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市場調查報告書
商品編碼
1916590
塊毯市場預測至2032年:按產品類型、材料、分銷管道、最終用戶和地區分類的全球分析Area Rugs Carpets Market Forecasts to 2032 - Global Analysis By Product Type (Tufted, Woven, Needle-Punched, Knotted / Hand-Knotted and Hybrid / Specialty), Material, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球塊毯市場價值將達到 125.4 億美元,到 2032 年將達到 196.2 億美元,在預測期內複合年成長率為 6.6%。
地毯是重要的裝飾元素,能夠提升住宅和職場的舒適度、聲學效果和整體風格。它們可以固定家具,分類功能區域,為開放空間增添結構感,同時也能降低噪音,並增強防滑性能。塊毯材質多樣,顏色和設計各異,不僅能美化室內裝潢,還能保護底層地板免受損壞。此外,地毯也有助於保持室內隔熱保溫,營造舒適的室內環境。隨著人們對生活品質的追求不斷提高、房屋改造活動日益頻繁以及對精緻室內設計的偏好日益成長,地毯作為兼具實用性、設計感和耐用性的裝飾配件,在不斷發展的以消費者主導主導的全球室內市場中佔據了穩固的地位,廣泛應用於住宅、商業和酒店等各個領域。
根據世界銀行的數據,預計到 2050 年,全球都市化將達到 68%,印度和中國等新興經濟體將推動對住宅和商業地板材料解決方案(包括地毯和地墊)的需求。
住宅維修改造活動增加
住宅維修和改造計劃的增加顯著推動了塊毯市場的成長。消費者優先考慮能夠提升視覺美感、舒適度和房屋轉售價值的室內裝潢。地毯是一種經濟實惠的裝飾升級方案,無需大規模施工即可瞬間改變空間。其多功能性使住宅能夠嘗試不同的顏色、紋理和佈局,同時也能起到隔熱和隔音的作用。城市生活、家庭購買力的提升以及人們對獨特室內設計的日益成長的興趣等因素都在推動裝修支出。這一持續趨勢正在世界各地現代住宅環境中創造對塊毯的穩定需求。
高維護和清潔要求
塊毯和地墊的高維護成本限制了市場成長。地毯容易積聚灰塵、過敏原、污漬和異味,因此定期清潔對於健康和美觀至關重要。專業的清潔服務和專用產品增加了長期擁有成本。寵物主人和對灰塵敏感的人出於衛生考慮往往會避免使用地毯。商業場所為了保持地毯符合規定的清潔標準,需要承擔更高的營運成本。與更易於清潔的硬質地板相比,地毯通常被認為實用性較低,而這種高維護成本的認知在許多市場持續抑制消費者對塊毯和地墊的偏好。
電子商務和數位零售平台的成長
線上零售的快速成長為塊毯市場帶來了新的機會。數位平台提供了便利的途徑,讓消費者可以輕鬆存取豐富的商品目錄,方便地比較款式、價格和材質。擴增實境視覺化和用戶回饋等先進工具進一步最佳化了購買決策。線上通路幫助品牌拓展市場,尤其是在新興市場,同時也有助於降低營運成本。網路普及率的提高和消費者對線上交易的熟悉程度的加深,正是推動這一趨勢的關鍵因素。隨著消費者越來越傾向於在線上購買家具,電子商務正成為提升地毯產業銷售額和品牌知名度的強大管道。
來自其他地板材料解決方案的激烈競爭
來自非地毯地板材料的激烈競爭對塊毯市場構成了重大威脅。瓷磚、乙烯基和木地板等材料因其外觀時尚、易於維護和使用壽命長而備受消費者青睞。這些地板材料越來越被視為清潔且適合快節奏的現代生活方式。地板材料技術的進步提升了舒適度和視覺吸引力,削弱了地毯曾經佔據的主導地位。隨著家庭和企業擴大轉向更易於維護的地板材料,人們對地毯的依賴性正在下降,這對全球住宅和商業空間的地面材料市場成長構成了持續挑戰。
新冠疫情感染疾病對塊毯市場造成了重大影響,既帶來了挑戰,也帶來了復甦的機會。疫情初期,製造業停工、物流受限以及國際貿易放緩對供應和銷售造成了負面影響。隨著飯店、企業和零售計劃的停滯,商業需求也隨之減弱。同時,居家時間的增加促使住宅投資室內裝修,刺激了住宅地毯的銷售。由於消費者避免前往實體店,電商通路的擴張速度加快。隨著疫情後經濟活動的重啟,在維修活動恢復和供應鏈改善的支撐下,需求逐漸回升。目前,市場已趨於穩定,並正在重拾成長動能。
預計在預測期內,簇絨布料細分市場將佔據最大的市場佔有率。
由於兼具價格實惠、柔軟性和大眾市場吸引力等優點,簇絨地毯預計將在預測期內佔據最大的市場佔有率。與編織或手工打結地毯相比,簇絨地毯的生產過程更快、更省工,從而降低了成本。豐富多樣的設計、圖案和材質能夠滿足住宅、辦公室和商業空間的室內裝飾需求。易於保養、經久耐用且能適應最新的裝潢潮流,這些特性進一步提升了消費者的青睞度。此外,簇絨地毯也為製造商提供了嘗試創新紋理和飾面的空間。這些優勢使得簇絨地毯成為全球塊毯行業中最受歡迎和應用最廣泛的類別。
預計在預測期內,住宅細分市場將實現最高的複合年成長率。
預計在預測期內,住宅領域將保持最高的成長率,這主要得益於人們對住宅風格和舒適度的日益關注。消費者擴大投資於地毯,以提升美感、分類空間並打造獨特的室內風格。翻新計劃的增加、對室內設計潮流的了解以及廣泛的線上客製化選項,都在加速地毯的普及。都市區的成長和可支配收入的提高,進一步促使屋主購買優質的地板材料解決方案。與商業應用相比,住宅需求成長更為迅速,因為人們追求兼顧裝飾性、功能性和舒適性的居住環境,這使得住宅住宅成為全球地毯市場的主要成長引擎。
預計在預測期內,北美將保持最大的市場佔有率,這得益於強勁的消費支出、廣泛的零售網路和先進的電子商務平台。該地區擁有成熟的住宅市場、城市發展和較高的可支配收入,這些因素共同推動了裝飾性和功能性地板材料的普及。由於消費者對時尚、耐用且環保的地毯的需求旺盛,住宅需求強勁。此外,商業和酒店業也為市場成長做出了貢獻。對室內設計趨勢的關注、多樣化的材料和設計的供應以及對家居舒適度的重視,將進一步鞏固該地區的市場領導地位,使北美成為全球塊毯行業最大的貢獻者。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於都市化、收入成長和住宅維修活動的活性化。人們對室內美學、現代生活方式以及新住宅計劃的日益關注,推動了消費者對裝飾性和實用性地毯的需求。印度和中國等國家電子商務的蓬勃發展,提高了消費者取得不同設計和價位地毯的管道。商業基礎設施和酒店計劃的擴張進一步促進了市場滲透。經濟發展、自由裁量權支出增加以及住宅現代化等因素的共同作用,使亞太地區成為全球地毯市場成長最快的地區。
According to Stratistics MRC, the Global Area Rugs Carpets Market is accounted for $12.54 billion in 2025 and is expected to reach $19.62 billion by 2032 growing at a CAGR of 6.6% during the forecast period. Area rugs and carpets are key decorative elements that elevate comfort, acoustics, and style in homes and workplaces. By anchoring furniture and outlining functional areas, they bring structure to open spaces while softening sound and improving traction. Offered in a wide range of fibers, colors, and designs, they enhance interiors and shield underlying floors from damage. Carpeting further supports thermal retention, helping maintain inviting indoor conditions. Rising lifestyle aspirations, remodeling activities, and preference for refined interiors are boosting adoption worldwide, positioning rugs and carpets as practical yet stylish furnishings that successfully merge utility, design value, and long-term performance across residential, commercial, hospitality, and evolving global interior markets driven by consumers.
According to the World Bank, data shows that urbanization rates are projected to reach 68% worldwide by 2050, with emerging economies such as India and China driving demand for residential and commercial flooring solutions, including carpets and rugs.
Rising home renovation and remodeling activities
An increase in residential renovation and remodeling projects is strongly influencing the growth of the area rugs and carpets market. Consumers are prioritizing interior enhancements that boost visual appeal, comfort, and resale value. Rugs and carpets serve as cost-effective decor upgrades that instantly transform rooms without major construction. Their versatility allows homeowners to experiment with colors, textures, and layouts while adding insulation and noise reduction. Factors such as urban living, higher household spending power, and greater emphasis on personalized interiors are encouraging renovation spending. This ongoing trend is driving consistent demand for area rugs and carpets across modern housing environments worldwide.
High maintenance and cleaning requirements
The demanding upkeep associated with area rugs and carpets restrains market growth. Carpets easily accumulate dirt, allergens, spills, and odors, making regular cleaning essential for health and aesthetics. Deep cleaning services and specialized products add to long-term ownership costs. Families with pets or individuals sensitive to dust often avoid carpets due to hygiene concerns. In commercial environments, maintaining carpets to required cleanliness standards increases operational expenses. When compared with hard surface flooring that is easier to clean, carpets are often viewed as less practical. This perception of higher maintenance continues to reduce consumer preference for area rugs and carpets in many markets.
Growth of e-commerce and digital retail platforms
Rapid growth in online retail is opening new opportunities for the area rugs and carpets market. Digital platforms provide easy access to extensive product catalogs, allowing customers to compare styles, prices, and materials conveniently. Advanced tools like augmented visualization and user feedback enhance buying decisions. Online channels help brands expand market reach, especially in emerging regions, while lowering operational costs. Increasing internet penetration and comfort with online transactions support this trend. As consumers increasingly prefer digital shopping for home furnishings, e-commerce is emerging as a powerful channel to boost sales and brand visibility in the rugs and carpets industry.
Intense competition from alternative flooring solutions
Strong competition from non-carpet flooring materials is a significant threat to the area rugs and carpets market. Consumers are increasingly drawn to options like tiles, vinyl, and wooden floors because of their sleek appearance, minimal upkeep, and long service life. These surfaces are often viewed as cleaner and more suitable for fast-paced modern living. Advancements in flooring technology have enhanced comfort and visual appeal, narrowing the advantages once held by carpets. As households and businesses continue shifting toward easy-to-maintain flooring, dependence on rugs and carpets declines, posing a sustained challenge to market growth across global residential and commercial spaces.
The COVID-19 crisis significantly influenced the area rugs and carpets market, creating both challenges and recovery opportunities. Early stages of the pandemic caused manufacturing shutdowns, logistics constraints, and a slowdown in global trade, negatively affecting supply and sales. Commercial demand weakened as hospitality, corporate, and retail projects were halted. In contrast, increased time spent indoors encouraged homeowners to invest in decor upgrades, boosting residential purchases. The shift toward e-commerce gained momentum as consumers avoided physical stores. Post-pandemic reopening led to gradual demand revival, supported by renewed renovation activities and improved supply chains, allowing the market to stabilize and regain growth momentum.
The tufted segment is expected to be the largest during the forecast period
The tufted segment is expected to account for the largest market share during the forecast period because they combine affordability, flexibility, and mass-market appeal. Their production process is faster and less labor-intensive than woven or hand-knotted carpets, resulting in lower costs. The wide variety of designs, patterns, and materials meets the needs of residential homes, offices, and commercial interiors. Ease of cleaning, durability, and adaptability to current decor trends further drive consumer preference. Additionally, tufted carpets allow manufacturers to experiment with innovative textures and finishes. These advantages have positioned the tufted segment as the most preferred and widely adopted category in the global area rugs and carpets industry.
The residential segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the residential segment is predicted to witness the highest growth rate, driven by increased interest in home styling and comfort. Consumers are investing in rugs and carpets to enhance aesthetics, define spaces, and create personalized interiors. Growing renovation projects, exposure to interior design trends, and availability of customized options online have accelerated adoption. Rising urban populations and disposable incomes further encourage homeowners to purchase quality flooring solutions. Compared to commercial applications, residential demand is expanding more rapidly as individuals prioritize decorative, functional, and comfortable living environments, making the residential segment the primary growth engine for the global rugs and carpets market.
During the forecast period, the North America region is expected to hold the largest market share, supported by robust consumer spending, extensive retail networks, and advanced e-commerce platforms. The region benefits from a well-established housing market, urban growth, and higher disposable incomes, driving adoption of decorative and functional floor coverings. Residential demand is strong due to interest in stylish, durable, and eco-friendly rugs. Additionally, commercial and hospitality sectors contribute to market growth. Exposure to interior design trends, availability of diverse materials and designs, and focus on home comfort further reinforce the region's market leadership, making North America the largest contributor to the global area rugs and carpets industry.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by urbanization, rising incomes, and heightened home improvement activities. Increasing interest in interior aesthetics, modern living trends, and new residential projects are driving consumer demand for decorative and practical rugs. Growth in e-commerce across countries like India and China has improved accessibility to a wide range of designs and price points. Expansion of commercial infrastructure and hospitality projects further supports market adoption. Economic progress, higher discretionary spending, and modernization of homes are contributing to Asia-Pacific's position as the region with the highest growth rate in the global rugs and carpets market.
Key players in the market
Some of the key players in Area Rugs Carpets Market include Mohawk Industries, Inc., Shaw Industries Group, Inc., Harounian Rugs International (HRI), Balta Industries NV, Milliken & Co., The Natural Carpet Company, Nourison, Capel Rugs (Capel Inc.), The Dixie Group, Inc., Agnella / Brintons Agnella Ltd., Amara Rugs, Antep Rugs Inc., Belysse Group NV, Oriental Weavers Group and Safavieh LLC.
In October 2024, Shaw Industries and PPG sign strategic agreement for resinous flooring products. The products will be available to Shaw's customers in the commercial property market via its Patcraft(R) brand. The partnership helps expand the market reach for PPG's products and adds to Shaw's expansive portfolio of flooring and surface solutions.
In November 2023, Oriental Weavers signed an agreement with Amarenco Solarize, the leading provider of solar energy solutions, to operate one of its factories in the Tenth of Ramadan area using solar energy. This project is a significant step in Oriental Weavers' sustainability journey, which is aligned with Egypt's Vision 2030 and the company's commitment to reducing its carbon emissions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.