裝飾地毯市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球裝飾地毯市場價值 85 億美元，預計到 2034 年將以 4.9% 的複合年成長率成長至 136 億美元。

市場成長的驅動力在於消費者對家居裝飾和室內設計日益成長的興趣，人們越來越重視打造舒適美觀的居住空間。裝飾地毯因其能夠提升任何房間的溫暖度、舒適度和美感，已成為現代家居設計中不可或缺的一部分。消費者，尤其是年輕消費者，對居家個人化的熱情日益高漲，這加速了設計大膽、質地多樣、圖案鮮豔的裝飾地毯的普及。社群媒體平台的影響力進一步強化了這一趨勢，因為美觀的家居產品在網路上持續走紅。此外，全球住宅建設和翻新活動的增加也推動了對裝飾地毯等裝飾品的需求。快速的城市化進程，尤其是在印度和巴西等新興經濟體，正在推動新建房屋計畫和房屋改造的擴張。由於裝飾地毯價格適中且能瞬間提升室內氛圍，因此它們往往是新房裝修或翻新項目中人們最先購買的裝飾品之一。

2024年，簇絨地毯市場規模達38億美元，預計2025年至2034年間將以4.6%的複合年成長率成長。簇絨地毯採用快速、經濟高效的生產流程，將紗線環穿過底布，然後修剪，形成光滑柔軟的表面。這種生產方式既能實現大規模生產，又能保持精細的設計和高階的美感。簇絨地毯能夠以更低的價格複製手工地毯的外觀和觸感，這極大地促進了其廣泛的流行。對於注重預算的消費者和希望以經濟實惠的方式提升家居格調的新屋主來說，簇絨地毯無疑是理想之選。

線下配銷通路佔76.4%的市場佔有率，預計2025年至2034年將以4.8%的複合年成長率成長。其強勁的市佔率主要源自於消費者在購買前更傾向於親身感受產品的質地、顏色和品質。家具展廳、百貨公司和家居裝飾專賣店等實體零售店能夠讓消費者直覺地了解地毯與室內裝潢的搭配效果。此外，離線購物還具有諸多優勢，例如產品即時到貨、個人化服務以及能夠並排比較各種選項，使其成為眾多消費者的首選購買管道。

2024年美國裝飾地毯市場規模達17.7億美元，預計2025年至2034年間將以4.3%的複合年成長率成長。美國市場成長主要得益於消費者在家居裝修和室內設計方面的強勁支出，以及對舒適性和美觀性的日益重視。生活方式的改變和遠距辦公趨勢的興起進一步推動了房屋翻新和重新裝修活動的成長。因此，包括裝飾地毯在內的高階家居用品需求持續上升，推動了美國市場的創新和產品多樣化。

全球裝飾地毯市場的主要參與者包括Beaulieu、Masland Carpets、Shaw Industries Group、Stark Carpet、Balta、Bentley Mills、Mannington Mills、Mohawk Industries、Oriental Weavers、Milliken & Company、Interface、J&J Flooring、The Dixie Group、Tarkett和Engineered Floors。這些領導者正致力於拓展產品組合、投資永續材料並利用現代製造技術來鞏固其市場地位。許多企業正在推出環保且可客製化的地毯設計，以滿足消費者對個人化和永續家居裝飾不斷變化的需求。他們還透過與室內設計師、零售商和線上市場建立合作關係來提高品牌知名度並觸及更廣泛的受眾。此外，製造商也十分重視數位行銷和全通路分銷，以滿足消費者對線上線下購物體驗日益成長的需求。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
• 產業影響因素
  • 成長促進因素
    • 家居裝飾和室內美學需求不斷成長
    • 住宅建設及翻新業務成長
    • 永續性和環保材料
    • 客製化和設計多樣性
  • 產業陷阱與挑戰
    • 人們對硬地板的偏好正在轉變
    • 原料和運輸成本上漲
• 成長潛力分析
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 按類型
• 監管環境
  • 標準和合規要求
  • 區域監理框架
  • 認證標準
• 貿易統計
  • 主要進口國
  • 主要出口國
• 波特的分析
• PESTEL 分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依類型分類，2021-2034年

• 主要趨勢
• 編織
• 簇絨
• 打結
• 針刺
• 平織
• 其他

第6章：市場估算與預測：依材料分類，2021-2034年

• 主要趨勢
• 尼龍
• 羊毛
• 絲綢
• 聚酯纖維
• 丙烯酸纖維
• 其他

第7章：市場規模估算與預測（2021-2034年）

• 主要趨勢
• 小號（2x3、3x5、4x6）
• 中（5x7、5x8、6x9）
• 大尺寸（8x10，9x12）

第8章：市場估算與預測：依價格分類，2021-2034年

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：依應用領域分類，2021-2034年

• 主要趨勢
• 住宅
• 商業的

第10章：市場估價與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 大型超市/超市
  • 大型零售商店
  • 專賣店
  • 其他

第11章：市場估計與預測：按地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
  • 馬來西亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第12章：公司簡介

• Balta
• Beaulieu
• Bentley Mills
• Engineered Floors
• Interface
• J&J Flooring
• Mannington Mills
• Masland Carpets
• Milliken & Company
• Mohawk Industries
• Oriental Weavers
• Shaw Industries Group
• Stark Carpet
• Tarkett
• The Dixie Group

The Global Accent Rugs Market was valued at USD 8.5 Billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 13.6 Billion by 2034.

Market growth is driven by the rising consumer interest in home decor and interior styling, as people place greater emphasis on creating comfortable and visually appealing living spaces. Accent rugs have become an integral part of modern home design due to their ability to enhance warmth, comfort, and aesthetics in any room. The growing enthusiasm for home personalization, particularly among younger consumers, has accelerated the adoption of accent rugs with bold designs, varied textures, and vibrant patterns. The influence of social media platforms has further strengthened this trend, as visually appealing home products continue to gain popularity online. Additionally, increasing residential construction and renovation activities worldwide are boosting demand for decorative items such as accent rugs. Rapid urbanization, especially in emerging economies like India and Brazil, is fueling the expansion of new housing projects and remodeling efforts. Since accent rugs are affordable and instantly transform interiors, they are often among the first decorative purchases made during new home setups or renovation projects.

The tufted category segment generated USD 3.8 Billion in 2024 and is forecasted to grow at a CAGR of 4.6% between 2025 and 2034. Tufted rugs are produced using a fast, cost-efficient technique in which yarn loops are inserted through a backing material and later trimmed to create a smooth and plush finish. This manufacturing approach allows for large-scale production while maintaining detailed designs and premium aesthetics. Their ability to replicate the look and feel of hand-crafted rugs at lower prices has significantly contributed to their widespread popularity. These rugs have gained traction among budget-conscious consumers and new homeowners seeking stylish home upgrades without incurring high costs.

The offline distribution channel segment held 76.4% share and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034. This strong presence can be attributed to the preference among buyers to experience a product's texture, color, and quality in person before making a purchase. Physical retail outlets such as furniture showrooms, department stores, and specialty home decor stores enable consumers to visualize how rugs will fit within their interiors. Moreover, offline shopping provides advantages such as immediate product availability, personal assistance, and the ability to compare a wide range of options side by side, making it the preferred purchasing channel for many consumers.

U.S. Accent Rugs Market generated USD 1.77 Billion in 2024 and is expected to grow at a CAGR of 4.3% between 2025 and 2034. Market growth in the country is supported by strong consumer spending on home improvement and interior design, along with a growing focus on comfort and aesthetic appeal. The increase in home renovation and redecoration activities has been reinforced by lifestyle changes and the expansion of remote work trends. As a result, demand for premium home furnishings, including accent rugs, continues to rise, driving innovation and product variety across the U.S. market.

Prominent players in the Global Accent Rugs Market include Beaulieu, Masland Carpets, Shaw Industries Group, Stark Carpet, Balta, Bentley Mills, Mannington Mills, Mohawk Industries, Oriental Weavers, Milliken & Company, Interface, J&J Flooring, The Dixie Group, Tarkett, and Engineered Floors. Leading companies in the Accent Rugs Market are focusing on expanding their product portfolios, investing in sustainable materials, and leveraging modern manufacturing technologies to strengthen their market position. Many are introducing eco-friendly and customizable rug designs to cater to evolving consumer preferences for personalized and sustainable home decor. Partnerships with interior designers, retailers, and online marketplaces are being used to enhance visibility and reach a broader audience. Manufacturers are also emphasizing digital marketing and omnichannel distribution to meet the growing demand for both online and offline purchasing experiences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Size
  • 2.2.5 Price
  • 2.2.6 Application
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for home decor and interior aesthetics
    • 3.2.1.2 Growth in residential construction and renovation
    • 3.2.1.3 Sustainability and eco-friendly materials
    • 3.2.1.4 Customization and design diversity
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Shifting preference towards hard flooring
    • 3.2.2.2 Rising cost of raw materials and transportation
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behavior analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behavior
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Woven
• 5.3 Tufted
• 5.4 Knotted
• 5.5 Needle-punched
• 5.6 Flat weave
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Nylon
• 6.3 Wool
• 6.4 Silk
• 6.5 Polyester
• 6.6 Acrylic
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Size, 2021 - 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Small (2x3, 3x5, 4x6)
• 7.3 Medium (5x7, 5x8, 6x9)
• 7.4 Large (8x10, 9x12)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce website
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Hypermarket/ supermarkets
  • 10.3.2 Mega retail stores
  • 10.3.3 Specialty stores
  • 10.3.4 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Indonesia
  • 11.4.7 Malaysia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Balta
• 12.2 Beaulieu
• 12.3 Bentley Mills
• 12.4 Engineered Floors
• 12.5 Interface
• 12.6 J&J Flooring
• 12.7 Mannington Mills
• 12.8 Masland Carpets
• 12.9 Milliken & Company
• 12.10 Mohawk Industries
• 12.11 Oriental Weavers
• 12.12 Shaw Industries Group
• 12.13 Stark Carpet
• 12.14 Tarkett
• 12.15 The Dixie Group