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市場調查報告書
商品編碼
1896259
企業數位學習市場預測至2032年:按技術、部署模式、培訓類型、組織規模、最終用戶和地區分類的全球分析Corporate E-Learning Market Forecasts to 2032 - Global Analysis By Technology, Deployment Mode, Training Type, Organization Size, End User, and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球企業數位學習市場將達到 768 億美元,到 2032 年將成長至 1,912 億美元。
預計在預測期內,企業數位學習市場將以13.9%的複合年成長率成長。該市場涵蓋企業用於培訓和提升員工技能的數位平台和內容,包括學習管理系統、線上課程、虛擬教室和評估工具。其優勢包括靈活便捷的培訓、降低差旅和講師成本、統一傳播知識、即時追蹤績效以及培養能夠適應不斷變化的業務需求的員工隊伍。
根據 LinkedIn 的《職場學習報告》,94% 的員工表示,如果公司投資於員工學習,他們會更願意留在公司,這表明企業對數位學習平台的需求持續存在。
數位轉型和持續技能發展的需求
企業數位轉型和持續技能提升需求的不斷成長是企業數位學習市場的主要驅動力。為了跟上快速的技術變革、自動化和不斷變化的工作角色,各組織正在採用數位化學習平台。此外,結構化的線上培訓有助於在分散的員工隊伍中實現一致的知識傳遞,同時降低培訓成本。而且,具備分析功能的平台可以幫助雇主追蹤技能差距和學習成果。因此,商務策略與人才發展的契合,促使全球各行各業和各種組織結構持續投資於可擴展的企業數位學習解決方案。
對學習者參與度和完成率的擔憂
員工常面臨積極性不高、時間緊迫和數位化疲勞等問題,導致訓練效果下降。此外,內容過於籠統和互動性不足也會削弱知識的保留。如果培訓完成率持續偏低,企業可能會質疑其投資報酬率。而且,如果沒有管理階層的支持和獎勵,參與率還會進一步降低。這些挑戰迫使培訓機構改善教學設計、個人化內容和評估方法,導致部分企業和受監管的公司培訓環境中,培訓方案的採納決策被推遲,銷售週期也隨之延長。
微學習和行動優先平台的發展
簡短精煉的學習模組符合員工的工作方式,有助於知識鞏固。基於智慧型手機的存取方式也讓遠端和現場員工隨時隨地學習。微學習還能快速更新內容,以滿足不斷變化的業務需求。企業柔軟性、個人化和減少停機時間。這些趨勢正在推動更高的參與度、更廣泛的應用以及學習與日常工作的融合,從而擴大全球各行業的潛在需求,並最終帶來持續、可衡量的生產力提升。
免費線上學習內容的競爭
開放平台、大學課程和公共影片資源降低了企業為付費解決方案付費的意願。此外,員工可能更傾向於非正式學習資源而非結構化培訓計畫。這種行為限制了供應商的定價權,並增加了客戶獲取壓力。另外,如果沒有專有內容或高階分析能力,企業很難脫穎而出。鑑於全球企業培訓生態系統中存在大量免費替代方案,供應商必須證明其產品具有可衡量的成果、合規價值和整合優勢,才能證明其在企業培訓方面的支出是合理的。
新冠疫情加速了企業採用數位學習的進程,遠距辦公和旅行限制擾亂了傳統的培訓模式。各組織迅速將入職培訓、合規培訓和技能培訓轉移到數位化平台。此外,疫情的緊迫性也暴露了內容品質和學習者參與的不足。雖然最初的採用主要是被動的,但企業隨後針對混合辦公模式最佳化了平台。此外,虛擬培訓的長期普及也促使企業增加了雲端學習解決方案的預算。疫情已將數位化企業學習永久確立為全球企業和產業的核心人才策略,確保了永續性。
預計在預測期內,學習管理系統(LMS)細分市場將成為最大的細分市場。
預計在預測期內,學習管理系統 (LMS) 細分市場將保持最大佔有率。 LMS 平台集中管理課程交付、進度追蹤、評估和報告,協助企業實現合規培訓、新員工入職和大規模持續學習。此外,LMS 還透過與人力資源系統和分析工具的整合,增強人才管理能力。企業優先考慮標準化的學習管治和跨地域的擴充性。 LMS 在各個行業和不同規模的公司中的廣泛適用性將支撐強勁的需求,並使其成為未來幾年全球企業數位學習生態系統的基礎。
預計在預測期內,基於雲端(SaaS)的細分市場將實現最高的複合年成長率。
預計在預測期內,基於雲端(SaaS)的學習領域將實現最高成長率。企業越來越重視靈活且擴充性的學習基礎設施,以支援遠距團隊。 SaaS平台能夠實現內容的快速更新和全球訪問。此外,對增強安全性和合規性的投入也有助於建立信任。這些因素正在推動企業從本地部署系統遷移到雲端。未來幾年,在各地區和各行業數位化勞動力轉型策略的推動下,持續的創新和整合能力將進一步鞏固這一強勁勢頭,並穩步擴大基於雲端的企業數位學習在全球範圍內的應用。
預計北美將在預測期內佔據最大的市場佔有率。高度的數位化成熟度、雄厚的企業培訓預算以及早期技術應用,都為其市場領先地位提供了支撐。此外,主要供應商和跨國公司的存在也加速了創新。監管機構對合規培訓的重視也推動了市場需求。同時,廣泛的雲端基礎架構也為可擴展部署提供了可能。這些因素共同作用,預計將使北美在企業數位學習市場保持其主導地位,並在中長期內推動全球市場的持續成長。
預計亞太地區在預測期內將實現最高的複合年成長率。經濟的快速成長、數位基礎設施的不斷擴展以及企業就業人數的增加正在推動市場需求。此外,各組織正加大對員工技能提升的投資,以維持競爭力。政府主導的數位化措施和行動優先的普及進一步推動了市場成長。同時,具成本效益的SaaS解決方案也吸引了許多中小企業。這些趨勢使得亞太地區在預測期內成為全球成長最快的企業數位學習市場,預計該地區各行業將持續保持穩定的投資動能。
According to Stratistics MRC, the Global Corporate E-Learning Market is accounted for $76.8 billion in 2025 and is expected to reach $191.2 billion by 2032, growing at a CAGR of 13.9% during the forecast period. The corporate e-learning market encompasses digital platforms and content used by organizations to train and upskill employees. It includes learning management systems, online courses, virtual classrooms, and assessment tools. Benefits include flexible and convenient training, lower travel and instructor costs, consistent knowledge dissemination, real-time performance tracking, and the ability for workforce development to adapt to evolving business needs.
According to LinkedIn Workplace Learning Report, 94% of employees say they would stay longer at a company that invests in learning, reinforcing sustained enterprise demand for digital learning platforms.
Digital transformation and need for continuous upskilling
Digital transformation across enterprises and the growing need for continuous upskilling are core drivers of the corporate e-learning market. Organizations are adopting digital learning platforms to address rapid technology change, automation, and evolving job roles. Furthermore, structured online training supports consistent knowledge transfer across distributed workforces while reducing training costs. Additionally, analytics-enabled platforms help employers track skill gaps and learning outcomes. This alignment of business strategy with workforce development sustains long-term investment in scalable corporate e-learning solutions across global industries and organizational structures worldwide today.
Concerns over learner engagement and completion rates
Employees often struggle with motivation, time constraints, and digital fatigue, reducing training effectiveness. Moreover, generic content and limited interactivity can weaken knowledge retention. Organizations may question return on investment when completion metrics remain low. Additionally, without managerial support and incentives, participation declines. These challenges compel providers to enhance instructional design, personalization, and assessment methods, slowing deployment decisions and elongating sales cycles in some enterprises and regulated corporate training environments.
Growth of microlearning and mobile-first platforms
Short, focused modules fit into the way employees work and help them remember what they learn. Furthermore, smartphone-based access supports anytime learning for remote and frontline workers. Additionally, microlearning enables rapid updates to content aligned with changing business needs. Organizations value flexibility, personalization, and reduced downtime. These trends encourage higher engagement, broader adoption, and integration of learning into daily operations, expanding addressable demand across industries globally with measurable productivity gains over times consistently observed.
Competition from free online learning content
Open platforms, university courses, and public video resources reduce willingness to pay for paid solutions. Moreover, employees may prefer informal learning sources over structured programs. Such behavior limits vendor pricing power and increases customer acquisition pressure. Additionally, differentiation becomes challenging without proprietary content or advanced analytics. Providers must demonstrate measurable outcomes, compliance value, and integration benefits to justify enterprise spending amid abundant free alternatives across global corporate training ecosystems today worldwide.
COVID-19 accelerated corporate e-learning adoption as remote work and travel restrictions disrupted traditional training models. Organizations rapidly shifted onboarding, compliance, and skills training to digital platforms. Furthermore, urgency exposed gaps in content quality and learner engagement. While initial deployments were reactive, enterprises later optimized platforms for hybrid workforces. Additionally, long-term acceptance of virtual training increased budgets for cloud learning solutions. The pandemic has permanently normalized digital corporate learning as a core workforce strategy for global enterprises and industries, ensuring sustainability in today's environment.
The learning management systems (LMS) segment is expected to be the largest during the forecast period
The learning management systems (LMS) segment is expected to be the largest during the forecast period. LMS platforms centralize course delivery, tracking, assessment, and reporting for enterprises. They support compliance training, onboarding, and continuous learning at scale. Moreover, integration with HR systems and analytics strengthens talent management. Organizations value standardized learning governance and scalability across locations. This broad applicability across industries and company sizes sustains strong demand, positioning LMS as the backbone of corporate e-learning ecosystems globally over the coming years.
The cloud-based (SaaS) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud-based (SaaS) segment is predicted to witness the highest growth rate. Enterprises increasingly favor flexible, scalable learning infrastructure that supports remote teams. SaaS platforms enable rapid content updates and global access. Additionally, enhanced security and compliance investments build trust. These factors encourage migration from on-premise systems. Continued innovation and integration capabilities reinforce strong momentum for cloud-based corporate e-learning adoption worldwide, driven by digital workforce transformation strategies across regions and industries over the coming years, consistently expanding.
During the forecast period, the North America region is expected to hold the largest market share. High digital maturity, strong corporate training budgets, and early technology adoption support market leadership. Furthermore, the presence of major vendors and multinational enterprises accelerates innovation. Regulatory emphasis on compliance training also drives demand. Additionally, widespread cloud infrastructure enables scalable deployment. These factors collectively sustain North America's dominant position in the corporate e-learning market over the medium- to long-term outlook period, with globally sustained growth expectations.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid economic growth, expanding digital infrastructure, and rising corporate employment drive demand. Moreover, organizations are investing in workforce upskilling to remain competitive. Government digital initiatives and mobile-first adoption further support growth. Additionally, cost-effective SaaS solutions attract small and mid-sized enterprises. These dynamics position Asia Pacific as the fastest-growing corporate e-learning market globally over the forecast timeline, with sustained investment momentum ahead consistently observed across sectors.
Key players in the market
Some of the key players in Corporate E-Learning Market include Docebo, Skillsoft, Cornerstone OnDemand, Absorb LMS, Coursera Inc., Udemy, Inc., LinkedIn Corporation, Pluralsight, Inc., SAP SE, Blackboard Inc., Moodle Pty Ltd, Degreed, Inc., Adobe Inc., Thought Industries, Inc., Epignosis, and Pearson plc.
In November 2024, Docebo introduced the new AI-first LMS platform for automated workflows, personalized learning paths, and integrated content creation.
In October 2024, Skillsoft introduced the new Percipio AI Coaching Suite for leadership development, compliance training, and workforce upskilling.
In September 2024, Cornerstone OnDemand introduced the new AI-powered Learning Suite for closing workforce skills gaps and unifying compliance training.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.