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市場調查報告書
商品編碼
1856996
全球氮氣咖啡市場:預測至2032年-按產品類型、包裝、咖啡因含量、口味、分銷管道、最終用戶和地區進行分析Nitrogen Infused Coffees Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Format, Caffeine Content, Flavor, Distribution Channel, End User and By Geography |
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據 Stratistics MRC 稱,全球氮氣咖啡市場預計到 2025 年將達到 15 億美元,到 2032 年將達到 72 億美元,預測期內複合年成長率為 24.4%。
氮氣咖啡(簡稱氮咖啡)是一種冷萃飲品,注入氮氣以提升其口感和格式。這種注入方式無需添加乳製品或甜味劑,即可打造順滑綿密的口感和連鎖的泡沫。氮氣咖啡通常以冷飲形式供應,其外觀誘人,口感絲滑,是傳統冰咖啡的理想替代品。氮氣咖啡酸度低,風味濃郁,深受注重健康和追求創新清爽體驗的專門食品咖啡愛好者的青睞。此外,氮氣咖啡的製作過程還能延長保存期限,並提升感官體驗。
健康意識強的消費者需求
氮氣注入不僅能提升口感與滑順度(無需乳製品),還能省去甜味劑,符合消費者對潔淨標示的偏好。這一趨勢在千禧世代和Z世代中尤其強勁,他們既重視功能性,也注重視覺吸引力,例如氮氣氣泡連鎖的效果。此外,這種形式也符合日益成長的即飲(RTD)市場需求,在保證品質的前提下提供便利性。隨著健康與偏好的融合,氮氣咖啡正逐漸成為高階生活方式飲品。
有限的儲存穩定性
與傳統冷萃咖啡相比,冷萃咖啡的保存期限通常較短,尤其是在常溫下儲存時。此外,如何在不同分銷管道中保持產品質地和風味的一致性仍然是一個挑戰。這些因素限制了小型品牌的擴充性,並成為低溫運輸基礎設施薄弱市場准入的障礙。冷萃過程需要特殊的加壓包裝來維持氮氣效應,這增加了物流複雜性並提高了成本。因此,包裝和保鮮技術的創新對於冷萃咖啡的廣泛應用至關重要。
氮輸液聯合適應原、蛋白質和乳製品替代品
將氮氣與適應原、植物性蛋白質和乳製品替代品等功能性成分融合,為市場創新提供了廣闊空間。這種融合使品牌能夠透過單一產品滿足消費者對能量和健康的雙重需求。例如,注入氮氣的蛋白拿鐵和燕麥冷萃咖啡可以吸引健身愛好者和注重靈活性的消費者。此外,這種形式非常適合限量版和季節性產品的推出,有助於增強品牌故事性和消費者互動。
地緣政治緊張局勢和原料供應中斷
關鍵原料,例如專門食品咖啡豆、鋁罐和氮氣,都面臨全球採購風險。物流中斷和監管變化,例如關稅和環境合規要求,都可能對生產計劃和利潤率產生重大影響。此外,依賴進口氮氣生產設備可能使製造商面臨外匯波動和採購延誤的風險。這些不確定性要求企業制定穩健的風險緩解策略和多元化的採購模式,以確保業務永續營運。
疫情再形成了消費者的行為模式,加速了居家消費和非接觸式零售的轉變。由於咖啡館暫時關閉或減少營業,消費者轉向即飲型咖啡來滿足日常咖啡因需求。氮氣咖啡憑藉其高階定位和便利性,在超市和電商通路迅速走紅。品牌利用數位行銷和D2C平台建立社群並鼓勵試飲,但從長遠來看,疫情的影響是正面的,它強化了即飲型高階飲品的價值,讓人們在家也能享受咖啡館般的體驗。
預計在預測期內,氮氣冷萃咖啡細分市場將達到最大。
由於其在注重健康的高階飲品消費者中廣受歡迎,預計在預測期內,氮氣冷萃咖啡將佔據最大的市場佔有率。其天然順滑的口感、醇厚的奶香和低酸度使其成為傳統冰咖啡和含糖飲料的理想替代品。流動的氮氣泡帶來的視覺享受提升了消費者的體驗,尤其是在咖啡館的現打咖啡和即飲罐裝產品。隨著更多品牌投資氮氣添加技術並拓展分銷管道,冷萃咖啡可望繼續成為市場成長的關鍵驅動力。
預計在預測期內,常規咖啡因產品細分市場的複合年成長率將最高。
預計在預測期內,常規咖啡因飲料市場將保持最高的成長率,這主要得益於消費者對成分潔淨標示醒腦的飲品的需求不斷成長。與能量飲料不同,氮氣咖啡不含合成添加劑,能夠提供天然的提神效果,因此深受注重健身的職場人士的青睞。氮氣咖啡包裝多樣,包括罐裝、瓶裝和龍頭式等,滿足從晨間日常到旅途中隨時補充能量等各種場合的需求。該細分市場受眾廣泛,涵蓋了從Z世代到老年人的各個年齡段,這也推動了其快速擴張。
由於北美地區擁有根深蒂固的咖啡文化,且消費者願意為優質飲品買單,預計該地區將在預測期內佔據最大的市場佔有率。美國在即飲咖啡創新方面處於領先地位,知名品牌和新興企業正積極在零售、便利商店和餐飲通路推出氮氣添加產品。強大的低溫運輸物流基礎設施和廣泛的咖啡館網路確保了無縫分銷和消費者購買管道。此外,策略夥伴關係和行銷宣傳活動也持續鞏固該地區的市場領先地位。
預計亞太地區在預測期內將呈現最高的複合年成長率,這主要得益於快速的都市化、可支配收入的成長以及消費者對新穎高階飲品的偏好不斷變化。日本和韓國等國家對冷萃咖啡和機能飲料的親和性由來已久,使其成為氮氣注入技術創新發展的沃土。澳洲的咖啡文化及其對精品咖啡形式的開放態度將進一步推動市場擴張。隨著消費者意識的提高以及連鎖咖啡館嘗試使用氮氣龍頭,亞太地區有望成為該品類強勁的成長引擎。
According to Stratistics MRC, the Global Nitrogen Infused Coffees Market is accounted for $1.5 billion in 2025 and is expected to reach $7.2 billion by 2032 growing at a CAGR of 24.4% during the forecast period. Nitrogen-infused coffees are cold brew beverages charged with nitrogen gas to enhance texture and presentation. This infusion creates a smooth, creamy mouthfeel and a cascading, frothy head without added dairy or sweeteners. Typically served chilled and on tap, nitrogen coffee offers a visually appealing and velvety alternative to traditional iced coffee. Its low acidity and rich flavor profile appeal to health-conscious and specialty coffee consumers seeking innovative, refreshing formats. The process also extends shelf life and elevates sensory experience.
Health-conscious consumer demand
The infusion of nitrogen not only enhances mouthfeel and creaminess without dairy but also eliminates the need for sweeteners, aligning with clean-label preferences. This trend is particularly strong among millennials and Gen Z, who value both functional benefits and visual appeal such as the cascading effect of nitrogen bubbles. Additionally, the format supports the growing ready-to-drink (RTD) segment, offering convenience without compromising quality. As wellness and indulgence converge, nitrogen coffee is emerging as a premium lifestyle beverage.
Limited shelf stability
Shelf life is often shorter compared to conventional cold brews, especially in ambient storage conditions. Moreover, maintaining consistent texture and flavor across distribution channels remains a challenge. These factors limit scalability for smaller brands and pose barriers to entry in markets with limited cold chain infrastructure. The infusion process requires specialized pressurized packaging to preserve the nitrogen effect, which can complicate logistics and increase costs. As a result, innovation in packaging and preservation technologies is critical to unlocking broader adoption.
Infusing nitrogen with adaptogens, protein, or dairy alternatives
The market is ripe for innovation through the integration of nitrogen with functional ingredients such as adaptogens, plant-based proteins, and dairy alternatives. This convergence allows brands to cater to consumers seeking both energy and wellness in a single product. For instance, nitrogen-infused protein lattes or oat-based cold brews can appeal to fitness enthusiasts and flexitarian consumers alike. Additionally, the format lends itself well to limited-edition and seasonal launches, enhancing brand storytelling and consumer engagement.
Geopolitical tensions and raw material disruptions
Key inputs such as specialty coffee beans, aluminum cans, and nitrogen gas are subject to global sourcing risks. Disruptions in logistics or regulatory shifts such as tariffs or environmental compliance mandates can significantly impact production timelines and margins. Moreover, reliance on imported equipment for nitrogenation may expose manufacturers to currency fluctuations and procurement delays. These uncertainties necessitate robust risk mitigation strategies and diversified sourcing models to ensure business continuity.
The pandemic reshaped consumer behavior, accelerating the shift toward at-home consumption and contactless retail. With cafes temporarily closed or operating at reduced capacity, consumers turned to RTD formats for their daily caffeine fix. Nitrogen-infused coffee, with its premium positioning and convenience, gained traction in grocery and e-commerce channels. Brands leveraged digital marketing and D2C platforms to build community and drive trial, the long-term impact has been positive, reinforcing the value of shelf-ready, indulgent beverages that replicate the cafe experience at home.
The nitrogen-infused cold brew segment is expected to be the largest during the forecast period
The nitrogen-infused cold brew segment is expected to account for the largest market share during the forecast period driven by its widespread popularity among health-conscious and premium beverage consumers. Its naturally smooth texture, creamy mouthfeel, and low acidity profile make it an attractive alternative to traditional iced coffee and sugary drinks. The visual appeal of cascading nitrogen bubbles enhances consumer experience, especially in on-tap cafe formats and RTD cans. As more brands invest in nitrogenation technology and expand distribution, cold brew is expected to remain the cornerstone of market growth.
The regular caffeine segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the regular caffeine segment is predicted to witness the highest growth rate fueled by rising demand for energizing beverages that offer a clean-label profile. Unlike energy drinks, nitrogen-infused caffeinated coffee delivers a natural boost without synthetic additives, appealing to both fitness-conscious and working professionals. Its versatility across formats cans, bottles, and tap systems supports consumption in multiple settings, from morning routines to on-the-go refreshment. The segment's broad demographic appeal, spanning Gen Z to older adults, contributes to its rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share attributed to deeply entrenched coffee culture and high consumer willingness to pay for premium beverages. The U.S. leads in RTD coffee innovation, with major brands and startups actively launching nitrogenated products across retail, convenience, and foodservice channels. Strong infrastructure for cold chain logistics and widespread cafe networks enable seamless distribution and consumer access. Moreover, strategic partnerships and marketing campaigns continue to reinforce its position as the leading regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization, rising disposable incomes, and evolving consumer preferences toward novel and premium beverages. Countries such as Japan and South Korea already have a strong affinity for cold brew and functional drinks, making them fertile ground for nitrogen-infused innovations. Australia's cafe culture and openness to artisanal coffee formats further support market expansion. As awareness grows and cafe chains experiment with nitrogen taps, Asia Pacific is set to become a dynamic growth engine for the category.
Key players in the market
Some of the key players in Nitrogen Infused Coffees Market include Starbucks Corporation, The Coca-Cola Company, Peet's Coffee, La Colombe Coffee Roasters, Stumptown Coffee Roasters, RISE Brewing Co., Wandering Bear Coffee Co., Slingshot Coffee Co., Califia Farms, Minor Figures, Blue Bottle Coffee, Black & White Coffee Roasters, Cuvee Coffee, Boss Coffee (Suntory), High Brew Coffee, Sandows, and Canned Coffee Co.
In October 2025, Peet's Coffee launched a revamped Innovation Laboratory in Utrecht to accelerate coffee product development. The modular setup enables rapid prototyping and global scaling of new beverages and packaging. This investment complements their Joure facility focused on extraction tech.
In May 2025, La Colombe Coffee Roasters launched a limited-edition S'mores Latte, inspired by classic summer desserts. The product blends nostalgic flavors with the brand's signature draft latte format. It's part of their seasonal innovation strategy.
In May 2025, Stumptown introduced redesigned packaging for its coffee bags, emphasizing sustainability and freshness. The new look aligns with their brand refresh and commitment to quality. It was featured in Daily Coffee News' industry roundup.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.