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市場調查報告書
商品編碼
1904673
專門食品咖啡和茶市場預測至2032年:按產品、產地、年齡層、分銷通路、應用和地區分類的全球分析Specialty Coffee & Tea Market Forecasts to 2032 - Global Analysis By Product (Whole Bean Coffee, Coffee Pods & Capsules, Ground Coffee, Instant Coffee and Other Products), Origin, Age Group, Distribution Channel, Application and By Geography |
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根據 Stratestix MRC 的數據,預計到 2025 年,全球專門食品咖啡和茶市場規模將達到 596.7 億美元,到 2032 年將達到 1,056.3 億美元,預測期內複合年成長率為 8.5%。
專門食品咖啡和茶指的是品質優良的咖啡和茶產品,其特點在於卓越的原料採購、加工工藝、風味特徵以及符合道德規範的生產標準。這些飲品通常選用精心挑選的咖啡豆和茶葉,在特定地區的受控環境下種植,並經過嚴格的品質評級。專門食品咖啡和茶植根於傳統沖泡技藝,並融合現代科技,強調匠心工藝、可追溯性和永續性。這個細分市場迎合了追求純正口感體驗、匠心製作工藝和透明供應鏈的挑剔消費者,反映了人們對品質、產地和負責任消費日益成長的關注。
優質化和生活方式的改變
優質化和消費者生活方式的轉變是專門食品咖啡和茶市場的主要驅動力。都市區消費者越來越將這些飲品與品質、地位和個人健康連結起來,而非僅僅將其視為日常消費品。咖啡文化的興起、在家工作的養成以及體驗式餐飲的流行趨勢,都在推動消費者對手工咖啡和單一產地產品的需求。消費者願意為獨特的風味、符合道德規範的採購方式以及品牌故事支付更高的價格,這進一步強化了專門食品咖啡和茶作為一種生活方式產品而非普通商品的地位。反過來,這也推動了市場的成長。
高成本問題
高昂的產品成本限制了專門食品咖啡和茶市場的發展。優質原料的採購、永續的農業實踐、精細的加工流程以及小批量生產都顯著推高了價格。這些成本往往轉嫁給消費者,限制了價格敏感市場的購買力。此外,專業的設備、技藝精湛的咖啡師以及品管也增加了營運成本。雖然高階客戶群忠誠度較高,但高昂的價格會阻礙市場滲透率的提升,尤其是在發展中地區和大眾市場管道。
健康與保健趨勢
健康意識的提升為專門食品咖啡和茶飲市場帶來了巨大的機會。消費者越來越傾向於選擇具有功能性益處的飲品,例如富含抗氧化劑、採用天然成分、低糖且潔淨標示。專門食品茶、有機混合茶以及低酸或專門食品烘焙咖啡恰好滿足了這些偏好。草本茶的創新、注重健康的配方以及透明的原料採購流程正在吸引更多注重健康的消費者,並將市場需求從傳統的咖啡和嗜茶客擴展到更廣泛的健康人群。
供應鏈波動
供應鏈不穩定對專門食品咖啡和茶市場構成重大威脅。氣候變遷、收成波動、地緣政治緊張局勢和物流中斷直接影響原料的供應和價格。專門食品產品高度依賴特定產區,因此更容易受到天氣和環境風險的影響。任何中斷都可能影響產品的一致性、品質和成本穩定性。如何在保證品質標準的同時維持可靠的原料供應,仍然是全球生產商和專門食品品牌面臨的一項重大挑戰。
新冠疫情初期,咖啡館關閉、外帶消費減少以及供應鏈中斷,對專門食品咖啡和茶飲市場造成了沉重打擊。然而,隨著消費者轉向在家沖泡高品質咖啡和線上購買,市場迅速調整。消費者在家中尋求舒適、品質和全新體驗,對專門食品產品的需求也隨之成長。疫情後,咖啡館重新開放和混合消費模式的出現進一步推動了市場成長和品牌參與度的提升。
預計在預測期內,速溶咖啡細分市場將佔據最大的市場佔有率。
由於速溶咖啡具有無與倫比的便利性、較長的保存期限和不斷提升的產品品質,預計在預測期內,即溶咖啡將佔據最大的市場佔有率。冷凍乾燥和微研磨技術的進步顯著改善了即溶咖啡的口感、香氣和質地,提升了其吸引力。快節奏的都市生活、在家工作下消費量的增加以及零售店和電商通路供應的日益普及,都支撐著市場需求,使速溶咖啡成為專門食品領域中既實用又優質的選擇。
預計在預測期內,濃縮咖啡細分市場將呈現最高的複合年成長率。
預計在預測期內,濃縮咖啡細分市場將保持最高的成長率,這主要得益於全球咖啡文化的蓬勃發展以及消費者對正宗咖啡師手藝飲品的日益偏好。拿鐵、卡布奇諾和瑪奇朵等濃縮咖啡飲品的日益流行,以及家用濃縮咖啡機的普及,都為這一成長提供了有力支撐。濃縮咖啡拼配、沖泡設備和自動化技術的不斷創新,提高了咖啡的可及性和品質穩定性,從而推動了該細分市場在商業和住宅環境中的快速擴張。
由於快速的都市化、可支配收入的成長以及對全球咖啡和茶文化的日益普及,亞太地區預計將在預測期內佔據最大的市場佔有率。中國、日本、韓國和印度等國家在專門食品咖啡館和高階飲品的消費方面正經歷強勁成長。年輕的人口結構、咖啡館日益增多的社交活動以及傳統茶文化與現代專門食品產品的融合,將繼續推動該地區的市場主導地位。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於消費者較高的認知度、成熟的專門食品咖啡館基礎設施以及高階飲品領域的持續創新。消費者對符合道德採購標準、有機種植和永續生產的咖啡和茶的高需求正在推動市場擴張。冷萃咖啡、功能性茶和專門食品濃縮咖啡產品的成長,以及先進的零售、訂閱服務和電子商務平台的支持,進一步加速了這些產品的普及,並鞏固了北美作為高成長專門食品咖啡和茶市場的地位。
According to Stratistics MRC, the Global Specialty Coffee & Tea Market is accounted for $59.67 billion in 2025 and is expected to reach $105.63 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Specialty Coffee & Tea refers to premium, high-quality coffee and tea products distinguished by superior sourcing, processing, flavor profiles, and ethical production standards. These beverages are typically made from carefully selected beans and leaves, grown in specific regions under controlled conditions, and evaluated through rigorous quality grading. Rooted in traditional brewing practices yet refined by modern expertise, specialty coffee and tea emphasize craftsmanship, traceability, and sustainability. The segment caters to discerning consumers seeking authentic taste experiences, artisanal preparation, and transparent supply chains, reflecting a growing appreciation for quality, origin, and responsible consumption.
Premiumization & Lifestyle Shifts
Premiumization and evolving consumer lifestyles are key drivers of the specialty coffee and tea market. Urban consumers increasingly associate these beverages with quality, status, and personal well-being rather than routine consumption. Rising cafe culture, work-from-home habits, and experiential dining trends are pushing demand for artisanal brews and single-origin offerings. Consumers are willing to pay more for distinctive flavors, ethical sourcing, and brand storytelling, reinforcing specialty coffee and tea as lifestyle products rather than commodities. Thus, it drives the growth of the market.
High Product Costs
High product costs act as a restraint in the specialty coffee and tea market. Premium sourcing, sustainable farming practices, meticulous processing and small-batch production significantly increase prices. These costs are often passed on to consumers, limiting affordability in price-sensitive markets. Additionally, specialty equipment, skilled baristas, and quality control add to operational expenses. While premium buyers remain loyal, high pricing can restrict broader market penetration, especially in developing regions and mass retail channels.
Health & Wellness Trends
Growing health and wellness awareness presents a strong opportunity for the specialty coffee and tea market. Consumers increasingly seek beverages with functional benefits such as antioxidants, natural ingredients, reduced sugar, and clean labels. Specialty teas, organic blends, and low-acid or specialty-roasted coffees align well with these preferences. Innovations in herbal infusions, wellness-focused formulations, and transparent sourcing attract health-conscious consumers, expanding demand beyond traditional coffee and tea drinkers into wellness-oriented consumption segments.
Supply Chain Volatility
Supply chain volatility poses a notable threat to the specialty coffee and tea market. Climate change, fluctuating crop yields, geopolitical tensions, and logistics disruptions directly impact raw material availability and pricing. Specialty products rely heavily on specific growing regions, increasing vulnerability to weather and environmental risks. Any disruption can affect consistency, quality, and cost stability. Maintaining reliable sourcing while preserving quality standards remains a critical challenge for producers and specialty brands worldwide.
The Covid-19 pandemic initially disrupted the specialty coffee and tea market through cafe closures, reduced out-of-home consumption, and supply chain interruptions. However, the market adapted quickly as consumers shifted toward premium at-home brewing and online purchases. Demand for specialty products increased as consumers sought comfort, quality, and new experiences at home. Post-pandemic, cafe reopening and hybrid consumption models further strengthened market growth and brand engagement.
The instant coffee segment is expected to be the largest during the forecast period
The instant coffee segment is expected to account for the largest market share during the forecast period, due to its unmatched convenience, extended shelf life, and improving product quality. Advances in freeze-drying and micro-ground technologies have significantly enhanced taste, aroma, and texture, making premium instant coffee more appealing. Busy urban lifestyles, increased work-from-home consumption, and growing availability through retail and e-commerce channels further supports demand positioning instant coffee as a practical yet premium option within the specialty segment.
The espresso segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the espresso segment is predicted to witness the highest growth rate, due to expanding global cafe culture and rising consumer preference for authentic, barista-style beverages. Increasing adoption of espresso-based drinks such as lattes, cappuccinos, and macchiatos, along with growing ownership of home espresso machines, supports growth. Continuous innovation in espresso blends, brewing equipment, and automation enhances accessibility and consistency, fueling rapid expansion of this segment across both commercial and residential settings.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising disposable incomes, and growing exposure to global coffee and tea culture. Countries such as China, Japan, South Korea, and India are experiencing strong growth in specialty cafes and premium beverage consumption. A large young population, increasing cafe socialization, and the fusion of traditional tea heritage with modern specialty offerings continue to drive regional market dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer awareness, mature specialty cafe infrastructure, and continuous innovation in premium beverages. High demand for ethically sourced, organic, and sustainably produced coffee and tea drives market expansion. Growth in cold brew, functional tea, and specialty espresso products, supported by advanced retail, subscription services, and e-commerce platforms, further accelerates adoption, reinforcing North America's position as a high-growth specialty coffee and tea market.
Key players in the market
Some of the key players in Specialty Coffee & Tea Market include Nestle S.A., Lavazza Group, JDE Peet's N.V., Unilever PLC, Peet's Coffee & Tea, Starbucks Corporation, The Coffee Bean & Tea Leaf, Tata Consumer Products Ltd., Blue Bottle Coffee, Inc., The Republic of Tea, Stumptown Coffee Roasters, DAVIDsTEA, Intelligentsia Coffee, Harney & Sons, and Caribou Coffee Company, Inc.
In October 2025, Nestle Saudi Arabia and King Abdullah University of Science and Technology (KAUST) signed a strategic MoU this partnership blends KAUST's world-class research excellence with Nestle's global food technology know-how to promote sustainability, food safety, and healthier lifestyles, supporting Saudi Vision 2030 goals while enhancing public health, food security, and local knowledge development.
In July 2025, Nestle and IBM Research have woven old-world stewardship with cutting-edge AI, creating a generative tool that can dream up new high-barrier packaging materials-shielding products from moisture, oxygen and heat while pushing sustainability forward faster than years of lab work.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.