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市場調查報告書
商品編碼
1881824

線上家居裝飾市場－全球產業規模、佔有率、趨勢、機會和預測，按類型（家具、紡織品、地板及其他）、價格類別（大眾和高階）、地區和競爭格局分類，2020-2030年預測

Online Home Decor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Furniture, Textiles, Flooring, and Others), By Price Category (Mass and Premium), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球線上家居裝飾市場規模為1,820.5億美元，預計到2030年將以10.35%的複合年成長率成長至3,287.2億美元。全球線上家居裝飾市場涵蓋透過網路平台購買用於生活空間的美觀實用物品，包括家具、燈具、紡織品和裝飾配件。該市場的成長主要得益於全球網路普及率的提高和智慧型手機的廣泛應用，這大大提升了消費者的購物便利性。此外，消費者對個人化室內設計的日益青睞、線上豐富的商品選擇以及擴增實境等技術進步帶來的產品視覺化效果提升，也進一步推動了市場的發展。

市場概覽
預測期 2026-2030
2024年市場規模 1820.5億美元
2030年市場規模 3287.2億美元
2025-2030年複合年成長率 10.35%
成長最快的細分市場 優質的
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球線上家居裝飾市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型（家具、紡織品、地板、其他）
    • 依價格類別（大眾市場、高階市場）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美線上家居裝飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲線上家居裝飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區線上家居裝飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲線上家居裝飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲線上家居裝飾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球線上家居裝飾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Amazon.com, Inc.
  • Ashley Furniture Industries, LLC
  • Beyond, Inc.
  • Costco Wholesale Corporation
  • Herman Miller, Inc.
  • SR Brands LLC
  • Inter IKEA Systems BV
  • ODIKA Furniture
  • Target Brands, Inc.
  • Wayfair LLC

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 21279

The Global Online Home Decor Market, valued at USD 182.05 Billion in 2024, is projected to experience a CAGR of 10.35% to reach USD 328.72 Billion by 2030. The Global Online Home Decor Market encompasses the acquisition of aesthetic and functional items for living spaces via internet-based platforms, including furniture, lighting, textiles, and decorative accessories. This market's expansion is fundamentally driven by increasing global internet penetration and widespread smartphone adoption, which enhance accessibility and convenience for consumers. Further impetus stems from the growing preference for personalized interiors and the extensive product selection available online, alongside technological advancements such as augmented reality tools that improve product visualization.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 182.05 Billion
Market Size 2030USD 328.72 Billion
CAGR 2025-203010.35%
Fastest Growing SegmentPremium
Largest MarketNorth America

Key Market Drivers

The Global Online Home Decor Market is significantly propelled by two primary factors: increasing digital connectivity and smartphone adoption, alongside the evolving e-commerce infrastructure and consumer preferences. Enhanced global internet access, facilitated by widespread smartphone usage, has fundamentally broadened the consumer base for online retail, making digital platforms the primary touchpoint for product discovery and purchase. According to the International Telecommunication Union's Facts and Figures 2024, an estimated 5.5 billion people were online in 2024, reflecting a substantial increase of 227 million individuals based on revised estimates for 2023, underscoring the growing digital reach that enables market expansion.

Key Market Challenges

A significant impediment to the continued expansion of the Global Online Home Decor Market is the complex logistical infrastructure required for shipping and delivering large, bulky, or fragile items. This inherent difficulty directly results in elevated operational expenditures and a heightened potential for product damage during transit, which subsequently contributes to increased customer dissatisfaction and return rates. The specialized handling and protective packaging necessary for home decor items such as furniture and lighting fixtures escalate transportation costs for online retailers, making profit margins more challenging to maintain.

Key Market Trends

Immersive Visualization Technologies, particularly Augmented Reality (AR) and Virtual Reality (VR), are transforming how consumers engage with home decor products online by providing realistic visualization experiences. These technologies allow customers to virtually place furniture and decorative items within their own living spaces, significantly enhancing purchase confidence and reducing the likelihood of returns. The National Retail Federation highlighted AR/VR as a key retail trend for 2024, noting its potential to revolutionize customer experience, especially in interior design. This capability directly addresses a core challenge of online home decor shopping by bridging the gap between digital representation and physical reality. A 3D Cloud Furniture Shopping Trends Study in April 2024 found that two-thirds of consumers prefer retailers who offer 3D experiences, indicating a strong preference for these advanced visualization tools.

Key Market Players

  • Amazon.com, Inc.
  • Ashley Furniture Industries, LLC
  • Beyond, Inc.
  • Costco Wholesale Corporation
  • Herman Miller, Inc.
  • SR Brands LLC
  • Inter IKEA Systems B.V.
  • ODIKA Furniture
  • Target Brands, Inc.
  • Wayfair LLC

Report Scope:

In this report, the Global Online Home Decor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Home Decor Market, By Type:

  • Furniture
  • Textiles
  • Flooring
  • Others

Online Home Decor Market, By Price Category:

  • Mass
  • Premium

Online Home Decor Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Home Decor Market.

Available Customizations:

Global Online Home Decor Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Online Home Decor Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Furniture, Textiles, Flooring, Others)
    • 5.2.2. By Price Category (Mass, Premium)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Online Home Decor Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Price Category
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Home Decor Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Price Category
    • 6.3.2. Canada Online Home Decor Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Price Category
    • 6.3.3. Mexico Online Home Decor Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Price Category

7. Europe Online Home Decor Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Price Category
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Online Home Decor Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Price Category
    • 7.3.2. France Online Home Decor Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Price Category
    • 7.3.3. United Kingdom Online Home Decor Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Price Category
    • 7.3.4. Italy Online Home Decor Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Price Category
    • 7.3.5. Spain Online Home Decor Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Price Category

8. Asia Pacific Online Home Decor Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Price Category
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Online Home Decor Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Price Category
    • 8.3.2. India Online Home Decor Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Price Category
    • 8.3.3. Japan Online Home Decor Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Price Category
    • 8.3.4. South Korea Online Home Decor Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Price Category
    • 8.3.5. Australia Online Home Decor Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Price Category

9. Middle East & Africa Online Home Decor Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Price Category
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Online Home Decor Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Price Category
    • 9.3.2. UAE Online Home Decor Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Price Category
    • 9.3.3. South Africa Online Home Decor Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Price Category

10. South America Online Home Decor Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Price Category
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Home Decor Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Price Category
    • 10.3.2. Colombia Online Home Decor Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Price Category
    • 10.3.3. Argentina Online Home Decor Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Price Category

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Online Home Decor Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Amazon.com, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ashley Furniture Industries, LLC
  • 15.3. Beyond, Inc.
  • 15.4. Costco Wholesale Corporation
  • 15.5. Herman Miller, Inc.
  • 15.6. SR Brands LLC
  • 15.7. Inter IKEA Systems B.V.
  • 15.8. ODIKA Furniture
  • 15.9. Target Brands, Inc.
  • 15.10. Wayfair LLC

16. Strategic Recommendations

17. About Us & Disclaimer