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保健食品糖果

健康零食市場規模、佔有率和成長分析（依產品、效能宣稱、包裝、通路和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900632

健康零食市場規模、佔有率和成長分析（依產品、效能宣稱、包裝、通路和地區分類）－2026-2033年產業預測

Healthy Snack Market Size, Share, and Growth Analysis, By Product (Frozen & Refrigerated, Fruit), By Claim (Gluten-Free, Low/No Sugar), By Packaging, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，健康零食市場規模將達到 961.7 億美元，到 2025 年將達到 1024.2 億美元，到 2033 年將達到 1695.1 億美元，在預測期（2026-2033 年）內複合年成長率為 6.5%。

可支配收入的增加和快節奏的生活方式正在顯著改變人們的飲食習慣和零食偏好。過去，零食因其過高的脂肪和糖含量而被認為不健康，但如今，隨著健康趨勢的興起，人們對更健康零食的需求激增。消費者正轉向低卡路里、無糖、口味和口感獨特、永續生產且採用環保包裝的零食。健康零食領域的顯著趨勢包括素食選擇、高蛋白產品和無麩質產品。此外，針對個人飲食需求量身訂製的零食市場也不斷擴大，例如生酮飲食產品和聲稱能夠改善情緒的產品。然而，健康零食的高成本和監管挑戰可能會阻礙其整體市場擴張。

健康零食市場促進因素

人們對便捷輕食的需求日益成長，大大推動了健康零食市場的發展。隨著消費者越來越意識到垃圾食物對健康的負面影響，例如心臟病、糖尿病和各種慢性疾病，對更健康零食的需求也隨之上升。同時，人們也越來越重視維持健康的飲食習慣，並追求整體健康的生活方式。因此，健康零食正逐漸融入世界各地的日常飲食，人們也越來越重視營養和健康，而非傳統的零食，這進一步促進了市場的擴張。

健康零食市場面臨的限制

健康零食市場面臨的主要挑戰之一是其價格相對較高，與傳統零食相比，這可能會阻礙潛在消費者的購買意願。此外，營養零食生產相關的嚴格法規和限制也使情況更加複雜，導致生產商難以製定具有競爭力的價格。成本上漲加上監管壁壘，可能促使消費者選擇更經濟實惠的替代品，嚴重阻礙市場成長。因此，制定定價策略並應對監管環境的變化對於健康零食領域的發展至關重要。

健康零食市場趨勢

在繁忙的工作生活中，越來越多的人尋求便捷營養的零食選擇，這推動了健康零食市場蓬勃發展。隨著消費者對健康和保健的日益重視，他們明顯傾向於選擇不僅能滿足飢餓感，還能促進整體健康的零食。這一趨勢與人們對慢性病預防意識的提高以及對營養零食重要性的認知不斷增強不謀而合。許多千禧世代和職場人士選擇攜帶式營養解決方案，以滿足他們的生活方式需求並彌補營養缺口，這進一步推動了專為忙碌人士設計的創新健康零食產品的需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

PepsiCo, Inc.（US）
Nestle SA（Switzerland）
Unilever PLC（UK/Netherlands）
General Mills, Inc.（US）
Kellogg Company（US）
Mondelez International, Inc.（US）
The Hain Celestial Group, Inc.（US）
Nature's Path Foods（Canada）
That's it. Nutrition, LLC（US）
Bare Snacks（US）
Wonderful Company（US）
Calbee, Inc.（Japan）
Want Want China Holdings Limited（China）
Strauss Group（Israel）
Pladis（UK）
Utz Brands, Inc.（US）

結論與建議

簡介目錄

Product Code: SQMIG30I2141

Healthy Snack Market size was valued at USD 96.17 Billion in 2024 and is poised to grow from USD 102.42 Billion in 2025 to USD 169.51 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The increasing disposable income and the prevalence of busy lifestyles have notably transformed eating habits, driving a shift in snack preferences. Historically viewed as unhealthy due to excessive oils and sugars, snacks are now aligning with health-conscious trends, leading to a surge in demand for healthier options. Consumers are gravitating towards low-calorie, sugar-free snacks that feature unique flavors and textures, incorporate sustainable practices, and utilize eco-friendly packaging. Key trends emerging in the healthy snacks sector include vegetarian options, high-protein products, and gluten-free offerings. Moreover, there's a growing market for personalized snacks tailored to individual dietary needs, including keto-friendly and mood-enhancing varieties. Nonetheless, the higher cost and regulatory challenges associated with healthy snacks may hinder overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthy Snack market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthy Snack Market Segments Analysis

Global Healthy Snack Market is segmented by Product, Claim, Packaging, Distribution Channel and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Nuts and Seeds, Bakery, Savory, Bars and Confectionery, Dairy and Others. Based on Claim, the market is segmented into Gluten-Free, Low/No Sugar, Low/No Fat and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthy Snack Market

The rising popularity of on-the-go snacking significantly contributes to the growth of the healthy snacks market. As consumers become increasingly aware of the adverse health implications linked to junk food, including heart disease, diabetes, and various chronic illnesses, there is a growing demand for healthier snack alternatives. This shift is accompanied by an enhanced focus on maintaining healthy eating habits and adopting overall wellness-oriented lifestyles. Consequently, healthy snacks are being integrated into daily diets worldwide, which fuels the expansion of the market as individuals prioritize nutrition and well-being over traditional snack options.

Restraints in the Healthy Snack Market

One of the primary challenges facing the healthy snack market is the relatively high cost of these products when compared to conventional snacks, which can deter potential consumers. Additionally, stringent regulations and restrictions related to the production of nutritious snacks further complicate the situation, making it more difficult for manufacturers to offer competitive pricing. This combination of elevated costs and regulatory hurdles can significantly impede market growth, as consumers may opt for more affordable alternatives. As a result, addressing pricing strategies and navigating regulatory landscapes will be crucial for the advancement of the healthy snack sector.

Market Trends of the Healthy Snack Market

The healthy snack market is experiencing a significant upswing, driven by the rising number of individuals with demanding work schedules who seek convenient, nutritious options. As consumers prioritize health and wellness, there is a notable shift towards snacks that not only satisfy hunger but also contribute to overall well-being. This trend aligns with a growing awareness of chronic disease prevention and the importance of nutrient-rich snacks. Many millennials and working professionals are now opting for on-the-go nutrition solutions that address their lifestyle needs while combating nutrient deficiencies, further fueling the demand for innovative, health-conscious snack products designed for busy individuals.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Healthy Snack Market Size by Product & CAGR (2026-2033)

Market Overview
Frozen & Refrigerated
Fruit, Nuts and Seeds
Bakery
Savory
Bars and Confectionery
Dairy
Others

Global Healthy Snack Market Size by Claim & CAGR (2026-2033)

Market Overview
Gluten-Free
Low/No Sugar
Low/No Fat
Others

Global Healthy Snack Market Size by Packaging & CAGR (2026-2033)

Market Overview
Bag & Pouches
Boxes
Cans
Jars
Others

Global Healthy Snack Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Online
Others

Global Healthy Snack Market Size & CAGR (2026-2033)

North America (Product, Claim, Packaging, Distribution Channel)
- US
- Canada
Europe (Product, Claim, Packaging, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Claim, Packaging, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Claim, Packaging, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Claim, Packaging, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

PepsiCo, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kellogg Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondelez International, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Hain Celestial Group, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Path Foods (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
That's it. Nutrition, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bare Snacks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wonderful Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Calbee, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Want Want China Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Strauss Group (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pladis (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Utz Brands, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments