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市場調查報告書
商品編碼
1916729

健康零食市場預測至2032年：按產品、形式、分銷管道、最終用戶和地區分類的全球分析

Healthy Snacking Market Forecasts to 2032 - Global Analysis By Product (Bars & Bites, Nuts & Seeds, Chips & Crisps, Biscuits & Cookies, Dried Fruits, Yogurt & Dairy Snacks and Other Products), Form, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球健康零食市場價值將達到 1,076 億美元，到 2032 年將達到 1,639 億美元，預測期內複合年成長率為 6.2%。

健康零食是指在正餐之間食用的營養豐富、低熱量的食物。它們提供人體必需的維生素、礦物質、膳食纖維和蛋白質，同時限制添加糖、不健康脂肪和人工添加劑的攝取。這些零食包括堅果、種子、水果、全穀穀物、優格和蛋白棒，旨在促進整體健康、維持能量水平並增強飽足感。用更健康的零食取代傳統的高熱量、低營養零食，有助於控制體重、改善消化並降低慢性病的風險。

人們越來越關注健康和保健

消費者對健康和保健日益成長的興趣是推動健康零食市場發展的關鍵因素。人們越來越意識到均衡飲食、營養攝取和健康健身的長期益處，這促使人們用營養豐富的替代品取代傳統的高熱量零食。此外，健身潮流的興起、社交媒體的影響以及健康宣傳活動也在促進人們養成健康的飲食習慣。這種向預防性保健和健康消費的轉變，催生了對富含膳食纖維、蛋白質以及必需維生素和礦物質的零食的強勁需求，從而推動了市場擴張。

產品成本高

健康零食的高成本仍是限制市場發展的一大因素。有機水果、堅果、種子和富含蛋白質的產品等營養成分的生產和採購成本都高於傳統零食。此外，昂貴的包裝和加工流程也推高了價格，令注重價格的消費者望而卻步。這項成本因素可能會阻礙健康零食的普及，尤其是在新興市場，減緩其成長潛力，並使生產者難以在品質、營養價值和價格競爭力之間取得平衡。

電子商務與快速配送平台

電子商務和快速配送平台的興起為健康零食市場帶來了巨大的機會。線上零售通路使製造商能夠透過便利的宅配服務和訂閱服務接觸到更廣泛的客戶群，從而提升產品的可及性。由於產品種類豐富、個人化推薦和高效便捷，消費者越來越傾向於透過行動應用程式和電商平台購買營養零食。將數位行銷策略與快速配送網路結合，可以幫助品牌吸引消費者並擴大全球市場滲透率。

監理複雜性

健康零食市場面臨著複雜且不斷變化的法規結構所帶來的挑戰。對於生產商而言，遵守食品安全標準、標籤要求、營養標籤、有機認證和非基因改造認證可能既繁瑣又昂貴。不同地區的監管差異進一步加劇了國際擴張的難度，並增加了企業遭受處罰、產品召回和產品限制的風險。這些監管障礙會延緩產品上市，限制創新，抑制市場成長，並迫使企業在合規和品質保證措施上投入大量資金。

新冠疫情的感染疾病：

新冠疫情對市場產生了複雜的影響。一方面，封鎖措施和健康擔憂促使消費者選擇增強免疫力和營養豐富的零食，從而增加了對預包裝和常溫保存產品的需求。另一方面，供應鏈中斷、原料短缺和物流挑戰暫時阻礙了生產和分銷。疫情過後，人們對健康和衛生的持續關注，以及對居家零食的偏好，繼續對市場成長產生積極影響，尤其是在電子商務和宅配通路方面。

預計在預測期內，有機食品領域將佔據最大的市場佔有率。

由於越來越多的消費者傾向於選擇不含農藥、合成添加劑和人工成分的零食，以及消費者對潔淨標示和天然產品的追求日益成長，預計在預測期內，有機食品市場將佔據最大的市場佔有率。堅果、種子和乾果等有機產品符合人們日益成長的健康意識、永續生活方式和環保意識。政府推廣有機農業的措施以及消費者對認證有機產品信任度的不斷提高，進一步強化了這一趨勢。因此，有機食品市場預計將在全球佔據最大的市場佔有率。

預計在預測期內，乾果細分市場將呈現最高的複合年成長率。

預計在預測期內，乾果市場將保持最高的成長率。這主要歸功於營養豐富、富含膳食纖維和抗氧化劑的乾果，例如椰棗、葡萄乾和杏乾，作為一種便捷健康的零食選擇而廣受歡迎。乾果保存期限長，且天然香甜，使其成為注重健康的消費者的理想選擇。此外，人們對植物性飲食、體重管理和消化健康的日益關注也推動了乾果的普及。推動這一市場成長的因素還包括都市化加快、生活方式的改變以及消費者對加工最少、營養豐富的零食的偏好不斷增強。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家可支配收入的成長和健康意識的提高正在推動健康零食的需求。營養零食正逐漸融入傳統飲食，而現代零售網路的擴張和電子商務的興起也提高了健康零食的可及性。此外，政府推行的營養健康舉措，以及年輕人口對便利健康食品的需求不斷成長，都進一步鞏固了亞太地區在全球健康零食市場的主導地位。

預計年複合成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於強勁的健康和健身趨勢以及消費者對高階和有機產品的高支出。預防性醫療保健意識提升、文明病發病率的上升以及消費者對富含蛋白質的功能性零食的偏好，都在推動市場需求。先進的零售基礎設施和創新產品推出進一步促進了市場成長。該地區積極的法規結構以及潔淨標示和有機零食的廣泛普及，使其成為健康零食市場的高成長中心。

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目錄

第1章執行摘要

第2章 前言

  • 概括
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球健康零食市場（依產品分類）

  • 酒吧和小吃
  • 堅果和種子
  • 洋芋片
  • 餅乾和曲奇
  • 乾果
  • 優格和乳製品零食
  • 其他產品

6. 全球健康零食市場（按類型分類）

  • 有機的
  • 非有機物

7. 全球健康零食市場（依通路分類）

  • 超級市場/大賣場
  • 便利商店
  • 線上零售
  • 專賣店
  • 其他分銷管道

第8章 全球健康零食市場（按最終用戶分類）

  • 成人
  • 孩子
  • 老年人

9. 全球健康零食市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • PepsiCo, Inc.
  • Nestle SA
  • Mondelez International, Inc.
  • General Mills, Inc.
  • The Kellogg Company
  • Danone SA
  • The Hain Celestial Group, Inc.
  • Hormel Foods Corporation
  • Kind LLC
  • Select Harvests Ltd
  • B&G;Foods, Inc.
  • Unilever PLC
  • Calbee, Inc.
  • Intersnack Group
  • Clif Bar &Company
Product Code: SMRC33302

According to Stratistics MRC, the Global Healthy Snacking Market is accounted for $107.6 billion in 2025 and is expected to reach $163.9 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Healthy snacking refers to the consumption of nutrient-rich, low-calorie foods between main meals that provide essential vitamins, minerals, fiber, and protein while limiting added sugars, unhealthy fats, and artificial ingredients. These snacks, which include nuts, seeds, fruits, whole grains, yogurt, and protein bars, are designed to support overall well-being, maintain energy levels, and promote satiety. By replacing traditional high-calorie, low-nutrient snacks with healthier alternatives, individuals can manage weight, improve digestion, and reduce the risk of chronic diseases.

Market Dynamics:

Driver:

Rising Health & Wellness Awareness

The growing consumer focus on health and wellness is a key driver for the healthy snacking market. Increasing awareness about balanced diets, nutrient intake, and the long-term benefits of healthy lifestyles is prompting individuals to replace traditional high-calorie snacks with nutrient-rich alternatives. Additionally, rising fitness trends, social media influence, and health campaigns are encouraging mindful eating habits. This shift toward preventive healthcare and wellness oriented consumption is driving robust demand for snacks rich in fiber, protein, and essential vitamins and minerals. Thus, it drives the market expansion.

Restraint:

High Product Costs

The high cost of healthy snacks remains a significant market restraint. Nutrient-dense ingredients such as organic fruits, nuts, seeds, and protein formulations incur higher production and sourcing costs compared to conventional snacks. Additionally, premium packaging and processing technologies add to the price, limiting affordability for price-sensitive consumers. This cost factor may hinder widespread adoption, especially in emerging markets, slowing growth potential and challenging manufacturers to balance quality, nutritional value, and competitive pricing.

Opportunity:

E-commerce & Quick Delivery Platforms

The rise of e-commerce and rapid delivery platforms presents a substantial opportunity for the healthy snacking market. Online retail channels allow manufacturers to reach a broader audience with convenient home delivery and subscription services, enhancing accessibility. Consumers increasingly prefer purchasing nutritious snacks via mobile apps and online marketplaces, benefiting from product variety, personalized recommendations, and time efficiency. The integration of digital marketing strategies with quick delivery networks enables brands to capture consumer interest and expand market penetration globally.

Threat:

Regulatory Complexity

The healthy snacking market faces challenges from complex and evolving regulatory frameworks. Compliance with food safety standards, labeling requirements, nutritional claims, and certifications such as organic or non-GMO can be cumbersome and costly for manufacturers. Differing regulations across regions further complicate international expansion, increasing the risk of penalties, recalls, or product restrictions. These regulatory hurdles can slow product launches, limit innovation, and constrain market growth, compelling companies to invest significantly in compliance and quality assurance measures.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the market. On one hand, lockdowns and health concerns drove consumers to adopt immune-boosting and nutrient-rich snacks, increasing demand for packaged and long-shelf-life products. On the other hand, supply chain disruptions, raw material shortages, and logistic challenges temporarily hampered production and distribution. Post-pandemic, sustained awareness of health and hygiene, coupled with a preference for at-home snacking, continues to positively influence market growth, especially through e-commerce and home delivery channels.

The organic segment is expected to be the largest during the forecast period

The organic segment is expected to account for the largest market share during the forecast period, as consumers increasingly prefer snacks free from pesticides, synthetic additives, and artificial ingredients, seeking clean-label, natural options. Organic products, including nuts, seeds, and dried fruits, align with growing wellness trends, sustainable lifestyles, and environmental consciousness. This preference is reinforced by government initiatives promoting organic agriculture and heightened consumer trust in certified organic products. Consequently, the organic segment is poised to capture the largest market share globally.

The dried fruits segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dried fruits segment is predicted to witness the highest growth rate, because nutrient-rich, high-fiber, and antioxidant-packed dried fruits such as dates, raisins, and apricots are gaining popularity as convenient, wholesome snacking options. Their long shelf life and natural sweetness make them ideal for health-conscious consumers. Additionally, increased awareness of plant-based diets, weight management, and digestive health further supports adoption. The segment's growth is fueled by rising urbanization, changing lifestyles, and preference for minimally processed, nutrient-dense snacks.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes, and increasing health consciousness in countries like China, India, and Japan are driving demand for healthy snacking options. Traditional diets are being supplemented with nutrient-rich snacks, while modern retail expansion and e-commerce penetration enhance accessibility. Additionally, government initiatives promoting nutrition and wellness, coupled with an expanding young population seeking convenient yet healthy food solutions, are reinforcing the region's dominant position in the global healthy snacking market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong health and fitness trends and high consumer spending on premium and organic products. Increasing awareness of preventive healthcare, rising incidence of lifestyle-related diseases, and preference for protein-rich and functional snacks are accelerating demand. Advanced retail infrastructure and innovative product launches further support market growth. The region's proactive regulatory framework and widespread adoption of clean-label and organic snacks make it a high-growth hub for the healthy snacking market.

Key players in the market

Some of the key players in Healthy Snacking Market include PepsiCo, Inc., Nestle S.A., Mondelez International, Inc., General Mills, Inc., The Kellogg Company, Danone S.A., The Hain Celestial Group, Inc., Hormel Foods Corporation, Kind LLC, Select Harvests Ltd, B&G Foods, Inc., Unilever PLC, Calbee, Inc., Intersnack Group and Clif Bar & Company.

Key Developments:

In October 2025, Nestle Saudi Arabia and King Abdullah University of Science and Technology (KAUST) signed a strategic MoU this partnership blends KAUST's world-class research excellence with Nestle's global food technology know-how to promote sustainability, food safety, and healthier lifestyles, supporting Saudi Vision 2030 goals while enhancing public health, food security, and local knowledge development.

In July 2025, Nestle and IBM Research have woven old-world stewardship with cutting-edge AI, creating a generative tool that can dream up new high-barrier packaging materials-shielding products from moisture, oxygen and heat while pushing sustainability forward faster than years of lab work.

Products Covered:

  • Bars & Bites
  • Nuts & Seeds
  • Chips & Crisps
  • Biscuits & Cookies
  • Dried Fruits
  • Yogurt & Dairy Snacks
  • Other Products

Forms Covered:

  • Organic
  • Non-Organic

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Other Distribution Channels

End Users Covered:

  • Adults
  • Children
  • Seniors

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Healthy Snacking Market, By Product

  • 5.1 Introduction
  • 5.2 Bars & Bites
  • 5.3 Nuts & Seeds
  • 5.4 Chips & Crisps
  • 5.5 Biscuits & Cookies
  • 5.6 Dried Fruits
  • 5.7 Yogurt & Dairy Snacks
  • 5.8 Other Products

6 Global Healthy Snacking Market, By Form

  • 6.1 Introduction
  • 6.2 Organic
  • 6.3 Non-Organic

7 Global Healthy Snacking Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets/Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Online Retail
  • 7.5 Specialty Stores
  • 7.6 Other Distribution Channels

8 Global Healthy Snacking Market, By End User

  • 8.1 Introduction
  • 8.2 Adults
  • 8.3 Children
  • 8.4 Seniors

9 Global Healthy Snacking Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 PepsiCo, Inc.
  • 11.2 Nestle S.A.
  • 11.3 Mondelez International, Inc.
  • 11.4 General Mills, Inc.
  • 11.5 The Kellogg Company
  • 11.6 Danone S.A.
  • 11.7 The Hain Celestial Group, Inc.
  • 11.8 Hormel Foods Corporation
  • 11.9 Kind LLC
  • 11.10 Select Harvests Ltd
  • 11.11 B&G Foods, Inc.
  • 11.12 Unilever PLC
  • 11.13 Calbee, Inc.
  • 11.14 Intersnack Group
  • 11.15 Clif Bar & Company

List of Tables

  • Table 1 Global Healthy Snacking Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Healthy Snacking Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Healthy Snacking Market Outlook, By Bars & Bites (2024-2032) ($MN)
  • Table 4 Global Healthy Snacking Market Outlook, By Nuts & Seeds (2024-2032) ($MN)
  • Table 5 Global Healthy Snacking Market Outlook, By Chips & Crisps (2024-2032) ($MN)
  • Table 6 Global Healthy Snacking Market Outlook, By Biscuits & Cookies (2024-2032) ($MN)
  • Table 7 Global Healthy Snacking Market Outlook, By Dried Fruits (2024-2032) ($MN)
  • Table 8 Global Healthy Snacking Market Outlook, By Yogurt & Dairy Snacks (2024-2032) ($MN)
  • Table 9 Global Healthy Snacking Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 10 Global Healthy Snacking Market Outlook, By Form (2024-2032) ($MN)
  • Table 11 Global Healthy Snacking Market Outlook, By Organic (2024-2032) ($MN)
  • Table 12 Global Healthy Snacking Market Outlook, By Non-Organic (2024-2032) ($MN)
  • Table 13 Global Healthy Snacking Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Healthy Snacking Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Healthy Snacking Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 16 Global Healthy Snacking Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global Healthy Snacking Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 18 Global Healthy Snacking Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 19 Global Healthy Snacking Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Healthy Snacking Market Outlook, By Adults (2024-2032) ($MN)
  • Table 21 Global Healthy Snacking Market Outlook, By Children (2024-2032) ($MN)
  • Table 22 Global Healthy Snacking Market Outlook, By Seniors (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.