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市場調查報告書
商品編碼
1904672
鄉村農舍風格裝飾市場預測至2032年:按產品類型、材料、分銷管道、最終用戶和地區分類的全球分析Rustic Farmhouse Decor Market Forecasts to 2032 - Global Analysis By Product Type (Furniture, Lighting, Textile Products, Wall Decor, Kitchenware & Dining Accessories and Outdoor Decor), Material, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球鄉村農舍裝飾市場價值將達到 110 億美元,到 2032 年將達到 154.8 億美元,在預測期內的複合年成長率為 5.0%。
鄉村農舍風格的裝潢著重營造溫馨舒適的室內空間,靈感源自鄉村風情,並兼具低調的優雅。這種風格以質樸自然的紋理為特色,例如風化的木材、金屬裝飾和石材表面,並搭配柔和的中性色調。家具採用做舊飾面和經典造型,散發出歷史感和精湛工藝。裸露的橫樑、開放式置物架和復古風格的燈具等設計細節,營造出輕鬆愜意的氛圍。陶瓷罐、金屬籃和柔軟的棉麻織物等配件則為整體風格錦上添花。鄉村農舍風格的室內設計兼具實用性與溫馨感,營造出舒適溫馨的居家氛圍,完美契合現代生活方式。
根據 Houzz 發布的《2024 年美國住宅研究報告》,2023 年住宅在房屋裝修上的花費中位數將達到 24,000 美元,其中廚房是最受歡迎的裝修房間。
住宅維修改造活動增加
住宅維修和改造計劃的增加顯著推動了鄉村住宅風格裝飾市場的成長。許多屋主優先考慮室內裝修,以提升視覺美感、功能性和長期房產價值。農舍風格裝飾因其靈活的設計而滿足了維修需求,這種設計可以透過使用再生木材元素、柔和的配色和傳統家具輕鬆進行更新。消費者被其溫馨舒適和永不過時的外觀所吸引,而且無需進行大規模的結構改造即可實現。購買力的提高、都市區住宅的現代化以及人們待在室內時間的增加等因素正在推動維修活動,從而創造了對農舍風格裝飾解決方案的穩定需求。
正宗手工材料高成本
正宗手工製品的高昂成本限制了鄉村農舍風格裝飾市場的成長。諸如再生木材、天然石材和手工金屬製品等材料需要精心挑選和熟練的工匠,這顯著增加了生產成本。這些高昂的價格可能會讓注重預算的消費者望而卻步,尤其是在對成本敏感的地區。雖然這種裝飾風格因其獨特性和經久耐用而備受推崇,但高昂的價格降低了其對廣大消費者的吸引力。與材料修復和物流相關的額外費用進一步推高了價格,限制了正宗鄉村農舍風格裝飾產品的可負擔性和擴充性。
電子商務和線上客製化的興起
線上零售的蓬勃發展為鄉村農舍風格家居裝飾市場開闢了寶貴的成長途徑。電子商務使製造商和銷售商能夠觸及更廣泛的消費群體,而無需完全依賴實體店。數位平台有助於展現鄉村農舍風格產品的工藝、材質和背後的故事,進而提升買家的參與度。提供客製化服務,例如客製化尺寸、飾面和設計細節,可以進一步增強產品的吸引力。視覺化工具、用戶評價和宅配等線上功能簡化了購買流程。隨著數位技術的普及和人們對線上購物的熟悉程度不斷提高,電子商務將繼續為鄉村農舍風格家居裝飾供應商開闢新的收入來源。
消費者偏好正轉向現代簡約風格
現代簡約室內設計潮流的興起對鄉村農舍風格的裝潢市場構成了威脅。消費者越來越偏好簡潔流暢的設計,強調簡約、空間利用率和科技親和性。這些偏好往往與傳統農舍風格的紋理和立體感格格不入。尤其是年輕的住宅和居住者,他們更容易被受全球潮流驅動的現代美學所吸引。隨著生活方式的演變,生活空間的功能性和簡約性日益受到重視,鄉村風格可能會逐漸失去市場地位。這種設計偏好的快速轉變迫使製造商迅速做出調整,也給鄉村農舍風格裝飾的持續需求和長期穩定性帶來了壓力。
新冠疫情危機對鄉村農舍風格家居裝飾市場產生了重大影響,重塑了消費者行為和行業運作方式。疫情初期實施的限制措施導致生產放緩和物流挑戰,影響了產品供應。隨著時間的推移,遠距辦公和居家隔離的趨勢日益成長,住宅裝飾支出也隨之增加。由於消費者越來越青睞能夠帶來舒適、溫馨和安心感的裝飾風格,鄉村農舍風格家居裝飾也因此受益。電子商務和虛擬購物體驗的興起也幫助品牌在實體店關閉的情況下觸達消費者。因此,儘管疫情帶來了短期衝擊,但最終促使人們對鄉村農舍風格家居裝飾的興趣重燃,並維持了其持續的需求。
預計在預測期內,家具細分市場將佔據最大的市場佔有率。
由於家具在打造鄉村風格空間中扮演著核心角色,預計在預測期內,家具細分市場將佔據最大的市場佔有率。木桌、椅子、櫥櫃和床架等基本家具比裝飾品更能凸顯鄉村氣息。考慮到家具的功能性和長期使用價值,消費者通常會優先投資購買家具。對堅固耐用、天然飾面和傳統設計的偏好支撐著穩定的需求。家具價格通常較高,這也促使其在整體市場佔有率中佔據越來越大的佔有率。此外,鄉村風格家具能夠輕鬆融入各種環境,包括住宅、咖啡館和酒店,從而鞏固主導地位。
預計在預測期內,紡織材料細分市場將呈現最高的複合年成長率。
預計在預測期內,紡織材料領域將保持最高的成長率,這主要得益於人們對舒適型室內設計的日益關注。毛毯、地毯、靠墊和桌布等軟裝裝飾品採用天然透氣的材質製成,營造出溫馨舒適的農舍風格氛圍。消費者青睞紡織品,因為它們易於重新設計和個性化客製化,且成本相對較低。人們對永續材料和手工設計的日益重視進一步推動了需求。紡織品廣泛應用於多個房間,並且能夠輕鬆適應季節性趨勢。電子商務的蓬勃發展和人們對家居裝飾解決方案日益成長的興趣,將繼續推動紡織材料領域的強勁成長。
預計在預測期內,北美將佔據最大的市場佔有率,這主要得益於當地消費者對生活方式和設計的偏好。該地區的消費者重視融合溫暖傳統元素的室內設計,這些元素既體現了舒適性,又兼具實用性。農舍風格的裝飾與當前的裝修趨勢以及人們對個性化生活空間日益成長的興趣完美契合。不斷提升的購買力使消費者能夠投資於高品質的家具和天然材料。住宅維修文化、數位化靈感平台以及酒店業的應用進一步推動了市場需求。此外,先進的分銷網路和廣泛的線上管道確保了產品的持續供應,鞏固了該地區在鄉村農舍風格裝飾市場的領先地位。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於消費者生活方式的改變和都市區住宅的擴張。收入水準的提高和住宅維修支出的增加,推動了消費者對視覺效果出色的室內設計風格的需求。鄉村和農舍風格的裝飾越來越受歡迎,因為溫暖自然的質感與現代生活空間相得益彰。線上零售和數位化設計靈感的快速發展,也讓消費者更容易接觸到農舍風格的產品。此外,開發中國家酒店業和商業空間的顯著擴張,持續創造新的機遇,進一步支撐了該地區的快速成長。
According to Stratistics MRC, the Global Rustic Farmhouse Decor Market is accounted for $11.00 billion in 2025 and is expected to reach $15.48 billion by 2032 growing at a CAGR of 5.0% during the forecast period. Rustic farmhouse decor focuses on creating cozy interiors rooted in countryside inspiration and understated elegance. This style highlights raw, natural textures including weathered wood, metal accents, and stone surfaces, paired with calming neutral tones. Furniture often features aged finishes and classic silhouettes, evoking a sense of history and craftsmanship. Design details like exposed beams, open racks, and vintage-inspired lighting fixtures contribute to its relaxed appeal. Accessories such as ceramic jars, wire baskets, and soft cotton or linen fabrics complete the look. By blending practicality with warmth, rustic farmhouse decor delivers a comforting, homey atmosphere that suits contemporary lifestyles.
According to Houzz's 2024 U.S. Houzz & Home Study, homeowners spent a median of $24,000 on renovations in 2023, with kitchens being the most popular interior room to renovate.
Rising home renovation and remodeling activities
The expansion of home improvement and remodeling projects significantly supports the growth of the rustic farmhouse decor market. Many homeowners are prioritizing interior enhancements to improve visual appeal, functionality, and long-term property worth. Rustic farmhouse decor fits renovation needs due to its adaptable design, allowing simple updates through reclaimed wood elements, soft color schemes, and traditional furnishings. Consumers are drawn to its cozy and timeless appearance, which can be achieved without major structural changes. Factors such as higher spending power, modernization of urban homes, and increased time spent indoors have boosted renovation activities, thereby driving consistent demand for farmhouse-style decor solutions.
High cost of authentic and handcrafted materials
The elevated pricing of genuine, handcrafted components restricts the growth of the rustic farmhouse decor market. Materials such as reclaimed timber, natural stone, and artisanal metalwork demand careful sourcing and expert labor, which significantly increases production costs. These higher prices can deter budget-conscious customers, particularly in cost-sensitive regions. Although the decor style is valued for its originality and long-lasting quality, premium costs reduce its appeal to a broader consumer base. Added expenses related to material restoration and logistics further increase prices, limiting the affordability and scalability of authentic rustic farmhouse decor offerings.
Expansion of e-commerce and online customization
The growing strength of online retail creates a valuable growth avenue for the rustic farmhouse decor market. E-commerce enables manufacturers and sellers to connect with a broader consumer base without relying solely on brick-and-mortar stores. Digital platforms help showcase the craftsmanship, materials, and story behind farmhouse products, increasing buyer engagement. Offering customization features like tailored dimensions, finishes, and design details further boosts appeal. Online tools such as visualizers, reviews, and doorstep delivery simplify the buying process. With rising digital adoption and comfort with online purchases, e-commerce continues to open new revenue streams for rustic farmhouse decor providers.
Shifting consumer preferences toward modern and minimalist styles
The growing popularity of modern and minimalist interior trends threatens the rustic farmhouse decor market. Consumers increasingly prefer sleek designs that highlight simplicity, space efficiency, and technological compatibility. These preferences often conflict with the traditional textures and bulky elements of farmhouse decor. Younger homeowners and urban residents are particularly drawn to contemporary aesthetics promoted by global design trends. As lifestyles evolve and living spaces prioritize functionality and minimalism, rustic styles may lose visibility. This rapid shift in design tastes challenges manufacturers to adapt quickly, placing pressure on the sustained demand and long-term stability of rustic farmhouse decor offerings.
The COVID-19 crisis significantly influenced the rustic farmhouse decor market by reshaping consumer behavior and industry operations. Early pandemic restrictions caused production slowdowns and logistical challenges, affecting product availability. Over time, the shift toward remote work and extended home stays encouraged spending on home interiors. Consumers increasingly preferred decor styles that offered comfort, warmth, and emotional reassurance, benefiting farmhouse aesthetics. The rise of e-commerce and virtual shopping experiences also helped brands reach customers despite store closures. As a result, while short-term disruptions occurred, the pandemic ultimately supported renewed interest and sustained demand for rustic farmhouse decor.
The furniture segment is expected to be the largest during the forecast period
The furniture segment is expected to account for the largest market share during the forecast period as it plays a central role in shaping farmhouse-inspired spaces. Essential items like wooden tables, chairs, cupboards, and bed frames establish the rustic character more strongly than decorative accents. Buyers often invest first in furniture due to its functional importance and long-term use. The preference for sturdy construction, natural finishes, and traditional designs supports consistent demand. Furniture purchases typically involve higher spending, which increases their contribution to overall market share. Additionally, farmhouse furniture adapts well to various settings, including homes, cafes, and hotels, reinforcing its leading position within the rustic farmhouse decor market.
The textile materials segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the textile materials segment is predicted to witness the highest growth rate, driven by increasing focus on comfort-oriented interiors. Soft decor items including throws, rugs, cushions, and table fabrics help create a cozy farmhouse ambiance using natural and breathable materials. Buyers favor textiles because they allow quick style changes and personalization at relatively low cost. Growing awareness of sustainable fabrics and handcrafted designs further boosts demand. Textiles are widely used across multiple rooms and adapt easily to seasonal trends. Enhanced e-commerce reach and rising interest in home styling solutions continue to fuel strong growth in the textile materials segment.
During the forecast period, the North America region is expected to hold the largest market share, driven by strong lifestyle and design preferences. Consumers in the region value cozy, heritage-inspired interiors that reflect comfort and practicality. Farmhouse decor aligns well with renovation trends and the growing focus on personalized home spaces. Higher purchasing power allows buyers to invest in quality furniture and authentic materials. The influence of home improvement culture, digital inspiration platforms, and hospitality adoption further boosts demand. In addition, advanced distribution networks and widespread online availability enable consistent product access, reinforcing North America's dominant position in the rustic farmhouse decor market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, supported by changing consumer lifestyles and expanding urban housing. Rising income levels and greater spending on home improvement are driving demand for visually appealing interior styles. Rustic farmhouse decor is increasingly adopted for its warm, natural look that complements modern living spaces. The rapid growth of online retail and digital design inspiration has broadened consumer access to farmhouse products. Moreover, strong expansion of hospitality and commercial spaces in developing countries continues to create new opportunities, contributing to the region's high growth trajectory.
Key players in the market
Some of the key players in Rustic Farmhouse Decor Market include FROY, World Market, Pottery Barn, Birch Lane, Bella Cottage, Kathy Kuo Home, Chic Artique, Mud Pie, CTW Home Collection, Antique Farmhouse, Farmhouse Wares, VHC Brands, Hobby Lobby, Kirkland's and Wayfair.
In October 2025, Froy announced it is selling its subsidiary Froy Akvaservice to Abyss as part of a strategic move to focus on growth within well boats, larger service vessels, diving services, and freight. The sale includes 33 service vessels, approximately 200 employees, and land bases on Froya, Maloy, and Finnsnes.
In September 2025, Pottery Barn announced the launch of a new website for customers in the United Kingdom. For the first time, UK customers will have direct access to Pottery Barn's signature collections of furniture, bedding, decor, and accessories-all crafted with an emphasis on quality, timeless style, and sustainability.
In March 2025, Wayfair Inc has entered into a definitive agreement issuing $700 million in senior secured notes with a 7.750% interest rate, maturing in 2030. According to InvestingPro data, the company's financial health score is currently rated as WEAK, with short-term obligations exceeding liquid assets, making this new financing crucial for its operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.