick Packs
8.5 Bottles
8.6 Pouches

9 Global Instant Beverage Premix Market, By Distribution Channel

9.1 Introduction
9.2 Supermarkets & Hypermarkets
9.3 Convenience Stores
9.4 Online Retail/E-commerce
9.5 Pharmacies & Health Stores
9.6 Direct Sales

10 Global Instant Beverage Premix Market, By End User

10.1 Introduction
10.2 Hotels, Restaurants & Cafes (HoReCa)
10.3 Health & Fitness Centers
10.4 Office & Workplace
10.5 Households

11 Global Instant Beverage Premix Market, By Geography

11.1 Introduction
11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa

12 Key Developments

12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling

13.1 Nestle S.A.
13.2 Tata Consumer Products
13.3 Unilever PLC
13.4 Mondelez International, Inc.
13.5 The Coca-Cola Company
13.6 PepsiCo, Inc.
13.7 GlaxoSmithKline plc
13.8 Marico Limited
13.9 Wagh Bakri Tea Group
13.10 CCL Products (India) Ltd.
13.11 Starbucks Corporation
13.12 Amway Corporation
13.13 Dabur India Ltd.
13.14 Patanjali Ayurved Ltd.
13.15 TEEKANNE GmbH & Co. KG
13.16 Ajinomoto Co., Inc.
13.17 Herbalife Nutrition Ltd.
13.18 Keurig Dr Pepper Inc.

簡介目錄圖表

List of Tables

Table 1 Global Instant Beverage Premix Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Instant Beverage Premix Market Outlook, By Product Type (2024-2032) ($MN)
Table 3 Global Instant Beverage Premix Market Outlook, By Instant Coffee Premix (2024-2032) ($MN)
Table 4 Global Instant Beverage Premix Market Outlook, By Instant Tea Premix (2024-2032) ($MN)
Table 5 Global Instant Beverage Premix Market Outlook, By Instant Milk Premix (2024-2032) ($MN)
Table 6 Global Instant Beverage Premix Market Outlook, By Instant Health Drinks/Nutritional Premix (2024-2032) ($MN)
Table 7 Global Instant Beverage Premix Market Outlook, By Instant Soup Premix (2024-2032) ($MN)
Table 8 Global Instant Beverage Premix Market Outlook, By Instant Chocolate Drinks (2024-2032) ($MN)
Table 9 Global Instant Beverage Premix Market Outlook, By Instant Fruit & Vegetable Drink Premix (2024-2032) ($MN)
Table 10 Global Instant Beverage Premix Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 11 Global Instant Beverage Premix Market Outlook, By Functionality (2024-2032) ($MN)
Table 12 Global Instant Beverage Premix Market Outlook, By General Refreshment (2024-2032) ($MN)
Table 13 Global Instant Beverage Premix Market Outlook, By Energy-Boosting (2024-2032) ($MN)
Table 14 Global Instant Beverage Premix Market Outlook, By Weight Management (2024-2032) ($MN)
Table 15 Global Instant Beverage Premix Market Outlook, By Immunity-Boosting (2024-2032) ($MN)
Table 16 Global Instant Beverage Premix Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 17 Global Instant Beverage Premix Market Outlook, By Meal Replacement (2024-2032) ($MN)
Table 18 Global Instant Beverage Premix Market Outlook, By Form (2024-2032) ($MN)
Table 19 Global Instant Beverage Premix Market Outlook, By Powder (2024-2032) ($MN)
Table 20 Global Instant Beverage Premix Market Outlook, By Granules (2024-2032) ($MN)
Table 21 Global Instant Beverage Premix Market Outlook, By Paste (2024-2032) ($MN)
Table 22 Global Instant Beverage Premix Market Outlook, By Liquid Concentrates (2024-2032) ($MN)
Table 23 Global Instant Beverage Premix Market Outlook, By Capsules/Tablets (2024-2032) ($MN)
Table 24 Global Instant Beverage Premix Market Outlook, By Packaging (2024-2032) ($MN)
Table 25 Global Instant Beverage Premix Market Outlook, By Sachets (2024-2032) ($MN)
Table 26 Global Instant Beverage Premix Market Outlook, By Jars & Canisters (2024-2032) ($MN)
Table 27 Global Instant Beverage Premix Market Outlook, By Stick Packs (2024-2032) ($MN)
Table 28 Global Instant Beverage Premix Market Outlook, By Bottles (2024-2032) ($MN)
Table 29 Global Instant Beverage Premix Market Outlook, By Pouches (2024-2032) ($MN)
Table 30 Global Instant Beverage Premix Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 31 Global Instant Beverage Premix Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 32 Global Instant Beverage Premix Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 33 Global Instant Beverage Premix Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
Table 34 Global Instant Beverage Premix Market Outlook, By Pharmacies & Health Stores (2024-2032) ($MN)
Table 35 Global Instant Beverage Premix Market Outlook, By Direct Sales (2024-2032) ($MN)
Table 36 Global Instant Beverage Premix Market Outlook, By End User (2024-2032) ($MN)
Table 37 Global Instant Beverage Premix Market Outlook, By Hotels, Restaurants & Cafes (HoReCa) (2024-2032) ($MN)
Table 38 Global Instant Beverage Premix Market Outlook, By Health & Fitness Centers (2024-2032) ($MN)
Table 39 Global Instant Beverage Premix Market Outlook, By Office & Workplace (2024-2032) ($MN)
Table 40 Global Instant Beverage Premix Market Outlook, By Households (2024-2032) ($MN)