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市場調查報告書
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1896260

群眾集資平台市場預測至2032年：按類型、部署模式、平台類型、最終用戶和地區分類的全球分析

Crowdfunding Platform Market Forecasts to 2032 - Global Analysis By Type, Deployment (Cloud-based Platforms, and On-premise Solutions), Platform Type, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，全球群眾集資平台市場預計到 2025 年將達到 20 億美元，到 2032 年將達到 43 億美元。

預計在預測期內，眾籌平台市場將以11.6%的複合年成長率成長。群眾集資平台市場使個人、Start-Ups和組織能夠透過線上平台從大量支持者那裡籌集資金。眾籌模式多種多樣，包括基於獎勵、基於捐贈、基於股權和基於債務等。其優點包括獲得早期資金籌措、檢驗創意市場價值、促進社區參與、減少對傳統資金籌措的依賴，以及為投資者和支持者提供參與創新計劃和社會公益活動的機會。

網路普及率和數位支付的日益普及

網路普及率的提高和數位支付的日益普及是群眾集資平台市場的關鍵驅動力，使全球的創作者和支持者能夠便捷地訪問平台。智慧型手機的普及和價格合理的資料方案讓用戶能夠輕鬆發現、評價和資助計劃。此外，安全的數位錢包、UPI 和卡片付款減少了交易摩擦，增強了支持者的信任。這些發展擴大了宣傳活動的影響範圍，加快了資金籌措週期，並鼓勵用戶重複參與，從而增強了平台的流動性，並支持全球範圍內不同計劃類別、多個行業和不同資金籌措模式的市場持續成長。

各地區的監管情勢複雜且各不相同

不同地區複雜多樣的監管環境導致合規成本上升和營運不確定性增加，限制了群眾集資平台市場的成長。平台必須應對不同的證券法、投資者保護規則和資訊揭露要求，這使得跨境眾宣傳活動更加複雜。此外，頻繁的監管更新需要持續的法律監督和技術調整。小規模平檯面臨較高的進入門檻，計劃發起人則面臨延誤和合格限制。儘管全球數位化不斷提高，執法環境也日趨不均，但這些挑戰限制了平台的擴充性，抑制了創新，並阻礙了其向新興市場的擴張。

區塊鏈整合提升透明度和安全性

分散式帳本技術支援智慧合約，從而提供不可篡改的交易記錄、即時資金追蹤以及基於里程碑的自動資金釋放。區塊鏈還有助於降低中介成本並減少詐欺風險。代幣化模式開啟了新的資金籌措方式和全球參與途徑。這些特性增強了信任度，鼓勵機構投資者加入，並使平台在競爭激烈的市場中脫穎而出。同時，可擴展的管治架構、自動化合規機制以及全球跨境應用能力，共同支持生態系統的長期韌性。

資料安全漏洞和隱私問題

群眾集資平台依賴敏感的財務和個人資訊，因此資料安全漏洞和隱私問題構成重大威脅。網路攻擊、網路釣魚和未經授權的資料存取會削弱使用者信任，並導致監管機構的處罰。此外，第三方整合和對雲端服務的依賴擴大了攻擊面。資料外洩造成的聲譽損害可能會降低宣傳活動參與度和投資者留存率。應對這些風險需要持續投資於網路安全基礎設施、合規管理和事件回應，這會增加營運成本，並給如今服務於全球龐大用戶群的平台帶來更大的競爭壓力。

新冠疫情的影響：

新冠疫情加速了群眾集資的普及，因為在經濟動盪時期，個人、Start-Ups和小型企業都在尋求替代資金籌措方式。封鎖措施導致線上活動增加，提高了人們對宣傳活動的關注度和支持者的參與度。此外，與社會議題和醫療保健相關的宣傳活動也獲得了更多關注，再次凸顯了眾籌平台的重要性。然而，收入的不確定性抑制了部分地區的自願捐款。隨著時間的推移，數位化優先行為、遠端驗證流程和靈活的資金籌措模式的普及增強了在線資金籌措平台的韌性，支持了其在疫情後持續成長，並在全球各行各業、各個社區和地區得到廣泛應用。

預計在預測期內，開放服務平台細分市場將佔據最大的市場佔有率。

預計在預測期內，開放服務平台將佔據最大的市場佔有率。這一主導地位反映了其廣泛的用戶群體、多元化的收入來源以及強大的宣傳活動處理能力。此外，成熟的平台受益於強大的品牌知名度和網路效應，能夠吸引回頭客和捐贈者。它們能夠相容於多種資金籌措模式，包括獎勵型和捐贈型，從而支持穩健的獲利模式。因此，開放服務平台在維持其市場主導地位的同時，不斷在全球市場完善其功能。

預計在預測期內，基於雲端的平台（SaaS）細分市場將呈現最高的複合年成長率。

預計在預測期內，基於雲端的平台（SaaS）細分市場將實現最高的複合年成長率。 SaaS模式具有部署快速、訂閱定價和前期成本低等優勢，對新舊平台都極具吸引力。此外，雲端基礎架構能夠實現擴充性、高可用性和無縫更新。這些優勢有助於加速地理擴張、獲取數據驅動的洞察，並與支付和合規工具整合，從而推動SaaS的普及，使其成為全球各行各業、不同人群和不同地區的現代群眾集資企業的首選交付模式。

佔比最大的地區：

預計北美地區將在整個預測期內保持最大的市場佔有率。高網路普及率、成熟的數位支付生態系統和活躍的創業活動為平台的使用提供了支撐。此外，監管環境的明朗化和創新金融技術的早期應用也鞏固了其市場領先地位。主要平台營運商的存在以及龐大的活躍貢獻者群體支撐著交易量，這些因素共同確保北美在各個領域、計劃、宣傳活動和行業的全球群眾集資活動中繼續主導。

預計複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率。快速的數位化、不斷壯大的中產階級以及智慧型手機普及率的提高，正在推動平台認知度和用戶參與度的提升。此外，政府對Start-Ups和另類金融的支持，也正在加強生態系統的發展。在地化的平台和區域支付創新正在提升新興經濟體的可及性。這些趨勢，加上尚未開發的龐大資金籌措基礎，使得亞太地區成為全球成長最快的群眾集資市場，而龐大的人口規模、創新能力以及世界領先的數位金融發展勢頭，都為其成長提供了有力支撐。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球群眾集資平台市場（按類型分類）

  • 股權群眾集資
  • 債務群眾集資
  • 基於獎勵的群眾集資
  • 基於捐贈的群眾集資
  • 混合模型和基於區塊鏈的模型

第6章 全球群眾集資平台市場依部署類型分類

  • 基於雲端的平台（SaaS）
  • 本地部署解決方案

7. 全球群眾集資平台市場（依平台類型分類）

  • 開放服務平台
  • 託管/專用服務平台

8. 全球群眾集資平台市場（以最終用戶分類）

  • 科技Start-Ups
  • 醫療保健和生命科學
  • 房地產和基礎設施
  • 媒體、娛樂與創新藝術
  • 食品/飲料
  • 社會影響/非營利組織
  • 其他最終用戶

9. 全球群眾集資平台市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Kickstarter
  • Indiegogo
  • GoFundMe
  • Patreon
  • Crowdcube
  • Seedrs
  • Wefunder
  • StartEngine
  • Republic
  • CrowdStreet
  • Kiva
  • Fundable
  • CircleUp
  • SeedInvest
  • Crowd Supply
  • JustGiving
Product Code: SMRC32949

According to Stratistics MRC, the Global Crowdfunding Platform Market is accounted for $2.0 billion in 2025 and is expected to reach $4.3 billion by 2032, growing at a CAGR of 11.6% during the forecast period. The crowdfunding platform market enables individuals, startups, and organizations to raise funds from a large number of contributors through online portals. It includes various models such as reward-based, donation-based, equity, and debt crowdfunding. Benefits include access to early-stage capital, market validation for ideas, community engagement, reduced reliance on traditional financing, and opportunities for investors and supporters to participate in innovative projects and social initiatives.

Market Dynamics:

Driver:

Increasing internet penetration and digital payment adoption

Increasing internet penetration and digital payment adoption are major drivers for the crowdfunding platform market, enabling seamless access for creators and contributors worldwide. Expanding smartphone usage and affordable data plans allow users to discover, evaluate, and fund projects conveniently. Furthermore, secure digital wallets, UPI, and card-based payments reduce transaction friction and build contributor confidence. These developments broaden campaign reach, accelerate funding cycles, and encourage repeat participation, strengthening platform liquidity and supporting sustained market growth across diverse project categories globally across multiple industries and funding models.

Restraint:

Complex and varying regulatory landscapes across regions

Complex and varying regulatory landscapes across regions restrain the crowdfunding platform market by increasing compliance costs and operational uncertainty. Platforms must navigate differing securities laws, investor protection rules, and disclosure requirements, which complicates cross-border campaigns. Additionally, frequent regulatory updates demand continuous legal oversight and technology adjustments. Smaller platforms face higher entry barriers, while project creators encounter delays and eligibility constraints. These challenges limit platform scalability, discourage innovation, and slow expansion into emerging markets, despite the rising digital adoption and uneven enforcement environments worldwide.

Opportunity:

Integration of blockchain for transparency and security

Distributed ledgers enable immutable transaction records, real-time fund tracking, and automated smart contracts for milestone-based releases. Moreover, blockchain can reduce intermediary costs and mitigate fraud risks. Tokenization models also open alternative fundraising mechanisms and global participation. These capabilities improve credibility, attract institutional contributors, and differentiate platforms in competitive markets while supporting long-term ecosystem resilience through scalable governance frameworks, compliance automation, and cross-border adoption potential globally.

Threat:

Data security breaches and privacy concerns

Data security breaches and privacy concerns pose a significant threat to crowdfunding platforms, given their reliance on sensitive financial and personal information. Cyberattacks, phishing, and unauthorized data access can erode user trust and trigger regulatory penalties. Additionally, third-party integrations and cloud dependencies expand attack surfaces. Reputational damage from breaches can reduce campaign participation and investor retention. Addressing these risks requires continuous investment in cybersecurity infrastructure, compliance controls, and incident response, increasing operating expenses and competitive pressure for global platforms serving large user bases worldwide today.

Covid-19 Impact:

The COVID-19 pandemic accelerated crowdfunding adoption as individuals, startups, and small businesses sought alternative financing amid economic disruption. Lockdowns increased online engagement, boosting campaign visibility and contributor participation. Additionally, social and medical campaigns gained prominence, reinforcing platform relevance. However, income uncertainty constrained discretionary contributions in some regions. Over time, the adoption of digital-first behaviors, remote verification processes, and flexible funding models has strengthened the resilience of online fundraising platforms, supporting sustained post-pandemic growth and broader acceptance across multiple sectors, communities, and geographies worldwide.

The open service platforms segment is expected to be the largest during the forecast period

The open service platforms segment is expected to account for the largest market share during the forecast period. This leadership reflects wide user adoption, diversified revenue streams, and consistent campaign throughput. Moreover, established platforms benefit from strong brand recognition and network effects, attracting repeat creators and contributors. Their capacity to accommodate multiple funding models, including rewards and donations, supports stable monetization. As a result, open service platforms maintain a commanding share while continuing to evolve feature sets across global markets.

The cloud-based platforms (SaaS) segment is expected to have the highest CAGR during the forecast period

The cloud-based platforms (SaaS) segment is expected to have the highest CAGR during the forecast period. SaaS models offer rapid deployment, subscription pricing, and lower upfront costs, appealing to both new and established platforms. Additionally, cloud infrastructure enables scalability, high availability, and seamless updates. These advantages support faster geographic expansion, data-driven insights, and integration with payment and compliance tools, accelerating adoption and positioning SaaS as the preferred delivery model for modern crowdfunding operations globally, across sectors, user bases, and regions.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. High internet penetration, mature digital payment ecosystems, and strong entrepreneurial activity support platform usage. Furthermore, favorable regulatory clarity and early adoption of innovative financial technologies reinforce market leadership. The presence of major platform operators and a large base of active contributors sustains transaction volumes. These factors collectively ensure North America's continued dominance in global crowdfunding activity across diverse sectors, projects, campaigns, and industries overall.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitalization, expanding middle-class populations, and rising smartphone adoption drive platform awareness and participation. Additionally, government support for startups and alternative finance strengthens ecosystem development. Localized platforms and regional payment innovations improve accessibility across emerging economies. These dynamics, combined with a large underserved funding base, position Asia Pacific as the fastest-growing crowdfunding market globally, supported by demographic scale, innovation, and digital finance momentum ahead globally.

Key players in the market

Some of the key players in Crowdfunding Platform Market include Kickstarter, Indiegogo, GoFundMe, Patreon, Crowdcube, Seedrs, Wefunder, StartEngine, Republic, CrowdStreet, Kiva, Fundable, CircleUp, SeedInvest, Crowd Supply, and JustGiving.

Key Developments:

In December 2025, Kickstarter introduced the new Community Advisory Council initiative and "Kickstarter After Dark" newsletter for adult creative projects, alongside record-breaking campaigns like EufyMake's $46.7M printer project.

In December 2025, Republic introduced the new tokenization initiatives with Aptos, Solana, and Polymesh to expand compliant real-world asset crowdfunding.

In December 2025, GoFundMe introduced the new "Year in Help Report" highlighting $40B+ raised and launched Giving Funds to simplify charitable giving.

In October 2025, Indiegogo introduced the new Gamefound-powered platform upgrade for safer, more rewarding campaign support, retiring flexible funding in favor of fixed funding.

Types Covered:

  • Equity-based Crowdfunding
  • Debt-based Crowdfunding
  • Reward-based Crowdfunding
  • Donation-based Crowdfunding
  • Hybrid & Blockchain-based Models

Deployments Covered:

  • Cloud-based Platforms (SaaS)
  • On-premise Solutions

Platform Types Covered:

  • Open Service Platforms
  • Managed/Dedicated Service Platforms

End Users Covered:

  • Technology & Startups
  • Healthcare & Life Sciences
  • Real Estate & Infrastructure
  • Media, Entertainment & Creative Arts
  • Food & Beverages
  • Social Impact & Non-Profit
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Crowdfunding Platform Market, By Type

  • 5.1 Introduction
  • 5.2 Equity-based Crowdfunding
  • 5.3 Debt-based Crowdfunding
  • 5.4 Reward-based Crowdfunding
  • 5.5 Donation-based Crowdfunding
  • 5.6 Hybrid & Blockchain-based Models

6 Global Crowdfunding Platform Market, By Deployment

  • 6.1 Introduction
  • 6.2 Cloud-based Platforms (SaaS)
  • 6.3 On-premise Solutions

7 Global Crowdfunding Platform Market, By Platform Type

  • 7.1 Introduction
  • 7.2 Open Service Platforms
  • 7.3 Managed/Dedicated Service Platforms

8 Global Crowdfunding Platform Market, By End User

  • 8.1 Introduction
  • 8.2 Technology & Startups
  • 8.3 Healthcare & Life Sciences
  • 8.4 Real Estate & Infrastructure
  • 8.5 Media, Entertainment & Creative Arts
  • 8.6 Food & Beverages
  • 8.7 Social Impact & Non-Profit
  • 8.8 Other End Users

9 Global Crowdfunding Platform Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Kickstarter
  • 11.2 Indiegogo
  • 11.3 GoFundMe
  • 11.4 Patreon
  • 11.5 Crowdcube
  • 11.6 Seedrs
  • 11.7 Wefunder
  • 11.8 StartEngine
  • 11.9 Republic
  • 11.10 CrowdStreet
  • 11.11 Kiva
  • 11.12 Fundable
  • 11.13 CircleUp
  • 11.14 SeedInvest
  • 11.15 Crowd Supply
  • 11.16 JustGiving

List of Tables

  • Table 1 Global Crowdfunding Platform Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Crowdfunding Platform Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Crowdfunding Platform Market Outlook, By Equity-based Crowdfunding (2024-2032) ($MN)
  • Table 4 Global Crowdfunding Platform Market Outlook, By Debt-based Crowdfunding (2024-2032) ($MN)
  • Table 5 Global Crowdfunding Platform Market Outlook, By Reward-based Crowdfunding (2024-2032) ($MN)
  • Table 6 Global Crowdfunding Platform Market Outlook, By Donation-based Crowdfunding (2024-2032) ($MN)
  • Table 7 Global Crowdfunding Platform Market Outlook, By Hybrid & Blockchain-based Models (2024-2032) ($MN)
  • Table 8 Global Crowdfunding Platform Market Outlook, By Deployment (2024-2032) ($MN)
  • Table 9 Global Crowdfunding Platform Market Outlook, By Cloud-based Platforms (SaaS) (2024-2032) ($MN)
  • Table 10 Global Crowdfunding Platform Market Outlook, By On-premise Solutions (2024-2032) ($MN)
  • Table 11 Global Crowdfunding Platform Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 12 Global Crowdfunding Platform Market Outlook, By Open Service Platforms (2024-2032) ($MN)
  • Table 13 Global Crowdfunding Platform Market Outlook, By Managed / Dedicated Service Platforms (2024-2032) ($MN)
  • Table 14 Global Crowdfunding Platform Market Outlook, By End User (2024-2032) ($MN)
  • Table 15 Global Crowdfunding Platform Market Outlook, By Technology & Startups (2024-2032) ($MN)
  • Table 16 Global Crowdfunding Platform Market Outlook, By Healthcare & Life Sciences (2024-2032) ($MN)
  • Table 17 Global Crowdfunding Platform Market Outlook, By Real Estate & Infrastructure (2024-2032) ($MN)
  • Table 18 Global Crowdfunding Platform Market Outlook, By Media, Entertainment & Creative Arts (2024-2032) ($MN)
  • Table 19 Global Crowdfunding Platform Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 20 Global Crowdfunding Platform Market Outlook, By Social Impact & Non-Profit (2024-2032) ($MN)
  • Table 21 Global Crowdfunding Platform Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.